With Hispanic Americans making up nearly one-fifth of the US population, understanding the evolving behaviors, preferences, and economic impact of Hispanic-American consumers is crucial for marketers aiming to effectively engage this influential and growing demographic. The 2024 MRI-Simmons report provides essential insights to help businesses navigate and strategize based on these trends. This report delves … Read more
Hispanic Heritage Month may have ended, but the power and influence of the Hispanic community continue to shape our culture. I’m excited to share with you our latest report, where we analyzed 400K digital conversations from the Hispanic community, to explore evolving perceptions of cultural heritage. The study reveals how heritage is deeply intertwined with … Read more
According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their advertising budgets to increase in the year ahead. But more media spend means more competition in an already competitive media landscape where consumers are accessing more media, across more platforms than ever before. Competitive advertising intelligence has never been more critical. Knowing … Read more
Un estudio sindicalizado y herramienta, que permite a las marcas comprender las audiencias en términos de uso de medios, compra de productos, uso de servicios y variables actitudinales. Permitiendo crear perfiles de consumidores por variables psicográficas y estilo de vida. Haga CLIC AQUI pata ver reporte
Entravision, AltaMed, and BSP Research have unveiled the Week 5 results of the 2024 National Latino Voter Tracking Poll, offering valuable insights into the preferences of Latino voters. While Kamala Harris leads with 60% support, Independent voters are breaking for Donald Trump, and key differences emerge between Latino voters in California and Texas. The economy … Read more
Findings from a new national survey of 2,530 Americans conducted by M Booth Health reveals the outsize impact that nontraditional sources of health information have on the decisions of the largest racial/ethnic minority group in the United States. The data, available in a new report – Chosen Circles: How Hispanic/Latino Americans Navigate Health Decision-Making – … Read more
Noticias Telemundo, the news division of NBCUniversal Telemundo Enterprises, announced the launch of Noticias Telemundo AHORA on Samsung TV Plus, expanding its distribution on leading FAST platforms which include Xumo Play, Google TV, Fire TV, TCL, Roku, Local Now and Freevee. Anchored from Telemundo Center in Miami, Noticias Telemundo AHORA offers breaking news, interviews with … Read more
By Brian Mandelbaum The advertising industry has been captivated by the notion of “signal deprecation” for a while now. This term, in my view, misses the point. We are not witnessing the death of signals or the loss of something valuable. Instead, we are seeing its evolution — specifically, the evolution toward permissioned data. To … Read more
By Gonzalo López Martí- Creative Director https://www.LopezMartiMiami.com/ If you happen to be gainfully employed in a multiethnic workplace in the fields of entertainment, media, advertising, marketing, streaming and the like, trust me: you gotta see The Morning Show on Apple TV+. See, when Apple TV+ released it with big fanfare circa 2019, I brushed it … Read more
By Maria Lucia Parra – I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”. As Hispanic representation in the United States grows, it becomes increasingly important to understand this community’s diverse experiences and values. According to Pew Research, … Read more
By Radio Ink Juan Navarro has been named Chief Revenue Officer of Entravision Communications, stepping up from his previous role as Executive Vice President of Local Sales. Meyer has held the role since returning to the Spanish-language-focused broadcaster in 2019. The company is still reeling from the impact of losing Meta’s Authorized Sales Partner program, … Read more
It’s an odd marketplace for agency services right now. The marketing services industry that was hit so very hard by the pandemic came roaring back to life with record hiring and wild staffing shortages. Clients are still often working remotely and disruptions to routines (children and teachers getting COVID, work from home, etc.) continue. And … Read more
Circulo Creativo: Join us in celebrating 25 years of creative excellence in the Hispanic market by submitting iconic ads that made a lasting impact. RULES: All ideas created between 1999 and 2024 by current or former Círculo Creativo USA member agencies are eligible. Submit ads (video, JPG, audio) by November 8, 2024, along with a … Read more
Our 2024 Deloitte holiday retail survey found that shoppers surveyed are more optimistic and plan to increase their spending by 8% compared to last year. But that’s not what caught our eye. There’s a notable shift toward experiences this season. Our ConsumerSignals data has shown over the last year and a half that consumers surveyed … Read more
The National Retail Federation forecast that winter holiday spending is expected to grow between 2.5% and 3.5% over 2023. That equates to between $979.5 billion and $989 billion in total holiday spending in November and December, compared with $955.6 billion during the same timeframe last year. “The economy remains fundamentally healthy and continues to maintain … Read more
Global experiential marketing, including both the consumer (B2C) and business-to-business (B2B) sectors, grew 9.7% in 2023 to $116.14 billion, and while this performance left the industry below the pre-pandemic spending level of $121.87 billion in 2019, experiential marketing will surpass pre-COVID spending this year. Global experiential marketing spending is expected to grow 10.5% in 2024 … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. To read ALEJANDRA HARO GARCIA’s contribution, CLICK HERE.
MAGNA announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional role of promoting medications. The MAGNA Media Trials study – “Beyond the Prescription” – reveals how pharma ads influence patient behavior, improve health management, and offer untapped opportunities for brands. The proprietary … Read more
In these final weeks leading up to Election Day, research from Katz Radio Group offers another powerful reason for candidates to be using radio to reach all-important Hispanic voters. A Katz survey conducted in June among 1,300 adults 18+ found nearly in eight in 10 (79%) score radio as either very trustworthy or trustworthy — … Read more
By Jacqueline Lisk Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, shares her frustrations with ad agencies and possible remedies to improve the situation. To read more, CLICK HERE. Courtesy of The Association of National Advertisers
