U.S. AD MARKET OUTLOOK down by 1% based on economic impact of Russian Invasion of Ukraine
MAGNA reduces its 2022 advertising spending growth expectation due to economic and geopolitical uncertainty, but media owners’ ad revenues should still grow by +11% this year to pass the $300 billion milestone. KEY FINDINGS Final 2021 estimates: US advertising revenues grew by a record +25% to reach $287 billion. As expected, the pace of growth … Read more