Consumers Expect Personalized Experiences, Social Engagement and Diverse Content: Can Media Deliver?
Deloitte’s 18th annual “Digital Media Trends” survey reveals deepening convergence of streaming video, social platforms and gaming, and identifies strategies for consideration for media and entertainment providers Key takeaways In the U.S., more than half of Gen Z (52%) and Millennials (54%) have cancelled a paid SVOD service in the last 6 months, while only … Read more