A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 4.4% this year and a further 8.2% in 2024, by when expenditure will have topped $1trn for the first time. The new analysis, published today, for the first time combines data from WARC’s proprietary … Read more
The beauty industry has transformed in recent years driven by consumer demands for products that align with their cultural values and personal beliefs. While the top cosmetic brands continue to be L’Oreal and Estee Lauder, they are being challenged by younger, edgier brands like Selena Gomez’s Rare Beauty, Rihanna’s Fenty and e.l.f. Cosmetics. Consumer opinion, … Read more
By Jake Bawolek The first look of the Association of National Advertisers (ANA) Programmatic Media Supply Chain Transparency Study found brands may be wasting much of their programmatic advertising campaign budgets on low-quality or fraudulent media. To read more, CLICK HERE. Courtesy of Association of National Advertisers
Canela Media announced the addition of five linear channels on Canela.TV from TV Azteca, one of the largest producers of Spanish-language television programming in the world. Four linear channels will be added to Canela.TV in the U.S., and Azteca Uno will be added to Canela.TV in Mexico. The partnership with TV Azteca will provide viewers … Read more
U.S. Soccer and Telemundo will treat soccer fans nationwide to live Spanish-language coverage of the 2023 Lamar Hunt U.S. Open Cup’s Semifinals exclusively on Telemundo, Universo and Peacock. Live coverage of the tournament Semifinals begins at 7 p.m. ET on Telemundo, Universo and Peacock with FC Cincinnati, the team with the best record in the … Read more
Telemundo wraps up its exclusive Spanish-language coverage of the FIFA Women’s World Cup Australia & New Zealand 2023 with historic milestone wins across all platforms. Team USA led the success of the tournament, posting record-breaking viewership during the Group Stage, up 57% vs. 2019 held in France, highlighted by USA-Netherlands as the most-watched Group Stage … Read more
By: Gabriela ‘Gaby’ Alcantara-Diaz, Founder, President of Semilla Multicultural, Inc. In the realm of corporate America, the interplay between brand erosion and growth is an intricate dance that shapes the journey of iconic names like Budweiser and Bud Light. As we ponder the ever-evolving beer landscape, a powerful lesson surfaces — one that underscores the … Read more
By Joanna Fragopoulos Nostalgia is in right now — and perhaps this is partly a reaction to the ever-evolving technocentric landscape we live in. Familiarity can be comforting and a source of positive memories from the past; so, in many ways, it’s unsurprising that brands are harnessing nostalgia to evoke joy and connection for beloved … Read more
Health and wellness advertising agency THE 3RD EYE, released its exclusive report “Defining Health & Wellness, And The Barriers to Change”. Based on a survey conducted amongst 1,200 adults across the nation, this report is a snapshot of Americans’ influences and behaviors regarding health and wellness. The findings clearly establish that today’s consumers have redefined … Read more
While AI systems can unlock new levels of creativity and acumen, creators, brands and agencies need to be wary of key legal risks – from potential intellectual property infringements to transparency about uses of consumer data – writes the 4A’s Ashwini Karandikar. Concerns surrounding AI often revolve around its potential to dominate humanity, reminiscent of … Read more
Sandeep Chennakeshu, COO at digital-imaging radar company Uhnder, says that the onus to involve marketing more deeply in the organization’s strategy planning and decision making isn’t entirely on the CMO or marketer. In fact, he says he must come from a top-down culture that starts with the CEO. However, he does offer some tips for … Read more
This report represents the first publication of the Statistical Yearbook for the Arts, Culture and Creative Industries in Puerto Rico. It is a compilation of 10 reports with multiple data sources that present a profile of the cultural and creative sector in Puerto Rico. These data are presented as part of the objectives of the … Read more
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the first-ever recipients of the AIMM Trailblazer Award, honoring exceptional individuals who have fearlessly pushed boundaries and revolutionized the world of marketing. The inaugural class of inductees includes: Raul Alarcon, Chairman of the Board and CEO of Spanish Broadcasting System; Louis Carr, President of Media Sales … Read more
There were 62.5 million Latinos in the United States in 2021, accounting for approximately 19% of the total U.S. population. In 1980, with a population of 14.8 million, Hispanics made up just 7% of the total U.S. population. Note: Hispanics are of any race. The household population excludes persons living in institutions, college dormitories and … Read more
WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in partnership with ID Comms, covering the major trends shaping programmatic advertising over the coming 12 months together with practical guidance for advertisers evolving their programmatic and ad tech capabilities. Programmatic advertising, in existence for more … Read more
Entravision Communications Corporation will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL for the 2023-24 season. For the 9th consecutive season, Entravision will broadcast 51 prime NFL games in Spanish across its US owned-and-operated radio stations and in key markets through affiliate partnerships that include Latino Media Network. Entravision will … Read more
The 21st Annual Hispanic Television Summit, programmed by Schramm Marketing Group, will feature two distinct one-on-one keynote interviews by two of today’s leading executives in Hispanic television. The morning keynote interview features Beau Ferrari, the Chairman of NBCUniversal Telemundo Enterprises. The Summit’s afternoon will open with a keynote conversation with Ignacio “Nacho” Meyer, the President … Read more
The Ad Council, in partnership with the Alzheimer’s Association and creative agency Lopez Negrete Communications, launched new public service advertisements (PSAs) “Some Things Come with Age” in an effort to increase early detection of Alzheimer’s and other dementias within the Hispanic community by raising awareness of the early signs and symptoms. The new campaign, which … Read more
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, presents coverage of a historic Final featuring two teams who have reached the championship for the first time. Coverage of Spain vs. England begins on Sunday, August 20 starting at 5 a.m. ET with the Final match kicking-off at … Read more
The audio space is a dynamic environment, and Edison Research’s unique Share of Ear® survey has been recording the changes in this space for nearly ten years. As has been well documented, the biggest transformations we have seen over time relate to the rise of the smartphone and the reallocation of listening time from other … Read more
