You lost me at “LATINX”
It sounds cool and shows inclusion, but does it resonate with the community?
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Navigate the top challenges facing CPG and retail advertisers in 2022 [REPORT]
The last 18+ months have been turbulent across all industries—particularly for CPG brands and retailers in the food and beverage spaces—and surging e-commerce demand irreversibly shifted the landscape. Many that leaned into marketing fared relatively well, but those who maintained the status quo or went dark have struggled to keep pace. Compounding the pandemic’s challenges, supply chain disruptions may be signaling an arduous holiday season is ahead.
50% of Marketers Feature LGBTQ+ Casting In Ads [REPORT]
The report, “LGBTQ+ Marketing Inclusion” was the first of its kind and, despite the lack of previous data, the ANA said the results were a positive indicator of overall LGBTQ+ marketing inclusion.
The economic state of Latinos in America
Latinos make up 18.4 percent of the US population and 17.3 percent of the US labor force, a share forecast to rise more than 30 percent by 2060. Latinos start more businesses and have higher rates of intergenerational mobility, and their share of skilled and higher-paid occupations has increased in the past decade. As a population, they increasingly embody—in spirit and reality—the American dream that hard work pays off and each successive generation will be better off than the one before.
“Diversity” Voted ANA 2021 Marketing Word Of The Year
Since 2014, the ANA has surveyed its committee members to select the marketing word of the year. In choosing the word, the ANA staff identified a list of 12 final candidates. Members were then asked to cast their votes to determine the winner.
The Importance of Channeling Millennial Diversity
Five ways senior marketers can build a culture of listening to drive organizational growth
65% of US consumers expect brands to promote diversity and inclusion in online advertising but 53% do not feel fully represented
WARC’s Spotlight US: DEI in US marketing: How it’s progressing – and how it isn’t
2022 Influencer Marketing Report: Everything You Need to Know About Influencer Marketing in 2022
Influencer marketing continued to grow at a rapid pace mainly fueled by changes in cultural and consumer behavior. There are no signs that influencer marketing growth will slow down as we head into 2022
Digital advertising to exceed 60% of global adspend in 2022
The global ad market will continue its recovery from the 2020 downturn with 9.1% growth in 2022, after 15.6% growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report, published today. Global adspend will expand by 5.7% in 2023 and 7.4% in 2024, with brands looking to leverage more social media, online video, advanced TV, and ecommerce channels.
Barriers to Representative Advertising [REPORT]
Advertising has the power to shape ourworld. When done well, it reflects our innermost desires, feeds our greatest aspirations, and fuels our feelings of hope and belonging.
Global Ad Market exceeds Pre-Covid Levels
The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending.
The new consumer loyalty landscape: Transcending consumer expectations [REPORT]
Insights on building today’s leading loyalty programs
Chief Marketing Officer Leadership Vision 2022 [REPORT]
CMO priorities, trends and strategic actions for 2022
What Makes Life Meaningful? Views From 17 Advanced Economies [REPORT]
What do people value in life? How much of what gives people satisfaction in their lives is fundamental and shared across cultures, and how much is unique to a given society? To understand these and other issues, Pew Research Center posed an open-ended question about the meaning of life to nearly 19,000 adults across 17 advanced economies.
ANA REPORT: Diverse Supplier Certifications Benefits Everyone
Survey of Diverse Suppliers Reveals Advantages and Ease of Participation
Media Investment EvolvedHow brands are transforming the 21st century agenda [REPORT]
With digital media investment seeing more than twenty years of constant and at times staggering growth, it now dominates brands’ media budgets. This expansion has been accompanied by almost dizzying evolution of the digital media ecosystem. And the pace of change is only accelerating.
Steve Mandala joins Estrella Media as Chief Revenue & Local Media Officer
Estrella Media announced that Steve Mandala, former President, Ad Sales & Marketing for Univision Communications and Executive VP, Cable Entertainment Sales for NBCUniversal, is joining the company as Chief Revenue and Local Media Officer. Mandala starts on December 1 and will be based out of the company’s New York office.
Beyond martech: building trust with consumers and engaging where sentiment is high
Brand advertisers have a lot to consider as they plan their strategies and navigate the increasing fragmentation of platforms and channels that consumers are engaging with. Yet while brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
Hispanic Marketing Council Favors Expanding Spanish-Language Radio Options for Orlando’s Latino Community
The issues surrounding the sale of WPYO-FM to SBS by Cox Media Group has made headlines, most recently in HispanicAd and Radio + Television Business Report. As the lead authority on Hispanic Marketing, the Hispanic Marketing Council’s position on this matter is clear: The HMC supports fair competition, especially when it creates opportunities for diverse voices and minority-owned media. As a top-10 Hispanic market with a growing multicultural majority, Orlando benefits from having more choices in Spanish-language radio. The sale of Cox Media’s FM station to SBS, who has a long trajectory in operating leading radio stations in Puerto Rico and in the US, aligns with FCC’s mission to expand minority-owned media platforms and ultimately benefits Orlando’s thriving Latino community. We look forward to a timely resolution of this issue soon.
Hispanic Representation in Ad Industry Still Lags Behind Where It Should Be
The ANA/AIMM recently released, “A Diversity Report for the Advertising/Marketing Industry,” examining diversity in client-side marketing departments. The report comes with a significant headline – Finally, there has been progress in increasing ethnic diversity! By Bill Duggan, Group EVP at Association of National Advertisers (ANA)
