By Beatriz Acevedo – CEO/Cofounder SUMA. Data doesn’t lie. U.S. Latinos now generate an astounding $3.6 trillion GDP, making us the 5th largest economy in the world, bigger than India, the U.K., and France. And we’re not slowing down. Our GDP is growing faster than any other country except China, positioning us to surpass Germany … Read more
Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, ‘Baby Boomers’ big digital shift’. Baby Boomers, defined for this report as adults born between 1946 and 1964, i.e. those aged between 60 and 78 today, … Read more
About 7.1% of the nation’s 5,681,118 employer firms (businesses with at least one paid employee) in the United States were Hispanic-owned in 2021 and the construction sector had the largest number of Hispanic-owned businesses, according to the U.S. Census Bureau. The 2022 Annual Business Survey shows there were a total of 406,086 Hispanic-owned employer firms … Read more
CLICK on Image to view. Haz CLIC en la imagen para ver Para quienes me preguntaron, esta idea salió en una tarde como un chiste, como un meme con video de stock, y varios amigos colaboraron dando feedback después. Fue trabajo de un par de horas, con producción mínima, pero creo que el mensaje tiene … Read more
Code.org announced a new partnership with Amazon and Grammy award-winning recording artist and global humanitarian Shakira, through her foundation, Fundación Pies Descalzos, to expand access to computer science education for Spanish-speaking students around the globe. This partnership leverages Shakira’s star power to raise awareness around the importance of computer science education for Spanish and Latin … Read more
FOX News Media will launch a new daily one-hour Spanish-language program entitled FOX Noticias that spotlights issues impacting the Hispanic community beginning October 15th, announced FOX News Senior Vice President John Sylvester. FOX & Friends Weekend co-host Rachel Campos-Duffy will helm the program which will air weekdays at 4 PM/ET on the country’s first and … Read more
Over more than two decades of expertise in growth media markets, Alfredo Richard has managed communications teams in the U.S., Latin America and Spain. His experience extends across corporate, trade and multicultural consumer comms, including media relations, CSR and DE&I, digital, internal, government relations and crisis management. As EVP of corporate communications, Richard has overall … Read more
By Robert Wollner If there’s one universal truth for agencies, it’s that no client agreement is guaranteed to last forever. Sooner or later, they will face a request for proposal (RFP) that initiates the familiar dance of re-courting client favor. But as advertising trading methods and targeting approaches evolve, sticking to “how we’ve done things … Read more
EDO has released a report revealing that ads airing in the Spanish-language media environment have outperformed ads on English-language TV by 31% in the past year — a 24% increase over the previous period. EDO’s report highlights the categories, brands, and creatives that effectively engage essential Hispanic audiences. “We are proud to partner with EDO … Read more
By Steve Boehler There is an epidemic of wishful thinking in industry today: objectives that are too lofty, priority lists that are overwhelming and bottomless project lists are the norm. Wall Street has lofty expectations and company leadership often demands more than their organizations have the capacity to deliver. And they certainly often demand more … Read more
BODEN Agency has been appointed by Microsoft as the Public Relations Agency of Record partnering with the company’s Multicultural Communications team. BODEN will support Microsoft’s Multicultural Communications team in the areas of earned media relations, creator engagement and digital content development.
Entravision, AltaMed, and BSP Research have revealed key findings from Week 4 of the 2024 National Latino Voter Tracking Poll, offering critical insights into the preferences and attitudes of Latino voters as Election Day nears. Key Findings from Week 4: 1. In a stable Presidential race, Kamala Harris continues to lead Donald Trump among Latino … Read more
By: Kathy Whitlock, VP of Strategy and Insights at TelevisaUnivision With nearly a month remaining until November 5th, you surely must know by now that Latino voters are truly up for grabs in this year’s election. News story after news story continues to show how both Democrats and Republicans need to win over Latino voters … Read more
By Dave Hohman In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend). Many marketers believe that audio, including radio, is difficult to measure in Marketing … Read more
By Chris Warren Trinity Rodman, No. 8, and Sophia Smith, No. 11, of the United States women’s national soccer team, look on during the first half of a game against Columbia at Snapdragon Stadium on October 29, 2023, in San Diego, Calif. Women’s soccer is one of a bevy of women’s sports that are attracting … Read more
TelevisaUnivision Consumer Strategy & Insights, in collaboration with Opiniones Latinas, recently conducted a unique survey of Hispanic likely voters in the key seven battleground states that will decide the Presidential Election (Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, Wisconsin). Thirty percent (30%) of voters conducted the interview in Spanish. Among the sample, 42% speak Spanish … Read more
A new McKinsey analysis quantifies the impact that digital and AI can have on consumer goods businesses and where consumer-packaged-goods executives should focus their efforts. The narrative surrounding generative AI (gen AI), a moon shot, once-in-a-generation innovation, is that it could utterly reinvent how businesses—consumer-packaged-goods (CPG) companies among them—are run. CPG leaders are heeding … Read more
ThinkNow is increasing its reach into Latin America. The market research company has expanded its Spanish language panel offerings to Argentina and Colombia, further solidifying its dominant position in LatAm markets. In an industry that is consolidating based on value, ThinkNow offers access to major U.S. and LatAm markets that are Spanish speaking. The firm … Read more
By Aviva Tropp, Jeff Smith A brand’s (re)launch is a down payment on future growth. It’s the fuel that keeps a business thriving, engaging customers and building relevance. That’s why companies often incubate launch efforts – whether for new products, services or corporate rebranding – for years, investing heavily in their debut. To read more, … Read more
By Sylvia Vidal – Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist Hispanic consumers are a vital demographic in the U.S., blending traditional values with modern influences. To truly connect with this dynamic … Read more
