How precision revenue growth management transforms CPG promotions
Promotions have always been an important sales driver for consumer-packaged-goods (CPG) companies.
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Eyeing the Future of ……
A dizzying array of changes in consumer behavior will touch nearly every industry as the reopening period progresses, vaccination rates rise, more schools and businesses open, and people start to emerge from their homes and re-enter the larger world. Changes to work and school patterns, and the reemergence of dining out and other experiential spending, will affect how consumers reprioritize their spending in the coming months and beyond.
The Future of Agencies: Blurred Lines and Reimagined Relationships [REPORT]
Advertising, PR, creative, digital, and full-service agencies have played a crucial role in the marketer’s toolkit for decades. But the landscape is changing. More than ever, overlap exists between agencies and consultancies, in-house and external agencies, and the roles of humans and automation. ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.
AD INDUSTRY: LET’S NOT FORGET ABOUT SUPPORTING HISPANIC SUPPLIERS
The current industry conversation around investment inequalities in the media and creative supply chain has been extensive, and rightly so. For example, there has been tremendous interest in supporting Black-owned businesses and Asian-owned businesses have also garnered interest and support. By Bill Duggan / Group EVP, ANA
ALMA’s Michelle Headley joins 4A’s Board Of Directors
The American Association of Advertising Agencies (4A’s), appointed Michelle Headley / EVP operations and production at Alma to its national board of directors,
The Growth of Supplier Diversity [REPORT]
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers.
Mega Trends Transforming the United States Through 2030
Frost & Sullivan’s recent analysis, Transformative Mega Trends in the United States through 2030, examines the complex intersections of social, education, work, political, economic, and urbanization trends set to converge in the next decade.
Marketing Organization
What are best practices and common structures for the organization of marketing and digital in companies today?
Good to great: Boosting the efficiency of your TV spend
When it comes to spending on traditional “linear” TV, many advertisers have set their strategy to autopilot, letting their agencies make decisions and collect the data. In a recent survey of CMOs, optimizing their broadcast-TV spend didn’t even make their top-10 list of priorities.
It’s Time for Agencies to Grow Up
Ever since early man emerged from his cave, invented fire and wondered aloud how he was going to spread the word of his wondrous invention to others, those responsible for doing the word-spreading have considered themselves hard done-by. By Brian Jacobs / The Cog Blog
How Marketers Capitalize on the Trust Deficit
The latest Edelman Trust Barometer study may portend structural changes in how brands communicate with their audiences
2021 NY Latino Festival selects Talento Unlimited for Sponsorship Sales & Content Campaign Management
The New York Latino Film Festival (NYLFF), the premier Urban Latino film event in the country, sets its return as the only event of its kind in the New York area this year. With a dynamic line up of films and industry-leading conversations planned for Hispanic Heritage Month 2021, the festival team has selected Miami-based seasoned sponsorship and talent management consultancy, Talento Unlimited, to lead and manage corporate partnerships and branded activations.
U.S. LATINO TERMINOLOGY
As an agency laser focused on the domestic Latino audience, and working exclusively with large companies, we are often asked our opinion on the many terminologies which describe this demographic. Social values and standards of decorum continually shift, so it’s important for organizations to stay at the forefront of respectful language and commonly-held practices. So I’ll give it a shot to provide a concise overview of the terms, as well as our point of view on how companies should proceed. By Mike Valdes-Fauli / Pinta Agency
LGBTQ Inclusion [REPORT]
As part of the launch of The Visibility Project, P&G and GLAAD also announced findings from the “LGBTQ Inclusion in Advertising and Media, Advertiser and Agency Perspectives” study.
Unveiling the Multifaceted and Fluid Nature of Identity and How Brands can Connect with People in Culturally Relevant Ways
NBCUniversal, MAGNA, and Identity revealed Deconstructing Diversity Today, a new research study that explores the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification.
Black and Hispanic Americans See Their Origins as Central to Who They Are, Less So for White Adults [REPORT]
Six-in-ten Americans say they are very familiar with their origins. Black and Hispanic adults feel more connected to roots than White adults
Media KPIs That Matter [REPORT]
Media KPIs have been identified by the ANA Media Leadership Growth Council as one of its areas of initial interest due to the direct connection between KPIs and business results.
When Black is LOUDER than Brown ……… Part 4
In our 4th Update on then theme “When Black is LOUDER than Brown, we find that certain mainstream multinational agencies and buying services have created special PROJECTS to direct dollars towards Black Owned media companies. The count is Dentsu, IPG and now GroupM. Black activist have either done a good job shaming these companies and their clients to at least concede some effort or just to put forth Shut UP efforts. By Gene Bryan / HispanicAd.
2021 US Hispanic Young Lions Competition Winners
WINNERS annonuced
“Nobody Knows Anything” About What Works in the Film Business. The Same is True About Marketing.
“Nobody knows anything,” summed up William Goldman, the most successful Hollywood scriptwriter ever (he wrote 33 produced screenplays), in a memoir written at the peak of his success. “Nobody knows anything. Not one person in the entire motion picture field knows for a certainty what’s going to work. Every time out it’s a guess and, if you’re lucky, an educated one.” The same should be said about marketing, particularly for integrated marketing. By Michael Farmer
