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Hispanic Hearts Beat in Spanish, Minds Tick in English [INSIGHT]

If you’ve been keeping an eye on the news lately you’ve seen Univision posted some pretty big numbers. “Univision’s average of 1.81 million viewers aged 18-to-49 so far in July tops Fox, NBC and CBS, who are all clustered just under 1.5 million, the Nielsen company said.”

Granted, there are far fewer options in Spanish TV than there are in English, so Univision’s numbers get a big boost from lesser fragmentation…but still, those are some pretty big numbers, especially in that young demo. If you’re a brand looking for customers, Univision’s audience is tough to ignore.

English-only Hispanic Advertising [INSIGHT]

Almost all Hispanic advertising shares one thing – the Spanish language. Hispanic marketing is big business, involving organizations from all segments of society and our economy. Yet almost all Hispanic advertising involves Spanish in some way.

Ford Zones in on Mobile Video for Hispanic Car Buyers [INSIGHT]

National activity and regional spot marketing, where dealers keep the overall brand in tune to the local nuances, drive Ford Motor Co.’s digital brand strategy for US Hispanics. David Rodriguez, multicultural marketing manager at the automaker, spoke with eMarketer’s Danielle Drolet about the demographic, its mobile-skewing behaviors and the state of Spanish-language search.

Best Global Brands Report

With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3.

Hispanic TV Summit: Big Events Drive Viewers, Sponsorship Revenue

But Nets Should Plan Ahead

Major sporting, music or entertainment events can drive viewership and sponsorship revenue to Hispanic networks, but executives at a panel discussion at Wednesday’s Multichannel News/B&C Hispanic TV Summit said networks should plan well in advance to capitalize on tentpole events.

Hispanic TV Summit: To Tier or Not To Tier?

Execs Say Hispanic Nets Need to Break Free of Tier Restraints

Executives at several top Hispanic networks said pigeon-holing channels by placing them in tiers, at Wednesday’s Multichannel News/B&C Hispanic TV Summit.

Hispanic TV Summit: Marketing to Hispanics Goes Beyond Language

Advertisers need to encompass Hispanic marketplace within their total approach, rather than break it off

As the U.S. Hispanic population continues to grow and their cultures meld with Americans, marketing to that population goes beyond what language they speak.

Hispanic TV Summit: Social Media, TV Everywhere Drive Audience

But Programmers Should Tap Viewer Needs Before Creating Shows

Online and mobile access to programming is even more important for Hispanic television networks, a panel of top media executives said at the Multichannel News/B&C Hispanic TV Summit here Wednesday.

Hispanic TV Summit: The ‘Delicate Dance’ of Being First and Being Right

Views differ on breaking news in the digital world

A lively debate on speed versus accuracy in journalism broke out at the News Roundtable: The Importance of News Content to Hispanic Viewers session. Keith Clinkscales, CEO of Revolt Media & TV, said the digital world gives reporters the chance to break news with great urgency — and also to quickly correct stories that didn’t quite get all the facts. “If you do it too often,” he warned, “you begin to erode your credibility with the audience.”

Hispanic TV Summit: Uva Touts NBCU’s Scale and Relevance

Says Success Requires Reach and Compelling Content, In Spanish and English

NBCUniversal’s Hispanic-programming chief said he likes the size and relevance of NBCU product offerings to the growing and increasingly diverse U.S. Hispanic audience, both in Spanish and English.

Hispanic Adult Millennials: Trusting Fewer, Marrying Later, and Still Speaking Spanish [INSIGHT]

Tr3s’s 2012 study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty, revealed that for Hispanic Adult Millennials, life is an exercise in risk assessment. They’re cautious with good reason: just as they were entering adulthood, the 2008 economic crisis put a damper on their bright future plans. Jobs became harder to come by – especially dream jobs – and leaving Mom and Dad’s house to live independently turned out to be not that easy. While they still hope to move out of their parents’ houses and get married, those timelines have been pushed back. For now, many are looking inward – sticking close to people they are certain they trust, fulfilling life goals before starting families of their own, and keeping up traditions like speaking Spanish at home.

Location Terminology Guide [REPORT]

As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.  

Under the Influence: Consumer Trust In Advertising [REPORT]

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report.   The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.

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