By: Kathy Whitlock, VP of Strategy and Insights at TelevisaUnivision With nearly a month remaining until November 5th, you surely must know by now that Latino voters are truly up for grabs in this year’s election. News story after news story continues to show how both Democrats and Republicans need to win over Latino voters … Read more
By Dave Hohman In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend). Many marketers believe that audio, including radio, is difficult to measure in Marketing … Read more
By Chris Warren Trinity Rodman, No. 8, and Sophia Smith, No. 11, of the United States women’s national soccer team, look on during the first half of a game against Columbia at Snapdragon Stadium on October 29, 2023, in San Diego, Calif. Women’s soccer is one of a bevy of women’s sports that are attracting … Read more
TelevisaUnivision Consumer Strategy & Insights, in collaboration with Opiniones Latinas, recently conducted a unique survey of Hispanic likely voters in the key seven battleground states that will decide the Presidential Election (Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, Wisconsin). Thirty percent (30%) of voters conducted the interview in Spanish. Among the sample, 42% speak Spanish … Read more
A new McKinsey analysis quantifies the impact that digital and AI can have on consumer goods businesses and where consumer-packaged-goods executives should focus their efforts. The narrative surrounding generative AI (gen AI), a moon shot, once-in-a-generation innovation, is that it could utterly reinvent how businesses—consumer-packaged-goods (CPG) companies among them—are run. CPG leaders are heeding … Read more
ThinkNow is increasing its reach into Latin America. The market research company has expanded its Spanish language panel offerings to Argentina and Colombia, further solidifying its dominant position in LatAm markets. In an industry that is consolidating based on value, ThinkNow offers access to major U.S. and LatAm markets that are Spanish speaking. The firm … Read more
By Aviva Tropp, Jeff Smith A brand’s (re)launch is a down payment on future growth. It’s the fuel that keeps a business thriving, engaging customers and building relevance. That’s why companies often incubate launch efforts – whether for new products, services or corporate rebranding – for years, investing heavily in their debut. To read more, … Read more
By Sylvia Vidal – Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist Hispanic consumers are a vital demographic in the U.S., blending traditional values with modern influences. To truly connect with this dynamic … Read more
By Gonzalo López Martí – Creative Director https://www.LopezMartiMiami.com/ Bilingual people seem to have a lower incidence of Alzheimer’s disease and dementia. Or so claim them neurologists. That’s not all: a 15-minute call in Spanish can save you $800 or more on internet services. It just so happens that a few days back I received a … Read more
In the spirit of Hispanic Heritage Month, @WhateverPuertoRico, the renowned platform dedicated to showcasing the vibrant culture and diversity of the Island, proudly announces its rebrand. With a fresh new look, an ambassador program, an unwavering commitment to authentic storytelling, and a community of over 599k followers on Instagram and Facebook, @WhateverPuertoRico invites both locals … Read more
People love to marvel at celestial spectacles that often derive from two or more objects perfectly aligning. If we imagined the audio industry to be a universe, one phenomenon to draw your eye to is the merging point of a booming podcasting platform and a booming Latino population in the United States. First, it’s important … Read more
In a world filled with distractions, podcast listeners continue to stand out for their unwavering passion and active engagement, which marketers can benefit from as well. MAGNA, the media investment and intelligence unit of IPG Mediabrands, in collaboration with Spotify released a study on preferences and how podcast listeners consume content. The study, titled “How … Read more
The NFL released a powerful 60-second spot as part of its “Por La Cultura” campaign, which celebrates Latino players, coaches, and staff while celebrating Latino excellence and sharing authentic stories of the community. This year’s theme, “Cross-Border Pride,” connects Latino players to their familial home countries to meet their global fans, aiming to expand awareness … Read more
By Mario Carrasco – Co-Founder & Principal Once seen as an industry resistant to change, market research has embraced transformative technologies in recent years, with AI leading in reshaping traditional methods. Yet, diversity in the data remains elusive, presenting both an opportunity and challenge for researchers. As the founder of ThinkNow, a company at the … Read more
Entravision, alongside AltaMed Health Services and BSP Research, has released the third wave of findings from the 2024 National Latino Tracking Poll. Key Findings from Week 3: 1. Latino voters are highly engaged – 2 out of 3 are likely to vote in November Two-thirds (67%) of Latino voters are “almost certain” they will vote … Read more
Norsan Media has recently expanded by launching three new radio stations in Orlando, demonstrating its commitment to diversifying and enriching the local Hispanic media landscape. Norsan aims to cater to a broader audience with a variety of music genres, talk shows, cultural programming and community events. Alongside this exciting expansion, Norsan Media proudly welcomes a … Read more
PepsiCo, Inc. announced that it has entered into a definitive agreement to acquire Garza Food Ventures LLC, dba Siete Foods (“Siete”) for $1.2 billion. The acquisition will complement PepsiCo’s portfolio with the addition of an authentic, Mexican-American brand, while also growing its better-for-you food offerings. Siete products will bring a rich, new aspect to the … Read more
By Mercedes Sullivan – VP, HR Storefront The search for a unifying Latino identity in America has evolved significantly. It’s messy: – 𝟭𝟵𝟲𝟬𝘀: Efforts to create a unifying Latino identity for political representation begin. – 𝟭𝟵𝟳𝟬: “Hispanic” appears on the U.S. Census, unifying Spanish-speakers but excluding non-Spanish speakers and Indigenous communities. – 𝟭𝟵𝟵𝟬𝘀: “Latino” and … Read more
By Maria Lucia Parra- I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”. Many companies are incorporating Spanish-language marketing into their strategies to better connect with Hispanic audiences. However, while this can foster a sense of inclusion, it … Read more
By Mario X. Carrasco The U.S. Hispanic market has evolved into one of the most significant and dynamic consumer segments for American businesses. With over 63.5 million Hispanics comprising 19.1% of the U.S. population, the demographic is both large and influential. Beyond sheer numbers, the unique cultural values, preferences, and trends within this group offer … Read more
