The growing popularity of podcasts is an indicator of the changing landscape of media entertainment, as more people are tuning in regularly to listen to their favorite podcasters. In turn, podcasters are becoming deeply entrenched in the cultural zeitgeist. MAGNA’s Media Trials unit joined forces with Vox Media to explore this emerging phenomenon; in particular, … Read more
The seventh annual IAB U.S. Podcast Advertising Revenue report, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2025. Following a year of unprecedented growth for the overall digital advertising industry in 2021, … Read more
By Olivia Morley The agency pitching process is broken, bloated and overtly complex, according to a new Forrester Research report. Fixing the model requires both brands and agencies to make major changes, said the report’s author, Forrester principal analyst Jay Pattisall. Making those changes will be economically beneficial for everyone involved, and probably lead to … Read more
Republica Havas Group has appointed industry veteran Jose Bello as vice president of its Republica Havas Media offering. In his new role, Bello will be charged with steering and growing the Group’s media services capabilities. In addition, he will partner with Havas Media Group on expanding opportunities through key client and media partnerships, leveraging Republica … Read more
The nation’s fast-growing Hispanic population made dramatic strides in educational attainment in recent decades — especially among younger age groups. The number of people of Hispanic or Latino origin (referred to as the Hispanic population in this article) more than quadrupled from 14.6 million 1980 to 62.1 million 2021, and their share of the U.S. … Read more
Nielsen released its 2023 Annual Marketing Report, which uncovered that 84% of marketers are including streaming platforms in their media planning to meet their audiences, yet only 49% of survey respondents view OTT and CTV as effective advertising channels. The fifth annual report, which surveyed nearly 2,000 global marketers in December 2022, found that advertisers … Read more
Estrella Media said it has become a growth leader in Spanish-language Free Ad-supported Streaming Television (FAST) programming. The company’s double-digit year-over-year growth was central to its 2023 IAB NewFronts and Upfront presentations. René Santaella, Chief Digital and Streaming Officer said that the company’s FAST bundle has had 10 million monthly video uniques and over 280 … Read more
Círculo Creativo USA, the U.S. Hispanic organizer to the Cannes Lions International Festival of Creativity and National CineMedia (NCM), is proud to present the winning teams of the 2023 U.S. Hispanic Young Lions competition. 2023 U.S. Hispanic Young Lions Winning Teams: DIGITAL: WINNER “The Smart Play” Jenna Convissar, Senior Art Director, Casanova//McCann Francisca Del Basto, … Read more
By 2025, experts believe the world will be rife with about 175 zettabytes of data. It would take 1.8 billion years to download that much data with an average internet connection. For marketers, this much data could pose a challenge, seeing as how their task is identifying who, out of the 8 billion people1 on … Read more
By Nick Carrabbia With federal interest rate hikes coming in hot and inflation top-of-mind, the digital advertising industry is on edge, trying to plan effectively for upcoming quarters. Pile on the continued economic uncertainty, layoffs, and tech takeovers; understandably, budgets are tightening while the pressure to perform intensifies. For marketers and advertisers facing tightening budgets, … Read more
Eduardo Caballero is a pioneer in the Hispanic TV, Radio and Advertising industry. He’s been a friend and mentor to me and countless others who have followed in his footsteps. Tony Hernández – Filmmaker and Founder of the Immigrant Archive Project (IAP) interviewed Eduardo about his life, career and aspirations. ENJOY. By Tony Hernández – … Read more
by Daisy Expósito-Ulla Mild-mannered and soft-spoken, yet dynamic and purposeful, he evoked the urbane and debonair image of another era — a cubano from days long-gone, a marriage of Savile Row and old Havana elegance. With Eduardo Caballero gone, an era has indeed disappeared. He had been near the birth of the U. S. Hispanic … Read more
On behalf of the Hispanic Marketing Council, we are saddened to hear of the passing of our founder, our industry advocate and our dear friend Eduardo Caballero. After many decades of breaking boundaries for Hispanic media, championing Hispanic investment in board rooms all over the country, Eduardo picked up the phone in 1996 and made … Read more
By Tamara Charm, Nancy Lu, and Kelsey Robinson With inflationary pressures and a tight labor market, our latest Consumer Pulse Survey shows that shoppers across America are sometimes feeling and acting in contradictory ways. A few months into this year, the state of the US economy continues to be in great flux. Although inflation rates … Read more
The study, “The Continued Rise of the In-House Agency: 2023 Edition,” is conducted every five years. In 2013, the study revealed 58 percent of respondents indicated they had in-house advertising capabilities, while in 2008 the figure was 42 percent. An “in-house agency” was defined in the report as “a department, group, or person that has … Read more
Hyundai Motor America and U.S. Hispanic marketing agency, Lopez Negrete Communications, introduce a new Spanish-language campaign for the IONIQ 6 that helps debunk electric vehicle myths. The campaign, Viejos Cuentos (Cautionary Tales), challenges common misconceptions about EV accessibility, range, performance and maintenance, with relatable and culturally sensitive family old tales. “To further ease EV adoption … Read more
As with prior years, this report tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. The expanded data set, which includes a more diverse set of companies with broader industry representation, reflects the increasingly multifaceted nature of marketing today. Here are some of our key findings: Fortune … Read more
Few changes in the media industry are as defining as audiences’ relationship with television. And the latest evolution capturing audiences’ attention is streaming services, smart TVs, and the content they support. In the U.S. alone, Americans watched 19 million years worth of streaming content in 2022. So, naturally, brands have adjusted their media strategies: 84% … Read more
The Hispanic Marketing Council (HMC) announced the winners of the 2023 HMC Strategic Excellence Awards at its annual summit in New York City. After a record number of entries, a total of four Gold, eight Silver and nine Bronze awards were given to 13 US-based agencies representing 17 campaigns in seven categories. Four members of … Read more
The Hispanic Marketing Council (HMC) has inducted Hispanic media architect Gloria Constanza into the HMC Hall of Fame. The ceremony took place during the 2023 HMC Annual Summit on April 27 in New York City. The HMC Hall of Fame honors a select group of visionaries, leaders and luminaries who have made significant contributions to … Read more
