SeeHer in Sports

This year’s Olympics was a pivotal moment in history with female athletes seizing the spotlight like never before. The Paris Games were the first to have gender parity, with equal numbers of women and men competing. However, parity doesn’t mean equality. Women still lag behind men in most areas of sports, including sponsorship deals, media … Read more

U.S. Latina GDP Report Finds Latinas Contribute $1.3 Trillion in GDP [REPORT]

New data from leading researchers indicates that female Hispanics in the U.S. have contributed $1.3 trillion in 2021 to the gross domestic product (GDP), representing over 50% growth in a decade. The U.S. Latina GDP Report, funded by Bank of America, is first of its kind research on the significant and rapidly growing economic contribution … Read more

No Messi, No Problem: How Leagues Cup 2024 Thrived on Social Media Without the GOAT

By Marcos Peres – Social Media, Digital Content, Livestream & Communications Consultant | Leagues Cup Social Media Project Leader This North American soccer post is not about the GOAT but rather his absence. It’s about how an analytics-based, strategy-first, fine organic content-focused social media project was able to exponentially grow all Leagues Cup platforms in … Read more

MTV and TelevisaUnivision expand partnership for 2024 “VMAs” LIVE

MTV and TelevisaUnivision will partner for a second consecutive year, together announcing a LIVE, hosted simulcast of the 2024 “VMAs” on Wednesday, September 11th at 8PM ET/PT on Univision, bringing a night dedicated to the year’s biggest music videos to Spanish-speaking audiences across the country. An encore presentation of the awards show will air on … Read more

South American Immigrants in the United States

By Julian Montalvo and Jeanne Batalova South American immigration to the United States has been on the rise, growing three times as fast as overall U.S. immigration from 2000 to 2022, although the nearly 4 million South Americans comprised just 9 percent of all 46.2 million U.S.-based immigrants as of 2022. South Americans first began … Read more

The Re-Birth of the Spanish Dominant Hispanic Consumer in The US

By Gene Bryan / CEO of HispanicAd Interesting title, since we are being challenges every year by sources that state that the Spanish Dominant Hispanic Consumer is not growing, and that mainstream and digital media are imposing attrition to our US Hispanic Spanish Dominant media that serve the US Hispanic Consumer. I have yet to … Read more

Global advertising spend to top $1trn for first time this year

A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six years if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded. Ad spend growth is also anticipated next year (+7.2%) … Read more

Increase Your Marketing Smarts ANA IQ: A Global Week of LearningANA IQ: A Global Week of Learning September 23–27, Virtually and On-Demand [FREE]

On September 23, the world’s top marketing association will once again open its vault of world-class cases, frameworks, and training programs from leading experts for a whole week to anyone, anywhere, at NO COST. Register now for ANA IQ: A global week of marketing learning, September 23–27. Share this link with everyone you know in … Read more

Lopez Negrete Communications launches Influencer Proprietary Tool with Call to Action for Bilingual and Bicultural Creators to Join

Lopez Negrete Communications unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. The tool currently houses over 600 Latino U.S.-based content creators. The tool is available and recommended for any agency client looking to expand its reach and … Read more

A CMO Checklist for AI

By Paul Frampton, Vanessa Miceli No doubt by now you will have personally used ChatGPT or Microsoft’s Co-Pilot (also powered by Open AI) and realized the power that it can bring to your team and organization. It is important to note that this technology did not appear overnight and was already on its third release … Read more

AI and the Evolving Market Research Landscape [PODCAST]

The pandemic didn’t create new consumer trends but significantly accelerated existing ones. The consumer landscape is dynamic, continuously evolving as people change, societies evolve and cultures shift. Consequently, researchers must stay adaptable, embracing new methods and technologies like artificial intelligence (AI). AI enables innovations like automating tasks, personalizing experiences and enhancing data through synthetic samples, … Read more

Hope on the Horizon: A New Era for DEI and Multicultural Marketing

By David Morse, president and CEO of New American Dimensions As the Democratic National Convention unfolds, the excitement is electric. Last night, Joe Biden delivered an emotional and heartfelt speech, officially passing the torch to Kamala Harris. The crowd’s chants of “We love Joe!” echoed the gratitude of a nation as he steps aside to … Read more

Fueling growth through moments of customer delight

Once, at a Ritz Carlton resort, a server noticed a family searching for a coquí frog hidden in the vegetation.1 Inspired to create a memorable experience, he orchestrated a surprise: when the family returned to their room after dinner, they found a chocolate lily pad with two chocolate coquí frogs perched on it and a … Read more

REPUBLICA HAVAS expands with New Appointments

Republica Havas announced the appointments of three executives to lead the agency’s continued expansion into Havas’ North American flagship in New York City. Karla Kruger has been named Managing Director, New York; Chanelle Church has been named Vice President, Social Impact & Partnerships and Keeva Blades, PhD, has been named Director of Strategy, both with … Read more

The Religious Composition of the World’s Migrants [REPORT]

Migration has grown steadily in recent decades. Today, more than 280 million people, or 3.6% of the world’s population, are international migrants – meaning they live outside their country of birth. Bar chart showing globally, Christians are the largest migrant group Christians made up an estimated 47% of all people living outside their country of … Read more

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