By Pierre Bouvard New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales effect grow. Advertising Research Foundation: … Read more
Brands are finding themselves paralyzed in a landscape driven apart by culture wars, but new research released today by FleishmanHillard shows businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity to consumers. The latest study from FleishmanHillard, Authentic Insights: The Culture Gap, Introducing Gen D made in partnership with … Read more
Entravision announced the Company’s radio network will have exclusive network representation of “El Show de Erazno y La Chokolata”, effective January 12, 2023. Through this representation, the show, which originated on Entravision, airs on 97 radio stations across the United States, representing 64% of the U.S. Hispanic population. Entravision airs the Erzano y Chokolata show … Read more
While many media companies now recognize the importance of diversity on screen and in print, Hispanic workers were underrepresented in the media workforce from 2010-19. Hispanic workers are underrepresented in the media industry compared to their representation in the rest of the U.S. workforce. Little change occurred from 2010 through 2019, according to GAO’s analysis … Read more
The 2022 FIFA World Cup—a month-long football marathon featuring 64 matches—will attract an estimated 5 billion viewers worldwide1. And the reach of the World Cup extends far beyond the field, with team and player updates, predictions and other content taking over screens and, increasingly, social feeds in the months surrounding the event. With so many … Read more
Even though the sunset of cookies by Google has been pushed out by another year to 2024, marketers are still looking for alternatives to reach their customers online as third-party cookies have helped agencies create targeting for their ad campaigns for over a decade. More and more agencies have begun to look for a replacement, … Read more
The national poverty rate was 12.8% in 2021, but was significantly different for the nation’s oldest and youngest populations, according to a new Census Bureau report released today. The child poverty rate (for people under age 18) was 16.9% in 2021, 4.2 percentage points higher than the national rate, while poverty for those ages 65 … Read more
By Mark Duval – The Duval Partnership There were so many important things to discuss this week that we couldn’t pick just one. Instead, we’re trying something a little different, focusing on the top five things that moved us this week—and all are valuable for agency leaders to know. Read on to explore what’s new … Read more
The 2022 World Cup is scheduled to run from November 20th till December 18th. The tournament was moved from its usual June/July slot because of the intense summer heat in host-country Qatar. The temperature, however, is not the only heat surrounding the tournament. Human rights abuses by the firms building the stadiums and infrastructure to … Read more
Economically, U.S. Latinos are a powerful driving force in the success of the American economy, second only to the Anglo cohort. To download report, CLICK HERE.
In the wake of a historically strong 2021, U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022, based on financial reports. Vincent Létang, EVP Global Market Intelligence at MAGNA and author of the report, commented: “Following a strong first half, non-cyclical advertising spending is slowing down as … Read more
For the first time, the U.S. Census Bureau’s 2021 Survey of Income and Program Participation (SIPP) included detailed data on Hispanic groups of different origins. As the nation recognizes Hispanic Heritage Month, we analyze disparities in well-being and wealth among Hispanic origin groups. For example, the data show that Hispanics of Cuban origin lived in … Read more
New WFA research has found that while CMOs are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take. The vast majority of CMOs (92%) at multinational companies are prioritising an ethical approach … Read more
Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a Euro-zone recession, and an expected global growth rate of only 2.9%—down from 4.6% at the beginning of the year—an economic slowdown seems inevitable. … Read more
Inflation refers to a broad rise in the prices of goods and services across the economy over time, eroding purchasing power for both consumers and businesses. In other words, your dollar (or whatever currency you use for purchases) will not go as far today as it did yesterday. To understand the effects of inflation, take … Read more
Are the multiple layers of retail a headache or opportunity for brands? Digital is bringing brands closer to the purchase moment, but recent developments are throwing the brand-retailer-consumer triangle off balance. One of the great effects of digital is bringing brands closer to the purchase moment. But recent developments in digital retail are throwing the … Read more
By Pedro de Cordoba is a multicultural marketing and sales consultant. It’s been bugging me since Gene Bryan of HispanicAd.com raised the issue on his website in early September. My compadre was ranting about the glaring omission of Hispanics in a piece written by Amira Barger a DEI practitioner and executive vice president, Health DEI … Read more
By Rishad Tobaccowala All leaders face many challenges today, including organizational designs built for the past vs. the present, hierarchical command-and-control management styles that do not resonate with a new generation and employees who question their intent. One key change that companies are making to address these issues is to ensure that they have a … Read more
Univision Los Angeles announced its plans for commemorating their coming 60th anniversary of broadcasting and serving the Los Angeles community. It was Sunday, September 29, 1962, at 3:00p.m. that KMEX-TV, Channel 34 first went on air. The flagship station of the Univision Network will be celebrating its anniversary in the heart of Los Angeles with … Read more
NIKE, Inc.announced Mónica Gil hase been appointed to the Company’s Board of Directors. Gil is Chief Administrative and Marketing Officer of NBCUniversal Telemundo Enterprises. “Mónica leadership in business operations, innovation, marketing, branding and media make them outstanding additions to our board,” said Mark Parker, Executive Chairman of NIKE, Inc. “We’re excited to bring her expertise … Read more
