Article placement: Featured

AIMM’s New Metric Reveals Top Performing Ads Among African-American, Hispanic, LGBTQ+; Gauges Purchase Intent

Ford, Walmart and Google share a common accolade as of today: these and others were named among the top quartile of advertisements measured by the breakthrough new ad metric CIIM™ (Cultural Insights Impact Measure), developed by The Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM) in partnership with NBCUniversal and AIMM member companies.

The Great Latinx Debate [REPORT]

The term “Latinx” is trending and has seen a steady uptick in search over the past two years, peaking in 2019:  It is during this “Latinx apex” that we decided to take a closer look at how popular the term “Latinx” really is among U.S. Hispanics and if it has staying power.

Progressives, Hispanics are not ‘Latinx.’ Stop trying to Anglicize our Spanish language.

When Yale professor Cydney Dupree and her colleague analyzed more than two decades worth of political speeches and conducted experiments searching for bias when communicating with racial minorities, they were surprised by what they discovered. According to their report, published this year in the Journal of Personality and Social Psychology, conservatives generally addressed whites and minorities similarly, but liberals were likelier to modify their speech and “patronize minorities stereotyped as lower status and less competent.”  By Giancarlo Sopo / Courtesy of USA Today

2019 ANA Influencer Marketing Conference announced

The ANA announced the launch of a new national conference that will address the growing and often controversial discipline of influencer marketing.  The new event, called the 2019 ANA Influencer Marketing Conference, will be held next month on November 20–21 in New York City.

The Next 25 Years of Digital Advertising

In the age of anxiety, global challenges like trade, politics, inequality, and the state of the natural environment have captured much of the public’s consciousness. What’s not getting enough attention are timely examples of human innovation — the kind that will help drive a more sustainable future. There are two such milestones this year from which to draw inspiration.

ADVERTISING, MEDIA, DIGITAL AND PUBLIC RELATIONS POWERHOUSES JOIN CMC BOARD OF DIRECTORS UNDER NEW CMC CHAIR GONZALO DEL FA

Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced five industry leaders will join its new Chair Gonzalo Del Fa, president of GroupM Multicultural, as the newest members of the CMC Board of Directors.  Natalie Boden, founder & president of BODEN, Izzy Gonzalez, head of cross platform sales for CNN en Español, Pete Lerma, principal & founder of Richards/Lerma, Steve Mandala, president of advertising sales and marketing for Univision, and Rafael Urbina, chairman & CEO of VIX will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist.

Hispanics feel Underrepresented in Beauty/Personal Grooming Advertising [REPORT]

Latinos aged 50 and older spend an average of $46 per month on beauty and personal grooming products, nearly double the $25 spent per month by the general 50-plus population. Despite spending nearly $7 billion in annual U.S. sales, 69 percent of Hispanics report feeling that the beauty and personal grooming industry treats people their age as an afterthought, a new AARP survey has found.

How CEOs Can Solve the CMO Dilemma

Like professional athletes at the mercy of team owners always looking for the next superstar, chief marketing officers appear to have the shortest tenure of any member of the C-suite. The median life span in the role was 28 months in 2018, dropping from the 31-month median tenure a year earlier, according to Spencer Stuart. While some departing CMOs are tapped for internal roles beyond marketing, such as general manager, more often than not they are shown the door and move on to their next gig.

2020 Global Marketing Trends [REPORT]

Every industrial revolution was catalyzed by a major technological evolution. Today is no dfferent. With 90 percent of the world’s data having been produced in the last two years and more than 26 billion smart devices in circulation, we are living in an era of unprecedented technological innovation—one that has spurred the Fourth Industrial Revolution.

I am Cheo …..

Hispanic Access Foundation released its new short film “I Am Cheo,” which explores the intersection of Latino culture and communities with the outdoors and climate issues, like wildfires, and emphasizes the need for engagement and action to preserve our future.

Trust and Transparency in Media and Marketing

The 2016 ANA report on media transparency was a welcome and long-overdue wake-up call for the global advertiser community. By highlighting the existence of nontransparent trading practices in the U.S. media market — by most measures the largest and most sophisticated in the world — the report focused many national and global advertisers’ attention on the issue of transparency in media. It was the first stepping stone on the journey to more transparent media trading.

Top Contributors to the Breakdown of Trust in the Ad Ecosystem

Earlier this year the ANA launched the Trust Consortium in partnership with our outside counsel, Reed Smith LLC, to help address the issue of trust between marketers and the advertising ecosystem. The Trust Consortium consists of subject matter experts committed to working together to keep trust on the front burner, emphasizing transparency, integrity, and growth for the overall health and well-being of the industry.  By Bill Duggan

Skip to content