by Santiago Solutions Group Multicultural (MC) segments are leading the growth in the Home Improvement category, despite the spike in the price of building materials. Multicultural segments account for 60% of the share of growth, with Hispanics accounting for 39%, Blacks for 9%, and Asians for 6% of the total growth of consumers making home … Read more
By Roberto Orci MediaPost.com reported that according to the CDC, we are currently experiencing the worst flu season in over a decade. A new report from advertising intelligence company MediaRadar found that various over-the-counter (OTC) drug brands had increased their ad spend for cold and cough medicine in September and October by over 1000% to … Read more
The number of people in the United States who spoke a language other than English at home nearly tripled from 23.1 million (about 1 in 10) in 1980 to 67.8 million (almost 1 in 5) in 2019, according to a recent U.S. Census Bureau report. At the same time, the number of people who spoke … Read more
Labor-based fees remain the most dominant form of ad agency compensation, but marketers are using fixed, or output-based fees with increasing frequency, according to a new ANA study. The report, Trends in Agency Compensation, is the 18th edition of the research. It revealed that 82 percent of survey respondents indicated they now use fee-based compensation … Read more
High prices and low expectations: The job market still may be strong, but lingering economic conditions are taking a toll on the outlook of American households. Americans are feeling opportunity slipping away. After a summer of rising gas and food prices, many feel economic conditions are tough and likely to become worse as the war … Read more
Hispanic moms are experts when it comes to motivating, challenging, and protecting their young ones. With this in mind, Hyundai Motor America and Lopez Negrete Communications launched a new campaign highlighting the power Latinas carry to keep their family on track while showcasing its popular Tucson SUV and its ability to help young transitional families … Read more
By Nigel Hollis Interventions in people’s choice architecture can nudge people into behaving in more desirable ways, either for their own good, for the good of society, or for the good of brands. Nudging takes advantage of systematic biases in our decision making. But what if the evidence for those biases is over-stated? And does … Read more
Spanish Broadcasting System, Inc. (the “Company” or “SBS”) announced the release of a comprehensive report and marketer’s guide to investing in premium, Hispanic-owned and targeted audio content. Brands that consistently advertised on Hispanic-owned and Hispanic-targeted radio stations on between 2017-2021 showed an average return on advertising spend (ROAS) that was 12% higher than brands that … Read more
Inclusion of Hispanic talent in front and behind the camera in streaming programs has a direct correlation on the bingeability and cultural watchability i.e. Hispanic share of the audience* of content for Latinos and all audiences, according to Nielsen’s latest Diverse Intelligence Series (DIS) report: Latino Led Content and Viewers: The Building Blocks for Streaming … Read more
This CMO Guide for Modern Marketing Leaders makes an indisputable argument about where growth is coming from… Multicultural and Inclusive audiences! Which makes these diverse audiences the #1 priority for marketers, for whom growth reigns supreme. Power Up! relies on the latest industry studies, proprietary data and a host of other insights and metrics. In … Read more
Anticipation couldn’t be higher for the FIFA World Cup 2022—nor could the stakes for brands, broadcasters and platforms looking to show up big. Our 2022 global world football report digs into who’s watching, how they’re watching, and what they care about so you can capitalize on the tournament’s massive content and sponsorship opportunities. Insights include: … Read more
For Cision’s 13th annual State of the Media Report, we surveyed more than 3,800 journalists across 2,000+ media outlets and 17 markets across the globe. Their responses gave us key insights that PR professionals won’t get anywhere else. Journalists told us about the challenges that keep them up at night, their highest priorities and what … Read more
The previous installment in the Hollywood Diversity Report series, which focused on films released during the 2020 calendar year, chronicled unparalleled industry disruptions wrought by the worldwide spread of the COVID-19 virus. As the worsening pandemic led to a shuttering of theaters around the globe, the lion’s share of the films examined in the report … Read more
Talento Unlimited, a Miami-based, Latina-founded boutique content marketing agency specializing in storytelling, talent management and event sponsorship, is proud to announce the launch of its new division representing their rapidly growing roster of Latino food experts: TU COCINA. You’ve seen the videos, the reels, the Pinterest boards- la comida nos hace más unidos (food brings … Read more
In 2026, for the first time ever, the World Cup will be spread over three countries. Sixteen cities across the U.S., Canada and Mexico will host matches, giving brands and advertisers a chance to expand their reach and build connections with growing football fan bases across North America—if they know where to look. The tide … Read more
According to the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), inclusion is “the act of being seen, heard, understood, and respected for who we are as individuals and within a group, structure, or system.” AIMM defined diversity as “understanding and recognizing each other’s unique qualities, perspectives, and similarities that shape who we are as … Read more
Consumer preferences continue to change, straining already tight margins and stranding companies that have not shifted effectively to digital and omnichannel. Supply chain problems and geopolitical turbulence are spurring regionalization, testing even the nimblest company’s ability to respond quickly. Meanwhile, persistent inflation and rising interest rates are increasing the cost of capital, forcing companies to … Read more
In a world beset by economic uncertainty, advertising has been thrust into the spotlight as a sort of bellwether for Big Tech and retail commerce. Held up to that light, the narrative surrounding the health of the global advertising economy is not altogether negative. We now believe that global advertising growth for 2022 will be … Read more
By Diana Brooks – Chief Vision Officer / THE 3 EYE Every day, I see brands try and many times, fail to reach hispanic women with their advertising. And it never surprises me. Although there’s some understanding of the role women play in making healthcare decisions, there’s a huge disconnect between how healthcare marketers portray … Read more
By Pierre Bouvard Marketers often dismiss audio advertising by noting solemnly, “We need sight, sound, and motion.” The implication: video ads generate substantially greater creative effectiveness, increased brand equity lift, and larger sales effect than an audio ad. Auto brands say, “I need to show my car.” QSR marketers require their ads show succulent food … Read more
