Media buyers currently using an overabundance of websites (40,000-plus) should select 75-100 trusted programmatic media sellers that will provide access to thousands of high-quality websites to optimize their investment, according to a new ANA report. The report, ANA Programmatic Media Supply Chain Transparency Study: Complete Report, also said buyers should consider having direct contracts with … Read more
The winter update of MAGNA’s “Global Ad Forecast” predicts media owners net advertising revenues (NAR) will reach $853 billion this year, growing +5.5% growth vs. 2022. 2023 ended up stronger than anticipated by MAGNA in its mid-year forecast update (June 2023: +4.6%) as second-half digital ad sales accelerated by +6.3% yoy following a weak first … Read more
By Sylvia Vidal – Senior Vice President, Insights | Qualitative & Quantitative Research In the rich tapestry of the U.S. Hispanic community, language holds a complex and evolving role. The latest Pew Research Center Report paints a vivid picture of this linguistic landscape, offering marketers valuable insights into how language, identity, and culture intersect. Language … Read more
By Sherene Hilal The weeks leading up to the holidays can be stressful for retail marketers desperate to hit their goals, and that can lead many to throw good money after bad tactics to gain some quick traction. A common example is the focus on reach. Too many retail marketers focus on acquiring customer contact … Read more
The U.S. official poverty rate as measured by the American Community Survey (ACS), was 12.6% in 2022 but the rate was significantly different for the nation’s oldest and youngest populations, according to a Census Bureau report . The ACS shows that in 2022 the child (people under age 18) poverty rate was 16.3%, 3.7 percentage … Read more
2024 will be a year of disruption, transformation, and change. From the continued rise of AI to the growing importance of first-party data, it’s safe to say nothing will stay as it is now. Marketers will continue to prioritize finding ways to enhance segmentation and personalization — how they will do that, however, will change … Read more
Nielsen released the Nielsen 2023 Consumer Survey Report. The survey, which polled 3,000 U.S.-based consumers earlier this year, uncovered consumers’ feelings about macroeconomic trends, their preferred platforms and channels, and sentiments around influencers, advertisements, and ad-avoidance. The study found that marketers are up against two major challenges when it comes to reaching and ultimately influencing … Read more
By Cliff Campeau In theory, the fees that agencies charge their clients are based upon a combination of direct labor costs, an overhead allocation, and a desired level of profit. Agency operating expenses, which are the combination of direct labor and overhead costs can vary dramatically from one organization and one market to the next. … Read more
By Chris Warren A recent report from the 4A’s doesn’t mince words regarding the current state of payment terms between client-side marketers and their agencies. “The Ripple Effect of Extending Payment Terms” is a full-throated call to action for agencies to only accept 30-day payment terms. “Anything beyond a normal 30-day cycle is incompatible with … Read more
By Aaron De Smet and Angelika Reich More than 50 percent of workers say their productivity is down. Managers who understand what motivates different types of workers can boost their engagement and help them find more satisfaction at work. If productivity is down in your organization, it may be a sign that at least some … Read more
The USC Libraries have acquired the records of CCNMA: Latino Journalists of California, the trailblazing professional association fostering diversity within the news media for more than a half century. Founded in 1972 in Los Angeles and formerly known as the California Chicano News Media Association, CCNMA was the first advocacy organization for journalists of color … Read more
Capturing the essence of families’ unique stories has always been our passion, and now, we’re taking it to the next level with our dedicated Legacy Film Division. With our award-winning expertise, we’re committed to creating high-end legacy films that beautifully preserve and celebrate your family’s journey. Each frame tells a story, and we’re here to … Read more
By Michael Berberich In today’s business world, the topics of diversity, equity, and inclusion (DEI) are more than just buzzwords; they represent critical components for innovation, creativity, and growth. But what do some of the industry’s luminaries think about these pressing issues? Marketing Futures Podcast host Mike Berberich shares some recent responses to a question … Read more
By Christopher DeMarco, Giles Woodhall In the world of marketing, there’s a critical period that both big advertisers and their agencies know all too well: the scoping season. It is the ultimate team project, where advertisers and agencies come together, ready to hash out plans and budgets for their next big campaigns. To read more, … Read more
By Mario X. Carrasco Multicultural consumers, accounting for over 120 million people or 38% of the total population and more than $3 trillion in buying power, are a growing and vital segment of the U.S. population. Given their significant cultural and economic impact on the market, multicultural consumers are more likely to be concerned about … Read more
TelevisaUnivision President of U.S. Advertising Sales and Marketing Donna Speciale announced the appointment of Steven Wolfe Pereira to Chief Client Officer, a newly created role designed to accelerate the company’s client relations for more brands to engage with U.S. Hispanic consumers authentically in-language and in-culture. Reporting to Speciale, Wolfe Pereira will work closely with marketers … Read more
By Mehreen S. Ismail The number of people who moved between states rose from nearly 7.9 million people in 2021 to approximately 8.2 million people in 2022, according to newly released U.S. Census Bureau estimates. The American Community Survey (ACS) shows state-to-state movers also made up a larger share of all movers between 2021 and … Read more
While many chief marketing officers (CMOs) continue to face headwinds, there’s never been a better time to be a CMO. The marketing department’s responsibilities have expanded well beyond what we might think of as traditional marketing. CEOs and boards are giving CMOs more room than ever to step up and think boldly about how marketing … Read more
By Nicole Schuman PR practitioners have a new resource to help them navigate the growing world of artificial intelligence (AI). On Nov. 20 the Public Relations Society of America (PRSA) released “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners,” an extensive framework that follows PRSA’s Code of Ethics to provide best … Read more
By Julien Boudet, Marc Brodherson, Kelsey Robinson, and Eli Stein With the economy still sending mixed signals, it’s no great surprise that companies are feeling skittish and cutting costs. Unfortunately, the marketing budget is often the first to go. In December 2022, we surveyed nearly three dozen chief marketing officers (CMOs) of major North American … Read more
