The future is fast approaching, and the consumer industry is on the precipice of dramatic change that will significantly impact the markets, models, and mechanics of consumer companies over the next decade. With all this uncertainty, one thing is clear: The strategies that led you to today likely won’t get you to the future. Change … Read more
Public trust in the federal government, which has been low for decades, has returned to near record lows following a modest uptick in 2020 and 2021. Currently, fewer than two-in-ten Americans say they trust the government in Washington to do what is right “just about always” (1%) or “most of the time” (15%). This is … Read more
By: Ana Ceppi, SeniorMarCom advisor with 10+ years of Financial services and HealthCare experience and Founder of Factivist LLC THE 5TH LARGEST GDP IS EARNING AND SPENDING MONEY, BUT ARE THEY SAVING AND GENERATING WEALTH? THE SHORT ANSWER IS YES! Every year, during Hispanic Heritage Month, the Latino Donor Collaborative issues a white paper on … Read more
By Kaitlin Dunn Troutman The full impact of the ongoing Hollywood writers’ and actors’ strikes has yet to be felt within the TV programming ecosystem, but the continued lull in production of new long-form content is going to have reverberating effects on the media landscape as we head into 2024. Advertisers need to recognize and … Read more
Americans have long been critical of politicians and skeptical of the federal government. But today, Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. Majorities say the political process is dominated by special interests, flooded with campaign cash and mired in partisan warfare. Elected officials are … Read more
By Tony Case While juggling concerns such as the volatile economy and the increasingly complex management of customer relationships, marketers now have the added responsibility of figuring out how to harness the power of the hottest technology around — generative AI — while confronting the myriad challenges it presents. AI has ignited great enthusiasm among … Read more
According to the report, economic headwinds have arrived, and chances are marketers aren’t prepared; only 10% of marketing leaders strongly believe their marketing investments, whose reins are often held by finance, position them to emerge from economic turmoil ahead of the competition. The report is titled Marketing & Finance: Fueling Innovation Or Falling Behind? and … Read more
More than half of employees report being relatively unproductive at work. New research into six types of employees shows how companies can re-engage workers while amplifying the impact of star performers. The pandemic has forced major changes in how, when, and where people work. It has also bedeviled employers. Due in part to new hybrid … Read more
In this era of transformation and adaptation, rethinking your approach to agency selection isn’t merely a strategic choice — it’s an imperative. The current media landscape is marked by unprecedented fragmentation and complexity, especially when it comes to targeting through digital channels and platforms. And advertisers are confronted with the task of navigating this ever-evolving … Read more
Most U.S. Latinos speak Spanish: 75% say they are able to carry on a conversation in Spanish pretty well or very well. And most Latinos (85%) say it is at least somewhat important for future generations of Latinos in the United States to speak Spanish. But not all Hispanics are Spanish speakers, and about half … Read more
Launched by NGLmitú, the Latino media and entertainment powerhouse co-founded by actor, activist, and entrepreneur John Leguizamo, mitúTV specializes in English-language programming created for Latinos by Latinos. Beginning September 15, the mitúTV app will be available on X1 and Flex. It will offer viewers more than 120 hours of original programming directed by Latinos. Likewise, … Read more
GALLEGOS United and Superette (DoorDash’s internal creative studio) have unveiled the brand’s first-ever Spanish-language campaign for the Dasher audience. Titled “Everyone knows, you should too”, the campaign aims to recruit new Hispanic Dashers and further strengthen DoorDash’s relationship with Hispanic gig workers, one of the largest and fastest-growing audiences of gig workers in the Unite … Read more
by Santiago Solutions Group When it comes to capturing the attention of GenZ consumers, keeping up with the latest social media trends is worth every marketer’s time. A recent Ad Age article “Girl Math TikTok Trend — How Brands Can Get It Right”, discusses the idea of “#girlmath”, where users create videos that highlight the … Read more
By Pedro de Córdoba – Vice President, Client Solutions / eContent DIGITAL The COVID-19 pandemic should have been a wake-up call. It wasn’t. Covid laid it bare for all to see, and it’s very troubling that the Healthcare Industry doesn’t seem to have gotten the memo. The chronic underinvestment in Hispanic healthcare outreach is affecting … Read more
Latinos in the United States helped propel the national economy forward with a total economic outuput, or gross domestic product, of $3.2 trillion in 2021, according to a new study by UCLA researchers and colleagues. The findings of the latest U.S. Latino GDP Report, produced annually by the UCLA Center for the Study of Latino … Read more
By Steve Boehler Most agency executives and teams hate talking about money with clients and prospects. And they don’t do a very good job of it. Agencies often seem to approach the topic of money as a required nuisance or as an afterthought. The agency’s economic proposal may be a simple spreadsheet. Or a spreadsheet … Read more
After two quarters of stagnation, US advertising spending re-accelerated to +4.4% year-over-year in the second quarter, but digital media formats were the only ones to see a significant improvement in advertising sales. The digital advertising recovery, combined with a slightly better economic outlook, led MAGNA to raise its market growth forecast for 2023 and 2024. … Read more
Republica Havas is celebrating Hispanic Heritage Month 2023 with the launch of #SpeakHispanic, a bold awareness initiative that bridges cultural traditions and emerging perspectives on what it means to be Latino in the U.S. today. #SpeakHispanic is built around original, Latino-centric content –which includes cutting-edge visuals, current data points, poignant personal accounts, and spirited dialogues … Read more
by Daisy Expósito-Ulla I’m writing at the onset of Hispanic Heritage Month to join the celebration of our community’s long-term accomplishments, inspired by one of America’s preeminent national institutions: The Smithsonian’s National Museum of American History. This past week, the museum unveiled a new exhibit to celebrate the unparalleled work and accomplishments of Latinas in … Read more
When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the board and live to fight another day. Those quick wins, however, aren’t what sustain businesses. While helpful for the next … Read more
