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 “The New Media Multiverse” Reveals Fundamental Shifts in Media Consumption and Brand Engagement Reshaping the Marketing Landscape

The traditional marketing playbook is rapidly becoming obsolete as emerging consumption patterns reshape how audiences engage with brands, according to the research from Horizon Media’s in-house research unit WHY Group and Blue Hour Studios, Horizon’s full-service social and influencer agency. The study, “The New Media Multiverse,” reveals how the dynamics between Millennial parents (the first … Read more

How CTV Creative Goes from Barrier to Entry to Lever for Optimization

By Casey Saran For more than 70 years, TV commercials have been budgeted and produced like short feature films, and this strategy has been working. Millions of people discover and remain loyal to brands because of awesome commercials. It takes a lot of money to make a great TV commercial. Superbowl ads can cost as … Read more

Nueva Network Launches Nueva.News

Nueva Network announced the launch of Nueva.News. This innovative news platform aims to bridge critical information gaps highlighted by recent national events, ensuring U.S. Hispanics have timely access to news that matters most to their lives.

Impact of Video On-the-Go in Driving Consumer Action [REPORT]

MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV, a leading, national on-the-go video network, have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior. By connecting with people at moments of active decision-making, advertisers can drive … Read more

How Savvy Brands Are Driving Deeper Fan Engagement

By Parisa Howard In many ways, it’s surprising that more luxury goods haven’t prioritized marketing spend in premiere sporting event partnerships. Both have always been signals of exclusivity and status – those with the will (and bank accounts to match), have been able to see or own events and items that only a fraction of … Read more

SBS CEO Raúl Alarcón Joins HRC 2025 Lineup For Exclusive Talk

By Cameron Coats His story is a true saga of the American Dream. Now, Spanish Broadcasting System President/CEO and Radio Ink Executive of the Year Raúl Alarcón will join Hispanic Radio Conference for an exclusive one-on-one conversation on his legacy and lessons learned. When Alarcón returned as President of SBS in early 2024, it marked … Read more

In-Store vs. Online? How 2025 Consumer Shopping Habits Impact Brands

By Roy Eduardo Kokoyachuk As we navigate a year of economic uncertainty and shifting consumer shopping preferences, ThinkNow’s latest Clicks vs. Carts: 2025 Shoppers Report reveals a nuanced picture of how Americans are shopping in 2025, and what that means for retailers, marketers, and brands looking to stay competitive. The quantitative research report is based … Read more

Breaking the Silence: Why Audio Must Catch Up in Programmatic

By Elad Stern According to recent data from eMarketer, three in every 10 dollars spent on digital audio is transacted programmatically, compared to nine in 10 for display. So, what’s holding marketers back from pushing audio to catch up? Except for legacy radio advertisers, most marketers have a blind spot when it comes to audio; … Read more

A Love Letter to Our Roots: Buena Vista Social Club on Broadway

By Luis Miguel Messianu There are rare, sacred moments in life when art leaps beyond the stage and cradles your soul. Last night, Buena Vista Social Club on Broadway gifted me one of those moments—a celebration of Cuban culture so tender, so profound, that it moved me to tears and filled my heart with an … Read more

The Value of In-House Agencies

There are many reasons for companies to bring work in-house, from creating consistency to saving time and money. Blum Consulting, for instance, found that “to staff the same internal resources at an external agency, a brand would pay on average, 60 percent more for the same team,” illustrating how in-housing can be a cost-saving measure. … Read more

Lopez-Negrete joins AAF’s Hall of Fame.

On Thursday, April 24, 2025, The American Advertising Federation inducted its yearly class and among them was a Hispanic Advertising leader, Alex Lopez Negrete, of Houston’s Lopez Negrete Communications. A company he co-founded with his wife and partner Cathy. In its 74th anniversary, The American Advertising Federation has inducted around 300 advertising and marketing luminaries … Read more

2025 media and entertainment outlook

The economics of digital entertainment are being reshaped by independent creators, global social platforms, and the biggest technology companies. Studios and streamers may need to bulk up to compete. In 2025, traditional media and entertainment companies are expected to confront larger competitors—not just for time and attention, but also for the content and advertising that … Read more

Inequities in HCP Training and Practices [REPORT]

Havas Health Network, the largest global health and wellness network, and Republica Havas Health, the award-winning cross-cultural healthcare and pharma marketing agency of Havas, have launched “The Hidden Divide: Examining Inequities in Healthcare Provider Training and Practices.” The Executive Report explores long-standing inequities within healthcare provider (HCP) training and practices—often-overlooked factors in health disparities. It … Read more

Lost in Translation: The Cost of Ending Federal Language Access Requirements

On March 1, 2025, President Donald Trump signed Executive Order 14224, officially designating English as the national language of the United States. Some might have found it surprising that the U.S. managed to make it 250 years without a designated national language, but the Founding Fathers didn’t see language as something the federal government should … Read more

TelevisaUnivision launches “LATITUDE”: A COMPREHENSIVE HISPANIC MUSIC LIBRARY TO ELEVATE LATIN SOUNDS WORLDWIDE

TelevisaUnivision announced the launch “Latitude,” a carefully curated music library crafted by Hispanic composers and music experts. This new catalog delivers a fusion of traditional Latin rhythms with contemporary sounds, providing an unparalleled resource for filmmakers, content creators, and music supervisors seeking authentic Hispanic musical expressions for their video and media projects. Latitude, a name … Read more

Are CMOs Now Entering the Gig Economy? [PODCAST]

On Scope host Mike Berberich and show producer Ryan Dinger react to a story in ANA Magazine on the rise of fractional CMOs. The duo outlined the pros and cons of this new development and speculate on if CMOs will now be entering the gig economy. To read more, CLICK HERE. Courtesy of The Association … Read more

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