By Casey Saran For more than 70 years, TV commercials have been budgeted and produced like short feature films, and this strategy has been working. Millions of people discover and remain loyal to brands because of awesome commercials. It takes a lot of money to make a great TV commercial. Superbowl ads can cost as … Read more
Nueva Network announced the launch of Nueva.News. This innovative news platform aims to bridge critical information gaps highlighted by recent national events, ensuring U.S. Hispanics have timely access to news that matters most to their lives.
MAGNA, the media intelligence unit within IPG Mediabrands, and GSTV, a leading, national on-the-go video network, have released “The Power of Video Everywhere”—a new research study that highlights how reaching consumers off the couch and outside the home can significantly influence purchase behavior. By connecting with people at moments of active decision-making, advertisers can drive … Read more
By Marcos Amadeo – Co-founder www.weareamaze.com/ In mid-2014, my friend and business partner, Julián Ávila, and I met to brainstorm new ideas. We were both professional illusionists and had been working together for a decade, performing our innovative shows for some of the world’s top companies across more than 20 countries. We had met in … Read more
By Parisa Howard In many ways, it’s surprising that more luxury goods haven’t prioritized marketing spend in premiere sporting event partnerships. Both have always been signals of exclusivity and status – those with the will (and bank accounts to match), have been able to see or own events and items that only a fraction of … Read more
By Cameron Coats His story is a true saga of the American Dream. Now, Spanish Broadcasting System President/CEO and Radio Ink Executive of the Year Raúl Alarcón will join Hispanic Radio Conference for an exclusive one-on-one conversation on his legacy and lessons learned. When Alarcón returned as President of SBS in early 2024, it marked … Read more
By Roy Eduardo Kokoyachuk As we navigate a year of economic uncertainty and shifting consumer shopping preferences, ThinkNow’s latest Clicks vs. Carts: 2025 Shoppers Report reveals a nuanced picture of how Americans are shopping in 2025, and what that means for retailers, marketers, and brands looking to stay competitive. The quantitative research report is based … Read more
By Elad Stern According to recent data from eMarketer, three in every 10 dollars spent on digital audio is transacted programmatically, compared to nine in 10 for display. So, what’s holding marketers back from pushing audio to catch up? Except for legacy radio advertisers, most marketers have a blind spot when it comes to audio; … Read more
By Luis Miguel Messianu There are rare, sacred moments in life when art leaps beyond the stage and cradles your soul. Last night, Buena Vista Social Club on Broadway gifted me one of those moments—a celebration of Cuban culture so tender, so profound, that it moved me to tears and filled my heart with an … Read more
Mobile providers like T-Mobile, AT&T, and Verizon have been aggressively rolling out 5G home internet (also known as FWA, or fixed wireless access) in more U.S. markets over the past year. Penetration of the service has now reached 12%, and more than half (56%) of non-FWA subscribers are likely to consider the service when it … Read more
There are many reasons for companies to bring work in-house, from creating consistency to saving time and money. Blum Consulting, for instance, found that “to staff the same internal resources at an external agency, a brand would pay on average, 60 percent more for the same team,” illustrating how in-housing can be a cost-saving measure. … Read more
On Thursday, April 24, 2025, The American Advertising Federation inducted its yearly class and among them was a Hispanic Advertising leader, Alex Lopez Negrete, of Houston’s Lopez Negrete Communications. A company he co-founded with his wife and partner Cathy. In its 74th anniversary, The American Advertising Federation has inducted around 300 advertising and marketing luminaries … Read more
The economics of digital entertainment are being reshaped by independent creators, global social platforms, and the biggest technology companies. Studios and streamers may need to bulk up to compete. In 2025, traditional media and entertainment companies are expected to confront larger competitors—not just for time and attention, but also for the content and advertising that … Read more
Buying a home in California became less affordable for all ethnic groups last year, as interest rates remained elevated and the typical monthly mortgage payment for a median-priced detached home rose 6 percent compared to the previous year, the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.). Eighteen percent of all Californians earned the minimum income needed to … Read more
Havas Health Network, the largest global health and wellness network, and Republica Havas Health, the award-winning cross-cultural healthcare and pharma marketing agency of Havas, have launched “The Hidden Divide: Examining Inequities in Healthcare Provider Training and Practices.” The Executive Report explores long-standing inequities within healthcare provider (HCP) training and practices—often-overlooked factors in health disparities. It … Read more
On March 1, 2025, President Donald Trump signed Executive Order 14224, officially designating English as the national language of the United States. Some might have found it surprising that the U.S. managed to make it 250 years without a designated national language, but the Founding Fathers didn’t see language as something the federal government should … Read more
TelevisaUnivision announced the launch “Latitude,” a carefully curated music library crafted by Hispanic composers and music experts. This new catalog delivers a fusion of traditional Latin rhythms with contemporary sounds, providing an unparalleled resource for filmmakers, content creators, and music supervisors seeking authentic Hispanic musical expressions for their video and media projects. Latitude, a name … Read more
On Scope host Mike Berberich and show producer Ryan Dinger react to a story in ANA Magazine on the rise of fractional CMOs. The duo outlined the pros and cons of this new development and speculate on if CMOs will now be entering the gig economy. To read more, CLICK HERE. Courtesy of The Association … Read more
By Mark Mathews – Executive Director, Research Last week, the Census Bureau released a strong set of retail sales figures. Total retail sales were up 1.4% over February and 4.6% higher than March last year. Of course, this came as no surprise to NRF, as our Retail Monitor data predicted this positive result. This is … Read more
Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest 2025 report – Breakthrough ROI: Investing in Asian American audiences and media. AANHPI adults are more digitally connected, spending 9 hours and 6 minutes a week logged on to their … Read more
