Six Shifts Changing the Future of Media
Investment capital is flowing into start-ups and new technologies to meet the evolving demands of media and entertainment consumers.
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As Offices Start to Reopen, Going Hybrid May Not Be Enough
Marketing departments will have to be more flexible regarding work–life balance if they want to retain top talent
Measuring Racial and Ethnic Diversity for the 2020 Census
Later this month, the U.S. Census Bureau plans to release the first results from the 2020 Census on race and ethnicity. These data will provide a snapshot of the racial and ethnic composition and diversity of the U.S. population as of April 1, 2020.
Gallup Poll: ¿LatinX?
Most Hispanic Americans, too, are content with the use of multiple terms to describe their subgroup. Most favor “Hispanic,” though many prefer “Latino,” while few have adopted “Latinx” as their preferred term.
Improvements to the 2020 Census Race and Hispanic Origin Question Designs, Data Processing, and Coding Procedures
The U.S. Census Bureau has collected data on race since the first census in 1790 and on Hispanic or Latino origin (referred to as Hispanic origin in this blog) since the 1970 Census. How these topics are measured, and statistics on them are collected and coded, has changed nearly every decade throughout the history of the census, reflecting social, political and economic factors.
Multicultural Shoppers Have a Growing Influence in the Grocery Retail Space [REPORT]
Acosta released its second The Why? Behind The Buy: Multicultural Shopper Insights report, detailing grocery shopping trends and behaviors of multicultural consumers. With $3.9 trillion in buying poweri, Hispanic, Black and Asian shoppers in the U.S. are making an impact on the grocery industry.
The US Hispanic Ad Spend. Is it at the correct level?
The Hispanic Marketing Council commission a research piece that helped analyze the 2015 Ad Spend in several key categories targeting US Hispanics. Only a few companies are close to the point that they deserve recognition for their efforts. The remainder have been measured and fell short.
100 things a planner should know Account Planning, Strategic Planning Role of the planner [and PODCAST]
Stuck at home I was badgered into writing this by account men keen to capture my knowledge (such as it is) for future generations. One of them – an ambitious and talented young man – suggested a list and I duly complied. It turns out they had a point. Also their is a podcast by Brief Bros that analyses the list. By Charles ‘Chaz’ Wigley, Chairman of BBH Asia, shares 100 lessons he has learned over his career as an advertising planner.
US Hispanic Ad Industry Turn Around 2021?
It is a unique time in our US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry. Current social conditions, the new found interest by major corporations to entertain important DE&I conversations and the “lack” of US Hispanic focused Executive Voices are molding the current conversations in Business. Non-Hispanic focused Executives and Marketers are dominating the current discussions about DE&I in Corporate America. How will this impact the US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry? Please take part in our one (1) question questionnaire
Association of National Advertisers (ANA) calls for an Unprecedented Industry-Wide 24-Hour Pause for Global Day of Learning
The ANA, through the Global CMO Growth Council in partnership with Cannes LIONS, is calling on the worldwide marketing industry to take a collective pause for a Global Day of Learning. On September 14, 2021, through a series of world-class trainings, workshops, master classes and team building, the industry will reinvest in itself, with the intent of bringing all professionals up to speed on best practices as businesses return to their new normal worldwide. Registration is FREE.
What Global Ad Spending Tells Us About the Future of Media
Amid the massive disruption that the COVID-19 pandemic has caused, a new global media landscape is emerging—and it’s digital. The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
U.S. Latino Media Consumers Value a Diverse, Affordable, Easy to Navigate Quality Spanish-Language Content Experience
According to a recent Horowitz Research survey, demand is ever-expanding for new, high-quality Spanish-language content on par with English-language content among individuals and families with identities ranging from Hispanic to Afro-Latino/a/x and across language and acculturation segments nationwide.
Repercussion Marketing 2021
Today’s DE&I and Marketing conversations are based quite simply on the exercise that if you do not diversify your workforce, create inclusion, and secure advertising spending against minority consumers in the USA, your will suffer the repercussion of social, economic, and political grievances.
CMOs—Multicultural Marketing Investments Deserve A New Resource Allocation Methodology
As companies kickoff their 2022 business planning process, CMOs and their teams face a perennial challenge: allocating their limited resources among a variety of brands, projects, programs, and opportunities, while still achieving the necessary ROI and expected growth rates. By Isaac Mizrahi – Co/President of ALMA
The State of Global Media [Video]
As markets begin to adapt to the disruption that the pandemic has created across the media industry, navigating audiences has never been more critical. Much remains unknown about the future of media, but audiences have made one thing clear: understanding it is more important than ever.
How to Find Your Agency’s Next New Biz Pro
How do you determine which candidates will perform for your agency based on a stack of paper? You can’t. High-quality hires are few and far between, and in recent years, the process of attracting and retaining a new business person has become almost a competitive sport. By Mark Duval – The Duval Partnership
The intentional omission of Hispanic Marketing from the Multicultural Conversation
In marketing conversations over the last four decades, Hispanic Marketing has led the so called “Multicultural Conversation”, but in the last two years the practice has been almost eliminated from the conversation.
The State of Marketing Budgets 2021 [REPORT]
Marketing budgets as a percentage of revenue have fallen to their lowest level in recent history. Meanwhile, marketing leaders continue to reprioritize channels, programs and resources.
How Marketers Sharpen Their Personalization Playbook
Several components needed to drive customer loyalty, retention, and conversion rates
2021 Fortune/Deloitte CEO Survey [REPORT]
In January, CEOs described 2021 as the year of hope. Six months later, the latest results from the Summer 2021 Fortune/Deloitte CEO Survey appear to show that their hope has evolved into bold plans for growth, innovation, digital transformation, and workforce and talent transformation, as well as persistent attention to the climate agenda, continued progress on DEI, and elevated concern for cybersecurity and all things talent.
