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Bicultural Identities in Latin America: The Rise of Cultural Blending

By Sylvia Vidal – Consumer Insights & Strategy Consultant | Latin America Market Expert | Multicultural Marketing Leader As the world becomes more connected, many Latin American consumers are naturally weaving multiple cultures into their daily lives. Immigrants, international students, and professionals blend local traditions with global influences—watching fútbol while streaming K-pop, switching between languages … Read more

Global Ad & Marketing Spend Surged 8.7% in 2024, Fueled by Influx of Even-Year Political & Olympics Media Buys & Double-Digit Growth in 29 of 45 Digital Media Channel

Global advertising and marketing spending accelerated in 2024, rising 8.7% to $1.776 trillion, but spending is projected to decelerate in 2025, posting only a 5.3% gain, as inflation and recessionary fears reappear in many markets due to the expectation that the Trump Administration will levy higher tariffs on foreign goods, which may lead to major … Read more

CONFESSIONS OF A DEI HIRE

By, Stephen Chavez – CEO, ChavezPR I’m a DEI hire. There. I said it. When I graduated from college, my family did not have connections in the world of journalism or public relations. My family or friends of the family did not have jobs in the media or public relations. Thanks to the LA Times’ … Read more

THE LATIN GRAMMY CULTURAL FOUNDATION hosts Emerging Artists Intensive with Berklee Global

The Latin GRAMMY Cultural Foundation, in partnership with Berklee Global, hosted the debut of their new Emerging Artist Intensive, the first in a series of immersive learning experiences for aspiring music creators. The program was led by Berklee’s faculty professor Enrique González Müller and jazz pianist, composer and educator, Zahili González, alongside Latin music industry … Read more

Latino Media Network announces organizational changes

As part of its ongoing commitment to serving, inspiring, informing, and celebrating the U.S. Hispanic community, Latino Media Network (LMN) announced key leadership changes to enhance its operational structure and better serve its audiences and partners. Effective immediately, LMN is regionalizing into three (3) strategic market groupings which will enhance our local focus and strengthen … Read more

UFORIA launches “UFORIA MUSIC POD”

Uforia, TelevisaUnivision’s digital audio platform, announced the launch of its new podcast, Uforia Music Pod. Hosted by the dynamic duo Monse Medina and Sebas Villalobos, this podcast offers listeners an immersive journey into the heart of Latin music, lifestyle, and culture. Each episode delves into the infectious rhythms of reggaeton, salsa, bachata, Mexican music, and … Read more

RESERVE YOUR SPOT FOR THE 2025 HISPANIC MARKETING COUNCIL ANNUAL SUMMIT!

Join us on April 7-8, 2025, in New York City for the premier conference crafted by industry leaders with expertise in marketing to the new American mainstream. Given that we sold out last year, we highly recommend securing your spot ASAP! Why Attend? Exclusive Insights: Gain access to business-building data and award-winning case studies from … Read more

Primark opens its first store in Texas with campaign from BeautifulBeast.

Primark, the iconic Dublin-based retailer, has officially opened its first store in Texas, and the excitement is palpable. With the help of BeautifulBeast, a creative agency known for its bold and impactful campaigns, Primark launched its first store in the Lone Star State with a campaign titled Primark & McAllen: The Perfect Fit. The campaign … Read more

TELEMUNDO surrounds SUPER BOWL LIX with comprehensive coverage

Telemundo surrounds Super Bowl LIX with a comprehensive slate of programming across the network’s news and entertainment shows and platforms, including daytime shows, streaming channels, and social media handles, leading up to the Spanish-language broadcast of a historic Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles LIVE Sunday, Feb. 9 at 6:30 … Read more

Beyond the Numbers: Reclaiming Intuition in Brand Strategy

By Anne Bahr Thompson For decades, we’ve all worshipped data as the ultimate decision-making tool. Standardized testing, ranking/league tables, business school and so much more has taught that numbers provide certainty — that patterns, probabilities and models will lead us forward in the best way possible. And while analysis is critical, more and more I … Read more

Rene Alegria named Chief Innovation Officer at Nueva Network

Nueva Network, a audio media company dedicated to creating exceptional content for diverse audiences, proudly announces that Rene Alegria, an award-winning media executive and cultural innovator, has joined the company as Chief Innovation Officer. Alegria brings a legacy of leadership and innovation in Latino media. Most recently serving as President and CEO of MundoNow, Alegria … Read more

Cervecería La Tropical unveils La Tropical Mixología

Cervecería La Tropical, Miami’s craft brewery rooted in Cuban tradition and now a distillery, unveils La Tropical Mixología™, The World’s 1st Distilled Beer Cocktail. This innovative and patent pending ready-to-drink (RTD) canned cocktail combines the refreshment of cerveza with the excitement of a handcrafted cocktail, delivering the vibrant taste & rhythm of Miami. Crafted by … Read more

Challenes of Chasing Social Media Trends [REPORT]

“The 2025 Sprout Social Index” underscores why it’s crucial for marketers to be leery of social media posts that go viral and ask themselves whether their brand has a legitimate connection to the story. To download report, CLICK HERE.    

What the Hell Is Going On in Marketing with Bob Liodice

In the debut episode of On Scope, Bob Liodice, CEO of the ANA, joined host Mike Berberich to discuss the myriad issues facing the marketing industry, including solutions to complex measurement challenges, how to use AI responsibly, and how marketers can more effectively demonstrate the value of their efforts to the rest of the C-suite. … Read more

Building the In-House Marketing Team of the Future

By Andrea Ruskin Just five years ago, IHAs were a hot trend in the marketing industry. Today, they’ve become standard practice for corporate marketing and communications functions. According to the 2023 ANA report, 82% of organizations now operate with an IHA, driven largely by the need for creative control and greater agility — especially as … Read more

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