How Marketers Capitalize on the Trust Deficit
The latest Edelman Trust Barometer study may portend structural changes in how brands communicate with their audiences
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2021 NY Latino Festival selects Talento Unlimited for Sponsorship Sales & Content Campaign Management
The New York Latino Film Festival (NYLFF), the premier Urban Latino film event in the country, sets its return as the only event of its kind in the New York area this year. With a dynamic line up of films and industry-leading conversations planned for Hispanic Heritage Month 2021, the festival team has selected Miami-based seasoned sponsorship and talent management consultancy, Talento Unlimited, to lead and manage corporate partnerships and branded activations.
U.S. LATINO TERMINOLOGY
As an agency laser focused on the domestic Latino audience, and working exclusively with large companies, we are often asked our opinion on the many terminologies which describe this demographic. Social values and standards of decorum continually shift, so it’s important for organizations to stay at the forefront of respectful language and commonly-held practices. So I’ll give it a shot to provide a concise overview of the terms, as well as our point of view on how companies should proceed. By Mike Valdes-Fauli / Pinta Agency
LGBTQ Inclusion [REPORT]
As part of the launch of The Visibility Project, P&G and GLAAD also announced findings from the “LGBTQ Inclusion in Advertising and Media, Advertiser and Agency Perspectives” study.
Unveiling the Multifaceted and Fluid Nature of Identity and How Brands can Connect with People in Culturally Relevant Ways
NBCUniversal, MAGNA, and Identity revealed Deconstructing Diversity Today, a new research study that explores the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification.
Black and Hispanic Americans See Their Origins as Central to Who They Are, Less So for White Adults [REPORT]
Six-in-ten Americans say they are very familiar with their origins. Black and Hispanic adults feel more connected to roots than White adults
Media KPIs That Matter [REPORT]
Media KPIs have been identified by the ANA Media Leadership Growth Council as one of its areas of initial interest due to the direct connection between KPIs and business results.
When Black is LOUDER than Brown ……… Part 4
In our 4th Update on then theme “When Black is LOUDER than Brown, we find that certain mainstream multinational agencies and buying services have created special PROJECTS to direct dollars towards Black Owned media companies. The count is Dentsu, IPG and now GroupM. Black activist have either done a good job shaming these companies and their clients to at least concede some effort or just to put forth Shut UP efforts. By Gene Bryan / HispanicAd.
2021 US Hispanic Young Lions Competition Winners
WINNERS annonuced
“Nobody Knows Anything” About What Works in the Film Business. The Same is True About Marketing.
“Nobody knows anything,” summed up William Goldman, the most successful Hollywood scriptwriter ever (he wrote 33 produced screenplays), in a memoir written at the peak of his success. “Nobody knows anything. Not one person in the entire motion picture field knows for a certainty what’s going to work. Every time out it’s a guess and, if you’re lucky, an educated one.” The same should be said about marketing, particularly for integrated marketing. By Michael Farmer
Gen Z, With Their “Instagram” Lives, Are Driven By “STYLE”
According to researcher Jason Dorsey, Gen Z is “the most photographed generation in the world’s history.” Gen Z members 17 and under are also the first multicultural majority generation in America as of 2020, with Hispanics being the largest multicultural segment at roughly half. Our country’s changeover to a multicultural majority continues with all persons under 35 by 2028 and all persons under 50 by 2033. By: Nancy Tellet, Research Chair, Hispanic Marketing Council (HMC)
Digital DivideThe discord between marketers’ actions and consumers’ behaviors [REPORT]
Upland BlueVenn commissioned OnePoll to determine how and where consumers interact with brands, and if marketers are meeting their customers’ expectations. The research examines the way in which consumer-marketer interactions differ from sector to sector, and explores the top channels consumers and marketers use for various industries(and whether these align).
Hispanic Marketing Council – DEI & Lack of Multicultural Marketing
Dear Marketers, In this time of social transformation, as national advertisers you have been thrust into a dialogue of diversity, equity and inclusion regarding multicultural sectors. While many of the corporate initiatives you’ve undertaken are laudable, in too many cases the DEI conversations and initiatives are being led by the very marketers that are slashing their multicultural ad dollars and using the cloak of DEI to cover the shifts that are taking place. From Hispanic Marketing Council
The “New Diversity” in Advertising: Corporate Honesty or Hypocrisy??
It is obvious to even the blindfolded and radicals that we are living in weird times, hopefully, time for changes, good ones, time for disruption in many aspects of our personal and professional life, disruption in social and community living, and all of this seems to be bringing -in a very special way- a GRAND remark from the Advertising industry, to re-balance the weight in favor of way more and more print and TV Ads involving people of color and people of Asian ethnicities like it has NEVER seen before in the United States. By Jorge Parra Photography and AtHome Production: Hybrid Solutions for the Production of Your Commercial Photography and Video Projects in Times of Quarantine and Isolation
Hispanics & Covid-19 – One Year Later [REPORT]
A follow-up to last year’s COVID-19—A Hispanic Perspective, this report is comprised of information gathered through a variety of sources, including digital activity and social listening. Developed to provide a snapshot of the “mood” of the market, the report identifies fact-based opportunitiesfor brands to make culturally relevant connections, as well as pitfalls they should avoid.
ANA To Probe Programmatic Media Transparency
The ANA announced it is launching a comprehensive study of the programmatic media buying ecosystem, which it described as “riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity.”
CENSUS 2020: There are 331,449,281 U.S. Residents
The U.S. Census Bureau released the first population counts from the 2020 Census.
Is Your Gen Z Strategy Mobile Only? Not So Fast
It is unquestionable that Gen Z is a mobile-and-short-form oriented audience. Horowitz’s latest report, State of Gen Z 2020, finds that three in four 13-24 year-olds use their smartphones to watch video content—which could include both long-form and short-form—daily or almost every day. In contrast, 62% report streaming video to a TV set, 52% to a laptop, and 36% to a tablet.
How to Maximize Marketing ROI at Every Budget Size
For marketers, 2020 was the year of the pivot. Those who thrived used ingenuity and agility to keep in lock step with the pace of change. But change is far from over.
When Black is LOUDER than Brown … Part 3 – Latest Update
After a two part series titled “Black is LOUDER than Brown”, where we highlighted the incident where Dentsu’s CEO (owners of Carat Media) stated that the agency would direct more ad dollars to Black Owned and Operated Broadcasters in a program titled “Project Booker.” We have an update.
