In the modern digital world, on average US adults spend 8 hours a day with digital media – more than they do sleeping. Increasingly, marketers need to understand a new, omnichannel consumer and reach people in the many places they engage — including booming channels like streaming TV, ecommerce and more. Challenges linked to targeting … Read more
This year’s Digital media trends survey revealed that media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior. After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce competition among providers. Top SVOD services are consolidating … Read more
By Isaac Mizrahi – Co-President of ALMA One of the aspects of my career I like the most is the opportunity to mentor young professionals, and a few days ago, I received a request from someone asking for my advice. She has been asked to help her employer, an ad agency, translate a creative idea … Read more
Marketing can save the world. I believe this is true. But how? By pushing organizations, from the inside, to innovate with management models that aim to build social equity and improve the environment, while still measuring and achieving profitability. I have come to believe that efforts in these three dimensions – social, environmental, and economic … Read more
By Nigel Hollis Let’s be clear up front, the answer to the question posed in the title is it depends. The frequently used rules of thumb will be frequently wrong because the specifics of advertising objective, media channel, and product category make them so. But there are guidelines to be observed and there are myths … Read more
MAGNA reduces its 2022 advertising spending growth expectation due to economic and geopolitical uncertainty, but media owners’ ad revenues should still grow by +11% this year to pass the $300 billion milestone. KEY FINDINGS Final 2021 estimates: US advertising revenues grew by a record +25% to reach $287 billion. As expected, the pace of growth … Read more
Inflation worries consumers because their income won’t buy as much. It worries businesses because it squeezes their margins. The first thing to recognize is that brands cannot promote their way out of trouble. Starting a price war erodes margins faster, re-educates consumers about where the price point should be in a category, and immediately destroys … Read more
The Immigrant Archive Project, a collection of oral histories from the nation’s immigrants, will be housed at the Library of Congress. NPR’s Debbie Elliott speaks to archive founder Tony Hernandez.
FACE (Facts About Cuban Exiles) handed its 2022 Awards in Miami, at the Coral Gables Country Club this morning, where the highly respected organization honored advertising industry leader Daisy Expósito-Ulla; nationally recognized financial consulting, accounting and litigation business figure Antonio “Tony” Argiz; and publisher-philanthropist, attorney Alberto Ibargüen. Expósito-Ulla, Chair/CEO of d expósito & Partners and … Read more
For the first time, thanks to our generous sponsors, we are offering our jam-packed agenda filled with CEOs and CMOs, fresh insights, new research and case studies from leading brands and agencies in Hispanic marketing… FOR FREE. Now your entire team will have access to all of the insights at none of the cost. Round … Read more
Brands today are keenly focused on diversity, equity, and inclusion initiatives both internally—with strategies to ensure a more equitable and diverse workforce—and externally, with consumer-facing initiatives to create products and advertising that are more inclusive of a diverse America. And a big part of America’s diversity is female. Women’s History Month serves as a reminder … Read more
Lockdowns during the height of the pandemic were devastating to the U.S. ad industry, as they were for the economy and society as a whole. But advertising has made a remarkable recovery with growth now nearly in line with spend projections from before the emergence of Covid-19. Standard Media Index (SMI) estimates that the first … Read more
The 28th edition of The CMO Survey examines the issues top of mind for marketers including the latest focus for marketing activities, spending, jobs, and performance. The latest edition of The CMO Survey features responses from 320 senior marketing executives on the issues top of mind for marketing leaders and stakeholders. From marketing spending and … Read more
Multicultural marketing is finally being embraced as a necessity, not a nice-to-have. Marketers have traditionally been interested in marketing to diverse audiences around the release of Census data when they realized the changing demographics of American consumers. That’s changed within the last two years. Consumers have been more vocal, taking brands to task for cultural … Read more
ANA’s AIMM (Alliance for Inclusive and Multicultural Marketing) released their first ever Oscar’s Inclusion & Relevancy Report analyzing how the nominated films resonated with traditionally underrepresented audiences. The research draws upon Oppside’s analysis of accurate cultural portrayals in the movies gathered by its Cultural Insights Impact Measure (CIIM™). Learnings indicate that while the film industry … Read more
The National Retail Federation issued its annual forecast, anticipating that retail sales will grow between 6 percent and 8 percent to more than $4.86 trillion in 2022. The announcement was made during NRF’s annual State of Retail & the Consumer virtual event where retail industry leaders discussed the strength of the consumer economy and the … Read more
by Anton Buchner This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. There has been an incredible amount of … Read more
By Mary Kyriakidi This series seeks to answer some of the most pertinent questions (or dilemmas) of the modern marketer. Questions that can’t be answered with a simplistic yes or no, but require investigative research, critical thinking and insatiable curiosity. Because “the answer is never the answer” as countercultural novelist Ken Kesey used to say. … Read more
Many marketing leaders are still feeling the long-lasting impacts from the pandemic, which has forced their organizations to be more agile and creative, even with restricted budgets. For some, restructuring can cause pain and unexpected challenges, but you can ensure your team is informed and empowered at every stage of re-org by following our 5 … Read more
Census Bureau released results from two analyses about the quality of the 2020 Census counts. While both showed the strength of the count for the total U.S. population, each analysis revealed that the 2020 Census overcounted or undercounted various demographic groups. “Today’s results show statistical evidence that the quality of the 2020 Census total population … Read more
