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ADVERTISING FORECASTS (U.S. FALL UPDATE)

In the wake of a historically strong 2021, U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022, based on financial reports. Vincent Létang, EVP Global Market Intelligence at MAGNA and author of the report, commented: “Following a strong first half, non-cyclical advertising spending is slowing down as … Read more

Hardships and Wealth Disparities Across Hispanic Groups

For the first time, the U.S. Census Bureau’s 2021 Survey of Income and Program Participation (SIPP) included detailed data on Hispanic groups of different origins. As the nation recognizes Hispanic Heritage Month, we analyze disparities in well-being and wealth among Hispanic origin groups. For example, the data show that Hispanics of Cuban origin lived in … Read more

Marketing during a recession: Finding the upside of an economic downturn

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a Euro-zone recession, and an expected global growth rate of only 2.9%—down from 4.6% at the beginning of the year—an economic slowdown seems inevitable. … Read more

What is inflation?

Inflation refers to a broad rise in the prices of goods and services across the economy over time, eroding purchasing power for both consumers and businesses. In other words, your dollar (or whatever currency you use for purchases) will not go as far today as it did yesterday. To understand the effects of inflation, take … Read more

Re-thinking the brand-retailer-consumer triangle.

Are the multiple layers of retail a headache or opportunity for brands?  Digital is bringing brands closer to the purchase moment, but recent developments are throwing the brand-retailer-consumer triangle off balance. One of the great effects of digital is bringing brands closer to the purchase moment. But recent developments in digital retail are throwing the … Read more

DEI Shouldn’t Just Be a Black Thing… They Just Do It Better

By Pedro de Cordoba is a multicultural marketing and sales consultant. It’s been bugging me since Gene Bryan of HispanicAd.com raised the issue on his website in early September. My compadre was ranting about the glaring omission of Hispanics in a piece written by Amira Barger a DEI practitioner and executive vice president, Health DEI … Read more

Diverse Faces Are Not The Same As Diverse Voices

By Rishad Tobaccowala All leaders face many challenges today, including organizational designs built for the past vs. the present, hierarchical command-and-control management styles that do not resonate with a new generation and employees who question their intent. One key change that companies are making to address these issues is to ensure that they have a … Read more

Univision 34 in LA celebrates 60th Anniversary

Univision Los Angeles announced its plans for commemorating their coming 60th anniversary of broadcasting and serving the Los Angeles community. It was Sunday, September 29, 1962, at 3:00p.m. that KMEX-TV, Channel 34 first went on air. The flagship station of the Univision Network will be celebrating its anniversary in the heart of Los Angeles with … Read more

Mónica Gil joins Nike, Inc. Board of Directors

NIKE, Inc.announced Mónica Gil hase been appointed to the Company’s Board of Directors. Gil is Chief Administrative and Marketing Officer of NBCUniversal Telemundo Enterprises. “Mónica leadership in business operations, innovation, marketing, branding and media make them outstanding additions to our board,” said Mark Parker, Executive Chairman of NIKE, Inc. “We’re excited to bring her expertise … Read more

The great American demographic shift

Positive trends in immigration and fertility mean Black, Latino, and other minority groups are on track to collectively account for more than 50 percent of the country’s population. In this edition of Author Talks, McKinsey Global Publishing’s Christopher Friedmann chats with Justin Gest, an author and associate professor of policy and government at George Mason … Read more

Hispanics feel Invisible & Stereotyped in TV & Movies

As National Hispanic Heritage Month kicks off, a time of celebration, culture and pride, a new report by the Cultural Insights Impact Measure (CIIM)™, released by the Alliance for Inclusive and Multicultural Marketing (AIMM) shows that Hispanics feel more invisible and stereotyped than any other group when it comes to their representation in television programs … Read more

Hispanic Marketing Industry Evolution (Part I)

By Isaac Mizrahi – Co-President of ALMA As we celebrate another Hispanic Heritage Month, I asked a few industry leaders with decades of experience in Hispanic marketing to reflect on what has changed in the industry over the past two decades and what hasn’t. The conversation was so rich that I decided to break it … Read more

Why Agencies Need To Take Back The Right To Show Work

By Mark Duval – The Duval Partnership Is your agency shortchanging itself with missed opportunities to leverage its creative output—and the business successes generated by its work? In a perfect world, agencies would automatically enjoy shared rights to attribution and ownership of their work. They would be able to leverage their work products (and results) … Read more

Six tips and best practices to drive better ROI outcomes

The fragmented media landscape and sheer volume of new platforms, channels and services has made tracking ROI increasingly complex for marketers. And, while technology to engage, measure, optimize and prove ROI has never been more plentiful, only 54% of global marketers say they are confident in their ability to measure full-funnel ROI. Given the ever-expanding … Read more

How to build a resilient marketing strategy and make the case to keep your budget

By Ameneh Atai, General Manager, Audience Measurement During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially in the marketing and advertising departments. However, there’s also a long and storied track record of how risky this approach is. Deprioritizing marketing erodes brand share and relevance and … Read more

The shape of consumer spending

Splurge or save? In recent months, consumers worldwide likely feel caught between two minds. As global anxiety around the pandemic wanes, many are eager to spend on sorely missed experiences like travel, restaurants, and entertainment. But built-up pandemic demand is hitting hurdles in the form of spiking inflation and persistent headlines warning of a potential … Read more

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