Lopez Negrete Communications and Hyundai Motor America announce first-of-its-kind anthemic brand work aimed at showing that no matter how far apart we might be, how different we may be, where we go or where we came from, it is the miles we spend together that are worth treasuring. The Las Millas que Nos Unen or … Read more
The Axis Agency announced it has launched Brand + Diversity Consulting (BDC), a strategic consulting practice dedicated to helping brands solve the biggest equity gaps that continue to affect multicultural populations. BDC will specialize in the healthcare, finance, and education sectors, where the need is greatest. BDC’s team of marketing strategists and cultural navigators, together … Read more
The news: A majority of companies polled by R.R. Donnelley & Sons (RRD) plan to either increase or maintain their marketing budgets this year. 54% of companies surveyed expect an increase in their marketing budget, while 29% expect it to stay the same. This goes along with what we’ve seen in other studies: generally positive … Read more
The Media Sales Report studies the landscape over the past year, including the expectations for sales managers and the strategies deployed by media salespeople to assess their effectiveness across five key topics: Sales Department (Structure, People, Compensation) Learning and Development Setting Appointments and Sales Process Sales Enablement Industry Outlook and Culture To download report, CLICK … Read more
Círculo Creativo USA announced that Virgilio Flores has been chosen as its new president for the 2023-2024 period. A Creative Director at ALMA, Virgilio has worked on various multinational accounts for the past seven years and has also won important awards at international festivals. Círculo Creativo USA’s new president emigrated to the United States from … Read more
At a time when there’s pressure to cut marketing budgets for short term gain, Jon Webb, Managing Partner at Gain Theory explains why this can sacrifice revenue and profit both immediately and in the future. The question of how long it takes for advertising to pay back is a pertinent one for marketers currently. With … Read more
By Antonio Wanderley – CEO Latin America, Spain, Asia Pacific and Africa, Media Division Our industry finds itself on the cusp of an inflection point as the VOD businesses that disrupted the linear TV model diversify their operations, which is interestingly a familiar pattern we can trace back in time. In the not-so-distant past, Pay-TV … Read more
By Gonca Bubani – Global Media Domain Director, Insights Division The rise of social media platforms means a growing cornucopia of media channels available to consumers and marketers. While more traditional media channels such as print, television, and point-of-sale continue to serve brands well, in today’s landscape it’s vital for brands to stay up to … Read more
By Nigel Hollis The whole point of marketing is to influence purchase decisions, so marketers need to understand how people make choices and work with people’s inclinations not against them. Based on academic research and my experience of working on thousands of brand campaigns, I have identified four fundamentals of effective brand advertising. Our decisions … Read more
According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up five percentage points since the last such study in 2018, to 17% among those agreeing “most strongly” with the statement “I feel that I am getting value for money from my agencies”. Compared to the WFA’s first such study in 2011, … Read more
Marketing in a Recession shares important information, research, and tools to help marketers prepare for, and successfully navigate, the anticipated 2023 economic downturn. The content has been curated to provide best practices from past recessions, the latest thinking on what to anticipate going forward, and case studies about the steps leading brands took to navigate … Read more
By Steve Boehler – Founder of Mercer Island Group The year starts full of optimism and hopes that the new business world of vagaries, misdirects, and illusions will suddenly transform into a new world with a rich bounty for the taking. The reality is that, in some ways, it’s always been challenging to win new … Read more
The Public Relations Society of America’s Los Angeles Chapter (PRSA-LA) announced its 2023 Board of Directors and executive leadership team with senior PR executive Stephen Chavez at the helm this year. The new board is one of the most diverse in the chapter’s history. “This year’s board reflects the diversity of Los Angeles’ thriving PR … Read more
The media marketing and advertising landscape has become much more fragmented, unpredictable and vast with the rise of digital channels. The amount of consumer choices, heightened expectations for personalization, and the need to optimize based on real-time data insights make managing campaigns and achieving desired outcomes challenging today. New research from the CMO Council, “Optimizing … Read more
The NFL has partnered with artist Lucinda “La Morena“ Hinojos, the first Chicana, Native American artist to work with the league on Super Bowl theme art. She will be the marquee artist of Super Bowl LVII, designing an elaborate, deeply meaningful piece that will be featured on an array of design activations for the upcoming … Read more
The nation’s urban population increased by 6.4% between 2010 and 2020 based on 2020 Census data and a change in the way urban areas are defined, according to the new list of urban areas released by the U.S. Census Bureau. Despite the increase in the urban population, urban areas, defined as densely developed residential, commercial, … Read more
Diversity, equity, and inclusion have been at the forefront of public consciousness since 2020. While these tenants were commonly known in academia, awareness among the general public is relatively new. Many companies and brands, in particular, are now grappling with balancing consumer expectations for DEI and navigating their learning curve. DEI doesn’t exist in a … Read more
By Louise Ainsworth – Executive Managing Director, Media Division, EMEA -Advertising Media & CommunicationMedia 2022 was an economically challenging year, and in many parts of the world, 2023 could see conditions worsen. Fortunately, we do have good strategies – tried and tested over multiple recessions – for how businesses should act during an economic crisis. … Read more
By Pierre Bouvard The perception of media audiences is skewed by prevalent myths in the ad community. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers … Read more
Among many things, the arrival of this year’s World Cup validated the immense draw of live sports on traditional TV. While the appeal of live sports is widely known, this year’s U.S. viewership illustrates that the allure is strong enough to entice many Americans to put their lives on hold to watch the action. Compared … Read more
