2020 Hispanic Market Thought Leaders – Available for Download – FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Market Thought Leaders (previously Hispanic CMO) for our readers.
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INDUSTRY SPOTLIGHT: Roberto Orci – Captura Group
In our “Industry Spotlight Series“, we are highlighting Roberto Orci – Executive Vice President of Strategic Growth of Captura Group.
Your Market Doesn’t Exist
Why marketers are perfectly positioned to lead the new growth agenda
Where Has All the Advertising Talent Gone?
There’s a disconnect in the ad industry. With the past year’s layoffs and restructuring, there should be no problem filling every empty job. And yet, over and over, I’m hearing from agencies that they can’t find the people they’re looking for. Many agencies that I’ve met recently have upwards of 150 open roles that they cannot fill. Why is this happening? Where’s the talent?
Hispanic Marketing Council: In honor of a friend and champion
How the Rise of Creative Effectiveness Affects Agency New Business
David Droga’s new role as CEO of Accenture Interactive has been a hot topic this week. While many wonder what it might mean for consultancies versus agencies, that may be a moot point as the two hire and acquire their way closer together. And it’s not what I find most interesting about Droga’s new position. Droga’s ascension signals the increased valuation of creativity. If a business consultancy can put a creative in its #1 position, that says a lot about how it perceives creative’s value for its own business and clients. By Mark Duval – The Duval Partnership
ARTURO VILLAR, HISPANIC MARKET WEEKLY PUBLISHER, PASSES IN SPAIN
Arturo Villar, a pioneer in covering the trade news in the U.S. Hispanic Market, has died in Spain, at the age of 88, from causes apparently related to Covid-19. He had been the publisher of HMW (Hispanic Market Weekly) until recently.
INDUSTRY SPOTLIGHT: Gabriela Alcantara-Diaz & Shirley Attia of Semilla
In our “Industry Spotlight Series“, to commemorate National Women’s Equality Day, we are highlighting Gabriela Alcantara-Diaz, Founder and President and Shirley Attia, Chief Creative Officer of Semilla.
Fix the Metrics, Fix the Incentives, Fix the Problems
Evidence-based metrics saved used cars, personal finance, and higher education ratings — now they’re coming for digital media
4A’s Guidance: 4A’s Relationship Management Best Practices Guidance
Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship.
It’s Time For Our Industry To Declare #MeasurementIndependence
Here’s something we all know: advertising measurement is outdated. Just scroll through the media headlines and it’s impossible to avoid. An Olympics that saw both record consumer engagement and ratings declines. A high-profile dispute over box office numbers and streaming audiences. Or as the Media Rating Council’s Board considers Nielsen’s accreditation fate. By Kelly Abcarian – EVP – Measurement & Impact, Advertising & Partnerships – NBCUniversal
It’s Time To Rethink The Hispanic Heritage Month Celebration
And here we are once again near another Hispanic Heritage Month (HHM). Like in previous years, we can expect an uptick of campaigns targeting the Hispanic segment, coming from a wide range of brands, from those with a solid commitment to investing in the Hispanic segment to the ones that try to equate a once-a-year post on social media celebrating HHM to an entire Hispanic marketing strategy. By Isaac Mizrahi / Co-President & COO of ALMA
7 Key Shifts in Marketing Channel Spend in 2021
The Gartner CMO Spend Survey shows that marketing budgets dropped from 11% of revenue in 2020 to 6.4% in 2021, causing a cascading ripple in how chief marketing officers (CMOs) are prioritizing spend across the organization. Faced with a reduction in resources, CMOs have reprioritized marketing channel spend for 2021. Now, pure-play digital channels dominate, making up 72.2% of the total marketing budget.
In-House Agency Fact Book — 2021
The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.
US Hispanic Ad Industry Turn Around 2021? [RESULTS ARE IN]
It is a unique time in our US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry. Current social conditions, the new found interest by major corporations to entertain important DE&I conversations and the “lack” of US Hispanic focused Executive Voices are molding the current conversations in Business. Non-Hispanic focused Executives and Marketers are dominating the current discussions about DE&I in Corporate America. How will this impact the US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry?
Revenue growth management: The time is now
Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue growth management.
Communicate creatively and effectively… or give your budget to charity
Making the case for the importance of advertising and justifying the expenditure that goes behind it isn’t always easy. This data makes that case very powerfully.
Six Shifts Changing the Future of Media
The media and entertainment industry doesn’t have a choice; it must change. Consumers have upped their baseline expectations as technology has evolved, and competitors for consumer time aren’t limited to traditional media. If we look across current forms of media, consumers multitask with other media more than 55% of the time.
THE MULTICULTURAL CONSUMER – Attitudes, Behaviors, and Shopping in the Pandemic Era [REPORT]
A new report from The Conference Board draws from a nationally representative survey of 2,000 households to examine this question in deep detail. Made possible by a grant from General Mills, The Multicultural Consumer: Attitudes, Behaviors, and Shopping in the Pandemic uncovers a wealth of striking insights
Cultivating and Developing Diverse Talent
While most marketing leaders understand the importance of diversity and inclusion when it comes to hiring practices, the challenge is actually recruiting from the right places and fostering an inclusive culture that cultivates and develops diverse talent.
