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25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]

On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has … Read more

The Power of La Radio! [REPORT]

Nielsen’s Tony Hereau and Cumulus Media’s Pierre Bouvard reveal never-before-seen sales stories on the power of Spanish radio. • Shocker: Radio crushes TV in reach and ratings among Hispanics • How radio elevates the TV and digital media plan • AM/FM radio (not connected TV) is the solution for political campaigns to expand Hispanic voter … Read more

FCC’s Gomez Talks Regulation, AM, and EAS In Keynote Address

Courtesy of Radio Ink FCC Commissioner – Anna Gomez HRC 2024 “I learned the perspectives of the regulated firsthand. I understand that the right level of regulation reflects the circumstances before us and specific facts matter a lot.” Those words from FCC Commissioner Anna Gomez, in an address to Hispanic broadcasters on Wednesday. Commissioner Gomez … Read more

Circulo Creativo: “Ads From The Past”

In celebration of our 25th anniversary, we’re featuring a selection of the most memorable ads from our past along with their captivating stories. CLICK HERE to view.  

Advertising Cultivates Brand Trust Leading to Purchase Intent [REPORT]

When brand trust increases by just one point, the average consumer purchase intent increases by 33%, with Reliability, Respect, Ethical Business Practices, Authenticity, and Relatability top drivers of brand trust. This is according to a new study released today by Vevo, MAGNA Media Trials and Initiative, which surveyed a nationally representative group of nearly 5,000 … Read more

Attention: Why It’s More Than Just Viewability 2.0

By Jesse Fisher In a world full of advertisements, the burning question remains: How can we keep consumers truly engaged? As our industry evolves daily, advertisers are taking a deeper look, moving beyond conventional metrics like viewability, and embracing innovative measurement tools to gauge attention. However, as new measurement tools arise, so does the need … Read more

Cleaning the CTV Ecosystem

By Sean Callahan It’s an understatement to say that advertisers are not thrilled with the current state of the digital ecosystem. In the ANA’s recent “Programmatic Media Supply Chain Transparency Study,” the organization, a vocal advocate for supply-path optimization (SPO), found that inefficiencies and fraud in the advertising ecosystem conspire to swallow a significant bite … Read more

Cultural Issues and the 2024 Election [REPORT]

The 2024 presidential campaign is taking place amid intense debates over such topics as immigration, growing racial and ethnic diversity in the United States, the changing American family, crime and reproductive issues. These topics sometimes are grouped together as “culture war” or “woke” issues. On most – but not all – of these topics, voters … Read more

Fixing the Ad Agency Model

By Jacqueline Lisk Rachel Barek, CEO and co-founder of creative agency Said Differently, says advertising agencies have failed to evolve. “Companies have innovated in terms of the types of work that they do,” she says. “But no agency was purpose-built from the ground up for all the needs of a modern CMO.” The times are … Read more

Cut Through The Fragmented TV Streaming Landscape [REPORT]

MAGNA Media Trials and Roku released new research that explored how brands and viewers can find their way in the increasingly fragmented TV viewing landscape. The report called “From ‘Power On’ to ‘Power Off’ Understanding the Streaming TV Experience” shed light on viewers’ mood, motivations, pain points, and journey to content, as well as what … Read more

Canela.TV to feature Classic Films from the Golden Age of Mexican Cinema

Canela Media announced that more than 100 films from the Golden Age of Mexican Cinema will find their home exclusively on Canela.TV. Throughout the year, these iconic films will be released in Spanish and available to stream for free, starting on June 13. The ‘Cine de Oro’ collection is the latest in Canela Media’s ongoing … Read more

FREEDOM by: Jackie Bird

 FREEDOM BY JACKIE BIRD | APR 11, 2019 In late 2008, I made a life-changing decision. I walked away from an excellent and promising career at WPP/GREY; I risked a healthy 6-figure salary, benefits and bonus plan; and left behind an amazing team of people. All in pursuit of freedom and happiness, with a plan … Read more

Resource List of Certified Diverse Suppliers for Marketing/Advertising

Curated Certified Diverse Suppliers list, initially published in July 2020, is being updated regularly. The June 2024 edition has 9 additional suppliers for a total of 525 companies. The list is also available in a spreadsheet which allows users to sort as needed. To read more an access information, CLICK HERE. Courtesy of The Association … Read more

The Upfront Is Dead, Long Live the Upfront

By Jon Werther In an era where television was not merely entertainment but a cultural event, the inception of the TV upfronts marked a strategic revolution in advertising. In the 1960s, amid a backdrop in which today’s digital sprawl was mere science fiction, upfront negotiations set the stage for an annual symbiotic dance between networks … Read more

Ana Crandell named VP Media Services at Lopez Negrete

Lopez Negrete Communications announced that industry veteran Ana Crandell has joined its leadership team as its first vice president, media services. “I’m honored to be a part of the Lopez Negrete team,” said Crandell. “It is humbling to be with an agency that offers ground-breaking strategy, consumer insights, research, and analytics, and I also take … Read more

Consumers Remain ‘Willing to Spend’ Even as Growth Slows

Shoppers are still willing to buy even as smaller job and wage gains and high interest rates are slowing the growth of consumer spending. “U.S. economic growth for the remainder of this year will depend on several factors but particularly the pace of job growth, inflation and what actions will be taken by the Federal … Read more

BeautifulBeast wins Best of Show at AAF American Advertising Awards

“Cancel the World Cup,” a technology-driven effort designed to raise awareness of the importance of visiting a cardiologist to help prevent heart disease, was named Best of Show at this year’s American Advertising Awards sponsored by the American Advertising Federation (AAF). The campaign was created by Texas-based agency BeautifulBeast on behalf of Fundación Cardiológica Argentina … Read more

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