By Kate Roberts Often, corporate purpose and values define what a company prioritizes, but the company’s culture stems from its employees’ attitudes, behaviors, and interactions. When it comes to culture, it’s not about talking the talk but walking the walk. To read more, CLICK HERE. Courtesy of The Association of National Advertisers
Economic growth in the USA is coming from the Latino audience. The US Hispanic Industry represents the 5ᵗʰ largest GDP worldwide and the 3ʳᵈ fastest growing globally. Our industry represents 2.7 trillion dollars; if the US Hispanic Industry were its own country, we would be bigger than México, Argentina, and many Latin American countries. There … Read more
The power of the “I” refers to the power all individuals have—from C-suite executives and middle managers to frontline workers—to advance equity in the workplace. Deloitte’s DEI Institute™ has identified practices to develop a holistic approach to awareness and action, across all encounters, whether professional or personal. They serve as a helpful guide to use … Read more
By Skye Frontier Consider a consumer searching for sunscreen in May. She may begin with a general search for products to protect against the sun. She may see an ad for a product on TikTok or Instagram, before researching, and ultimately purchasing the product, when it goes on sale from Amazon. What part of the … Read more
A new study released from Co-op has unveiled how convenience retail media not only boosts sales in Co-op, but also in surrounding grocery stores of up to fourfold the original sales conversion. Research from the UK’s leading convenience retailer – in partnership with Circana – suggests a positive halo effect for brand’s overall awareness when … Read more
By Grant Parker The emergence of generative AI is the defining feature of 2023 and 2024, in both a broad cultural context as well as within the world of data-driven marketing. Initially, like many other trends, marketers gravitated towards gen AI’s most apparent initial applications — copywriting, research, and image generation. But as this year … Read more
WFA research reveals that only 3% of brands are fully aware of how their partners, including media and creative agencies, are using generative AI on their behalf. However, only 8% have developed policies to guide their partners’ use of the technology. As a result, certain brands are placing restrictions (and in some cases, total bans) … Read more
Razorfish’s Chief Strategy Officer Nic Chidiac spoke with Steve Olenski for The CMO Whisperer podcast to discuss the ins and outs of an agency relationship, how to effectively use AI, and what the changing role of a CMO means.
National PTA released the results of a national survey and listening sessions exploring parents’ mindsets on the internet and digital media. The survey and listening sessions, which included parents and guardians with children in grades K-12 in public schools, were conducted by Edge Research. National PTA commissioned the research as part of the five-year anniversary … Read more
In the United States, young men and women who have a four-year college degree often work in some of the same professions. But there is considerably less professional overlap among young men and women without a college degree, according to a new Pew Research Center analysis of government data. Young women without a college degree … Read more
by Santiago Solutions Group Every June, brands globally roll out the rainbow flags and proudly declare their support for the LGBTQ+ community during Pride Month. But as soon as the calendar flips to July, this enthusiasm often evaporates, leaving LGBTQ+ consumers feeling abandoned and exploited. This temporary engagement has led to growing resentment among queer … Read more
In today’s digital era, market research has significantly evolved, adopting innovative strategies to enhance participation and data quality. One of the most notable trends is gamification applied to online panels. Gamification involves integrating game elements, such as competitions, points, levels and rewards, into non-game activities to motivate and engage participants. Why Gamification Works Gamification transforms … Read more
By Paul Frampton You would need to have been on Mars to avoid the onslaught of news stories and startup launches in the AI space, but there remains a paucity of good perspective on the implications for marketing. Technology has become an extension of humans for many years starting with the personal computer evolving to … Read more
The National Retail Federation released its annual list of the Top 100 Retailers, compiled by Kantar, a global marketing data, insight and consultancy company. The 2024 Top 100 Retailers ranks the industry’s largest companies according to domestic sales. “This year’s list of the Top 100 Retailers largely reflects a post-pandemic return to normal,” NRF Executive … Read more
By Bill Duggan Loyalty marketing is a big business and growing. But that growth also puts marketers at increased risk for fraud. Fraud from consumers, professional hackers, and even employees. ANA has begun work with Human to better understand the extent of that fraud as well as remedies to minimize it. To read more, CLICK … Read more
Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance. This is a boon for everyone: the fans who love sports, the brands who want to sponsor them and the arenas and platforms that make the viewing happen. … Read more
By Cliff Campeau Client/agency relationships were once predicated on the concept of a principal-agent relationship, where the agency had a fiduciary duty to act in their clients’ best interest. When this concept was the accepted practice, most client/ agency agreements reinforced this expectation. To read more, CLICK HERE. Courtesy of The Association of National Advertisers … Read more
The IAB Legal Affairs Council Generative AI Working Group has published its white paper, Legal Issues and Business Considerations When Using Generative AI in Digital Advertising. This new, comprehensive whitepaper addresses the legal and business issues concerning the creation, training, and implementation of generative AI in digital advertising. Generative AI has captured the limelight over … Read more
Harker Bos Group announced the release of its highly anticipated report, “State of Spanish-Language Media 2024: Audio Edition.” The report, which was presented at this year’s Hispanic Radio Conference, will be available for download. This comprehensive study interviewed over 500 Spanish-language media consumers in the United States, ensuring gender and age demographics align with the … Read more
By Andrew Kandel In a world that seems more divided than ever, there is one event that stands as a beacon of unity and excitement — the Olympics. For brands, it represents the most compelling branding opportunity a brand can want. No other television spectacle can quite compare to the Olympics. Even the Super Bowl, … Read more
