By Ben Tatta Welcome to the media jungle. It’s gnarlier than ever. New platforms and devices create twists and turns. Ever-evolving consumers roam freely, demanding personalized experiences and diverse content. Traditional advertising models struggle to keep pace. Yet, amid these struggles lie exciting opportunities for innovation and growth. To survive in this environment, we all … Read more
By Cameron Coats In December, Spanish Broadcast System launched La Ley 92.1 (KROI) in Houston, following its $7.5 million acquisition of the station from Urban One. Now the station is claiming its tower was intentionally sabotaged in an attack one day before the debut of morning host Raúl Brindis. Brindis explained the situation on a … Read more
Nueva Network Expands Nationally Syndicated Program Roaster with the addition of an ALL Female Sports Entertainment Show “MACDeportes” starting Alex Loe and Linda Cavazos.
MAGNA and VOX MEDIA have been tracking the meteoric rise of podcasts since 2020, publishing research on how podcasts fit into media strategy, followed by a look at the content creators and hosts in the world of podcasts and their influence on listeners. In a new study called “It’s All in the Mind(set)” released today, … Read more
alma, the Miami-based ungeneral agency, announces the appointment of Angela Rodriguez as Managing Director. Rodriguez has a long history with the agency, serving as a valued account supervisor, strategist, leader, and cultural touchstone of alma for more than 16 years. Most recently she served as the agency’s Head of Strategy, where she drove strategy for … Read more
Lonnie Limón has been named the Head if Publicis Media Multicultural. He replaces Lisa Torres, who will begin her consultancy company.
Sightly, a brand intelligence and activation company, partnered with MAGNA, the media intelligence unit within IPG Mediabrands, to conduct groundbreaking research on the impact of aligning brands with real-time trends during media campaigns. The MAGNA Media Trials study highlights how brands can boost performance by targeting culturally relevant content aligned with their brand perspective. The … Read more
Roberto Ramos has joined Culture+ Group as our new President, Chief Brand Officer, and Partner. Roberto is an industry innovator known for challenging the status quo and driving transformative growth for some of the world’s leading brands.
A new Ipsos poll commissioned by the Alliance for Women’s Health and Prevention (AWHP) reveals that 42% of women are forgoing preventive care services such as annual check-ups, medical tests or treatments, and vaccines, or had trouble getting an appointment with a provider in the last year. The survey of 3,199 American women aged 18 … Read more
FCC Commissioner Anna M. Gomez and FTC Commissioner Alvaro Bedoya will convene a roundtable discussion to explore the market dynamics affecting the success and sustainability of Hispanic/Latino-serving media organizations. WHO: FCC Commissioner Anna M. Gomez FTC Commissioner Alvaro Bedoya Roberto Ruiz – EVP, Chief Research Officer at Univision Federico Garza, SVP Research Strategy & Insights … Read more
Though it may seem counterintuitive, performance marketing as a strategy has diminishing returns. Deloitte Digital’s Maggie Gross discussed why this is, citing examples from her own work and explaining having a balance between branding and performance is critical for business success. CLICK HERE to read more and watch video. Courtesy of The Association of National … Read more
By Mark Duval – Founder, The Duval Partnership The most powerful new business strategy for 2025 is probably not what you’d expect. While agencies continue to chase shiny new logos, the real growth engines for 2025 are closer than you think: keeping your current clients delighted and leveraging those relationships to fuel organic growth. The … Read more
By Mario X. Carrasco U.S. consumer demographics are shifting, with multicultural consumers projected to become the majority by 2050. These audiences drive population growth, influence cultural trends, and wield significant buying power. For programmatic media buyers, it’s clear that effectively engaging multicultural consumers isn’t just an ethical choice—it’s a strategic business imperative. Yet, despite their … Read more
Baris has officially launched in the U.S., bringing frozen chocolate-covered wild raspberries from Patagonia. To introduce its first limited-time Valentine’s campaign, Wild Pleasures, the brand partnered with BeautifulBeast, a creative agency known for bold, results-driven campaigns. Wild Pleasures invites consumers to experience the aphrodisiac power of raspberries paired with chocolate. The campaign uses striking 3D-crafted … Read more
By Steve Boehler – Mercer Island Group Ask Agencies the Best Questions Great clients get great work. The simple corollary to that statement is if you want great work from your agency, be a great client! Here is a list of questions that the best clients routinely ask their agencies. How can we be a … Read more
The San Francisco Giants and Lazer Media have a new three-year contract that will broadcast all 162 Giants games in Spanish. The collaboration continues the Giants’ commitment to honoring and strengthening their connections with the Latino community and fan base. “We recognize the importance of authentic and meaningful engagement with our fans,” said Jason Pearl, … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ Your kids are doing their homework with AI. You are probably toying with it too. The learning curve, however, is an asymptote. Don’t know what an asymptote is? No need to ask ChatGPT. Asymptote: a curved line that approaches another line toward infinity but never gets to … Read more
The most significant pandemic of our lifetime arrived as the United States was experiencing three major societal trends: a growing divide between partisans of the left and right, decreasing trust in many institutions, and a massive splintering of the information environment. COVID-19 did not cause any of this, but these forces fueled the country’s divided … Read more
Data released by the U.S. Census Bureau shows retail sales slowed in January following a strong holiday season but still rose year over year, National Retail Federation Chief Economist Jack Kleinhenz said. “It’s reasonable to expect some slowdown from the vigorous 2024 holiday season, so January’s numbers are not a surprise and don’t contradict the … Read more
By Morgan Strawn Members of the LGBTQ+ community often face circumstances that, at best, elide them from popular culture, or, at worst subject them to outright violence. Empathetic marketers recognize the injustice of such treatment and at times find opportunities to combat it. The 2024 Multicultural Excellence Awards took notice of such efforts undertaken in … Read more
