By Meghan Bannister Florida State University The United States population is made up of individuals from a variety of cultures, backgrounds, and experiences. With this, Hispanics are a growing part of this diverse population and make up “over 622 million people” in the United States (Korzenny et al., 2024, p.1). They are not only a … Read more
Bustos Media of Wisconsin, LLC announced the purchase of Radio Caliente 97.9 FM, formerly WJTI and now W250BN (97.9), from El Sol Broadcasting, pending FCC approval. “This purchase has a special meaning for our company since it is our 20th anniversary serving the Milwaukee, Wisconsin Hispanic Market. Radio Caliente has an established and rich history … Read more
Trust is at the heart of effective communication today, particularly when it comes to science and healthcare. In a time when mistrust of institutions is growing, communicators must prioritize building authentic connections rather than relying solely on facts and figures. It’s not just about relaying information. Brands must understand audience concerns and engage in storytelling … Read more
By Bella Bozied Florida State University Who are the “New Latinos” Understanding the power of Hispanic Consumers in the U.S. While many may have thought the New Latino ‘wave’ so they referred to it would diminish, the group has instead bloomed. The phrase, “New Latino” (Korzenny et al., 2024, p. 439) refers to the continuing … Read more
Buchanan’s Blended Scotch Whisky is heating up the grill with the launch of its new creative campaign, Buchanan’s Asados Unidos, inviting 200%ers and Latinos from all over to join the brand in celebrating the summer rhythm and flavor that make their carne asadas, parrilladas and barbecues so distinct and delicious. Together with Latin GRAMMY® Award-winning … Read more
Luchadores Productions, a certified 100% diversity-led and owned full-service creative production studio, co-founded by veteran Director/Executive Producer Alfredo De Villa and Emmy Award-winning Executive Producer Robert Teitel, announces its official launch. With a mission to craft premium, human-centric content, Luchadores Productions partners with brands and agencies to deliver compelling narratives. What separates Luchadores from the … Read more
Dos Equis announced its latest campaign, Ni Perdón Ni Permiso – a bold celebration of unapologetic self-expression through music, art and style. Inspired by those who live fearlessly, Ni Perdón Ni Permiso is a play on a cultural expression – “Mejor pedir perdón que pedir permiso, Better ask for forgiveness than ask for permission,” – … Read more
Fueled by the highly anticipated finale of La Casa de los Famosos All-Stars, Telemundo ranked as the most-watched network in primetime last night among Adults 18-49 (559,000), outperforming all English language networks, according to Nielsen. These results come on the heels of the network’s 14 consecutive week winning streak as the #1 Spanish-language broadcast network … Read more
MediaCo announced significant audience growth across its television and radio platforms second quarter-to-date, underscoring its commitment to delivering culturally resonant entertainment, music and news content to Hispanic and Black audiences. Broadcast Television Performance EstrellaTV Network weekday 7p-11p prime during the first two months of 2Q grew +35% among Persons 18-49 vs. the same period a … Read more
TelevisaUnivision announced that Donna Speciale will step down from her role as President of U.S. Advertising Sales and Marketing. Tim Natividad has been appointed as her successor and will assume the role effective June 9. Speciale will remain with the company during a transition period to ensure continuity. “We’re thrilled to have Tim at the … Read more
To millennials and Gen Zers, wellness has become a daily, personalized practice rather than a set of occasional activities or purchases. As this shift takes hold, it’s influencing the direction of the $2 trillion global wellness industry, which is expanding beyond its core categories. Even though younger demographics may be pushing the industry forward, older … Read more
Many agencies forget about a critical element of brand positioning when it comes to their own brand. Just what kind of agency are they positioning? This important gap results in agencies missing out on business opportunities daily. In classic brand positioning work, the two core elements are captured by defining “the type of product or … Read more
Spanish Broadcasting System, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, announced the launch of the NEW NANDY & CRISTY morning show on WSUN-FM, El Nuevo Zol 97.1 FM in Tampa, Florida. Debuting on Monday, June 2nd, Tampa’s dynamic duo will be anchoring the 6 to 10am drive-slot, with global … Read more
The official launch of Ágora Ñ, the first Spanish-language artificial intelligence (AI) community in Miami, took place at the AI Center of Miami Dade College. The event received a warm reception from professionals, entrepreneurs, and curious minds seeking to understand and leverage the potential of AI in their lives and careers. Ágora Ñ is a … Read more
Most LGBTQ adults say there’s a lot of social acceptance for people who are gay or lesbian, but few say the same for those who are transgender June 26, 2025, marks 10 years since the Supreme Court ruled in Obergefell v. Hodges that the right to same-sex marriage is guaranteed across the United States. Chart … Read more
Spanish Broadcasting System, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, today announced that KROI-FM, (La Ley 92.1) in Houston has rapidly ascended to the #4 position in the ratings of the nation’s sixth-largest radio market. In addition, the station is now ranked #1 among 25-54, 18-49 and 18+ Hispanics … Read more
Chiquis Sin Filtro, docu-series created by Chiquis, Sebastian Jimenez, and Richard Bull, has won a 2025 Bronze Telly Award in the “Non-Scripted Series” Category. The series will return for a second season on ViX, now greenlit, and heading into production this June. Produced by JK Media Group and Busy Bee Productions, the intimate and unfiltered … Read more
Broadband internet access increased. Population under age 5 declined and so did the share of married-couple households These are just a few of the data nuggets on the detailed characteristics of Puerto Rico’s population and communities from the Puerto Rico Community Survey (PRCS). The PRCS is a significant source of annual social, economic, housing and … Read more
By Matt Voda It’s no secret: marketers are under intense pressure to justify their investments and to prove the incremental effect those investments have on business performance. To be fair, finance teams likely feel they are doing their job in this regard, but when the marketing team can’t properly measure results, they run the … Read more
The national conversation around Diversity, Equity, and Inclusion (DEI) has become increasingly polarized, and dangerously so. What began as a long-overdue effort to recognize and protect marginalized identities—based on race, gender, disability, sexual orientation, and more—has turned into a political battleground. Conservative lawmakers in multiple states have pushed to defund DEI initiatives in public education, … Read more
