The fragmented media landscape and sheer volume of new platforms, channels and services has made tracking ROI increasingly complex for marketers. And, while technology to engage, measure, optimize and prove ROI has never been more plentiful, only 54% of global marketers say they are confident in their ability to measure full-funnel ROI. Given the ever-expanding … Read more
By Ameneh Atai, General Manager, Audience Measurement During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially in the marketing and advertising departments. However, there’s also a long and storied track record of how risky this approach is. Deprioritizing marketing erodes brand share and relevance and … Read more
The Latino population is one of the fastest growing demographics in the US participating in the labor market at higher-than-average rates. They accounted for approximately 80% of workforce growth from 2010 to 2017, and they are expected to represent nearly one in three working-age Americans by 2050. Bain & Company research has found a culture … Read more
Splurge or save? In recent months, consumers worldwide likely feel caught between two minds. As global anxiety around the pandemic wanes, many are eager to spend on sorely missed experiences like travel, restaurants, and entertainment. But built-up pandemic demand is hitting hurdles in the form of spiking inflation and persistent headlines warning of a potential … Read more
NBCUniversal Telemundo Enterprises released a timely report titled The Future Is Fútbol to define and characterize the fundamental shift in the importance of soccer in mainstream American sports and the role Latinos are playing in this economic, cultural and media phenomenon. The Future Is Fútbol report draws on primary and secondary research and data collection, … Read more
Selling online is no longer the future, but the present, and the pandemic has accelerated this new reality. Consumer habits have changed and their preference to purchase products and services through digital channels is growing. Today, digital sales have almost doubled in the past five years, representing 13% of all sales in the U.S. There … Read more
HispanicAd in association with the Hispanic Marketing Council and Adam R. Jacobson plan and publish key supplemental reading through out the year to cover the most important topics for our industry besides our daily coverage. We bring forth the only Industry Directory; complete year to year analysis,; TV Programming Updates for the upcoming season; content, … Read more
PR Daily published an article by By Amira Barger the EVP of Health DEI at Edelman. Even though I agree with the premise, it astonished me that a so called “DEI Expert” cannot herself be more inclusive in her presentation of her point in the article. Excluding the importance is US Hispanics! What, DEI is … Read more
By Alvaro Arroyo / Captura Group With the aim of sharing exceptional case studies from top industry thought leaders, and as part of its Strategic Excellence Award webinar series, the Hispanic Marketing Council (HMC) recently hosted a session to highlight the strategy and execution behind Pop-Tarts’ Día de Muertos campaign – winner of the 2022 … Read more
WOW MKTG announced the promotion of Betsy Henao to Chief Operating Officer (COO). Betsy will oversee all operational activities for the agency, identifying and leveraging all available resources to achieve maximum efficiency and further increase productivity. “Betsy’s innovative marketing prowess, her unrivaled professional experience and incomparable work ethic have been instrumental to the success of … Read more
To better assess the challenges and opportunities for corporate internal communications, Ragan Communications and PoliteMail surveyed more than 250 communicators in May 2022. We asked about the effectiveness of comms channels and platforms, measurement and analytics, technology and tools, what’s working and what isn’t … and, perhaps most importantly, how they can improve their current … Read more
If driving media ROI is your job, this report helps you do it better. We reveal what drives returns, how to measure them and how to improve on the metrics you already have. To access report, CLICK HERE.
“Entravision is very excited to partner with LATV Networks,” said Juan Saldivar, Chief Digital and Strategy Officer of Entravision. “Our Company has extensive digital marketing expertise when it comes to reaching growing Latino audiences. This new partnership will provide LATV Networks with avenues to expand the distribution of their younger-skewing bilingual content at scale by … Read more
For consumers, 2022 may well be another year of instability. Pandemic recovery has given way to soaring inflation, leaving retailers and customers rushing to cut costs. Even during these turbulent times, however, many of the world’s best-known companies have continued to see success. Analysis from our global BrandZ report reveal that, despite ongoing economic pain, … Read more
By Mark Duval – The Duval Partnership Agencies are facing a perfect storm of conditions, including rising costs, declining new business opportunities, and clients asking them to (once again) do more with less—despite stretched budgets and resources. Ironically, while many agencies feel pressured to reduce prices, they should raise them. The Drum has published accounts … Read more
The producers of the 20th Annual Hispanic Television Summit have announced the five recipients selected for this year’s prestigious Hispanic Television Awards to be presented on Wednesday, September 14 at ETC Venues, 360 Madison Avenue in New York City. The awards ceremony, which is scheduled for midday in the Summit’s agenda, will be hosted by … Read more
Captura Group was recently recognized by Kellogg Company as the 2021 recipient of the Sojourner Truth Award, acknowledging the agency as their certified diverse partner with the highest spend with other diverse companies in 2021. “Out of all the accolades we could aspire to as a Multicultural Agency, Kellogg’s Sojourner Truth recognition is one that … Read more
In the working world, a full-time job with one employer has been considered the norm for decades, but this model fails to describe how a significant share of the US workforce makes a living. In the latest iteration of McKinsey’s American Opportunity Survey (AOS), a remarkable 36 percent of employed respondents—equivalent to 58 million Americans … Read more
Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC, lifted by a positive first half for holding companies and a boost from cyclical events in the second, most notably the US midterm elections and the men’s FIFA World Cup in Qatar this November. Market … Read more
Experts cannot all agree on the future of our economy. While GDP is contracting, we also know that unemployment remains low, corporate cash balances are healthy and revenue and profit margins are expanding. But, as the possibility of a new recession looms, there is a lesson we learned from the 2008-09 Great Recession, and that … Read more
