Resource List of Certified Diverse Suppliers for Marketing/Advertising

Curated Certified Diverse Suppliers list, initially published in July 2020, is being updated regularly. The June 2024 edition has 9 additional suppliers for a total of 525 companies. The list is also available in a spreadsheet which allows users to sort as needed. To read more an access information, CLICK HERE. Courtesy of The Association … Read more

The Upfront Is Dead, Long Live the Upfront

By Jon Werther In an era where television was not merely entertainment but a cultural event, the inception of the TV upfronts marked a strategic revolution in advertising. In the 1960s, amid a backdrop in which today’s digital sprawl was mere science fiction, upfront negotiations set the stage for an annual symbiotic dance between networks … Read more

Ana Crandell named VP Media Services at Lopez Negrete

Lopez Negrete Communications announced that industry veteran Ana Crandell has joined its leadership team as its first vice president, media services. “I’m honored to be a part of the Lopez Negrete team,” said Crandell. “It is humbling to be with an agency that offers ground-breaking strategy, consumer insights, research, and analytics, and I also take … Read more

Consumers Remain ‘Willing to Spend’ Even as Growth Slows

Shoppers are still willing to buy even as smaller job and wage gains and high interest rates are slowing the growth of consumer spending. “U.S. economic growth for the remainder of this year will depend on several factors but particularly the pace of job growth, inflation and what actions will be taken by the Federal … Read more

BeautifulBeast wins Best of Show at AAF American Advertising Awards

“Cancel the World Cup,” a technology-driven effort designed to raise awareness of the importance of visiting a cardiologist to help prevent heart disease, was named Best of Show at this year’s American Advertising Awards sponsored by the American Advertising Federation (AAF). The campaign was created by Texas-based agency BeautifulBeast on behalf of Fundación Cardiológica Argentina … Read more

Más+ by Messi launches

New breakthrough beverage delivers balNo one understands the importance of proper hydration quite like the global soccer icon, Lionel Messi. He searched for a hydration beverage and found drinks that had healthy ingredients but lacked flavor. Others tasted great but had lots of sugar and calories. He didn’t want to choose between the two. He … Read more

Jackie Bird, well-known industry leader, passes away in Miami. 

Jackie Bird, the well-known advertising and marketing executive who had a distinguished career in the U.S. Hispanic Market, has passed away in a Miami Hospital after her battle with cancer. Bird was the head of RedBean Society, a strategy advisory firm she founded to serve companies intent on reaching Hispanic and diverse consumers.  She created … Read more

CMO, the impossible job?

Responding to the suggestion that the CMO had become an impossible job, all the CMOs we asked at WFA Global Marketer Week in Toronto last month disagreed. They all agreed though that the role has evolved and become more complex. However, many pointed out that it is precisely this level of complexity and the multi-faceted … Read more

4 Campaigns That Leverage Experiential Marketing

By Joanna Fragopoulos In today’s world, endless scrolling not only saps attention, but also clutters the marketplace with information and products. For a brand, this situation can be a challenge when trying to differentiate in a crowded forum. Crafting experiences that bring people together and inspire fun, however, can be a game-changer. What better way … Read more

A Call: Principal Media Case Studies

By Bill Duggan The Association of National Advertisers (ANA) recently released a study (“The Acceleration of Principal Media”) revealing that when it comes to buying media, ad agencies are increasingly acting as principals rather than agents. That means they actually acquire the media — therefore becoming the owner, or “principal,” of that media — and … Read more

Position Hispanics in the Creative Global Agenda

The Latino economy is thriving and deeply intertwined with our community’s success. As the fastest-growing minority group in the US, Latinos are reshaping markets, politics, and culture. At this pivotal moment, investing in the Latino community is crucial to unlocking our potential and ensuring a prosperous future for all. Unity and decisive action today are … Read more

The State of the American Middle Class [REPORT]

The share of Americans who are in the middle class is smaller than it used to be. In 1971, 61% of Americans lived in middle-class households. By 2023, the share had fallen to 51%, according to a new Pew Research Center analysis of government data. As a result, Americans are more apart than before financially. … Read more

Amid Compound Volatility, Americans Optimistic About Their Own Personal Finances, But Less Optimistic About U.S. Economy’s Growth Prospects [REPORT]

Americans are more optimistic about their personal financial situations than the growth prospects of the U.S. economy over the next year, while exhibiting various degrees of enthusiasm, comfort and skepticism in the forces shaping the consumer experience, according to a new study released by KPMG LLP (KPMG), the U.S. audit, tax and advisory firm. The … Read more

Is College Worth It?

At a time when many Americans are questioning the value of a four-year college degree, economic outcomes for young adults without a degree are improving. After decades of falling wages, young U.S. workers (ages 25 to 34) without a bachelor’s degree have seen their earnings increase over the past 10 years. Their overall wealth has … Read more

Financial Services Industry Strives to Navigate U.S. Latino ‘Bothism’

By Mario X. Carrasco Marketers often fall into the trap of binary thinking, hindering creativity and clashing with consumers seeking fluidity. While the industry has struggled to embrace bothism – the concept of merging seemingly opposing approaches for better results – multicultural consumers in the U.S., particularly bi-cultural Latinos, have fully adopted it. Many see … Read more

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