Communicate creatively and effectively… or give your budget to charity
Making the case for the importance of advertising and justifying the expenditure that goes behind it isn’t always easy. This data makes that case very powerfully.
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Six Shifts Changing the Future of Media
The media and entertainment industry doesn’t have a choice; it must change. Consumers have upped their baseline expectations as technology has evolved, and competitors for consumer time aren’t limited to traditional media. If we look across current forms of media, consumers multitask with other media more than 55% of the time.
THE MULTICULTURAL CONSUMER – Attitudes, Behaviors, and Shopping in the Pandemic Era [REPORT]
A new report from The Conference Board draws from a nationally representative survey of 2,000 households to examine this question in deep detail. Made possible by a grant from General Mills, The Multicultural Consumer: Attitudes, Behaviors, and Shopping in the Pandemic uncovers a wealth of striking insights
Cultivating and Developing Diverse Talent
While most marketing leaders understand the importance of diversity and inclusion when it comes to hiring practices, the challenge is actually recruiting from the right places and fostering an inclusive culture that cultivates and develops diverse talent.
The Chance That Two People Chosen at Random Are of Different Race or Ethnicity Groups Has Increased Since 2010
The concept of “diversity” we use refers to the representation and relative size of different racial and ethnic groups within a population and is maximized when all groups are represented in an area and have equal shares of the population. These measures are used to compare 2010 Census and 2020 Census results.
Industry Spotlight Series: Luis Miguel Messianu & Isaac Mizrahi – ALMA
To begin our new series titled “Industry Spotlight Series”, we have chosen Luis Miguel Messianu – Founder-Creative Chairman-CEO & Isaac Mizrahi Co-President & COO of Miami based ALMA. We will continue to highlight our great industry executives in this series, asking them key questions about the business. Enjoy.
US consumer confidence approaching prepandemic level
The Conference Board Consumer Confidence Index® (CCI) improved further in June, following gains in each of the previous four months.
New Diversity Action Alliance Analysis Finds Only 21% of PR Professionals Are Racially or Ethnically Diverse [REPORT]
The report, which examines the racial and ethnic representation and promotion data of employees across 100+ U.S.-based public relations and communications organizations, documents that just over one-fifth (21%) of those employees are racially/ethnically diverse. Furthermore, of the total employee sample, 22% of employees were promoted in 2019. Of that 22%, less than a fifth of those promoted were racially/ethnically diverse.
2022: The year of adaptive marketing planning and budgeting
As we approach 2022, just ask any CEO, what keeps you up at night? You’re guaranteed to get an earful, but in just one year the optimism is greater, the future is clearer, the deepest fears are beginning to fade, and a renewed focus on growth is increasing. Next, ask a CMO the same question. You’ll hear similar optimism, but mixed with concerns about managing and performing to high expectations of growth with slashed budgets.
Audio Today Report [REPORT]
According to Nielsen’s newest iteration of the Audio Today Report, radio listening is at its highest levels in 16 months. Radio remains America’s top weekly reach medium, and an essential part of the daily media diet for millions
The Full Return of Live Events Remains Down the Road
With business travel budgets hampered, virtual programs continue to take center stage
Mission Impossible? Fewer Than 8 Percent of Pitches Become Stories
Propel’s survey of some 1.2 million pitches sent during the past 12 months pegs the 8 percent mark to pitches from a trio of top PR agencies. So, these top performers are achieving success about 8 percent of the time. The success rate for pitches from all media relations pros is “likely much lower,” a Propel executive tells us.
Six Shifts Changing the Future of Media
Investment capital is flowing into start-ups and new technologies to meet the evolving demands of media and entertainment consumers.
As Offices Start to Reopen, Going Hybrid May Not Be Enough
Marketing departments will have to be more flexible regarding work–life balance if they want to retain top talent
Measuring Racial and Ethnic Diversity for the 2020 Census
Later this month, the U.S. Census Bureau plans to release the first results from the 2020 Census on race and ethnicity. These data will provide a snapshot of the racial and ethnic composition and diversity of the U.S. population as of April 1, 2020.
Gallup Poll: ¿LatinX?
Most Hispanic Americans, too, are content with the use of multiple terms to describe their subgroup. Most favor “Hispanic,” though many prefer “Latino,” while few have adopted “Latinx” as their preferred term.
Improvements to the 2020 Census Race and Hispanic Origin Question Designs, Data Processing, and Coding Procedures
The U.S. Census Bureau has collected data on race since the first census in 1790 and on Hispanic or Latino origin (referred to as Hispanic origin in this blog) since the 1970 Census. How these topics are measured, and statistics on them are collected and coded, has changed nearly every decade throughout the history of the census, reflecting social, political and economic factors.
Multicultural Shoppers Have a Growing Influence in the Grocery Retail Space [REPORT]
Acosta released its second The Why? Behind The Buy: Multicultural Shopper Insights report, detailing grocery shopping trends and behaviors of multicultural consumers. With $3.9 trillion in buying poweri, Hispanic, Black and Asian shoppers in the U.S. are making an impact on the grocery industry.
The US Hispanic Ad Spend. Is it at the correct level?
The Hispanic Marketing Council commission a research piece that helped analyze the 2015 Ad Spend in several key categories targeting US Hispanics. Only a few companies are close to the point that they deserve recognition for their efforts. The remainder have been measured and fell short.
100 things a planner should know Account Planning, Strategic Planning Role of the planner [and PODCAST]
Stuck at home I was badgered into writing this by account men keen to capture my knowledge (such as it is) for future generations. One of them – an ambitious and talented young man – suggested a list and I duly complied. It turns out they had a point. Also their is a podcast by Brief Bros that analyses the list. By Charles ‘Chaz’ Wigley, Chairman of BBH Asia, shares 100 lessons he has learned over his career as an advertising planner.
