The Infinite Dial 2021 [REPORT]
The Infinite Dial 2021 marks a significant year for the study, as the media measurement was done almost entirely during a time of quarantine or some level of restriction due to Covid-19.
Article placement: Featured
CMC rebrands as Hispanic Marketing Council
Today’s marketing landscape is seeing a racial awakening from companies, but consumers are demanding equality and proper representation coupled with culturally literate, responsible practices from marketers. With Hispanics fueling U.S. culture shifts and population growth, the Culture Marketing Council: The Voice of Hispanic Marketing is sharpening its focus, re-invigorating its advocacy for Hispanic marketing, and rebranding as the Hispanic Marketing Council (HMC). At a time when intentional approaches via segment marketing have never been more critical, the HMC continues to be the only organization devoted to promoting the critical role of Hispanic marketing, media and specialist firms in today’s marketplace.
Lone Star State Entrepreneurs named Mosaic Champions for Diversity by American Advertising Federation
Business leaders Alex and Cathy López Negrete, co-founders of Lopez Negrete Communications in Houston, have been named the 2021 “Mosaic Champions” by the American Advertising Federation (AAF). The AAF’s Mosaic Awards recognize individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide and industry-wide initiatives.
Thoughts on Strategy
What is strategy? Strategy is Future Competitive Advantage. By Rishad Tobaccowala
Marketing in the Age of Working Remotely
As working both from home and the office becomes the norm post-pandemic, companies try and make the best of both worlds
Rates of remote work vary widely across the United States
The prevalence of remote work because of the pandemic* varies significantly across US states. Workers in their prime (aged 25 to 54) in professional and office jobs on the West coast and in the Northeast were much more likely to work from home.
On-demand: The Intersectional Afro-Latina Experience {WEBCAST]
The Culture Marketing Council presented their “The Intersectional Afro-Latina Experience”.
Inclusion in the Recording Studio? [REPORT]
The purpose of the investigation is to provide an updated understanding of how the music industry fares with regard to gender and race/ethnicity across artists, songwriters, and producers of popular music. Additionally, we continue to examine major Grammy® nominations for inclusion.
BEING INCLUSIVE OR CANCELING OUR CULTURE? WHY BRANDS, COMPANIES AND MEDIA SHOULD CAUTION USING “LATINX”
The debate around “LatinX” as a label among all people of Latin American descent rages on stronger than ever and I’ve realized that most brands, companies and the media don’t even bother to notice. By Henry Cadena – Cultural Strategist | Brand Connector | Researcher
Creative Spotlight Series: Paco Olavarrieta – d expósito & Partners
To begin our new series titled “Creative Spotlight Series”, we have chosen Paco Olavarrieta – Chief Creative Officer of New York based d expósito & Partners. We will continue to highlight our great creative executives in this series, asking them key questions about the business. Enjoy.
Tracking Job Losses for Mothers of School-Age Children During a Health Crisis
Around 10 million U.S. mothers living with their own school-age children were not actively working in January — 1.4 million more than during the same month last year, according to new U.S. Census Bureau data.
‘The Future is Female, Multi-colored, and Marvelously Different’
Everyone can learn from the female energy in our lives and women’s contributions as much as we have to learn from males, ungendered or multiculturals, without it being mutually-exclusive, a diss on others, or descending into divisiveness, reparation for the past, or white male bashing. America is not perfect, but it’s the only place in the world you can start with nothing and end up with your own thriving business, and despite the blemishes, get a fair chance. I know. I’ve lived around the world. And with gender and ethnic fluid GenZ on the horizon, the best is yet to come. Marvelously different is America. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION
The impact of race, ethnicity, and national origin on opportunities: Perceptions and personal experience [REPORT]
A new Ipsos survey for the World Economic Forum finds that across the 27 countries surveyed, an average of 65% of all adults think that, in their country, someone’s race, ethnicity, or national origin influences their employment opportunities. When considering their own race, ethnicity, or national origin, an average of 39% say it has impacted their own employment opportunities.
2021 CMO Survey: Market Trends, Growth Insights from Fortune 500 Leaders
Chief Outsiders released the results of their second annual CMO survey on what to expect this year in market trends and company growth.
The Business Case For Keeping In Touch
Why Advertisers Can’t Afford To Stop Advertising
4 Reasons To Revisit Your Agency’s New Business Strategy Annually
How often does your agency revisit its new business strategy? (Dare I ask…does it have a proper new business strategy, to begin with?) By Mark Duval – The Duval Partnership
Could Gen Z Be Key to Coming Together and Setting Higher Standards for Brands?
The U.S. is rich in complicated history and diversity. While we may contend with a divisive society, Gen Z, could be key to bringing us together and elevating brand standards at the same time. As the first multicultural majority generation, Gen Zers under 18 are fueling culture plus interpreting and reinventing the American theme—and that is having an impact on Main Street and on Wall Street. By: Nancy Tellet, CMC Research Chair, Culture Marketing Council: The Voice of Hispanic Council
A Brand Manager’s Guide to Effective Multicultural Marketing
Consumers are paying more attention than ever to how companies navigate social and racial justice issues and reward brands that align with their values. Getting it right, though, can be a daunting task, even for experienced brand managers. By Roy Eduardo Kokoyachuk- ThinkNow
NBCUniversal rolls out “Impression-Based” local ad buys
NBCUniversal announced that its 42 NBC/Telemundo stations and seven regional sports networks are officially moving to 100 percent impressions-based buying for all local advertising campaigns as of April 1, 2021.
Global Sports Sponsorships are Shifting East and Growing into New Categories [REPORT]
The disruption and uncertainty that the global COVID-19 pandemic has created has been particularly harrowing for global sports, which is consequently changing the value of sponsorship. Yet as the health crisis remains a notable factor for most businesses and industries around the world, China’s economy was recovering broadly at the end of 2020, and that will bleed into the country’s involvement in sports sponsorships.
