Cancer is the leading cause of death among Hispanics, and to raise awareness around this statistic, cancer treatment and research institution Memorial Sloan Kettering Cancer Center partnered with Miami-based creative agency Alma to produce and launch a bilingual Public Service campaign that promotes the importance of cancer screenings. The campaign includes a short film, Late, which premiered … Read more
Nissan and TelevisaUnivision are teaming up for an exclusive in-culture, in-language broadcast experience for Latino viewers as part of Univision’s coverage of the big game. With Latino viewers making up one of the fastest-growing football fanbases, Nissan is looking to build a meaningful connection with consumers during the nation’s biggest game where sports, music and … Read more
PAWS4you, an animal rescue organization based in Miami, is seizing the excitement of the biggest sporting event of the year to launch a compelling pet adoption initiative that gives the local community an opportunity to adopt dogs of the same breed featured in TV commercials during the Big Game. “See a dog. Adopt a dog.” … Read more
NBCUniversal announced the dates and locations of the company’s two marquee events, One24 and Upfront. Together, these industry events will demonstrate the technological advancements that power NBCUniversal’s premium content as well as the celebrated IP and iconic talent that bring inspiring stories to life every day from across the company’s vast portfolio. On Wednesday, March … Read more
Before any referee blows the whistle to officially start a FIFA World Cup 26 match inside Hard Rock Stadium just over two years from now, the responsibility of galvanizing business and community support for the world’s largest sporting event in Miami-Dade County begins with bringing together strong community leaders to guide the effort. The FIFA … Read more
Locality, a local video solutions provider, announced a partnership with Canela Media, the leading technology and innovation-driven digital media company for the Latino community. Locality will act as the Hispanic-media company’s exclusive political ad sales arm and oversee political campaign engagement strategies targeted toward Hispanic audiences this election year. The synergy of Canela Media’s trust … Read more
Ingrid Otero-Smart, President/CEO of Casanova//McCann, announced the appointment of Karla Acevedo-Chazaro as EVP, Chief Client & Operations Officer, effective immediately. Ms. Acevedo-Chazaro joined Casanova in 2010 as Account Director and became the Agency’s Chief Stewardship Officer in 2021. Ms. Acevedo started her career in her native Mexico and worked at various agencies there including McCann … Read more
By Risa Gelles-Watnick In a far cry from the early 2000s, most U.S. adults today say they use the internet (95%), have a smartphone (90%) or subscribe to high-speed internet at home (80%), according to a Pew Research Center survey conducted May 19 to Sept. 5, 2023. To download report, CLICK HERE.
By Jeffrey Gottfried Social media platforms faced a range of controversies in recent years, including concerns over misinformation and data privacy. Even so, U.S. adults use a wide range of sites and apps, especially YouTube and Facebook. And TikTok – which some Congress members previously called to ban – saw growth in its user base. … Read more
There is no mistaking the impact of connectivity on how audiences are watching TV. In just the past five years, the number of households in the U.S. that get their TV content from an internet connection has increased by more than 210%1. The allure of an internet’s worth of content notwithstanding, a smaller, yet consistent, … Read more
As the global sports industry continues to navigate a period of massive transformation, our 2024 outlook explores five trends sports organizations are expected to face in the coming year. This includes the changing economics of sports, use cases for generative artificial intelligence (AI), the future of mega-events, investments in fan data, and the potential for … Read more
By Chris Warren When it comes to the use of generative artificial intelligence (AI) among advertising and marketing agencies, class is in session. Razorfish, which is part of Publicis Groupe, has put special emphasis on equipping its employees with generative AI skills in the past year or so. Courses are offered both in-person and online … Read more
By Morgan Strawn While adopting a brand purpose has become an important obligation for many companies, doing so is just a first step. Communicating that purpose is equally important. For guidance on how to do so, consider four tips offered by guests of the ANA Center for Brand Purpose’s Beyond Profit podcast. To read more, … Read more
By Luis Miguel Messianu, President-Chief Creative Officer MEL With 46,000 of his closest friends in attendance, Chivas de Guadalajara, the most popular fútbol team in Mexico, welcomed back Javier Hernández “Chicharito” (Little Pea), the top scorer in the history of the Mexico national Team, and the biggest export of this club that unlike all the … Read more
In a clever news and entertainment coup, UNIVISION executives and producers gave their staple morning show, “Despierta America,” an unexpected audience hook yesterday by bringing back “Cristina” with a lot of hoopla. Cristina Saralegui was interviewed by the show hosts and journalist Maria Antonieta Collins taking advantage of the fact that the personality was celebrating … Read more
Oscar Martinez, a veteran beverage marketer, including stints at Diageo and Heineken USA, has joined The Ant Society agency as Principal Marketing & Innovation Consultant. In his previous roles he led marketing and innovation in the wine, spirits and beer industry, including developing an upscale Tequila portfolio and stretching the beer category beyond conventional options. … Read more
Every year, marketing executives ask themselves: How will the employees’ work and productivity change? What are the potential new priorities and concerns that they may have? How will they adapt to their environment? To answer these questions, LLYC presents the report ‘2024 Forecast: Connecting amid ever-changing times’, which provides insights into upcoming trends and challenges … Read more
By Gina Preoteasa After a whirlwind 2023, the ad world is already gearing up for what’s next. From the meteoric rise of generative AI to the end of third-party cookies and a presidential election, 2024 has a lot in store. Here are a few trends that will dominate the media space in the year ahead. … Read more
Valari Staab, Chairman of NBCUniversal Local, today announced veteran Spanish-language media executive and longtime leader of WKAQ / Telemundo Puerto Rico José Cancela has been named President of Telemundo Station Group, effective immediately. In addition, Staab appointed Migdalia Figueroa as President & General Manager of WKAQ, effective immediately. A native of Puerto Rico, she joins … Read more
By Leslie Koch, VP of Social Media at TelevisaUnivision Today more than ever, marketers recognize the power of social media and its ability to reach Gen Z audiences. But the real challenge? Creating long-lasting connections and loyalty with this young, increasingly Hispanic consumer base. Hispanics are projected to drive 100% of all 18 – 24 … Read more
