Sightly, a brand intelligence and activation company, partnered with MAGNA, the media intelligence unit within IPG Mediabrands, to conduct groundbreaking research on the impact of aligning brands with real-time trends during media campaigns. The MAGNA Media Trials study highlights how brands can boost performance by targeting culturally relevant content aligned with their brand perspective. The … Read more
Roberto Ramos has joined Culture+ Group as our new President, Chief Brand Officer, and Partner. Roberto is an industry innovator known for challenging the status quo and driving transformative growth for some of the world’s leading brands.
A new Ipsos poll commissioned by the Alliance for Women’s Health and Prevention (AWHP) reveals that 42% of women are forgoing preventive care services such as annual check-ups, medical tests or treatments, and vaccines, or had trouble getting an appointment with a provider in the last year. The survey of 3,199 American women aged 18 … Read more
FCC Commissioner Anna M. Gomez and FTC Commissioner Alvaro Bedoya will convene a roundtable discussion to explore the market dynamics affecting the success and sustainability of Hispanic/Latino-serving media organizations. WHO: FCC Commissioner Anna M. Gomez FTC Commissioner Alvaro Bedoya Roberto Ruiz – EVP, Chief Research Officer at Univision Federico Garza, SVP Research Strategy & Insights … Read more
Though it may seem counterintuitive, performance marketing as a strategy has diminishing returns. Deloitte Digital’s Maggie Gross discussed why this is, citing examples from her own work and explaining having a balance between branding and performance is critical for business success. CLICK HERE to read more and watch video. Courtesy of The Association of National … Read more
By Mark Duval – Founder, The Duval Partnership The most powerful new business strategy for 2025 is probably not what you’d expect. While agencies continue to chase shiny new logos, the real growth engines for 2025 are closer than you think: keeping your current clients delighted and leveraging those relationships to fuel organic growth. The … Read more
By Mario X. Carrasco U.S. consumer demographics are shifting, with multicultural consumers projected to become the majority by 2050. These audiences drive population growth, influence cultural trends, and wield significant buying power. For programmatic media buyers, it’s clear that effectively engaging multicultural consumers isn’t just an ethical choice—it’s a strategic business imperative. Yet, despite their … Read more
Baris has officially launched in the U.S., bringing frozen chocolate-covered wild raspberries from Patagonia. To introduce its first limited-time Valentine’s campaign, Wild Pleasures, the brand partnered with BeautifulBeast, a creative agency known for bold, results-driven campaigns. Wild Pleasures invites consumers to experience the aphrodisiac power of raspberries paired with chocolate. The campaign uses striking 3D-crafted … Read more
By Steve Boehler – Mercer Island Group Ask Agencies the Best Questions Great clients get great work. The simple corollary to that statement is if you want great work from your agency, be a great client! Here is a list of questions that the best clients routinely ask their agencies. How can we be a … Read more
The San Francisco Giants and Lazer Media have a new three-year contract that will broadcast all 162 Giants games in Spanish. The collaboration continues the Giants’ commitment to honoring and strengthening their connections with the Latino community and fan base. “We recognize the importance of authentic and meaningful engagement with our fans,” said Jason Pearl, … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ Your kids are doing their homework with AI. You are probably toying with it too. The learning curve, however, is an asymptote. Don’t know what an asymptote is? No need to ask ChatGPT. Asymptote: a curved line that approaches another line toward infinity but never gets to … Read more
The most significant pandemic of our lifetime arrived as the United States was experiencing three major societal trends: a growing divide between partisans of the left and right, decreasing trust in many institutions, and a massive splintering of the information environment. COVID-19 did not cause any of this, but these forces fueled the country’s divided … Read more
Data released by the U.S. Census Bureau shows retail sales slowed in January following a strong holiday season but still rose year over year, National Retail Federation Chief Economist Jack Kleinhenz said. “It’s reasonable to expect some slowdown from the vigorous 2024 holiday season, so January’s numbers are not a surprise and don’t contradict the … Read more
By Morgan Strawn Members of the LGBTQ+ community often face circumstances that, at best, elide them from popular culture, or, at worst subject them to outright violence. Empathetic marketers recognize the injustice of such treatment and at times find opportunities to combat it. The 2024 Multicultural Excellence Awards took notice of such efforts undertaken in … Read more
Today we celebrate love and affection. Aside from its romantic undertones, Valentine’s Day — especially in our Latin countries — goes beyond the symbolic red roses to remind us of the incalculable value of friendship and family. To send a BIG HUG to our faithful readers, we’ve gotten a hold of a most enjoyable and … Read more
By Ian Forrester Move over Budweiser’s cute young Clydesdale. The foal that starred in the beer brand’s Super Bowl ad “First Delivery” may have captured viewers’ hearts with his heroic, beer-carrying exploits at the Big Game, but it was not the only one-trick pony on the night. To read more, CLICK HERE. Courtesy of The … Read more
DAZN announced that it has entered into a wide-ranging partnership with TelevisaUnivision for the FIFA Club World Cup 2025 in the United States. Under the terms of this partnership, 18 matches of the FIFA Club World Cup 2025 will be available for fans to watch in Spanish on TelevisaUnivision’s leading U.S. networks Univision, UníMas and … Read more
By Audacy Insights Team Advertisers are discovering that the power of radio isn’t just for building brand awareness—it’s a powerful tool for driving sales and lower-funnel conversions. One experienced digital Audio advertiser recently tapped into the magic of AM/FM radio to boost engagement and skyrocket conversions. By partnering with Audacy and harnessing Claritas’ AI-powered attribution … Read more
Roberto Madan, a Cuban-American businessman who built a chain of McDonald’s restaurants and helped champion opportunities for U.S. Latinos within that company, passed today at the age of 100, at his home in Edison, N.J. An athlete who had excelled at handball in his native country and had recently been elevated to the sport’s Cuban … Read more
By Anne Bahr Thompson Recently, I found myself reflecting on Derek Thompson’s recent article in The Atlantic, “The Anti-Social Century,” which examines how we in the U.S. increasingly are choosing isolation over connection and solitude over community. It’s a powerful lens that offers insight into the cultural moment we’re in as well as what this … Read more
