This breakthrough research examines the role of rituals in consumers’ lives, how people participate in them and why, and explores the potential opportunities that brands can unlock: 72% of consumers surveyed incorporate brands into their rituals at least some of the time, 70% are very, or somewhat, open to adopting new rituals, and 39% feel … Read more
By Louis Maldonado Now that Labor Day has passed, we are quickly approaching that very unique time of year that is Hispanic Heritage Month. Why is it unique? Let’s start with the reality that, while it spans a four-week timeframe, it doesn’t coincide within a month. More importantly, in recent years it has been a … Read more
By Victor Cornejo – Host, Tell Me Más Podcast & Multicultural/Inclusive Advertising Veteran Let’s be real: Hispanic Heritage Month is not a “campaign opportunity.” As we enter this month, I want to revisit something I wrote a couple of years ago. Some things may have changed, but not much. Here are a few “pro-tips” to … Read more
Hispanic Heritage Month celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean. In 1968, Congress set aside a week for this observance and two decades later expanded it to a month stretching from September 15 to October 15. The timing is historically … Read more
Canela Media announced the details of this year’s celebration of Hispanic Heritage Month, ‘Orgullo Latino,’ featuring the best of Latino talent, athletes, and artists throughout its content verticals between September 15 and October 15. With a stellar line-up of Hispanic stars from both yesterday and today, ‘Orgullo Latino’ 2024 will celebrate Latinos who have shaped … Read more
Commemorating National Voter Registration Day, NBCUniversal Telemundo Enterprises announced the launch of its new civic engagement Get Out The Vote (GOTV) initiative “Tu Tienes el Poder. Vota.” Under the umbrella of the company’s award-winning community impact platform El Poder en Ti, the civic engagement program is part of Decision 2024, Telemundo’s multiplatform news and civic … Read more
Vincent Létang, EVP Global Market Intelligence and author of the report, said: “Even without the incremental advertising spending generated around cyclical events, 2024 already looks like a strong year for the US ad market, growing by almost +9%. This is due to strong demand from brands, in a stable economy, and supply-side innovations – e.g., … Read more
By Ana Ceppi For the seventh year, the L’Attitude conference has endeavored to showcase the Latino consumer as a domestic fiscal imperative, distancing the conference from a DE&I conversation to a dollars and cents one… as Sol Trujillo, CEO, Co-Founder of L’Attitude mantra during the conference would repeat we are “helping everybody think about how … Read more
Entravision, in partnership with AltaMed Health Services and BSP Research, announces the launch of the 2024 National Latino Tracking Poll, beginning September 11, 2024. This timely initiative will provide critical insights into the political perspectives and engagement of Latino voters as the November election approaches. “Entravision is committed to amplifying the voices of the Latino … Read more
Telemundo Enterprises is at the forefront of this year’s bilingual campaign, “Celebrating All That We Are” (Celebrando Todo Lo Que Somos), a bold multi platform initiative that pays tribute to the rich and multifaceted identities of U.S. Hispanics. For the fourth year running, this campaign will unite NBCUniversal’s extensive network of channels and social media … Read more
Spanish-language audiences demonstrate remarkable diversity in their video consumption habits and are at the forefront of tech adoption. However, these audiences also maintain strong use to traditional media, such as cable and satellite TV. Higher Streaming Rates: Streaming video consumption among Spanish-language audiences surpasses cable/satellite by 15 percentage points (84% vs. 69%). Extended Viewing … Read more
By Luis Miguel Messianu. – Founder-President-Chief Creative Officer MEL I don’t know about you, but Hispanic Heritage Month is just kicking off this weekend, and I’m already overdosing on all the social media posts and shallow brand celebrations. As far as I’m concerned it feels quite token for brands to opportunistically “show up” during Hispanic … Read more
By Ian Forrester Watching the various online ads and campaign videos from this year’s U.S. presidential election should come with a health warning. To read more, CLICK HERE. Courtesy of The Association of National Advertisers
The Latino Donor Collaborative (LDC), a nonprofit organization and think tank dedicated to producing research that highlights economic opportunities for growth, has released its first-ever LDC 2030 Latino Youth Report, available for download. Produced in partnership with Kantar, the world’s leading market data and analytics company, this groundbreaking report unlocks new insights about America’s most … Read more
By Mark Hugo Lopez, Jens Manuel Krogstad and Jeffrey S. Passel Debates over who is Hispanic have often fueled conversations about identity among Americans who trace their heritage to Latin America or Spain. So, who is considered Hispanic in the United States today? How exactly do the federal government and others count the Hispanic population? … Read more
The national official poverty rate (11.1%) was lower than the Supplemental Poverty Measure (SPM) (12.9%) in 2023, according to the U.S. Census Bureau’s report, Poverty in the United States: 2023. However, an analysis of 3-year averages of poverty rates by states shows the SPM rate was lower than the official rate in 32 states. SPM … Read more
By Sylvia Vidal – Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist In an increasingly multicultural world, code-switching has emerged as a powerful concept, not only in communication but also in marketing. Traditionally, … Read more
In the long-running debates about which terms to use to describe the U.S. population with roots in Latin America and Spain, “Latinx” has emerged as a gender-neutral alternative to Hispanic and Latino, the two most popular pan-ethnic terms used today. After years of public use by celebrities, leaders, media, academics and others, awareness of Latinx … Read more
WARC and the Association of National Advertisers (ANA), the U.S. advertising industry’s leading trade association, have today released a new white paper: ‘Building belief: What it takes to instill a culture of creative effectiveness’. The study is part of an ongoing series of initiatives from WARC and the ANA to help brands harness the benefits … Read more
Real median household income rose to $80,610 in 2023, the first annual increase since 2019 before the COVID-19 pandemic, according to a U.S. Census Bureau report . The 2023 median incomes of Hispanic ($65,540) and Black ($56,490) households were not statistically different from 2022 and remained the lowest among all race and ethnic groups. The … Read more
