By Luis Miguel Messianu Bad Bunny Didn’t Just Win the Grammys — He Rewrote What America Sounds Like. The first-ever Spanish-language Album of the Year isn’t just a milestone for music — it’s a turning point for identity, belonging, and the rhythm of a changing nation. Last night, the world heard Spanish — not as … Read more
By Jacquelynn Carrera – Brand Partnerships & Experiential Marketing Leader | Campaign Execution & Audience-First Storytelling The strongest brand moments rarely start in a boardroom. They start by listening. When Bad Bunny told fans they had four months to learn English, it wasn’t a marketing campaign. It was a cultural moment. The comment quickly sparked … Read more
By David Chitel The National Football League (NFL) putting a global Latino superstar on the biggest stage in America isn’t about vibes. It’s about growth, relevance, market share and good business. Bad Bunny built one of the largest fanbases on planet Earth while singing almost entirely in Spanish. No translation. No dilution. No “mainstreaming.” He … Read more
By Roy Eduardo Kokoyachuk Bad Bunny’s selection as the Super Bowl halftime performer raises practical questions for brands. Does his presence drive awareness and help sales? Does featuring an outspoken Latino performer during the nation’s largest sporting event, at a time when Latinos are at the center of immigration raids, inject politics into brand marketing? … Read more
Telemundo and Peacock released a teaser for its upcoming Super Bowl spot, marking the next step in their road to the FIFA World Cup 26™ taking place this coming summer in the United States, Mexico and Canada. The teaser offers a first look at Telemundo’s World Cup storytelling through a light, culturally driven moment featuring … Read more
By Michael Barry, MBA, CNP – Through creative and strategic communications, I help businesses build their brand narrative, reach their audiences, respond to change, and facilitate transformation. One of the problems we face in the communications business is a lack of time. The unfortunate byproducts are poorly worded, misguided and often reactionary messages. Making matters … Read more
By Adrian von Dewall = Managing Partner | Executive Search | Boyden If hiring felt harder last year, it wasn’t your imagination. 2025 didn’t close the market. It removed the margin for error. In 2026, recruitment won’t reward activity or optimism. It will reward judgement. And organisations still waiting for conditions to improve may discover … Read more
Multi–Emmy Award–winning media executive Cynthia Hudson, CEO and Founder of Hi Media Partners, has officially acquired, from Grupo Planeta, the screen rights to adapt the memoir Wish Me a Good Journey (Deséenme un buen viaje) into a feature film and a companion documentary, bringing to the screen the remarkable life and final chapter of renowned … Read more
By Mansi Agrawal – Founder at Prime Factor This morning I was sitting quietly with my coffee, just thinking about how misunderstood PR really is. Over the years I’ve seen so many brands believe that PR means running ads or simply getting featured somewhere, but in reality, PR is much deeper than that. It is … Read more
By Natalia Velandia – Bilingual Marketing & Brand Leader | At some point in every marketer’s career, this conversation shows up: “Do we need a rebrand… or just a refresh?” And it’s rarely a branding question. It’s a strategy and execution question, because the wrong choice doesn’t just affect how the brand looks, it affects … Read more
By Jay Pattisall, VP, Principal Analyst & elsey Chickering, Principal Analyst Principal media, the practice of reselling media inventory at an undisclosed margin, is controversial. Critics claim that conflicts of interest nullify the agency/advertiser partnership and raise concerns about the quality and strategic alignment of media impressions. On the other hand, evangelists tout cost reductions … Read more
Hemisphere Media Group and Entravision announced a strategic partnership to launch WAPA Orlando, a new full power broadcast television station with programming to serve the Orlando–Daytona Beach–Melbourne DMA. WAPA Orlando started broadcasting on Entravision’s WOTF (Channel 26). Powered by Entravision’s local broadcasting expertise, WAPA Orlando will be carried by multichannel video programming distributors throughout the … Read more
By Aldo Quevedo – CEO, Creative Chairman @ BeautifulBeast In today’s political climate, marked by immigration uncertainty, economic pressure, and cultural fatigue, Hispanic consumers are paying close attention to who shows up consistently and which brands appear only when it suits them. Trust is built through behavior. For CMOs entering the Hispanic market for the … Read more
The 2026 Edelman Trust Barometer landed this week, and the shift it highlights feels important for anyone working in communications. Trust hasn’t disappeared. But it has narrowed. This year’s report talks about “trust amid insularity” – a world where people are increasingly hesitant to trust anyone who feels different from them. Different values. Different beliefs. … Read more
Amid the industry’s rapid transition from AI experimentation to scaled execution, the Interactive Advertising Bureau (IAB) released its annual 2026 Outlook Study, “A Snapshot into U.S. Ad Spend, Opportunities, and Strategies for Growth.” Based on insights from more than 200 brands and agency buyers, IAB’s study forecasts 9.5% year-over-year growth in U.S. ad spend, accelerated … Read more
By Lisa Torres – Founder & Principal, The LIT Group Co. One thing I keep seeing across organizations right now: Growth decisions are getting more conservative but not more effective. Under pressure, teams default to what feels safe: familiar channels familiar partners familiar planning models It’s understandable. But “safe” has quietly become a substitute for … Read more
By Gabriel Andriollo The publicity playbook that built Hollywood is obsolete. As we move deeper into 2026, the campaigns capturing cultural oxygen share a common trait: they treat audiences not as consumers, but as co-conspirators. Here are the five trends separating breakthrough campaigns from background noise: 1. The Best Marketing Pretends to be Marketing A24’s … Read more
By Tony Hernández- Documentary Filmmaker & Oral Historian Preserving family, founder, and cultural legacy What Oral History Teaches Us About Starting Over The New Year has a way of convincing us that starting over requires a clean slate. A new plan. A bold declaration. A dramatic reinvention. Oral history tells a different story. After recording … Read more
Registration is now open for the HMC 2026 Annual Summit, April 22–23 in New York City. The only conference entirely focused on Hispanic marketing brings together brand leaders, agency executives, and cultural strategists to master the authentic storytelling and best practices that win with America’s fastest-growing consumer market. As brands reassess their multicultural strategies, HMC … Read more
Population growth in the United States has slowed significantly with an increase of only 1.8 million, or 0.5%, between July 1, 2024, and July 1, 2025, according to the new Vintage 2025 population estimates released today by the U.S. Census Bureau. This was the nation’s slowest population growth since the early period of the COVID-19 pandemic, when … Read more
