By Skye Frontier For decades, brands have relied on marketing mix models (MMMs) to prove the value of their investments in advertising. These models, built to assess the mix of paid media channels like TV, print and digital display, helped marketers justify budgets and optimize their allocations. But as retail media networks (RMNs) attract billions … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ “I know that 50% of my advertising budget goes to waste. Problem is, I don’t know which 50%.” A phrase that belongs in the Cliché Hall of Fame*. It remains as relevant as ever nonetheless: attribution is the ultimate marker of advertising ROI. Attribution as in identifying … Read more
Telemundo 51 Miami / WSCV, part of NBCUniversal’s Telemundo Station Group, has named Liliet Heredero Vice President of News & Content. The multiplatform news veteran with 20 years of experience with local, national and international media organizations has served as Director of Multiplatform Content & Streaming for Telemundo 51 and NBC6 South Florida / WTVJ … Read more
By Roberto Ramos – Group President, Chief Transformation Officer at Culture + Group & CIEN + 3 Models Brands Must Master to Lead in Culture (Not Just Market in It) Culture moves everything. It drives how people see themselves, who they connect with, and what they buy. It shapes language, aesthetics, rituals, desire. From Kendrick … Read more
Orci, the Independent Hispanic-first full service agency, has been named agency of record by Northgate González Market, one of the largest Hispanic supermarket chains in the U.S. which is also proudly family-owned. The appointment was made in late 2024, with kickoff happening this past January. Orci replaces New York-based marketing agency Monks, which was previously … Read more
LGBTQIA+ audiences are bullish on interacting with brands through digital advertising and social media, according to Horowitz’s recent report, State of Media, Entertainment, and Tech: FOCUS LGBTQIA+. This annual study found that LGBTQIA+ consumers are more likely to engage with interactive and targeted advertising. For instance, more than half (52%) of LGBTQIA+ consumers say they … Read more
Nueva Network has announced that Jose Mateo has been promoted to President of Sales for Terrestrial Radio and Digital Media, and Jim Lyke has joined as Senior Vice President of Sales and Business Development. “The strength of Nueva Network is rooted in our exceptional Sales Team. Elevating Jose Mateo and bringing on board Jim Lyke … Read more
By Bill Duggan Loyalty marketing is a big business and increasing in importance. Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. Think about airlines, hotels, and quick-service restaurants. Loyalty marketing programs are offered by national brands and local ones, like a neighborhood pizza shop. To read more, CLICK HERE. Courtesy … Read more
By Tony Hernandez – Founder of The Immigrant Archive Project In a time when the contributions and struggles of immigrant communities are being systematically erased from public consciousness, the Immigrant Archive Project (IAP) stands as a powerful counterforce—preserving the stories that define America’s rich and diverse narrative. The IAP, the leading oral history project documenting … Read more
Data released by the U.S. Census Bureau showed modest month-over-month retail sales growth in February amid consumer worries over inflation and Washington policy decisions, National Retail Federation Chief Economist Jack Kleinhenz said. “Lower-than-expected consumer spending in the first couple of months of the year likely reflected payback for very strong spending in the fourth quarter … Read more
How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the spotlight are easier to notice than those sharing the stage with dozens of their competitors. Advertising is … Read more
By: Cathy Le and George M. Hayward Fifty or 1.6% of the United States’ 3,144 counties had at least one million people on July 1, 2024, more than double the number (23) in 1970. According to the U.S. Census Bureau’s county-level population estimates, which date back to 1970, only 54 counties have ever crossed the … Read more
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis focuses on what advertisers care about – ad-supported audio. Here are five key findings from the Q4 2024 … Read more
By Joost Nennie Scaling a digital agency is both an exciting opportunity and a complex challenge. As demand grows, agency leaders must decide when and how to expand while maintaining efficiency, profitability, and service quality. The key question is: Should you hire in-house talent, outsource to specialized partners, or invest in automation? Each approach has … Read more
By Elena French Adapt or become irrelevant. That’s the harsh reality facing today’s CMOs. In a marketplace defined by rapid technological shifts, evolving customer expectations, and relentless competition, marketing leaders are no longer just responsible for brand awareness — they’re accountable for driving growth, building trust, and transforming their organizations from the inside out. To … Read more
When is the right time in life to get married or have a child? What is the best age to buy a home? Is there an ideal age for retirement? We asked adults in 18 mostly middle-income countries what they think is the best age to reach these life milestones. Overall, there is a lot … Read more
Telemundo’s Rumbo al Mundial series continues with exclusive coverage of Brazil’s home matches in the FIFA World Cup 2026 qualifiers with an enhanced lineup of commentators. The action kicks off LIVE on Thursday, Mar. 20, at 8 p.m. ET with a pregame show on Universo, followed by Brazil vs. Colombia at 8:30 p.m. ET on … Read more
At Fazer, we like to think of ourselves as “cheerful contrarians.” That is, we have a healthy disdain for the marketing status quo. But we’re not simply contrary or negative. If you want to say “no” at Fazer, you need to provide a better alternative. So here we go. Fazer is a brand strategy firm. … Read more
As marketers, we are all too familiar with the challenge of communicating in an over-saturated marketplace. It’s like trying to have a conversation in a crowded room—you need to know exactly who you are talking to and how to get their attention. To cut through the noise, marketers need to embrace hyper-local strategies, recognizing that … Read more
Nielsen released its 2025 global media planning report. With the media landscape now so fragmented and complex, the report aims to help advertisers and publishers navigate their way through an ecosystem that is more nuanced and multifaceted than ever before. To help marketers plan advertising strategies for 2025, the report identifies three main trends that … Read more
