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Shakira Joins Forces with Code.org and Amazon to Expand Computer Science Education for Hispanic Youth

Code.org announced a new partnership with Amazon and Grammy award-winning recording artist and global humanitarian Shakira, through her foundation, Fundación Pies Descalzos, to expand access to computer science education for Spanish-speaking students around the globe. This partnership leverages Shakira’s star power to raise awareness around the importance of computer science education for Spanish and Latin … Read more

FOX News Media to launch FOX Noticias on FOX Deportes

FOX News Media will launch a new daily one-hour Spanish-language program entitled FOX Noticias that spotlights issues impacting the Hispanic community beginning October 15th, announced FOX News Senior Vice President John Sylvester. FOX & Friends Weekend co-host Rachel Campos-Duffy will helm the program which will air weekdays at 4 PM/ET on the country’s first and … Read more

Alfredo Richard of NBCUniversal Telemundo Enterprises, a PRWeek Hall of Fame honoree!

Over more than two decades of expertise in growth media markets, Alfredo Richard has managed communications teams in the U.S., Latin America and Spain. His experience extends across corporate, trade and multicultural consumer comms, including media relations, CSR and DE&I, digital, internal, government relations and crisis management. As EVP of corporate communications, Richard has overall … Read more

Media Agency Pitches Don’t Talk About Creative Data, Here’s Why They Should

By Robert Wollner If there’s one universal truth for agencies, it’s that no client agreement is guaranteed to last forever. Sooner or later, they will face a request for proposal (RFP) that initiates the familiar dance of re-courting client favor. But as advertising trading methods and targeting approaches evolve, sticking to “how we’ve done things … Read more

A CMO tip: streamline the to-do list to get more done

By Steve Boehler There is an epidemic of wishful thinking in industry today: objectives that are too lofty, priority lists that are overwhelming and bottomless project lists are the norm. Wall Street has lofty expectations and company leadership often demands more than their organizations have the capacity to deliver. And they certainly often demand more … Read more

Microsoft selects BODEN Agency as PR AOR for Hispanics

BODEN Agency has been appointed by Microsoft as the Public Relations Agency of Record partnering with the company’s Multicultural Communications team. BODEN will support Microsoft’s Multicultural Communications team in the areas of earned media relations, creator engagement and digital content development.  

Unlocking the Potential of Radio in MMM

By Dave Hohman In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend). Many marketers believe that audio, including radio, is difficult to measure in Marketing … Read more

Women’s Sports Could Be a Net Win for Marketers

By Chris Warren Trinity Rodman, No. 8, and Sophia Smith, No. 11, of the United States women’s national soccer team, look on during the first half of a game against Columbia at Snapdragon Stadium on October 29, 2023, in San Diego, Calif. Women’s soccer is one of a bevy of women’s sports that are attracting … Read more

TelevisaUnivision Consumer Strategy & Insights Delivers Critical Research About Spanish-Speaking Voters in Key Battleground States

TelevisaUnivision Consumer Strategy & Insights, in collaboration with Opiniones Latinas, recently conducted a unique survey of Hispanic likely voters in the key seven battleground states that will decide the Presidential Election (Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, Wisconsin). Thirty percent (30%) of voters conducted the interview in Spanish. Among the sample, 42% speak Spanish … Read more

Fortune or fiction? The real value of a digital and AI transformation in CPG

A new McKinsey analysis quantifies the impact that digital and AI can have on consumer goods businesses and where consumer-packaged-goods executives should focus their efforts.   The narrative surrounding generative AI (gen AI), a moon shot, once-in-a-generation innovation, is that it could utterly reinvent how businesses—consumer-packaged-goods (CPG) companies among them—are run. CPG leaders are heeding … Read more

AI Report 2024 [REPORT]

ThinkNow is increasing its reach into Latin America. The market research company has expanded its Spanish language panel offerings to Argentina and Colombia, further solidifying its dominant position in LatAm markets. In an industry that is consolidating based on value, ThinkNow offers access to major U.S. and LatAm markets that are Spanish speaking. The firm … Read more

How to Launch (Or Re-Launch) a Brand

By Aviva Tropp, Jeff Smith A brand’s (re)launch is a down payment on future growth. It’s the fuel that keeps a business thriving, engaging customers and building relevance. That’s why companies often incubate launch efforts – whether for new products, services or corporate rebranding – for years, investing heavily in their debut. To read more, … Read more

Engaging Hispanic Consumers: Cultural Depth and Strategic Connection

By Sylvia Vidal – Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist Hispanic consumers are a vital demographic in the U.S., blending traditional values with modern influences. To truly connect with this dynamic … Read more

The importance of being bilingual

By Gonzalo López Martí – Creative Director https://www.LopezMartiMiami.com/  Bilingual people seem to have a lower incidence of Alzheimer’s disease and dementia. Or so claim them neurologists. That’s not all: a 15-minute call in Spanish can save you $800 or more on internet services. It just so happens that a few days back I received a … Read more

@WhateverPuertoRico Celebrates Hispanic Heritage Month with a Re-Brand, and a New Ambassador Program

In the spirit of Hispanic Heritage Month, @WhateverPuertoRico, the renowned platform dedicated to showcasing the vibrant culture and diversity of the Island, proudly announces its rebrand. With a fresh new look, an ambassador program, an unwavering commitment to authentic storytelling, and a community of over 599k followers on Instagram and Facebook, @WhateverPuertoRico invites both locals … Read more

Podcasting in the Latino Audio Universe

People love to marvel at celestial spectacles that often derive from two or more objects perfectly aligning. If we imagined the audio industry to be a universe, one phenomenon to draw your eye to is the merging point of a booming podcasting platform and a booming Latino population in the United States. First, it’s important … Read more

Trials & Spotify Reveal Key Strategies for Effective Podcast Advertising [REPORT]

In a world filled with distractions, podcast listeners continue to stand out for their unwavering passion and active engagement, which marketers can benefit from as well.  MAGNA, the media investment and intelligence unit of IPG Mediabrands, in collaboration with Spotify released a study on preferences and how podcast listeners consume content. The study, titled “How … Read more

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