Urban One enters Ohio & Indiana markets with Spanish Language Radio Stations

Urban One Inc. announced a Local Management Agreement (LMA) with La Mega Media, Inc., and Lazo Media LLC, taking a significant step to expand Spanish-language programming across its Ohio markets and into Indianapolis. Effective November 1, 2024, Urban One will own and/or operate stations under the La Mega brand in Cleveland, Columbus, Cincinnati, and Indianapolis. … Read more

Part II: Hispanics’ CPG Shopping Trends – Impact and Opportunities for Retail Activation [REPORT]

14% of U.S. households are Hispanic households, and these consumers are more likely to shop in-store than online. This report, Part II in a two-part series, focuses on U.S. Hispanic retail engagement. It also explores the importance of understanding cultural references and opportunities to activate these valuable shoppers around specific holidays. Highlights: Hispanic households tend … Read more

Part I: Hispanic Consumers Drive 16% of Total US CPG Growth [REPORT]

Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop. In two new reports, Part I: Meet the U.S. Hispanic CPG Consumer and Part II: Hispanics’ CPG Shopping … Read more

The Challenge of Attention  [REPORT]

Attention is important, so how do we measure it? For more than ten years now, the sheer scale and volume of media available to advertisers has been proliferating. Digital technologies and platforms mean that consumer choice about how, where, and when they consume media content has exploded and so fragmented. It is no longer possible … Read more

After Transforming Advertising, AI Is Coming for Marketing

By Alec Haase Over the past decade, artificial intelligence (AI) has revolutionized the way advertisers manage advertising campaigns. Platforms like Meta and Google have deeply integrated AI into their systems, automating the once-tedious processes of ad targeting, creative testing, and bid optimization. This transformation has enabled advertisers to scale campaigns with minimal manual input, maximizing … Read more

The cost of Housing in America

By Lauryn DempseyLauryn Dempsey • 3rd+ • 3rd+ Real Estate Insights from the Front Line of the U.S. Economy | Denver Metro Realtor | U.S. Navy VeteranReal Estate Insights from the Front Line of the U.S. Economy | Denver Metro Realtor | U.S. Navy Veteran Over the past week, I’ve heard the same thing from … Read more

Kei Out, Santaella Upped As Rodriguez Becomes Interim MediaCo CEO

By Adam Jacobson The publicly traded company that controls Estrella Media‘s radio and TV properties and is the owner of WQHT “Hot 97” and WBLS in New York has a new Chief Operating Officer as Albert Rodriguez has assumed interim Chief Executive Officer duties, a SEC filing reveals. Chief Legal Officer Andrew Carrington confirmed to … Read more

How Brands Reignited the Olympics Advertising Competition for LA 2028

By Brett House The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before. To read … Read more

Entravision Audio Network to represent Estrella MediaCo’s Don Cheto Radio Network’s Advertising Inventory

Entravision announced its new partnership with Estrella MediaCo, one of the leading multiplatform Spanish-language media companies in the United States, and its nationally syndicated Don Cheto Radio Network. As part of the advertising sales partnership, Entravision’s Audio Network division will represent network ad inventory of the leading syndicated radio show, “Don Cheto Al Aire,” through … Read more

Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success [REPORT]

Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success dives into the untapped potential of digital audio in marketing, spotlighting how brands can reach highly engaged audiences and leverage the trusted connection audio listeners have with content. The guide reveals a notable gap between consumer audio usage and brand investment, presenting … Read more

2024 Top Agencies in the World by Revenue

Agency Mania Solutions have released their 2024 edition of the Top 15 Agencies in the World. Top takeaways include: The combined worldwide revenue of the 15 biggest agency companies of 2023 reached approximately $134,223 million INNOCEAN Worldwide saw significant revenue growth in 2023, with its % change year over year up 19% U.S. agency revenue … Read more

The Continuing Education of In-House Agencies

By David Kaplan The proliferating number of in-house ad agencies blending creative talent, media buying, and online analytics underscores the growing need to train such agencies to keep up with accelerating demands from senior management and adapt new skillsets. Companies have learned the hard way that building these teams requires more than just slapping a … Read more

The importance of reaching out to Hispanics to get out to vote.

Kathy Whitlock, VP Strategy & Insights interviewed Teri Arvesu, SVP of Social Impact and Sustainability at TelevisaUnivision to talk about the importance of reaching out to Hispanics to get out to vote. Q: The Latino vote is widely recognized as the force that can make a difference in our upcoming elections. But we also know … Read more

Flipping the script: Working men disrupt gender constructs [REPORT]

Many organizations have invested in making work better for women, yet gaps continue to persist. But according to research1 from Deloitte’s DEI Institute™, today’s corporate environment doesn’t fully support working men in achieving success on their terms either. Fortunately, disrupting gender constructs at work can not only help determine the true wants and needs of … Read more

How Americans See Men and Masculinity [REPORT]

By Juliana Menasce Horowitz and Kim Parker The status of men in American society has been at the center of recent national political conversations. Some people have spoken out about what they perceive to be attacks on traditional manhood, while others have warned about what they see as “toxic masculinity.” More broadly, many have expressed … Read more

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