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Lopez Negrete Communications Takes Home Coveted Mosaic Award for Diversity for their Walmart Holiday House Social Media Campaign at the 61st Annual American Advertising Federation

Lopez Negrete Communications, Inc. announced today they were awarded a total of 19 trophies at the 61st Annual American Advertising Federation–Houston Chapter Awards, including a coveted “Best of Show” for the 18th time. The WorldFest 55th Houston, The Oldest Film Festival Poster Campaign won the award for Best of Show – Print. Since 1968, WorldFest-Houston … Read more

Is your Brand one of 2022’s Most Culturally Inclusive Hispanic Brands?

The Cultural Inclusion Accelerator™ in partnership with ANA AIMM celebrated the Most Culturally Inclusive Brands of 2022 after a massive of study of 716 ads from America’s 100 leading brands gathering 250,000 evaluations across 104K respondents of Asian, Black, Hispanic, LGBTQ+, People with Disabilities, and White Non-Hispanics. The ads were tested for ad effectiveness, cultural … Read more

Yes, Your Audio Campaign Can Be Measured!

Welcome to the golden age of audio measurement and attribution. Audio now offers every outcome measurement that TV and digital provides! That was the theme of a panel during the recent Association of National Advertisers Audio Summit presented by Dean Lamb, Head of Media at CDW, the IT services and equipment giant, and Westwood One. … Read more

A New CFO–CMO Collaboration Paradigm [REPORT]

By Emanuele Veratti The current macroeconomic scenario requires thoughtful decision making and accurate measures on the return of each initiative. The focus on financial-driven metrics has been particularly challenging for marketing functions as they try to overcome the misconception of being a cost center and prove their multiplier role for the business. Three groups of … Read more

Improving Relations with Local Partners

As the pandemic has changed consumer spending habits and sparked an increase in local investment, brands are finding success through geotargeting to cater to regional markets. But a new study shows that despite this progress, many big-name companies still need to empower their smaller partners with knowledge about how to maximize online marketing performance. To … Read more

Latino-Owned Businesses Outpaced Revenue and Growth Rates of White-Owned Businesses and American Businesses in 2022

The Stanford Latino Entrepreneurship Initiative (SLEI) at Stanford Graduate School of Business (GSB), in collaboration with the Latino Business Action Network (LBAN), released the annual State of Latino Entrepreneurship (SOLE) research report, highlighting the latest trends in Latino entrepreneurship in the U.S. According to the report, U.S. Latinos continue to strengthen the American economy by … Read more

2023 HMC ANNUAL SUMMIT TAKES PLACE APRIL 26-27, 2023 IN NEW YORK CITY – Eary Bird Registration for the Only Hispanic-Focused Marketing Conference

The Hispanic Marketing Council (HMC) has opened registration to its 2023 Annual Summit, taking place live and in person on April 26 to 27 at Convene at One Liberty Plaza in New York City’s Financial District. As the only Hispanic-centric marketing conference developed by industry leaders with multicultural expertise, the HMC Annual Summit packs a … Read more

What’s next for digital advertising? [REPORT]

In today’s highly fragmented and uncertain environment, the battle for consumer attention is heating up, people are increasingly concerned about privacy and fraud, and the upheavals of the past year are creating an entirely new set of challenges. It’s a pivotal moment in the digital advertising industry. What trends are on the horizon, and what … Read more

AIMM reveals America’s Most Culturally Inclusive Brands Awards

New Cultural Inclusion Accelerator’s CIIM™ data, in partnership with ANA’s AIMM, reveals top overall brands perceived as most culturally inclusive among Multicultural & Inclusive consumers, as well as top brands perceived by Asian, Black, Hispanic, LGBTQ, and People with Disabilities segments. The Cultural Inclusion Accelerator, in partnership with ANA’s Alliance for Inclusive and Multicultural Marketing … Read more

DEIB Day: A Global Day of Learning Event February 22 for FREE

As a past attendee of an ANA Global Day of Learning event, you know the value of hearing the latest strategies in marketing’s hottest topics. That’s why we want to make sure you don’t miss out on our next Global Day of Learning event, focused on Diversity, Equity, Inclusion, and Belonging, next Wednesday, February 22. … Read more

Most States Had Lower Official Poverty Rates in 2019-2021 Than a Decade Earlier

Most states had lower average official poverty rates in 2019-2021 than a decade earlier, according to recent U.S. Census Bureau estimates released in January, during National Poverty in America Awareness Month. A new historical table using the Current Population Survey Annual Social and Economic Supplement (CPS ASEC) shows that three-year average official poverty rates fell … Read more

Has Strategic Planning changed for agencies? [WHITE PAPER]

In 1974, JWT London published a white paper regarding the essence of Strategic Planning, In the light that the upcoming 2023 Hispanic Marketing Council Strategic Planning competition is asking for entries. We have included access to the 1974 JWT London paper. To download, CLICK HERE.  

THE 2023 HMC STRATEGIC EXCELLENCE AWARDS KICK OFF WITH A CALL FOR ENTRIES AND A JURY OF DIVERSE INDUSTRY LEADERS

The Hispanic Marketing Council (HMC) continues to grow and enhance the Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. This year, HMC has expanded the categories and invited a broader pool of diverse judges with the goal of celebrating impactful creativity. With … Read more

Republica Havas promotes Managing Directors

Republica Havas and Republica Havas Health announced the promotions of three key leaders to the role of Managing Director. The promotions follow an unprecedented year of business growth. Marcela Maurer, Managing Director, Republica Havas Promoted from Vice President and Group Account Director to Managing Director, Maurer will now lead account management across Republica Havas. Joining … Read more

The 2030 Forecast [REPORT]

Let’s be honest: forecasting is always an iffy proposition, no matter who does it, how much data we analyze, and how many trends we consider. Too many variables can change the trajectory of what might seem a rock-solid conclusion. Both “known unknowns” and “unknown unknowns” pile up as time advances and can turn a forecast … Read more

Media Comparisons Study 2023

The 2023 Media Comparisons Study, conducted by GfK and commissioned by TVB, continues to be a key industry resource for multimedia usage and effectiveness. This study explores the many different ways individuals consume traditional, digital and streaming media, comparing reach, time spent, daily news sources, most trustworthy news sources and level of community involvement. Additionally, … Read more

Seen on screen 2023: The impact of diverse talent in media [REPORT]

As the media industry works towards becoming more inclusive, Nielsen’s 2022 Being Seen on Screen report provides a benchmark for measuring representation on TV. We have expanded our dataset from the Top 300 to over 3,000 shows in broadcast, cable and streaming. We have included more diverse communities, most recently, people with disabilities. We have … Read more

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