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How marketers can advance personalized marketing across the digital advertising ecosystem

In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital … Read more

“Retrovisiones’ por Pablo Buffagni

Por Pablo Buffagni – President / Creative Director – BBQ Agency “Retrovisiones” es un proyecto muy personal que se fue desarrollando durante años. Incluye mi pasión por los autos, que arrancó de muy niño y se alimentó fuera y también dentro de la publicidad, gracias a la oportunidad de haber sido el líder creativo por … Read more

Bridging Cultures, Elevating Wellness: The Future of Multicultural Marketing

Today’s consumers are confidently embracing their authentic identities, and forward-thinking brands are following suit. Inclusive beauty giants like Ulta Beauty proudly defy gender norms, while others prominently feature same-sex couples and individuals with disabilities and promote body positivity in their advertising campaigns. On the flip side, some brands are succumbing to the fear of appearing … Read more

Five Unstoppable Trends That Will Transform TV Advertising by 2030

By Sean Callahan When 2024 began, predictions for the trends that would define the year appeared throughout the advertising world. Such lists are valuable. They can help a business chart a prosperous course over the next 12 months. What’s even more worthwhile is identifying the trends with staying power — the ones that will change … Read more

Programmatic Transparency: The $22 Billion Opportunity

By Lou Paskalis By now, you are undoubtedly familiar with at least the key recommendations from the ANA’s ongoing Programmatic Media Supply Chain Transparency Study. If not, fear not, for over the next few weeks, I’ll be laying them out in plain terms — and, trust me, it uncovered some seriously eye-opening insights that are … Read more

The 2024 LATIN AMERICA MUSIC AWARDS on Univision, UNIMÁS and Galavision

Univision announced the complete list of nominees for the ninth annual Latin American Music Awards (LATIN AMAs). Reggaeton star Feid and Mexican music sensation Peso Pluma topped the coveted list with twelve nominations each, includingArtist of the Year, Song of The Year, Album of the Year and Collaboration of the Year. Followed closely by Bad … Read more

FDP RADIO to broadcast CONCACAF Nations League Matches from Dallas, Texas

FDP announced its exclusive broadcasts of the highly anticipated Concacaf Nation’s League matches, live from Dallas, TX. The semifinals and final, plus the play-in for Copa America promises to deliver moments of drama as the nation’s battle for glory in the heart of Texas. Andrés Cantor will lead its FDP’s team of announcers on site … Read more

Republica Havas refreshes Brand to accentuate accelerated growth…..

Republica Havas introduced its refreshed brand identity, designed as a celebration of the firm’s 17-year journey as a cross-cultural communications powerhouse. The new logo aligns with Havas’ new global brand architecture and serves to accentuate Republica Havas’ momentum and accelerated growth trajectory. Republica Havas’ award-winning design team engineered the new logotype to include a 25-degree … Read more

INTER&CO announces new U.S. Chief Marketing Officer

Inter&Co announcedthe appointment of Kaio Philipe to the role of Chief Business & Marketing Officer. With executive stints at Baidu, Bloomberg, Google and Kayak / OpenTable, Philipe joins Inter at an inflection point. With deep roots across the Americas, the company has set its sights on rapid U.S. expansion, as evidenced by a growing corporate … Read more

Why Businesses Should Be Thinking About Measurement First

By Karen Stocks Effective digital advertising is critical for businesses, no matter their size. For smaller businesses it can be essential for sustainable growth. Increasingly though, effective digital advertising hinges on having high quality measurement signals to take full advantage of AI and understand the impact of each dollar spent on marketing efforts. Hence the … Read more

How Hispanic Americans Get Their News [REPORT]

By Sarah Naseer, Christopher St. Aubin and Michael Lipka Just over half of U.S. Hispanic adults (54%) get their news mostly in English – far higher than the share who get their news mostly in Spanish (21%). About a quarter of Hispanic Americans (23%) say they consume news in both languages about equally. There is … Read more

Lights, Camera, Action! [REPORT]

Dive into the dynamic world of US Hispanic TV/Movie viewing habits. In this exclusive slideshow article by Amrak Solutions, we delve into the intricacies of what drives Hispanic audiences in their entertainment choices. From the top movie and television genres preferred by Hispanics to the invaluable insights gleaned from the American Time Use Survey regarding … Read more

2023 State of Hispanic Homeownership [REPORT]

In 2023, the Hispanic homeownership rate reached 49.5 percent, a key milestone. Despite facing what has been reported as the least affordable housing market on record, Latinos added a net gain of 377,000 owner-households, the largest single-year gain since 2005, almost 20 years. While rapidly rising interest rates and low housing inventory were the biggest … Read more

Retail Industry Continues to be Largest Private-Sector Employer [REPORT]

The retail industry supported 55 million full-time and part-time jobs in 2022, accounting for 26% of total U.S. employment, according to a new report released today by the National Retail Federation. The figures are up from 52 million jobs and 25% of total U.S. employment in 2018. Conducted by PwC, The Economic Contribution of the … Read more

How Marketing Agencies Can Ensure “Zoom Fidelity” with Media

By Stephani Estes If you’re doing media and marketing right, the strategies and tactics in your plan should all work together to drive a business outcome. But how many times have you looked at a media plan where the strategies and tactics look like they were done by completely separate teams and the two don’t … Read more

ESTRELLATV brings‘ EL HORMIGUERO’ to U.S. Audiences

EstrellaTV is premiering the leading global Spanish-language talk and variety show El Hormiguero on Monday, April 8. The series will air Monday through Friday at 8 p.m./7 p.m. CT, and will be available on the EstrellaTV app. El Hormiguero is hosted by Pablo Motos. “El Hormiguero is the #1 Spanish-language primetime talk series, and we … Read more

Key Takeaways from SeeHer’s Latest Report on Gender Equality

By Joanna Fragopoulos The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave … Read more

The U.S. Evolution of Soccer into Fútbol [REPORT]

Each day brings us closer to the highly anticipated summer of 2026, when the United States, Canada and Mexico will make history by jointly hosting the largest FIFA World Cup yet, featuring 48 teams and spanning 104 matches. As the host city for the 2026 World Cup final, New Jersey’s Metlife Stadium will shine on … Read more

Are We Still Crazy to Run a Hispanic Agency in 2024?

By Marcelino Miyares Ten years ago, my partner and I opened the doors of d2H Partners with one burning question: “Are we crazy?” That was when direct response meant DRTV. This is not so much the case anymore, given the growing complexity of marketing in the 2020s. I am talking about CTV, OTT, ROAS, AI, … Read more

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