A bigger, bolder vision: How CROs are propelling growth from the C-suite
By Markus Berger-de León, Jerome Königsfeld, Melanie Riebel, and Kai Vollhardt Scaling a company—large or small—is no easy feat. For start-ups, 80 percent never reach critical scale.1 At bigger companies, the challenge is even greater. Only 10 percent of S&P 500 companies have achieved growth surpassing the GDP for a continuous period of 30 years … Read more