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81% of Gen Zers Say Multicultural/Diverse Communities Greatly Shape Brand Preferences [REPORT]

Direct Digital Holdings released a new whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. The paper features exclusive research along with insights from industry leaders and academics. Direct Digital Holdings’ research shows that the outsized influence that multicultural and diverse communities have on the brand choices of mainstream consumers – especially … Read more

Marketing procurement seeks better, smarter metrics in 2024 [REPORT]

WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organization. New research reveals that marketing procurement teams at big global brands are frustrated … Read more

Inclusive Trends for 2024

By Russ Gottwald, Associate Strategy Director – PACO Collective When we look for trends to watch in any given year, it helps to think of them in the context of mega-trends – long-term cultural questions that don’t resolve one way or the other. These are topics like whether brands should take stands on cultural or … Read more

Estrella Media launches in San Francisco Bay Area

Estrella Media has launched the EstrellaTV network on a new affiliate station KMMC Channel 30 in San Francisco. KMMC is owned by Major Market Broadcasting (MMB), which launched EstrellaTV across the Bay Area’s top three markets, San Francisco, Santa Clara, and San Jose, as well as Petaluma and Rohnert Park. “We welcome MMB to the … Read more

An Olympic-Sized Opportunity for Brands

By Chuck Kapelke Visa is pumping up its marketing muscle for the upcoming Olympic Games. The credit card king will be one of 14 global partners for the Olympic and Paralympic Games in Paris this summer, along with brands such as Airbnb, Bridgestone, Coca-Cola, Deloitte, and Samsung. In addition to investing millions in omnichannel advertising … Read more

The Impact of CORRIDOS on Culture [REPORT]

With instruments and lyrics inspired by Mexican culture, Mexican Corridos are a beloved musical format attracting enthusiasts and newcomers to today’s genre-blending collaborations. To better understand the impact of Corridos on culture, we partnered with Orci Advertising for an in-depth study examining what’s driving the evolution of this revolutionary genre. Learn more about this dominant … Read more

Digital Momentum leads MAGNA to Raise 2024 Advertising Market Forecast to +9%

Vincent Létang, EVP Global Market Intelligence and author of the report, said: “Several factors led MAGNA to increase its US ad market growth forecast. That includes an improved macro-economic outlook with GDP growth raised from 1.7% to 2.4% in the last few months, the momentum of digital media formats: social media, retail media, and streaming. … Read more

2024 ANA LGBTQ+ Marketing Inclusion Survey Unveils Transformative Insights

The 2024 ANA LGBTQ+ Marketing Inclusion Survey offers a comprehensive view into the state of LGBTQ+ inclusion in advertising. With 55 percent of advertisers engaging in LGBTQ+-inclusive marketing, the survey and report highlight a significant shift towards inclusivity. This approach has led to a 97 percent acknowledgment among advertisers of the positive impact inclusivity has … Read more

ORTEGA Beauty Brand launches

Etienne Ortega, the renowned makeup artist behind celebrities including Lana Del Rey and Christina Aguilera, launched his own beauty brand, ORTEGA. The brand is inspired by Etienne’s signature lip contouring techniques and is formulated with ingredients from his native Mexico, including Blue Agave. “Introducing ORTEGA has been five years in the making. This journey has … Read more

Hyundai Wins Best Multicultural Marketing Award for “Cautionary Tales”

Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, proudly announce the prestigious recognition of Best Multicultural Campaign award by MediaPost for their Hispanic IONIQ 5 and IONIQ 6 campaign, “Cautionary Tales” or “Viejos Cuentos”. The 2023 campaign focused on dispelling myths surrounding electric vehicles within the Hispanic community, challenging common misconceptions about EV … Read more

Amnesty International Partners with Republica Havas to Raise Awareness Around Soccer’s Gender-Based Violence and Take Action for the Cause

Republica Havas and Havas Perú recently joined forces with Amnesty International Perú to call attention to the rise in gender-based violence incidents ignited by soccer team losses, both domestically and internationally. Research indicates a direct – and sobering – correlation between soccer game losses and increases in gender-based violence cases. When a team loses a … Read more

MEDIA GROWS MARKETS

By Marc S. Pritchard – Chief Brand Officer at Procter & Gamble MARKET is the most important part of marketing. We operate and compete in markets. The consumers, customers, or clients we serve purchase goods and services in markets. And market is part of everyday language. Supermarket. Job Market. Stock market. Bear market. Bull market. … Read more

Women’s History Month: March 2024

National Women’s History Month honors the successes and sacrifices of U.S. women. It dates to March 8, 1857, when hundreds of women from New York City garment and textile factories rallied to protest harsh working conditions. In 1909, New York City became the site of the nation’s first Women’s Day celebration, a year after 15,000 … Read more

Married Couple Households Still the Majority but Share Varied by Geography in 2021

Despite a decades-long decline, coupled households remained the most common type of U.S. living arrangement in 2020 though shares varied across states and counties. Coastal areas in the East and West and urban counties tended to have higher shares of same-sex married and unmarried couple households. A recently released data visualization, Coupled Households in the … Read more

Telemundo Station Group ‘OUR PLANET’

Telemundo Station Group, part of NBCUniversal Local, is launching a monthlong climate change campaign, Our Planet, tomorrow, Thursday, March 28. The multiplatform content initiative culminates on Earth Day, April 22, with the premiere of investigative documentary Our Planet: Voices of Climate Change on Telemundo-owned stations and NBCUniversal Local’s streaming news channels. “Our changing climate is … Read more

HMC ANNOUNCES SHORTLIST FOR THE 2024 HMC STRATEGIC EXCELLENCE AWARDS

After a record year with over 20% growth in total entries, the Hispanic Marketing Council (HMC) announced the short list for the Strategic Excellence Awards Powered, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. “The sheer number of submissions coupled with the depth and breadth … Read more

US Hispanic – 2024 YOUNG LIONS COMPETITION

Círculo Creativo USA supports National CineMedia (NCM) with the U.S. Hispanic Young Lions competitions. NCM is the administrator of the official “U.S. Young Lions Competition” and LIONS Representative in the United States. CLICK HERE for more information.  

Humor in Ads Needs a Revamp

By Ian Forrester Heard that humor is hot in advertising right now? You must be having a laugh. Despite advertisers predicted to pick up the stand-up mic this year after seemingly taking itself a little too seriously – the ad industry has so far barely managed to register a titter. To read more, CLICK HERE. … Read more

Hispanic-Serving Institutions Across The Nation [REPORT]

The Hispanic Association of Colleges and Universities has released an analysis of the 2022-23 Integrated Postsecondary Education Data System (IPEDS) enrollment data, which shows an increase in the number of Hispanic-Serving Institutions (HSIs). In 2022-23, there were 600 institutions that met the definition of an HSI compared to 572 in 2021-22. This increase of 28 … Read more

Agency Brands Aren’t Dying, and They Still Matter for New Business

By Mark Duval – The Duval Partnership Over the past year, a fresh wave of mergers and acquisitions has raised new questions: What defines an agency’s brand in today’s market? And do agency brands still matter? A recent article from Digiday suggests that as holding companies combine more agencies, “agency brands seem to matter less … Read more

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