By Joanna Fragopoulos Being “consumer-obsessed” isn’t a new idea for marketers. We are living in an age where data is used to refine targeting, and marketers target products and services to different demographics by tailoring messages (and how those messages are received). However, to do this successfully, consumer demographics need to be understood beyond shallow … Read more
Intersport has launched Intersport Fútbol Company (Intersport FC) to offer brands the most holistic one-stop resource for activations and sponsorships that meaningfully connect with fútbol (soccer) fans. The expansion of its partnership consulting practice will be led by distinguished industry experts Alfonso Alanis-Cue and Rob Swain, who together bring more than 40 years of international … Read more
Univision announced that the bioseries Ellas Soy Yo: Gloria Trevi is set for its U.S. premiere on July 31 at 10 p.m. ET / 9 p.m. CT. This original and exclusive TelevisaUnivision production had a successful premiere on streaming service ViX and set a record on Las Estrellas in Mexico. The series portrays crucial stages … Read more
“Check out Amrak Solutions’ latest insight drop (via LinkedIn) where they delve into Hispanic sentiment regarding AI and other emerging technologies. Explore the optimism and excitement of the Hispanic community as they look towards the future.” To download report, CLICK HERE.
By Andres Reyes As digital experiences continue to influence how brands interact with consumers, paradoxically, human experiences are more critical than ever to building the strong emotional connections required to secure purchase and loyalty. For years, McKinsey’s research on the consumer decision journey has helped CMOs and brand managers understand the overlay of touchpoints, from … Read more
By Joanna Fragopoulos Artificial intelligence (AI), and its applications, is at the forefront of many discussions in many industries and fields, from marketing to tech to healthcare to education to law. How to implement and leverage these tools in a helpful way for users can be challenging for teams. However, when used well, AI can … Read more
Three of the award recipients will be recognized with the Award for Leadership in Hispanic Television. One of these leaders is Sean Cunningham, President & CEO of VAB, the Video Advertising Bureau. Cunningham is being recognized as a Leader in Hispanic Television for his unceasing commitment to providing his association’s membership with the latest … Read more
By Arminda Figueroa – CEO & Founder Latin2Latin Marketing + Communications, LLC Discover how our company is revolutionizing work-life balance with our four-day workweek and remote work initiatives. Learn how we’ve transformed our business, boosted employee satisfaction, and achieved incredible results. Join us on our journey to redefine the future of work. The concept of … Read more
The retail media space is healthy, with the number of platforms increasing, total spending growing dramatically, and double-digit spending increases expected over the next four years. At the same time, the latest report from the Association of National Advertisers (ANA), “Retail Media Networks: Optimism Tempered with Caution,” reveals an unsettled marketplace filled with complex perspectives … Read more
K-12 parents weigh prices and priorities in preparation for the new school year as they budget for necessities and make room for a few indulgences As families navigate the excitement of the back-to-school season, they’re balancing between fulfilling what their children need and splurging on the novelties they want. The cost of school supplies has … Read more
For the third consecutive year, the Puerto Rico Convention District Authority (PRCDA), the Puerto Rico Tourism Company (CTPR), along with Discover Puerto Rico, are joining forces to sponsor the 21st edition of Premios Juventud. This event will take place on July 25 at the Coliseo de Puerto Rico José Miguel Agrelot. Audiences can enjoy the … Read more
By Luis Noe-Bustamante, Jens Manuel Krogstad and Mark Hugo Lopez From 2016 to 2024, the number of Latinos eligible to vote grew from 27 million to a projected 36 million. While Latino voters have favored Democratic candidates in presidential elections for many decades, the margin of support has varied. In 2020, 61% of Latino voters … Read more
By Ava Moran As the digital advertising industry transforms with the ongoing phase-out of third-party cookies, advertisers are forced to adapt their strategies to accurately target the right audiences with their campaigns. In an evolving landscape such as this, data providers have appeared as key players, offering advertisers access to valuable consumer insights. To read … Read more
By David Ferialdi In an over-saturated market with limitless viewing options, the entertainment industry faces a formidable challenge: How can a new release stand out and become a blockbuster rather than a flop? Traditional formats and strategies, once reliable, now falter in the face of evolving audience behaviors and fragmented platforms. To thrive in this … Read more
Canela.TV extends Canela News programming to 60 minutes with prominent presenter María Alejandra Requena. The program will offer breaking news from around the world, with deeper coverage and a series of new segments designed to inform and serve the Hispanic community in the US and Latin America during this decisive election year, where the voice … Read more
In this episode of The New Mainstream podcast, Mario Carrasco and Michael Roca, who currently spearheads the Cross-Cultural Center of Excellence at Omnicom Media Group, delve into the evolving landscape of multicultural marketing and media. To listen to podcast, CLICK HERE. Multicultural has shifted from a niche segment to a central focus for many brands … Read more
Comscore released its “2024 State of Gaming” report. The in-depth analysis reveals significant trends and insights for advertisers, marketers, and publishers, and addresses the growth of emerging fronts such as Netflix and cloud gaming. The report revealed that 62% of adults aged 18 and over engage in video gaming. The gaming community shows a strong … Read more
By Jacek Chrusciany The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain. For advertisers, however, … Read more
Telemundo, the exclusive Spanish-language home of the Olympic Games Paris 2024, presents its most comprehensive live coverage and unprecedented multiplatform offerings of the Summer Games of the XXXIII Olympiad starting two days before the Opening Ceremony with the Men’s Soccer Competition on July 24 through August 11. More than 315 hours of coverage will be … Read more
Pluma means pen in Spanish. It also means feather. But for writers, it means how you craft words, the style you own, the gift cursed upon you to write something in a way no one else can. For copywriters, it’s about distilling a message into single lines that can sell the blandest product in the … Read more
