The Future of Human Agency [REPORT]

Experts are split about how much control people will retain over essential decision-making as digital systems and AI spread. They agree that powerful corporate and government authorities will expand the role of AI in people’s daily lives in useful ways. But many worry these systems will diminish individuals’ ability to control their choices Advances in … Read more

Agencies’ Reversal of Fortune Explained

By Brian Wieser / Madison & Wall The largest agency holding companies have now reported their full year earnings results for 2022, and outcomes were, for the most part, very good. There has been a perception over many years among that agencies were poised to experience secular decline. Needless to say, I didn’t agree then … Read more

Media effectiveness: The role of social media in the advertising ecosystem [REPORT]

According to Kantar’s Connect database, 20% of brand touchpoints account for about 80% of the brand impact. So, selecting the right touchpoints and allocating budget accordingly is essential. Our annual Power of Connections research mines Kantar’s creative and media databases to understand the evolving media landscape. You can download the guide below, but for now, … Read more

The art of proof: How creative quality drives profit

By Polly Wyn Jones – Global Knowledge Manager, Creative & Media With marketing budgets under increasing pressure, it is more important than ever to ensure that precious investment will lead to profit. New evidence from Kantar and WARC shows the important role creative quality can play in driving ROI. We know that brands can ‘go … Read more

What is the future of programmatic advertising?

By Mario X. Carrasco Data and programmatic advertising: What’s next? Programmatic advertising has established itself as a leading method of buying and selling digital advertising space in recent years and continues to grow in popularity. In 2022, over 90% of all digital display ad dollars transacted programmatically. Automation and data-driven decision-making have revolutionized how advertising … Read more

OnePlus selects Chemistry Cultura as Hispanic AOR

OnePlus has selected Chemistry Cultura as its first-ever Hispanic communications agency of record.  The company has long been popular with diverse audiences across the United States, and is taking a proactive step to more deeply engage with the burgeoning Latino market. “Since launching in 2013, and operating in the U.S. and Canada since 2018, we … Read more

When It Comes To Advertising, Multicultural Representation Is Not Enough

By Isaac Mizrahi – CEO of ALMA Agency As we close another Super Bowl cycle, I’ve been approached by some media outlets asking my opinion about the lack of representation of multicultural consumers, mainly Hispanics, in this year’s roster of brands that invested in the big game. According to one reporter who approached me, out … Read more

2023 sports industry outlook [REPORT]

The growth and transformation of the sports industry is forcing organizations to take a more sophisticated approach—one that makes the industry more attractive for investors, more immersive for fans, and more supportive of athletes. To make sure this happens, it’s important for sports organizations to look ahead for possible events and actions that can change … Read more

Lopez Negrete Communications Takes Home Coveted Mosaic Award for Diversity for their Walmart Holiday House Social Media Campaign at the 61st Annual American Advertising Federation

Lopez Negrete Communications, Inc. announced today they were awarded a total of 19 trophies at the 61st Annual American Advertising Federation–Houston Chapter Awards, including a coveted “Best of Show” for the 18th time. The WorldFest 55th Houston, The Oldest Film Festival Poster Campaign won the award for Best of Show – Print. Since 1968, WorldFest-Houston … Read more

Is your Brand one of 2022’s Most Culturally Inclusive Hispanic Brands?

The Cultural Inclusion Accelerator™ in partnership with ANA AIMM celebrated the Most Culturally Inclusive Brands of 2022 after a massive of study of 716 ads from America’s 100 leading brands gathering 250,000 evaluations across 104K respondents of Asian, Black, Hispanic, LGBTQ+, People with Disabilities, and White Non-Hispanics. The ads were tested for ad effectiveness, cultural … Read more

Yes, Your Audio Campaign Can Be Measured!

Welcome to the golden age of audio measurement and attribution. Audio now offers every outcome measurement that TV and digital provides! That was the theme of a panel during the recent Association of National Advertisers Audio Summit presented by Dean Lamb, Head of Media at CDW, the IT services and equipment giant, and Westwood One. … Read more

A New CFO–CMO Collaboration Paradigm [REPORT]

By Emanuele Veratti The current macroeconomic scenario requires thoughtful decision making and accurate measures on the return of each initiative. The focus on financial-driven metrics has been particularly challenging for marketing functions as they try to overcome the misconception of being a cost center and prove their multiplier role for the business. Three groups of … Read more

Improving Relations with Local Partners

As the pandemic has changed consumer spending habits and sparked an increase in local investment, brands are finding success through geotargeting to cater to regional markets. But a new study shows that despite this progress, many big-name companies still need to empower their smaller partners with knowledge about how to maximize online marketing performance. To … Read more

Latino-Owned Businesses Outpaced Revenue and Growth Rates of White-Owned Businesses and American Businesses in 2022

The Stanford Latino Entrepreneurship Initiative (SLEI) at Stanford Graduate School of Business (GSB), in collaboration with the Latino Business Action Network (LBAN), released the annual State of Latino Entrepreneurship (SOLE) research report, highlighting the latest trends in Latino entrepreneurship in the U.S. According to the report, U.S. Latinos continue to strengthen the American economy by … Read more

2023 HMC ANNUAL SUMMIT TAKES PLACE APRIL 26-27, 2023 IN NEW YORK CITY – Eary Bird Registration for the Only Hispanic-Focused Marketing Conference

The Hispanic Marketing Council (HMC) has opened registration to its 2023 Annual Summit, taking place live and in person on April 26 to 27 at Convene at One Liberty Plaza in New York City’s Financial District. As the only Hispanic-centric marketing conference developed by industry leaders with multicultural expertise, the HMC Annual Summit packs a … Read more

What’s next for digital advertising? [REPORT]

In today’s highly fragmented and uncertain environment, the battle for consumer attention is heating up, people are increasingly concerned about privacy and fraud, and the upheavals of the past year are creating an entirely new set of challenges. It’s a pivotal moment in the digital advertising industry. What trends are on the horizon, and what … Read more

AIMM reveals America’s Most Culturally Inclusive Brands Awards

New Cultural Inclusion Accelerator’s CIIM™ data, in partnership with ANA’s AIMM, reveals top overall brands perceived as most culturally inclusive among Multicultural & Inclusive consumers, as well as top brands perceived by Asian, Black, Hispanic, LGBTQ, and People with Disabilities segments. The Cultural Inclusion Accelerator, in partnership with ANA’s Alliance for Inclusive and Multicultural Marketing … Read more

DEIB Day: A Global Day of Learning Event February 22 for FREE

As a past attendee of an ANA Global Day of Learning event, you know the value of hearing the latest strategies in marketing’s hottest topics. That’s why we want to make sure you don’t miss out on our next Global Day of Learning event, focused on Diversity, Equity, Inclusion, and Belonging, next Wednesday, February 22. … Read more

Most States Had Lower Official Poverty Rates in 2019-2021 Than a Decade Earlier

Most states had lower average official poverty rates in 2019-2021 than a decade earlier, according to recent U.S. Census Bureau estimates released in January, during National Poverty in America Awareness Month. A new historical table using the Current Population Survey Annual Social and Economic Supplement (CPS ASEC) shows that three-year average official poverty rates fell … Read more

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