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Rates of remote work vary widely across the United States

The prevalence of remote work because of the pandemic* varies significantly across US states. Workers in their prime (aged 25 to 54) in professional and office jobs on the West coast and in the Northeast were much more likely to work from home.

Inclusion in the Recording Studio? [REPORT]

The purpose of the investigation is to provide an updated understanding of how the music industry fares with regard to gender and race/ethnicity across artists, songwriters, and producers of popular music. Additionally, we continue to examine major Grammy® nominations for inclusion.

Creative Spotlight Series: Paco Olavarrieta – d expósito & Partners

To begin our new series titled “Creative Spotlight Series”, we have chosen Paco Olavarrieta – Chief Creative Officer of New York based d expósito & Partners.  We will continue to highlight our great creative executives in this series, asking them key questions about the business.  Enjoy.

‘The Future is Female, Multi-colored, and Marvelously Different’

Everyone can learn from the female energy in our lives and women’s contributions as much as we have to learn from males, ungendered or multiculturals, without it being mutually-exclusive, a diss on others, or descending into divisiveness, reparation for the past, or white male bashing. America is not perfect, but it’s the only place in the world you can start with nothing and end up with your own thriving business, and despite the blemishes, get a fair chance. I know. I’ve lived around the world. And with gender and ethnic fluid GenZ on the horizon, the best is yet to come. Marvelously different is America.  By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION

Could Gen Z Be Key to Coming Together and Setting Higher Standards for Brands?

 

The U.S. is rich in complicated history and diversity. While we may contend with a divisive society, Gen Z, could be key to bringing us together and elevating brand standards at the same time. As the first multicultural majority generation, Gen Zers under 18 are fueling culture plus interpreting and reinventing the American theme—and that is having an impact on Main Street and on Wall Street.  By: Nancy Tellet, CMC Research Chair, Culture Marketing Council: The Voice of Hispanic Council

A Brand Manager’s Guide to Effective Multicultural Marketing

Consumers are paying more attention than ever to how companies navigate social and racial justice issues and reward brands that align with their values. Getting it right, though, can be a daunting task, even for experienced brand managers.  By Roy Eduardo Kokoyachuk- ThinkNow

Global Sports Sponsorships are Shifting East and Growing into New Categories [REPORT]

The disruption and uncertainty that the global COVID-19 pandemic has created has been particularly harrowing for global sports, which is consequently changing the value of sponsorship. Yet as the health crisis remains a notable factor for most businesses and industries around the world, China’s economy was recovering broadly at the end of 2020, and that will bleed into the country’s involvement in sports sponsorships.

Brands Need Cultural Fluency to Survive & Thrive

Today’s multicultural teens and parents ages 25-49 have little tolerance for being disrespected by brands. According to a recent study by the Cultural Marketing Council: The Voice of Hispanic Marketing (CMC), more than half of people ages 13 to 49 have quit a culturally illiterate brand, saying it offended them or disrespected their values—that number skyrockets to 72 percent among Black female parents  ages 25 to 49. Thirty percent of teens and adults who have already quit a brand also said advertising adjacent to offending content was the reason for a brand break-up.  By Nancy Tellet, CMC Research Chair, Culture Marketing Council: The Voice of Hispanic Council

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