Article placement: Featured

Nuestra Herencia Sana: OurNursesSonBravas® y Bravos Celebrates Hispanic Nurses and Community Healing

As we celebrate Hispanic Heritage Month 2025, OurNursesSonBravas® y Bravos reminds us that healing is more than a profession—it’s a cultural legacy. “Nuestra Herencia Sana” (“Our Heritage Heals”) is the 2025 campaign from OurNursesSonBravas® y Bravos, a national initiative created and fully stewarded by Semilla Multicultural™. This year, the campaign celebrates its fifth anniversary with … Read more

AD Club of NY Innovator: Isabela Sanchez

As Zubi Advertising’s Vice President of Media Integration, Isabella oversees all strategic media planning and execution for Zubi’s clients, as well as new business development efforts. She has over 30 years of media experience with many of the largest advertisers in the US Hispanic market. Her passion for marketing to diverse audiences is evidenced in … Read more

HMC Unveils New Study on U.S. Hispanic Beauty and Skincare: Belleza Latina Young Latinas have shifted from high-glam ideals toward a more natural skincare approach that blends cultural heritage with global influence

Skincare is taking center stage for U.S. Latinas. According to a new Hispanic Marketing Council (HMC) study, Belleza Latina: Uncovering What’s Shaping U.S. Hispanic Beauty & Skincare, nine in 10 Latinas ages 18 to 34 say clear, healthy skin is extremely important to them. In fact, 56% say their skincare routine is a source of … Read more

Latinas as Power Brokers: Redefining Economic & Cultural Influence

By Sylvia Vidal Latinas are no longer on the sidelines of the U.S. story they’re right at the center of it. Across the country, they’re launching businesses at a remarkable pace, driving household decisions, and setting cultural trends that ripple far beyond their communities. Yet when you look at advertising and media, the full picture … Read more

WIN more Pitches: The Pitch Calendar

By Steve Boehlerer Would you undertake an important project without a timeline? Of course not. So, why do many agencies participate in pitches without one? Successful pitch management depends on solid project management skills and planning. A good Pitch Timeline becomes your roadmap to a more successful pitch. A Good Pitch Calendar is a Roadmap A … Read more

AD Club of NY Icon: Gilbert Davila

Gilbert Davila is one of the most sought-after experts on growth segment marketing in the United States today. He has spent the last 25 years working as a senior corporate marketing executive and multicultural market expert at: Procter & Gamble; Coca Cola USA; Sears, Roebuck and Company; and The Walt Disney Company. In addition to … Read more

UNITED COLLECTIVE names Paul Miser President and Chief Strategy Officer 

UNITED COLLECTIVE, the independently owned creative communications group founded by John Gallegos,  announced the appointment of Paul Miser as its new President and Chief Strategy Officer. In this role, Miser will oversee strategy, growth, client services, and innovation across the collective, uniting its creative, digital, and experiential powerhouses to deliver culture-first creativity with measurable business … Read more

LatiNation Media and Entravision Launch Desmadre Live! — A Live, Opinionated, Culture-Refining House Party Across Radio, TV, and Streaming

LatiNation Media and Entravision are turning up the volume on Latino pop culture with the launch of Desmadre Live!, a one-hour weekly simulcast that fuses the high-energy spirit of radio with the raw visual storytelling of streaming. The show premieres Tuesday, October 21st, at 7:00 p.m. PT, airing live on select Fuego stations, including Phoenix … Read more

Strategic Reset.

By Rishad Tobaccowala Strategy is “future competitive advantage”. What will the people we sell to need in the future? Who will we be competing with in the future? Given these people needs and competitors what advantage will we provide? A case can be made that every organization and every individual who has not updated their … Read more

The State of the Hispanic-American Consumer 2025 [REPORT]

As the Hispanic population continues to shape the America’s cultural and economic landscape, understanding their evolving attitudes and behaviors is more important than ever. The MRI-Simmons State of the Hispanic-American Consumer 2025 report delivers a comprehensive look at the trends, preferences, and opportunities defining this key demographic. Drawing from nationally representative data and in-depth segmentation, … Read more

TV DECONSTRUCTED: INSIDE HISPANIC TV VIEWING [REPORT]

The ARF DASH TV Universe Study captures in detail how American households connect to and consume TV across platforms and devices. Hispanic Heritage Month and the release of the first wave of DASH 2025 offer a timely opportunity to look into the TV habits of Hispanics, a segment that now represents more than 15% of … Read more

CFOs and B2B Marketers Are Aligned on Growth, But Not on Brand

In B2B companies, CFOs and marketers are often at odds over brand. Marketing leaders push for investment in awareness, storytelling, and reputation-building, while finance executives question the tangible return on those dollars. The reality? They are not in conflict — and actually want the same outcome: faster, more profitable growth. The difference is perspective — … Read more

2024 New Foreign-Born Population by Generation Data Tables

The Census Bureau released new data tables from the 2024 Current Population Survey Annual Social and Economic Supplement (CPS ASEC). These tables provide information on employment status, education, occupation, household income, poverty status, race, age and sex, and other social and economic statistics for the foreign-born population by generation. CLICK HERE to view.  

NBCUniversal Telemundo Enterprises Chairman Urges Google CEO to Address YT Issues Impacting U.S. Hispanic Audiences

Given the ongoing carriage dispute between NBCUniversal and YouTube TV, Telemundo, a division of NBCUniversal, faces the possibility of being removed from the platform. This would deprive millions of Latino and Hispanic viewers of access to essential news, sports, and entertainment. YouTube TV is threatening to drop both Telemundo and Univision, which would eliminate all … Read more

2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth [REPORT]

The IAB 2025 Outlook Study: September Update is a follow-up to the initial January 2025 release, providing an updated snapshot of projected ad spend, opportunities, and challenges for 2025. ​ It provides revised market- and channel-level forecasts for 2025, plus insights into how buyers expect the imposed/proposed tariffs to affect ad spend. These findings highlight … Read more

Most sponsorship proposals fail because they’re sales decks, not stories.

By Paul Whitehead – Founder & CEO at Adored Sports & Entertainment Too many rightsholders still lead their proposals with what they have to sell — logo placements, hospitality, social media slots. But brands don’t buy assets. They buy outcomes. Sponsorship isn’t sold on assets. It’s sold on ideas. That’s where creative strategy is the … Read more

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