The Hispanic Public Relations Association (HPRA) announced its 2025-2027 board of directors. “Our leadership is proud of the significant growth that HPRA has achieved in recent years, including increasing our membership and strengthening our impact through our programming, scholarships, and the ¡BRAVO! Awards,” said HPRA President Sonia V. Diaz. “As the demand for diverse … Read more
By Kristina Simon – Florida State University The United States is continually growing into one of the most diverse nations in the world. By 2050, the White population is projected to decline to 46%, while Hispanic and Asian populations are expected to rise significantly (Kipnis et al., 2019) . These demographic shifts are fundamentally reshaping … Read more
Americans who go to religious services tend to worship where most other congregants and senior leaders share their race or ethnicity. Two-thirds of U.S. adults who attend religious services in person at least a few times a year (called “attenders” in this chapter) say they go to a church, synagogue, mosque, temple or other house … Read more
By Jonathan Gold – VP, Supply Chain & Customs Policy Retailers strive to deliver a wide selection of affordable products every day to their customers. However, they also rely on products imported throughout international supply chains to offer American consumers high quality goods at a variety of price points. As policymakers consider a number of … Read more
The transition from working in large companies to owning a startup is a journey of both challenge and opportunity. For many entrepreneurs, it’s a chance to reconnect with their passions, streamline their offerings, and create deeper emotional connections with clients. However, all companies, regardless of size, must navigate the complexities of maintaining a strong brand … Read more
ANA CEO Bob Liodice shared his thoughts on how marketers can do a better job of crafting and communicating their goals, helping the broader organization and external partners to better understand the objectives and create synergy across the entire function. To read more and view video CLICK HERE. Courtesy of The Association of National Advertisers … Read more
By Cameron Coats During Nueva Network’s 2025 Audioverse Upfront event at New York City’s Hudson Yards, the Hispanic-focused broadcast company introduced Que Onnda, a new digital audio platform specifically tailored to the Latino audio experience. Que Onnda will extend the network’s coverage – already featured across 527 radio stations covering 112 markets – by integrating … Read more
Telemundo and Universo announced an exclusive agreement under which they will be the official broadcasters for the 12th edition of the prestigious Premios PLATINO, the international awards for Spanish and Portuguese-language cinema and series, which will take place on Sunday, April 27, 2025, from Madrid. The nominations for this upcoming edition will be announced on … Read more
The vast majority of Americans were raised in a religion. Fully 86% say that as children, they identified with Protestantism, Catholicism, Judaism, Islam or another religion. Just 13% of U.S. adults say that as children, they did not identify with any religion. The Religious Landscape Study (RLS) shows, furthermore, that 68% of U.S. adults say … Read more
Isabel Bucaram announced the launch of PerfectLink Media, a dynamic advertising agency dedicated to offering innovative and high-impact business strategies. With a focus on building strong relationships and leveraging cutting-edge technology, PerfectLink Media is poised to set new standards in the industry. PerfectLink Media offers a wide range of services, including consulting, branding, marketing, social … Read more
The global phenomenon The Messi Experience – A Dream Come True is making its way to Chicago this summer. Selected as the first U.S. stop of the 2025 tour, it reinforces the city’s importance as a hub for its diverse and dedicated soccer fanbase. The exhibition will offer an immersive and interactive experience that celebrates … Read more
TelevisaUnivision and DIRECTV announced a new, multi-year agreement for expanded distribution of TelevisaUnivision’s leading properties in the United States, providing greater choice, value, and flexibility for consumers to access the content that matters most to them. Under the agreement, DIRECTV satellite, satellite-free streaming, and U-verse customers will continue to enjoy the most-watched Spanish-language content in … Read more
Workplaces are full of talented, educated, and hardworking women. Many are caught off guard when, several years into their careers, they see that they are falling behind their peers, and they can’t put a finger on exactly how or why. Women, after all, are doing everything they can to prepare themselves for successful careers. As … Read more
Mundial Media announced the strategic appointment of four key executives to its leadership team. “We are thrilled to welcome these exceptional leaders to Mundial Media,” said Tony Gonzalez, CEO and Co-founder at Mundial Media. “Investing in our most valuable asset, our people remains a top priority. These appointments reflect our dedication to building a category-winning … Read more
By Gerry D’Angelo Creative is king. This may sound odd coming from a media person, but data supports this assertion. A 2017 Nielsen study of 500 advertising campaigns across all major media platforms found that the effectiveness of media tactics like targeting, reach and recency have improved over time. However, 56 percent of advertising’s contribution … Read more
By Nigel Hollis I have never understood why marketers who get paid to create growth are so eager to accept recommendations based on a descriptive model that assumes a static marketplace. You cannot learn about growth from static markets, you must examine how things change over time. Growth demands change Yes, I am referring to … Read more
By Anne Bahr Thompson As we recognize Women’s History Month and prepare to celebrate International Women’s Day, it’s an opportune moment to reflect on how far we’ve come — and how far we still have to go. Brands and businesses have long played a role in advancing gender equality, yet many are now hesitating. Some … Read more
C.A. Fortune, a brokerage with full-service sales and marketing capabilities, is excited to announce its strategic transaction to add DirecToHispanic (DTH) to its arsenal of services driving consumer growth for its current and future client partners. DTH is a retail execution, experiential, and digital marketing agency known for its expertise in connecting brands with Hispanic … Read more
Telemundo is set to redefine Hispanic sports entertainment with the launch of El Pelotazo, a dynamic and fast-paced late-night sports show premiering March 10 at midnight ET/PT. Airing live seven days a week, the new sports program offers the latest news and insightful analysis with special guests and an unconventional format designed to engage today’s … Read more
FORBES, the world-known American business magazine, is giving its international audience a taste of Tajín. In its upcoming edition, the publication interviews Tajín’s founder Horacio Fernández who tells the interviewer how his authentic Mexican seasoning “has turned into a spice giant — by selling to Americans.” According to the article, penned by FORBES journalist Chloe … Read more
