As retailers look to woo price-sensitive consumers in 2024, loyalty will have to be earned. To make that happen, trust will need to be the cornerstone of their profitability playbook. The last two years have been anything but ordinary. Consumers witnessed a 40-year inflationary high in June 2022 and 11 Federal Reserve rate hikes by … Read more
By Joanna Fragopoulos VML’s The Future 100: 2024 Report was just released — and with it, insight for the present and predictions galore for the future. These predictions range from typical marketing fare (such as how retail will evolve to current gen Z buying trends) to the unusual and fantastical (AI children and virtual families … Read more
Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies seven areas where the magnifying glass is likely to focus. We all need priorities to help us focus and marketing procurement is no exception. What’s important is that they keep evolving and the current goals for our Sourcing Forum … Read more
Starting in 1928 with the invention of the orange shears that revolutionized the citrus industry, Corona Tools has been a staple for landscaping and construction professionals. Today Corona Tools is driving their direct-to-consumer marketing into the future as they focus efforts on Hispanic industry professionals, and has selected Refuel Agency to lead their strategic marketing … Read more
Total by Verizon, a fast-growing prepaid no-contract wireless carrier from Verizon is bringing back 90’s Latin dance music and laughter to the Big Game with a new take on the hit merengue song “Suavemente.” The :30 spot is directed by comedian, producer, and musician Fred Armisen. “Total by Verizon has a lot to offer consumers, … Read more
Americans overwhelmingly see small businesses as having a positive effect on the way things are going in the country. By contrast, their views of large corporations are broadly negative. Most people – including identical shares in both parties – also are critical of the impact of banks and financial institutions. A new national survey conducted … Read more
Most Black Americans consider themselves at least somewhat successful (66%). When asked to define what success means to them personally, 82% of Black adults point to the ability to provide for their family. However, success isn’t exclusively related to financial achievements, a new Pew Research Center survey finds. Majorities of Black adults also cite quality-of-life … Read more
For Black Americans, content provides a common ground and sense of cultural credibility. Defined through media and exported globally in fashion, TV, music and more, this culture is fundamental in its ability to bridge meaningful connections with an increasingly diverse audience. And while representing Black America is already complex, 16% of the Black population is … Read more
COCINA’s parent company MECENAS, announced the appointment of Andrew Polsky as Executive Vice President of Revenue and Brand Strategy. Polsky, a seasoned executive with extensive experience in multicultural digital media, joins MECENAS at a pivotal time to help position the company and all of its units into its next phase of sustained growth “I am … Read more
Elevating Pet Care: Navigating Multicultural Pet Ownership Dynamics & Spending In the US pet industry, Multicultural pet owners continue to play an increasingly pivotal role in the category of overall pet ownership and spending. Last year, our experts at SSG discussed ‘The Rise of Black & Hispanic Pet Ownership in the US’ – pointing out … Read more
Nueva Network, a Spanish Language media company, announced they renewed their Affiliation and Sales agreement with “Chiquibaby Show.” The nationally syndicated show airs in over 100 US Spanish Language Radio Stations across the US. The TV and Radio personality, winner of 6x Emmy awards for outstanding work in radio and television, Stephanie Himonidis, also known … Read more
In this first edition of the Wheelhouse blog for 2024 from Ebiquity’s Marketing Effectiveness team, Principal Consultant Steffen Kapffenstein makes the case for consumer goods investing in dedicated analytics to optimise the effectiveness of their promotional spend. In today’s tough economic climate, knowing what works best in terms of promotions – and why – have … Read more
In the recent departure of Albert Rodriguez – President & COO of Spanish Broadcasting (SBS), the Board of Directors of SBS proposed and voted to have Raúl Alarcón add and resume the duties of President of Spanish Broadcasting System. Mr. Alarcón’s successful launch of Spanish Broadcasting System as a dominant radio broadcasting company close to … Read more
Cancer is the leading cause of death among Hispanics, and to raise awareness around this statistic, cancer treatment and research institution Memorial Sloan Kettering Cancer Center partnered with Miami-based creative agency Alma to produce and launch a bilingual Public Service campaign that promotes the importance of cancer screenings. The campaign includes a short film, Late, which premiered … Read more
Nissan and TelevisaUnivision are teaming up for an exclusive in-culture, in-language broadcast experience for Latino viewers as part of Univision’s coverage of the big game. With Latino viewers making up one of the fastest-growing football fanbases, Nissan is looking to build a meaningful connection with consumers during the nation’s biggest game where sports, music and … Read more
PAWS4you, an animal rescue organization based in Miami, is seizing the excitement of the biggest sporting event of the year to launch a compelling pet adoption initiative that gives the local community an opportunity to adopt dogs of the same breed featured in TV commercials during the Big Game. “See a dog. Adopt a dog.” … Read more
NBCUniversal announced the dates and locations of the company’s two marquee events, One24 and Upfront. Together, these industry events will demonstrate the technological advancements that power NBCUniversal’s premium content as well as the celebrated IP and iconic talent that bring inspiring stories to life every day from across the company’s vast portfolio. On Wednesday, March … Read more
Before any referee blows the whistle to officially start a FIFA World Cup 26 match inside Hard Rock Stadium just over two years from now, the responsibility of galvanizing business and community support for the world’s largest sporting event in Miami-Dade County begins with bringing together strong community leaders to guide the effort. The FIFA … Read more
Locality, a local video solutions provider, announced a partnership with Canela Media, the leading technology and innovation-driven digital media company for the Latino community. Locality will act as the Hispanic-media company’s exclusive political ad sales arm and oversee political campaign engagement strategies targeted toward Hispanic audiences this election year. The synergy of Canela Media’s trust … Read more
Ingrid Otero-Smart, President/CEO of Casanova//McCann, announced the appointment of Karla Acevedo-Chazaro as EVP, Chief Client & Operations Officer, effective immediately. Ms. Acevedo-Chazaro joined Casanova in 2010 as Account Director and became the Agency’s Chief Stewardship Officer in 2021. Ms. Acevedo started her career in her native Mexico and worked at various agencies there including McCann … Read more
