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Tiempo Company and MEL forge Alliance to increase Trust in Spanish-Language Media Among U.S. Latinos

Spanish-language news media company, Tiempo Company, and MEL, a Hispanic integrated communications agency, have joined forces in a partnership to increase trust in media from U.S. Latinos. Through this alliance, Tiempo Company, with its news brand Tiempo Latino, will leverage its extensive platform to develop comprehensive editorial content that transcends traditional boundaries by integrating data, … Read more

TelevisaUnivision 2024 Upfront

TelevisaUnivision announced their 2024-2025 Upfront event to be held on May 14 ato CASA CULTURA. The company will be taking a new, unique approach to its Upfront presentation, creating an experiential day-long activation that brings to life the vibrance and passion of Latino culture that is dominating U.S. mainstream and drawing more marketers to embrace … Read more

Health-Conscious Audiences struggle with Connecting Pharma Messaging Across Channels [REPORT]

MAGNA Media Trials and PatientPoint released a research study, “Pharma Messaging Effectiveness: Cross-Channel Analysis,” today. The report explored the impact of prescription drug advertising across media channels and resources (e.g., online health portals, health and wellness blogs, social media, TV, radio, pharma websites, etc.). Pharma ads served in a healthcare provider’s (HCP) office outperformed all … Read more

Ethnic Diversity among Marketers declining [REPORT]

ANA’s study “A Diversity Report for the Advertising/Marketing Industry,” revealed that ethnic representation among marketers declined substantially from 32.3% in 2022 to 30.8% in 2023. This was a sharp reversal from the previous three years where ethnic diversity increased from 27.6% in 2019 to 32.3% in 2022. The study also noted some important positive findings: … Read more

4 Ways to Elevate In-House Creative Agencies

By Corey O’Brien The world of in-house creative agencies is witnessing a paradigm shift, one that calls for a transition from tactical efficiency to transformational creativity. As a seasoned strategist and consultant in this dynamic space, I’ve identified four imperatives that distinguish the best in-house agencies: identity, structure, process, and positioning. Let’s unpack these elements … Read more

NAB announces Hispanic Media Coalition to Increase Voter Participation

The National Association of Broadcasters (NAB), in collaboration with Hispanic media groups and organizations, today announced a first of its kind coalition focused on get out the vote (GOTV) efforts for the Hispanic community. The nonpartisan coalition consisting of 13 organizations is dedicated to increasing voter registration and voter turnout in the Hispanic community for … Read more

Gustavo Garcia named Chief Digital Officer at Messianu/Edelman/Lerma

Messianu/Edelman/Lerma announced the addition of Gustavo Garcia as its Chief Digital Officer. With over two decades of expertise in spearheading digital and social media strategies across a diverse array of sectors including consumer packaged goods, media, automotive, food & beverage, tech, and hospitality, among others, Garcia brings invaluable insight to MEL’s leadership team. Prior to … Read more

Ocean Bank is “Taking Business Further” with Launch of Ad Campaign Created by Republica Havas

Republica Havas, as agency of record of  Florida-based financial institution Ocean Bank, is launching a marketing campaign that revolutionizes advertising for the banking industry. Designed to engage entrepreneurs of medium-sized to large businesses, “Taking Business Further” energetically communicates Ocean Bank’s proficiency in business banking via dynamic video, imagery and messaging that take their kinetic cues … Read more

Sonoro unveils New Leadership Team

Sonoro announced its new leadership team, naming Camila Victoriano, Cesar Martinez, and Sergio Gonzalez Rothlin as the company’s new Chief Content Officer, Chief Commercial Officer, and Chief Growth Officer, respectively. The three industry veterans will bring their wealth of experience to Sonoro as it expands its footprint on both sides of the border and beyond. … Read more

U.S. Beverage Signs Partnership with Cervecería La Tropical

US Beverage, LLC, (USB) announced that it has signed an agreement with Cervecería La Tropical, Cuba’s Oldest Brewery, remixed in Miami since 2021. Under the terms of the agreement, which is effective February 15, 2024, USB will provide sales and marketing support for the La Tropical cerveza portfolio, outside of its key market in South … Read more

Best States for Minority Entrepreneurs

A new study from Lendio ranks the top 20 states for minority entrepreneurs. To produce the rankings, Lendio evaluated eight critical metrics including small business loan accessibility, entrepreneurship rates, job growth, and income equality. Vermont, with high business loan approval rates, high minority-owned startup growth, low unemployment, and lower income disparities, takes the spotlight as … Read more

Gustavo Gatell passes …..

For many in the pioneering era of Advertising and Marketing of the US Hispanic Market, Gustavo Gatell was a well respected and loved Media Services Director in New York and Miami. He worked with Castor Fernadez at Castor Advertising in New York, with Daisy Expósito-Ulla and Gloria Constanza at The Bravo Group in New York … Read more

Havas Sharpens Lens on Diverse Audiences with Inaugural Meaningful Brands [REPORT]

Havas has launched the inaugural 2024 Meaningful Brands Special Report in conjunction with Republica Havas and Havas Media Network to sharpen the marketing lens on the fastest growing and most influential audience in the U.S.: diverse consumers. Titled “Seize the Moment: Unleashing America’s Full Potential Through Diverse Consumers,” this groundbreaking Special Report presents a close-up … Read more

Sensis Celebrates 25 Year Anniversary

Sensis is celebrate its 25th anniversary. Since its inception in late 1998, Sensis has been dedicated to developing innovative and impactful marketing campaigns that effectively connect brands with diverse audiences. “As we celebrate this significant milestone as an agency, I want to express my gratitude to our clients, staff, and partners who have been instrumental … Read more

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