By Imran Hirani, VP, Strategic Accounts, Nielsen From a budgeting perspective, global marketers planned to increase their spending across all channels as 2022 got underway, with significant emphasis on select digital channels like social media, video and display ads. As always, marketers will be tasked to prove the validity of the billions they will put … Read more
Over-specialisation, poor training and talent management key reasons for lack of staff development Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors, … Read more
There’s good news and bad news in the world of marketing procurement, according to a new report from the ANA. The good news is that relations between marketing procurement and marketing departments at major advertisers is showing signs of improvement since the ANA’s last landmark procurement report in 2010. The bad news is that the … Read more
By Nathaniel Hendren, Sonya R. Porter and Ben Sprung-Keyser Nearly six in 10 young adults live within 10 miles of where they grew up, and eight in 10 live within 100 miles, according to a new study by researchers at the U.S. Census Bureau and Harvard University. Even the prospect of higher earnings in more … Read more
The ANA introduced the industry’s first set of guidelines for measuring influencer marketing to help advertisers overcome a challenge that has thwarted them for several years. The ANA said the guidelines were needed because, while measurement guidelines have been available for paid advertisers for almost a decade, organic influencer marketing has not benefitted from a … Read more
4A’s R4A’s Research Exclusive Content logo research illustrates ad agency employment, growth in agency revenue, fastest growing ad hubs, share of advertising expenditure by medium, and more to keep you abreast of agency trends.
By Tim Williams “Companies Want Lawyers to Kill the Billable Hour,” reads the headline in a recent issue of the Australia Financial Review. Around the same time, the marketing publication Campaign ran an article titled “Wary Marketers Sour on Billable Hours.” Could it be that the hourly is rate is finally, at long last, marked … Read more
More than three-quarters of companies (76%) cut costs to survive during the pandemic; now 90% of C-suite executives say they must take a whole new approach to costs in order to transform their businesses to respond to ongoing disruption while also uncovering new growth and value, according to a new report from Accenture. The Zero-Based … Read more
Advertising is a commitment. It can also be expensive. And while we know that brands are prioritizing their brand awareness efforts in the coming year, there isn’t a marketer on the planet who’s not focused on the tangible returns that their spend delivers. And given that focus, it’s not uncommon for brands to pull back … Read more
The Immigrant Archive Project and its founder Tony Hernandez expands their platform to podcasting. Immigrant Archive Project · Trailer: Immigrant Archive Project
“Digital marketing is the future.” Whoever the first person was to make that statement wasn’t wrong. The first clickable ad went live in 1994. At that moment, the world of marketing as we knew it forever changed. From Yahoo and MySpace to Google and Facebook, the digital age exploded and hasn’t looked back. Perhaps one … Read more
The Association of National Advertisers (ANA) has been telling advertisers that diversity and inclusion will lead to brand growth. The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) has developed new research tools that have proven that inclusive content makes advertising three times more effective. Unfortunately, not everyone has gotten the message yet. But what … Read more
Hype? Hope? Hell? Maybe all three. Experts are split about the likely evolution of a truly immersive ‘metaverse.’ They expect that augmented- and mixed-reality enhancements will become more useful in people’s daily lives. Many worry that current online problems may be magnified if Web3 development is led by those who built today’s dominant web platforms. … Read more
Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans. The global report reveals data and delivers insights on what drives returns on ad spends, how to measure the returns, and how to improve on the metrics brands already … Read more
The Media Research Industry lost one of the most important champions of transparent, accountable measurement this past weekend. Ceril Shagrin earned her paycheck at Nielsen and Univision and invested a material share of time and energy pushing standards of excellence within the Media Rating Council and Council for Research Excellence among other forums. Ceril was … Read more
By Mark Duval – The Duval Partnership Between climate change, DE&I, and now abortion rights, many agency leaders are having more conversations about what their values are — and how those values are reflected. People don’t take empty gestures and statements at face value anymore. In today’s world, people ask more questions and judge brands … Read more
The last two decades have seen the country grow continuously older. Since 2000, the national median age – the point at which one-half the population is older and one-half younger – has increased by 3.4 years, with the largest single-year gain of 0.3 years coming in 2021, bringing it to 38.8 years, according to newly … Read more
This year’s survey finds Gen Zs and millennials deeply concerned about the state of the world, and actively trying to balance the challenges of their everyday lives with their desire to drive societal change. They are struggling with financial concerns, while trying to invest in environmentally sustainable choices. They feel burned out, but many are … Read more
New research conducted by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today. The study, “Cultural Relevance Drivers: Understanding the Building Blocks of Brand Relevance,” reveals that brands clearly benefit from cultural involvement even to the extent of people willing to invest … Read more
The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code of Creative Effectiveness’. The initial goal of this project is to address both the culture of effectiveness within organizations as well as the elements of campaign effectiveness. Other fundamentals … Read more
