By Tim Hoskins , Brett Townsend If you look at any great story, there are elements they all have: a main character, a want or need, a plot, tools the character uses, and most importantly, conflict. Conflict is the engine that drives every story, and the best storytellers not only have compelling conflict but highlight … Read more
Canela Media announced the highly anticipated return of its hit reality series, ‘Secretos de Villanas,’ with Hyundai back as a presenting sponsor for the third consecutive year. The anticipated third season will be available on the free streaming service Canela.TV beginning on October 10 with ten glorious episodes followed each week by the companion ‘Secretos: … Read more
According to articles by Reuters and The New York Times and a company release late last night, Wade Davis was removed from the Chief Executive Officer position due to lack of attaining performance goals for UnivisionTelevisa. His replacements is Daniel Alegre, a Mexican Executive with media, entertainment and technology experience. Could there be other changes … Read more
By Ana Ceppi We all know that sports is a big business, and the leadership at L’Attitude has embraced the growth that comes with sports as a business imperative- so satisfy that need this year’s conference launched its inaugural AVANCE Sports track (Association For The Advancement Of Latino Sports) with athletes, owners and marketers to … Read more
Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the enhanced 2025 Tucson SUV. The campaign is designed to empower Latino consumers across all age and demographic segments to right-size their ride without sacrificing or settling in a sea of underwhelming safe-bet alternatives. Titled “Rightsizing,” the campaign is … Read more
More than half of companies plan to review contracts with media and creative agencies. Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology. Eighty percent of multinational brand owners have … Read more
By David Gaudreau We’re nearly two months removed from the annual industry gathering at Cannes. While the industry news has not stopped coming, it’s important to take a step back and look at what took place on the French Riviera. To read more, CLICK HERE. Courtesy of The Association of National Advertisers
This breakthrough research examines the role of rituals in consumers’ lives, how people participate in them and why, and explores the potential opportunities that brands can unlock: 72% of consumers surveyed incorporate brands into their rituals at least some of the time, 70% are very, or somewhat, open to adopting new rituals, and 39% feel … Read more
By Louis Maldonado Now that Labor Day has passed, we are quickly approaching that very unique time of year that is Hispanic Heritage Month. Why is it unique? Let’s start with the reality that, while it spans a four-week timeframe, it doesn’t coincide within a month. More importantly, in recent years it has been a … Read more
By Victor Cornejo – Host, Tell Me Más Podcast & Multicultural/Inclusive Advertising Veteran Let’s be real: Hispanic Heritage Month is not a “campaign opportunity.” As we enter this month, I want to revisit something I wrote a couple of years ago. Some things may have changed, but not much. Here are a few “pro-tips” to … Read more
Hispanic Heritage Month celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean. In 1968, Congress set aside a week for this observance and two decades later expanded it to a month stretching from September 15 to October 15. The timing is historically … Read more
Canela Media announced the details of this year’s celebration of Hispanic Heritage Month, ‘Orgullo Latino,’ featuring the best of Latino talent, athletes, and artists throughout its content verticals between September 15 and October 15. With a stellar line-up of Hispanic stars from both yesterday and today, ‘Orgullo Latino’ 2024 will celebrate Latinos who have shaped … Read more
Commemorating National Voter Registration Day, NBCUniversal Telemundo Enterprises announced the launch of its new civic engagement Get Out The Vote (GOTV) initiative “Tu Tienes el Poder. Vota.” Under the umbrella of the company’s award-winning community impact platform El Poder en Ti, the civic engagement program is part of Decision 2024, Telemundo’s multiplatform news and civic … Read more
Vincent Létang, EVP Global Market Intelligence and author of the report, said: “Even without the incremental advertising spending generated around cyclical events, 2024 already looks like a strong year for the US ad market, growing by almost +9%. This is due to strong demand from brands, in a stable economy, and supply-side innovations – e.g., … Read more
By Ana Ceppi For the seventh year, the L’Attitude conference has endeavored to showcase the Latino consumer as a domestic fiscal imperative, distancing the conference from a DE&I conversation to a dollars and cents one… as Sol Trujillo, CEO, Co-Founder of L’Attitude mantra during the conference would repeat we are “helping everybody think about how … Read more
Entravision, in partnership with AltaMed Health Services and BSP Research, announces the launch of the 2024 National Latino Tracking Poll, beginning September 11, 2024. This timely initiative will provide critical insights into the political perspectives and engagement of Latino voters as the November election approaches. “Entravision is committed to amplifying the voices of the Latino … Read more
Telemundo Enterprises is at the forefront of this year’s bilingual campaign, “Celebrating All That We Are” (Celebrando Todo Lo Que Somos), a bold multi platform initiative that pays tribute to the rich and multifaceted identities of U.S. Hispanics. For the fourth year running, this campaign will unite NBCUniversal’s extensive network of channels and social media … Read more
Spanish-language audiences demonstrate remarkable diversity in their video consumption habits and are at the forefront of tech adoption. However, these audiences also maintain strong use to traditional media, such as cable and satellite TV. Higher Streaming Rates: Streaming video consumption among Spanish-language audiences surpasses cable/satellite by 15 percentage points (84% vs. 69%). Extended Viewing … Read more
By Luis Miguel Messianu. – Founder-President-Chief Creative Officer MEL I don’t know about you, but Hispanic Heritage Month is just kicking off this weekend, and I’m already overdosing on all the social media posts and shallow brand celebrations. As far as I’m concerned it feels quite token for brands to opportunistically “show up” during Hispanic … Read more
By Ian Forrester Watching the various online ads and campaign videos from this year’s U.S. presidential election should come with a health warning. To read more, CLICK HERE. Courtesy of The Association of National Advertisers
