Bad Bunny’s “Tracking Bad Bunny” campaign, created by DDB Latina Puerto Rico, won the Entertainment Lion for Music Grand Prix at Cannes. This campaign, promoting his album “DeBÍ TiRAR MáS FOToS”, involved a unique scavenger hunt across Puerto Rico using Google Maps and Spotify, linking song titles to specific locations. The campaign was praised for … Read more
The largest sporting event in history, the 2026 FIFA Men’s World Cup, kicks off across North America. For brands, it’s a once-in-a-generation chance to build campaigns that authentically tap into the unique appeal of World Cup soccer and break into mainstream culture during a tournament projected to generate up to $40.9 billion in GDP. But … Read more
By Brian Quinn The challenges facing today’s digital advertising ecosystem — signal loss, privacy constraints, platform consolidation — first emerged in mobile. As the earliest mainstream digital-first channel, mobile has operated under constraints that only recently reached marketers in display, programmatic, retail media, and streaming. It adapted to the deprecation of device identifiers, restrictive SDK … Read more
Joining in Pride celebrations each June is one opportunity for marketers to build their connections with LGBTQ+ communities. But building brand trust and loyalty with LGBTQ+ consumers requires support beyond Pride Month. There’s a notable desire among LGBTQ+ communities for accurate and authentic representation in the media content and advertising they engage with. Nielsen data … Read more
MAGNA was always anticipating a deceleration in the global advertising market’s growth for 2025, following the exceptional performance of 2024. Analysis of first-quarter financial reports confirmed weaker ad sales among traditional media owners (TMOs) amidst growing economic uncertainty. TMO ad revenues (radio and television broadcasters, newspaper and magazine publishers, out-of-home, and cinema) decreased by -1% … Read more
A new study launched today at Cannes Lions reveals U.S. Latinos, one of the largest and fastest-growing consumer groups, are more empowered and brand-aware than ever, but feel increasingly underrecognized by brands and media. The Hispanic Sentiment Study 2025, by the We Are All Human Foundation and supported by iHeart and Canela Media, identifies that … Read more
By Gonzalo López Martí – Creative Director www.LMMiami.com/ What’s the value or attractiveness of being skinny if you obtained it, to paraphrase our commander in chief, through the fat man’s shot (AKA: Ozempic, Mounjaro, Wegovy et al)? What’s the value of a work of art or an accomplishment of intellectual acuity if it was done … Read more
Ten years after the Supreme Court’s ruling in Obergefell v. Hodges legalized same-sex marriage nationwide, a Pew Research Center survey finds that two-thirds of LGBTQ adults say the decision made the country more accepting of same-sex couples. Since 2015, the number of households headed by same-sex married couples in the United States has risen steadily … Read more
By Lainie Petersen Alex López Negrete at Hispanic Radio Conference 2025 (Photo: Cameron Coats) For more than four decades, Alex López Negrete, Co-Founder and CEO of López Negrete Communications, has been a driving force in multicultural marketing. He is also a passionate advocate for the power of radio. From his days as a sales rep … Read more
Raúl’s long-standing popularity and unwavering listener loyalty has forever cemented his status as one of the most influential figures in Hispanic media. “We are excited to welcome Raúl Brindis to the AIRE Radio Networks and SBS family,” commented Elisa Torres, Head of AIRE Radio Networks and SBS National Sales. “Raúl is more than just a radio … Read more
Current advertisers not using radio are willingly leaving consumers on the table – but they don’t have to. Radio offers brands new opportunities for connecting with under-engaged media consumers, those that have little to no meaningful interaction with internet and TV and are therefore likely missed by ad campaigns. Katz’s new analysis of national Nielsen Scarborough … Read more
Bibiana Grau, who was a well-known player in the U. S. Hispanic Market and part of the multicultural communications scene, passed away in New Jersey recently. From industry founding father Eduardo Caballero to notable players like the late Jackie Bird, at Hispanicad.com we proudly recognize the legacy of valued individuals whose work has left a … Read more
By Mario X. Carrasco How government-funded university research has shaped the insights industry The market research industry is built on innovation. Whether it’s new ways of collecting data, developing predictive models or finding more accurate ways to understand human behavior, much of what we use daily as market researchers can be traced back to one … Read more
By Cameron Coats Radio Ink celebrated the best in Hispanic radio Wednesday evening as the 2025 Medallas de Cortez award winners were officially announced from a tough, competitive field during a special ceremony at the Hispanic Radio Conference in Houston. The evening’s highest honor, the Medallas de Cortez Lifetime Leadership Award, was presented to López … Read more
Understanding where and how Latinx consumers get their news is important for brands and organizations looking to connect meaningfully with this influential and diverse audience. Horowitz Research’s latest study, FOCUS Latinx: Social, Cultural & Political Shifts 2024, confirms something many of us, myself included, have experienced firsthand: Younger Latinx are turning to social media for … Read more
Telemundo announced the premiere of the hit Turkish drama Bahar: Esencia de Mujer for Monday, July 14 at 10pm/9c. Featuring a stellar cast led by Demet Evgar (Fuego del Destino) as Bahar, Bugra Gülsoy (Todo Por Mi Hija) as Evren, and Mehmet Yilmaz AK (Secretos de Sangre) as Timur, this compelling series delivers an inspiring … Read more
NBCUniversal Local’s Telemundo Station Group will join Telemundo in celebrating the “One Year to Go” milestone to the start of the FIFA World Cup 26™ on June 11 with the premiere of the original documentary Tras La Huella del Fútbol, which will be presented on the 31 Telemundo-owned stations and Telemundo free, ad-supported streaming TV … Read more
By Gonzalo López Martí – Creative Director www.LMMiami.com/ Let’s say you received an invitation to a wedding by email or by text message three days before the event. What would your reaction be? You’d most possibly conclude that the bride and groom are not particularly invested in throwing a memorable, let alone lavish bash. … Read more
Spanish Broadcasting System, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, today announced that LaMusica, its top-ranked audiovisual entertainment app, will begin livestreaming as LaMusica TV on The Roku Channel. This summer, millions of Roku’s Hispanic customers in the U.S. and Mexico will gain access to LaMusica TV via The … Read more
By Carter Lassy Marketers have spent years chasing the consumer across devices, platforms, and channels. Omnichannel strategies, identity graphs, and measurement frameworks all aim to capture what we call “the journey” — a sequence of media-consumption experiences that signals interest or intent and, ideally, ends in a transaction. To read more, CLICK HERE. Courtesy of … Read more
