By Jesse Fisher In a world full of advertisements, the burning question remains: How can we keep consumers truly engaged? As our industry evolves daily, advertisers are taking a deeper look, moving beyond conventional metrics like viewability, and embracing innovative measurement tools to gauge attention. However, as new measurement tools arise, so does the need … Read more
By Sean Callahan It’s an understatement to say that advertisers are not thrilled with the current state of the digital ecosystem. In the ANA’s recent “Programmatic Media Supply Chain Transparency Study,” the organization, a vocal advocate for supply-path optimization (SPO), found that inefficiencies and fraud in the advertising ecosystem conspire to swallow a significant bite … Read more
The 2024 presidential campaign is taking place amid intense debates over such topics as immigration, growing racial and ethnic diversity in the United States, the changing American family, crime and reproductive issues. These topics sometimes are grouped together as “culture war” or “woke” issues. On most – but not all – of these topics, voters … Read more
While many Black Americans view themselves as at least somewhat successful and are optimistic about their financial future, they are also critical of U.S. institutions. Most say several systems in the United States need significant changes to ensure Black people are treated fairly. Black Americans’ doubts about the fairness of institutions are accompanied by suspicion. … Read more
By Stephanie Zambrana With the ever-evolving landscape of digital marketing, one thing remains constant – the power of community. As a Social Media Community Manager, you hold the key to unlocking this potential, bridging the gap between brands and their audiences with every post, comment and interaction. Join us as we explore the art and … Read more
By Jacqueline Lisk Rachel Barek, CEO and co-founder of creative agency Said Differently, says advertising agencies have failed to evolve. “Companies have innovated in terms of the types of work that they do,” she says. “But no agency was purpose-built from the ground up for all the needs of a modern CMO.” The times are … Read more
MAGNA Media Trials and Roku released new research that explored how brands and viewers can find their way in the increasingly fragmented TV viewing landscape. The report called “From ‘Power On’ to ‘Power Off’ Understanding the Streaming TV Experience” shed light on viewers’ mood, motivations, pain points, and journey to content, as well as what … Read more
Canela Media announced that more than 100 films from the Golden Age of Mexican Cinema will find their home exclusively on Canela.TV. Throughout the year, these iconic films will be released in Spanish and available to stream for free, starting on June 13. The ‘Cine de Oro’ collection is the latest in Canela Media’s ongoing … Read more
FREEDOM BY JACKIE BIRD | APR 11, 2019 In late 2008, I made a life-changing decision. I walked away from an excellent and promising career at WPP/GREY; I risked a healthy 6-figure salary, benefits and bonus plan; and left behind an amazing team of people. All in pursuit of freedom and happiness, with a plan … Read more
Curated Certified Diverse Suppliers list, initially published in July 2020, is being updated regularly. The June 2024 edition has 9 additional suppliers for a total of 525 companies. The list is also available in a spreadsheet which allows users to sort as needed. To read more an access information, CLICK HERE. Courtesy of The Association … Read more
By Jon Werther In an era where television was not merely entertainment but a cultural event, the inception of the TV upfronts marked a strategic revolution in advertising. In the 1960s, amid a backdrop in which today’s digital sprawl was mere science fiction, upfront negotiations set the stage for an annual symbiotic dance between networks … Read more
Lopez Negrete Communications announced that industry veteran Ana Crandell has joined its leadership team as its first vice president, media services. “I’m honored to be a part of the Lopez Negrete team,” said Crandell. “It is humbling to be with an agency that offers ground-breaking strategy, consumer insights, research, and analytics, and I also take … Read more
PACO Collective was honored with 10 Telly Awards, including 1 Gold, 4 Silver, and 5 Bronze.
Shoppers are still willing to buy even as smaller job and wage gains and high interest rates are slowing the growth of consumer spending. “U.S. economic growth for the remainder of this year will depend on several factors but particularly the pace of job growth, inflation and what actions will be taken by the Federal … Read more
“Cancel the World Cup,” a technology-driven effort designed to raise awareness of the importance of visiting a cardiologist to help prevent heart disease, was named Best of Show at this year’s American Advertising Awards sponsored by the American Advertising Federation (AAF). The campaign was created by Texas-based agency BeautifulBeast on behalf of Fundación Cardiológica Argentina … Read more
New breakthrough beverage delivers balNo one understands the importance of proper hydration quite like the global soccer icon, Lionel Messi. He searched for a hydration beverage and found drinks that had healthy ingredients but lacked flavor. Others tasted great but had lots of sugar and calories. He didn’t want to choose between the two. He … Read more
Jackie Bird, the well-known advertising and marketing executive who had a distinguished career in the U.S. Hispanic Market, has passed away in a Miami Hospital after her battle with cancer. Bird was the head of RedBean Society, a strategy advisory firm she founded to serve companies intent on reaching Hispanic and diverse consumers. She created … Read more
Responding to the suggestion that the CMO had become an impossible job, all the CMOs we asked at WFA Global Marketer Week in Toronto last month disagreed. They all agreed though that the role has evolved and become more complex. However, many pointed out that it is precisely this level of complexity and the multi-faceted … Read more
By Joanna Fragopoulos In today’s world, endless scrolling not only saps attention, but also clutters the marketplace with information and products. For a brand, this situation can be a challenge when trying to differentiate in a crowded forum. Crafting experiences that bring people together and inspire fun, however, can be a game-changer. What better way … Read more
By Bill Duggan The Association of National Advertisers (ANA) recently released a study (“The Acceleration of Principal Media”) revealing that when it comes to buying media, ad agencies are increasingly acting as principals rather than agents. That means they actually acquire the media — therefore becoming the owner, or “principal,” of that media — and … Read more
