What are the top CCO challenges, trends, priorities and key actions for 2022? CCOs are expected to expand their strategic support to the business, mastering crisis, ESG and change communications among other priorities — all with a flat budget. To succeed, CCOs must meet short-term execution needs while remaining strategic and proactive through change and … Read more
TelevisaUnivision Inc. unveiled ViX. ViX will offer more than 50,000 hours of Spanish-language content across genres, including original series and movies, live sports, live news and current Televisa and Univision hits as well as access to an extensive library of top franchise content and formats from Televisa’s vault. The two-tier service will include a free … Read more
According to Census 2020 data, America’s demographics are shifting to a multicultural majority faster than anticipated. While 2020 marked the official year that the first full generation of 17 and under was a multicultural majority, the Hispanic Marketing Council (HMC) estimates that this milestone was reached sometime in the middle of the last decade—years ahead … Read more
The Immigrant Archive Project has been identified as a historically and culturally significant website by the United States Library of Congress and has thus been designated for preservation. The Immigrant Archive Project has been selected for archiving and will form part of the Latin American Studies (HLAS) Web Archive at the United States Library of … Read more
As a natural continuation of their successful careers in advertising, the three veterans join forces to establish an independent entity with operations in Dallas and Miami. “BeautifulBeast was born amid the pandemic, so flexibility is a fundamental part of our DNA in every way. The world has changed, and we decided that this was the … Read more
Despite big commitments, many brands are still missing the mark when it comes to cultural authenticity in their ads ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and partner company Oppside, LLC released new findings from its Cultural Insights Impact Measure (CIIM™) revealing the Best-In-Culture brands of 2021 across key consumer segments. To measure the … Read more
As reported by HispanicAd and Radio TV Business Report with support from the Hispanic Marketing Council, highlighted the inconsistency of how media companies need to divest themselves from certain Radio or TV properties due to Federal regulation, Spanish Broadcasting System has prevailed and will purchase WPYO-FM 95.3 in Maitland, Fla., serving the Orlando market, and … Read more
Brands need to respond to rising prices not simply by pivoting to “value”, but by considering how they reduce “risk” for consumers. To download report, CLICK HERE.
By Kim Gilberti, SVP Product Management Every once in a while, a word becomes so common in our media vocabulary that we lose sight of its actual meaning. Impression is a good example. We know what it means. We’ve been using it for decades. Yet as the term is used more broadly for holistic media … Read more
Nielsen announces the launch of its Diverse Media Equity program, which is designed to elevate the visibility of diverse-owned media companies with advertisers and agencies. The comprehensive initiative includes measurement of diverse-owned media historically excluded from investment, funding certification fees of diverse-owned media, as well as the launch of the first ever report on diverse-owned … Read more
By Jeffrey S. Passel, Mark Hugo Lopez and D’Vera Cohn The U.S. Hispanic population reached 62.1 million in 2020, an increase of 23% over the previous decade that outpaced the nation’s 7% overall population growth. At the county level, growth played out unevenly, which resulted in the continued geographic spread of Hispanics. Numerical growth of … Read more
The Hispanic Marketing Council (HMC) announced today that Kellogg’s is the winner of the 2022 HMC Marketer of the Year Award. Kellogg’s joins a prestigious short list of elite brands that have received the award, including AARP, Ford, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart. Chief Marketing & E-Commerce Officer for Kellogg’s North America … Read more
By Adam R. Jacobson Grupo Televisa, S.A.B. and Univision Holdings II Inc. (together with its wholly owned subsidiary, Univision Communications Inc.) on January 31 completed their merger — a transaction between the Mexico City and New York-headquartered companies that effectively melds Televisa’s media content and production assets with those of Univision. The new company takes … Read more
As Latinos welcomed the New Year, the traditional “Salud!” was the quintessential closing to every family’s wishful holiday toast. And while the pandemic has certainly made public health concerns top-of-mind for most, it’s no secret that health and wellness have always been high priorities for U.S. Hispanics, who rank the importance of their health higher … Read more
How the Nielsen audience undercount took nearly 30 billion ad impressions out of the TV marketplace. [Hispanic & Black audiences impacted the most] VAB Insights, in collaboration with the VAB Measurement Innovation Task Force, uncovered the staggering size and scope of the recent self-admitted Nielsen audience undercount, reported in late December. Nielsen presented this 16-month … Read more
More than 90 percent of senior marketers believe training resources for successful agency management are inadequate and that more comprehensive training is needed, according to a study by the ANA’s Marketing Training & Development Center. The study serves as a follow-up to the 2020 ANA/4A’s report The Business Case for Relationship Management. That study found … Read more
By Amy Huber, Doctoral Student – Florida State University, School of Communication Lessons from the Past Writings on multicultural marketing penned since the turn of the century reveal several trends borne from current events. In the early aughts, authors cited an unbridled optimism promising a future celebrating the potentialities of multiculturalism (Burton, 2002; Garcia, 2004). … Read more
By Michael Farmer This is not an industry where you can “fake it until you make it,” with the promise of a big payday if you can just get through a difficult phase. It’s exactly the opposite. The big payday was in the past, when media commissions made agencies rich in the ’60s, ’70s and … Read more
The Hispanic Marketing Council (HMC) announced the call for entry for the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Census data has revealed that Hispanics are responsible for half of the population growth of the nation and a critical driver of the … Read more
By Isaac Mizrahi – Co-President of ALMA As we start a new year, there’s a sense of optimism regarding the expectations around multicultural marketing investments. Before the holiday break, I connected with a few industry leaders representing different segments and discussed the trends for 2022. Here’s an edited version of my conversations with Albert Rodriguez, … Read more
