By Kevin Goodwin The marketing industry is transforming, as brands grapple to find the sweet spot between performance-driven tactics and long-term brand-building strategies. Historically, the industry has been divided between brands in two categories: performance brands or brand-building brands. What we are seeing now is a reconciliation of this divide. Marketers who understand the dynamics … Read more
Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work. Follow along as we break down what advanced audiences are, why they matter and how they’re changing … Read more
Nékter Juice Bar has collaborated with Tajín, the top-selling chili lime seasoning in the U.S. and Mexico, on three new limited time menu offerings that fuse freshness with flavor, bringing together Nékter’s real, wholesome ingredients with Tajín’s bold and unique blend of mild chili peppers, lime and sea salt for a refreshing and zingy taste … Read more
By Richard Webster and Charlotte Apps The consumer products industry is used to finding a way through periods of uncertain demand. In the last couple of decades alone, unflappable executive teams have steered consumer packaged goods companies (CPGs) through two of the most unstable periods of modern times: the 2007–08 global financial crisis and the … Read more
This #WomensHistoryMonth, we’re spotlighting the achievements of Latinas who have made significant contributions to their respective fields and continue to inspire the next generation. This week, we’re celebrating Latina athletes. While only 7.5% of professional female athletes are Latina, through their talent, determination, and resilience, these women are paving the way for others to pursue … Read more
Global advertising and marketing spending grew at a decelerated 4% in 2023 to $1.631 trillion, but total media spending is projected to grow at a more robust 7.7% in 2024, as inflation and recession fears have subsided and a quadrennial windfall of ad & marketing investments is expected from political campaigns in 15 of the … Read more
By Luis Miguel Messianu- Founder- First President – Current Co-Chairman Celebrating 25 years for Círculo Creativo is a significant milestone in the organization’s journey. It marks a quarter-century of dedication to promoting creativity and excellence within the U.S. Hispanic advertising landscape. This milestone represents: Legacy: Sustained effort and commitment towards fostering creativity and innovation, leaving … Read more
By Camilo Becdach, Tomás Lajous, Sheldon Lyn, Lucy Pérez, and Tony Toussaint There are about 62 million Latinos in the United States; globally, the heritage of more than 650 million people falls into the broad “Latino” category. US Latinos account for more than $3 trillion of GDP, which would make them the fifth largest economy … Read more
This piece from Agency Media Solutions covers how CMOs can shift their mindset and focus from “which agencies should I hire?” to “how can I operate to embolden agencies to succeed?” and supercharge their marketing efforts. To download report, CLICK HERE. Source “A CMO’s Wake-Up Call: Not Who But How.” Bruno Gralpois, co-founder at Agency … Read more
Gender inequality is truly global in scope and limits opportunities for nearly four billion women around the world. The World Economic Forum’s 2023 Global Gender Gap Report revealed that the global gender parity gap has reached a closure of only 68%. The 2023 Global Perceptions of Progress of Gender Equality, an ongoing thought leadership initiative … Read more
By Roy Eduardo Kokoyachuk In the dynamic landscape of sports fandom, one demographic stands out for its potential to reshape the future: young bilingual Latino fans. These individuals bring a unique perspective to sports, craving innovative ways to express their passion for the game. But that passion goes beyond the field to the experience, whether … Read more
By Jade C. Williams Corporate diversity, equity, and inclusion (DEI) goals are encountering challenges due to economic pressures and a recent Supreme Court ruling to cease affirmative action. Consequently, certain companies with a short-term perspective are diminishing their emphasis on DEI, and this trend is extending to DEI in advertising. The repercussions are evident in … Read more
2024 is predicted to be a record-setting year for political ad spending in the U.S., according to eMarketer forecasts. And advertisers—especially those leading political campaigns—will need to understand how voters are consuming media and how things may have changed since the last elections. With political campaigns buying up valuable ad inventory in the U.S., all … Read more
Esther Cuño, a 90-year-old Argentinian, was forced into posing for a viral picture with Hamas gunmen amid the destruction of her community in Nir Oz. Eight of her extended family members were abducted to Gaza. Esther claims that mentioning she hailed from the same country as Lionel Messi spared her life. Her narrative is featured … Read more
TelevisaUnivision announced the launch of new live local news programs catered to the local communities in Atlanta (GA), Los Angeles (CA), and Phoenix and Tucson (AZ), starting on March 5, 2024. To be informed on the latest news and events happening in their neighborhoods, the audience can tune in daily, local time, from 5:00 PM … Read more
Forty-four thousand websites. That’s the number of sites media buyers use in their programmatic ad buying, according to the “ANA Programmatic Media Supply Chain Transparency Study.” Talk about overkill. The report, which was released in December 2023, says that marketers should tap between 75 and 100 trusted programmatic media sellers who in turn can provide … Read more
By cem Erdem – Global Creative Thought Leadership Manager The marketing industry is almost unanimous in their belief that attention plays an important role in advertising success, and the vast majority believe that attention has an important influence on creative effectiveness. However, despite the strong belief that attention matters, there is still a disconnect with … Read more
Survey professionals, including U.S. Census Bureau researchers and statisticians, have been grappling with how to maintain data quality when survey response rates are declining. There have been various explanations for the decline in survey response rates that can jeopardize the quality of the data. Among them is the social capital hypothesis, which attributes the drop … Read more
Telemundo ranked as the #1 Spanish-language broadcast network in weekday primetime last week, fueled by the latest seasons of La Casa de los Famosos and El Señor de los Cielos. According to Nielsen, the network delivered an average of 444,000 adults 18-49, 166,000 adults 18-34 and over 1.3 million total viewers in 7pm-11pm primetime. “Last … Read more
While Hispanic technology leaders believe generative AI (GenAI) will have an overwhelmingly positive impact on their organization, a large majority say they are concerned about managing the associated risks and mitigating the potentially negative impacts. According to the survey of members of the Hispanic Technology Executive Council (HITEC), nearly 70% of executives are concerned there … Read more
