Multicultural marketing: Lessons from the past in predicting the future
By Amy Huber, Doctoral Student – Florida State University, School of Communication Lessons from the Past Writings on multicultural marketing penned since the turn of the century reveal several trends borne from current events. In the early aughts, authors cited an unbridled optimism promising a future celebrating the potentialities of multiculturalism (Burton, 2002; Garcia, 2004). … Read more