U.S. Latino Youth 2030 [REPORT]

The Latino Donor Collaborative (LDC), a nonprofit organization and think tank dedicated to producing research that highlights economic opportunities for growth, has released its first-ever LDC 2030 Latino Youth Report, available for download. Produced in partnership with Kantar, the world’s leading market data and analytics company, this groundbreaking report unlocks new insights about America’s most … Read more

Who is Hispanic?

By Mark Hugo Lopez, Jens Manuel Krogstad and Jeffrey S. Passel Debates over who is Hispanic have often fueled conversations about identity among Americans who trace their heritage to Latin America or Spain. So, who is considered Hispanic in the United States today? How exactly do the federal government and others count the Hispanic population? … Read more

Establishing a culture of creative excellence drives greater impact for brands

WARC and the Association of National Advertisers (ANA), the U.S. advertising industry’s leading trade association, have today released a new white paper: ‘Building belief: What it takes to instill a culture of creative effectiveness’. The study is part of an ongoing series of initiatives from WARC and the ANA to help brands harness the benefits … Read more

In Memorian – Debra Nason (Debbie)

By Gustavo Garci I just learned of the passing of my dear friend and mentor Debbie Nason. Surprisingly, this happened a while back and I’d expected more coverage from our industry, but as usual, Debbie was not a fan of the spotlight. Debbie was a wonderful soul who inspired and guided the beginnings of my … Read more

Celebrating the Centennial of a Giant

A very special moment happened over the weekend; one that only happens every 100 years, if one should be so lucky. Members of our Hispanic marketing and advertising industry convened to celebrate the 100th birthday of Roberto Madan. Don Roberto, as he is respectfully and affectionally called, was one of the McDonald’s early Latino owner/operators … Read more

Inclusion as Personalization: The Key to Effective Marketing

By Sylvia Vidal – Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist In today’s diverse world, brands that succeed are the ones that understand that inclusion is not just about representation—it’s about personalization. … Read more

Three ways behavioral science can improve marketing

Marketers often have a vague awareness of behavioral science, but it rarely goes very deep. Independent advisor, Scott Young, and BVA Nudge Consulting’s Ted Utoft outline key ideas that could transform communications. Most marketers claim to have at least a passing awareness of behavioral science. However, their familiarity often begins (and ends) with the concept … Read more

ADVERTISING AS IMPRESSIONISM

By Bob Hoffman I would like to present an alternative theory of how advertising works, and how we should think about the creation of advertising. I believe the advertising industry has an incomplete theory of how advertising affects people. Traditionally we have described the elements of advertising impact as a blend of logic and emotion. … Read more

Jorge Ramos to Depart Univision at the End of the Year

Noticias Univision announced that Univision News and Jorge Ramos have mutually agreed not to renew their soon-to-expire contract agreement. Ramos will step down from his role as co-anchor of Noticiero Univision at the end of 2024. “This is not a farewell. I will continue anchoring Noticiero Univision until December, and afterwards I will share my … Read more

Is the Agency Model Broken? [VIDEO]

If the ad agency model isn’t broken altogether, it’s in need of serious repair. Luckily, Matthew Schwartz is here with a POV on how brands and agencies can get back on track, ensuring both sides enjoy cost savings, more efficient work processes, and better business results. CLICK HERE to read and see more. Courtesy of … Read more

Latinos in Sports: Powerhouse Fans [REPORT]

Sports organizations are constantly searching for innovative ways to expand their fanbases and stay ahead of the competition. The answer may lie in the rapidly growing and passionate Latino sports fan demographic. Latinos in Sports (LIS), a multi-tiered platform dedicated to showcasing the Latino influence in sports business, has partnered with Nielsen to release a … Read more

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