The Growing Diversity of Black America [REPORT]
The Black population of the United States is diverse. Its members have varied histories in the nation – many are descendants of enslaved people, while others are recently arrived immigrants.
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For CMOs, The Path For Growth Is Towards The Multicultural Youth
If you ask a CMO, “Who is your target consumer?” there’s a high probability the answer will be “Millennials or Gen-Zers.” By Isaac Mizrahi – Co-President of ALMA Agency
Univision’s New Leaders Get Upfront On ‘New Vision’
Grow with our audience, and grow with us. That’s the pitch presented to new and returning brand managers and CMOs across a digitally delivered event that was one-part Upfront presentation and another part a full introduction to two new key members of the largest multimedia company superserving U.S. Hispanics today. By Adam R Jacobson – Radio + Television Business Report
Creative Spotlight Series: Pablo Buffagni of BBQ Agency
Our next Creative Expert highlight is Pablo Buffagni, who is the owner and founder of BBQ Agency and is based in Torrance, CA. ENJOY.
Playbook for Activating Brand Purpose [REPORTS]
The ANA’s award-winning Center for Brand Purpose today introduced the second in a series of CMO-inspired playbooks designed to help marketers make brand purpose a priority and create purpose-led initiatives that stand the test of time.
97% of Agencies Say Creativity Fuels Business Impact Amid COVID-19
A Majority of Respondents to 4A’s 2021 Impact of Advertising Survey Find That Their Agency’s Work Helped Their Clients Gain Market Share During 2020
The CMO Survey: The transformation of marketing [REPORTS]
The 26th edition of The CMO Survey explores how marketing activities, spending, jobs, and performance have been affected by the COVID-19 pandemic, as well as increased political and social upheaval over the course of the past year.
The Infinite Dial 2021 [REPORT]
The Infinite Dial 2021 marks a significant year for the study, as the media measurement was done almost entirely during a time of quarantine or some level of restriction due to Covid-19.
CMC rebrands as Hispanic Marketing Council
Today’s marketing landscape is seeing a racial awakening from companies, but consumers are demanding equality and proper representation coupled with culturally literate, responsible practices from marketers. With Hispanics fueling U.S. culture shifts and population growth, the Culture Marketing Council: The Voice of Hispanic Marketing is sharpening its focus, re-invigorating its advocacy for Hispanic marketing, and rebranding as the Hispanic Marketing Council (HMC). At a time when intentional approaches via segment marketing have never been more critical, the HMC continues to be the only organization devoted to promoting the critical role of Hispanic marketing, media and specialist firms in today’s marketplace.
Lone Star State Entrepreneurs named Mosaic Champions for Diversity by American Advertising Federation
Business leaders Alex and Cathy López Negrete, co-founders of Lopez Negrete Communications in Houston, have been named the 2021 “Mosaic Champions” by the American Advertising Federation (AAF). The AAF’s Mosaic Awards recognize individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide and industry-wide initiatives.
Thoughts on Strategy
What is strategy? Strategy is Future Competitive Advantage. By Rishad Tobaccowala
Marketing in the Age of Working Remotely
As working both from home and the office becomes the norm post-pandemic, companies try and make the best of both worlds
Rates of remote work vary widely across the United States
The prevalence of remote work because of the pandemic* varies significantly across US states. Workers in their prime (aged 25 to 54) in professional and office jobs on the West coast and in the Northeast were much more likely to work from home.
On-demand: The Intersectional Afro-Latina Experience {WEBCAST]
The Culture Marketing Council presented their “The Intersectional Afro-Latina Experience”.
Inclusion in the Recording Studio? [REPORT]
The purpose of the investigation is to provide an updated understanding of how the music industry fares with regard to gender and race/ethnicity across artists, songwriters, and producers of popular music. Additionally, we continue to examine major Grammy® nominations for inclusion.
BEING INCLUSIVE OR CANCELING OUR CULTURE? WHY BRANDS, COMPANIES AND MEDIA SHOULD CAUTION USING “LATINX”
The debate around “LatinX” as a label among all people of Latin American descent rages on stronger than ever and I’ve realized that most brands, companies and the media don’t even bother to notice. By Henry Cadena – Cultural Strategist | Brand Connector | Researcher
Creative Spotlight Series: Paco Olavarrieta – d expósito & Partners
To begin our new series titled “Creative Spotlight Series”, we have chosen Paco Olavarrieta – Chief Creative Officer of New York based d expósito & Partners. We will continue to highlight our great creative executives in this series, asking them key questions about the business. Enjoy.
Tracking Job Losses for Mothers of School-Age Children During a Health Crisis
Around 10 million U.S. mothers living with their own school-age children were not actively working in January — 1.4 million more than during the same month last year, according to new U.S. Census Bureau data.
‘The Future is Female, Multi-colored, and Marvelously Different’
Everyone can learn from the female energy in our lives and women’s contributions as much as we have to learn from males, ungendered or multiculturals, without it being mutually-exclusive, a diss on others, or descending into divisiveness, reparation for the past, or white male bashing. America is not perfect, but it’s the only place in the world you can start with nothing and end up with your own thriving business, and despite the blemishes, get a fair chance. I know. I’ve lived around the world. And with gender and ethnic fluid GenZ on the horizon, the best is yet to come. Marvelously different is America. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION
The impact of race, ethnicity, and national origin on opportunities: Perceptions and personal experience [REPORT]
A new Ipsos survey for the World Economic Forum finds that across the 27 countries surveyed, an average of 65% of all adults think that, in their country, someone’s race, ethnicity, or national origin influences their employment opportunities. When considering their own race, ethnicity, or national origin, an average of 39% say it has impacted their own employment opportunities.
