How the ‘Bad Bunny Effect’ Makes the Case for Dual-Language Acceptance
By Cristy Clavijo-Kish – Content Strategist; Talent, Speaker & Sponsorship Management, Gen Z Expertise/Publisher In my 20-plus years championing multicultural marketing and Spanish-language acceptance, I’ve observed the profound evolution of Hispanic marketing. Reminiscing about my days as co-founder of Hispanic PR Wire in the late 90s, I remember assuring our clients and potential partners of … Read more