Are states ready to close the US digital divide?

More than $100 billion in federal funding is being deployed to bring broadband to every American household as part of the largest public investment to connect Americans since the creation of the Interstate Highway System. US policy makers have long talked about the need to close the nation’s digital divide. Congress has now translated that … Read more

4 things retailers need to know about inflation

As the United States experiences record levels of inflation, the prices of goods and services are continuing to climb. Consumers and retailers alike are feeling the pinch and wondering what’s next. Consumers were able to save significantly during the pandemic, thanks to government stimulus packages and a decrease in spending on services. As the economy … Read more

“HYPERGROWTH” Marketers grow by embracing new technology & innovation

A startling gap exists between marketers who are poised for future growth and those who are less likely to significantly improve growth prospects based on how each group views future opportunities and the importance of innovation. That is one of the key findings in The Future of Marketing: A Roadmap to Hypergrowth, a new ANA … Read more

Advertising Coalition Finds Advertising Drives $7.1 Trillion in US Sales

New research validates the powerful impact of advertising in driving the US economy. A new study, commissioned by The Advertising Coalition and conducted by IHS Markit, found that advertising generated $7.1 trillion in sales activity and supported 28.5 million US jobs last year. The study found that the total impact of advertising and its multiplier … Read more

HMC devotes a week of its annual summit to latest multicultural research

HMC devotes a week of its annual summit to latest multicultural research Claritas, Kantar and ThinkNow Share Latest Insights to Maximize the Hispanic Opportunity As more brands commit to DEI practices and increases in multicultural investment, the Hispanic Marketing Council (HMC) has devoted a week of its free and virtual 2022 Annual Summit to business-building … Read more

Marketing Budgets Have Increased to 9.5% of Overall Company Revenue in 2022

Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels. The annual Gartner 2022 CMO Spend and Strategy Survey was conducted between February through March 2022 among 405 CMOs and … Read more

Authenticity with the LGBTQ consumer

By Todd Evans – Rivendell Media It is all you hear about these days — authenticity. Everyone wants to be authentic in their advertising campaigns and efforts, yet why do so many fall short? Of course, I am focused on the LGBTQ market and consumer, but certainly it is the same with other niche markets. … Read more

The Impact of Hispanic Representation on the Travel Industry

A decade ago, the Hispanic travel market was a niche, and many marketing agencies considered it too small to devote time and resources to. Fast forward to the present, and agencies are now eager to tap into the trillion-dollar market, and for a good reason. Research shows that Hispanics travel more across all income levels, … Read more

Ten assumptions underlying the misuse of digital advertising

By Nigel Hollis The potential power of digital marketing is huge. So why am I left with the feeling that the practice of digital marketing often falls short of that potential? I believe it is because the architects of digital marketing infrastructure, and many that use that infrastructure, have forgotten they are dealing with humans … Read more

Building better connections – Using influencers to grow your brand [REPORT]

Many social media platforms have undergone impressive growth the past few years, as the pandemic drove people indoors, in front of screens and searching for connection. To address this need, many brands are spending big on social media, turning to influencers to make more personal (and profitable) connections with consumers. In fact, global marketers are … Read more

Hispanic Marketing Council announces winners of 2022 Strategic Excellence Awards

The Hispanic Marketing Council (HMC) announced the 2022 winners of the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Casanova//McCann took Best in Show with a Gold for Best Cultural Insight for its Mucinex campaign with Zubi also winning a Gold in that … Read more

Immigrants in the U.S. are more likely to start firms, create jobs

Immigrants to the U.S. are more likely to start businesses than native-born Americans are, according to a study that takes a wide-ranging look at registered businesses across the country. Co-authored by an MIT economist, the study finds that, per capita, immigrants are about 80 percent more likely to found a firm, compared to U.S.-born citizens. … Read more

TelevisaUnivision’s Lead Investor Snaps Up Hemisphere

By Adam Jacobson / Editor in ChiefEditor in Chief – Radio & Television Business Report When it comes to Puerto Rico, there are perhaps no better known radio properties than WKAQ-AM 580, the Spanish-language News/Talk station, and “KQ105,” the Spanish Contemporary cadena. Since 2003, the AM/FM combo have been owned by Univision Communications and today … Read more

About 6 million U.S. adults identify as Afro-Latino

Afro-Latino identity is a distinct one, with deep roots in colonial Latin America. As a result, it can often exist alongside a person’s Hispanic, racial or national origin identities. The life experiences of Afro-Latinos are shaped by race, skin tone and other factors, in ways that differ from other Hispanics. And though most Afro-Latinos identify … Read more

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