In a lot of ways, it’s similar: It involves panels, big data and technology to capture what people are doing online and who they are. As with TV, publishers use measurement to gauge the popularity of their content and value their ad inventory, and advertisers use it to verify that their campaigns are running and … Read more
By Cat Hausler Advertising on linear television has long been considered the pinnacle of brand success, one available to only a certain section of the ad market (think big brands with even bigger budgets). But in recent years, there’s been a bit of a shake-up. The advent and ever-increasing popularity of connected TV (CTV) has … Read more
By Jessica E. Peña, Ricardo Henrique Lowe Jr. and Ana I. Sánchez-Rivera For the first time in U.S. Census Bureau history, the official counts for 22 detailed groups that are classified as Some Other Race (SOR) were tabulated from the race question. Many of these detailed groups are usually tabulated from the ancestry question in … Read more
By James Avery Advertising growth swells year by year, with or without artificial intelligence (AI). At face value, AI is a statistical model that predicts what will come next and like other tech innovations, it can certainly help optimize processes faster; but it won’t necessarily revolutionize the advertising industry. The reliance on AI today is … Read more
By Felix M. Mendez = Principal / Executive Producer – eContent Digital I have a tech-savvy friend who’s been passionately urging me for years now to dive headfirst into the thrilling world of artificial intelligence. And guess what? We did, and we’re living it right now! In the ever-evolving landscape of the digital age, video … Read more
by Santiago Solutions Group The business landscape is evolving faster than ever through the use and implementation of artificial intelligence. Since early 2021, companies have been optimizing their processes using AI for customer service, marketing, sales, supply chain, human resources, recruitment, analytics, financial, product development, and so much more. Businesses are finding that there are … Read more
by Jonathan Rothwell Just over half of U.S. teenagers (51%) report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X (formerly Twitter), a Gallup survey of more than 1,500 adolescents finds. This use amounts to 4.8 hours per day for the average … Read more
The U.S. Census Bureau released new estimates on the characteristics of employer businesses. According to the 2022 Annual Business Survey (ABS), which covers reference year 2021, there were approximately 5.9 million employer firms in total, of which, 1.2 million (21%) were minority-owned, 304,823 (5.2%) were veteran-owned, and around 1.3 million (22%) were owned by women. … Read more
The current macroeconomic environment, marked by higher interest rates and slowed consumer spending, could make consumer loyalty programs more crucial than ever for brands. But consumer attitudes toward these programs can be fickle. Learn more about what consumers want and how brands can evolve their loyalty programs to keep up. For the third year in … Read more
Santander Holdings USA, Inc. announced findings from a new survey that shows American consumers are optimistic about their futures despite mounting financial pressures. The results found 68% of middle-income households believe they are on the right track toward achieving financial prosperity, which remains unchanged from Q2. However, prolonged inflation and the resumption of federal student-loan … Read more
By Gene Bryan / HispanicAd Last Saturday, October 21, was an historic moment for American television. It was also a breakthrough moment for the country’s Hispanic community, Latino culture and, as such, our Hispanic communications industry. It was one of those cherished evenings where we received one of the most meaningful nods of validation, this … Read more
If a brand backtracks on their support for social causes, 77% of consumers would either immediately stop purchasing or look to purchase other brands more supportive of their views, according to a new study. Most of them (76%) will not return to that brand or will only return if the brand changes its practices, found … Read more
By Tomas Peña – Jazz de la Plena ATABAL is a Puerto Rican fusion band founded in 1983 by Héctor Rodríguez “Atabal.” At the time, there were few Bomba and Plena groups, and folkloric music was in danger of disappearing. In a 2022 interview with Hector Aviles, Hector explained that the idea for the band … Read more
By Inspira Marketing Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience. These brand partnerships can take many forms, including licensing agreements that may be short or long-term. If you’re on the fence about beginning a brand … Read more
Republica Havas Group continues to bolster its leadership team to support ongoing growth with the promotion of Gus Fernandez to the newly created position of Executive Director and Chief Experience Officer, effective immediately. The announcement comes as Fernandez marks his 11th anniversary with the agency. He joined in 2012 as production director and steadily escalated … Read more
Companies of all sizes, in all sectors, are likely pondering the role of technology in their short- and long-term strategies. But many middle-market companies—powerhouses of the U.S. economy—have their own considerations for when, how, and why to adopt certain technologies based on the nuances of this fast-growing segment. How do the challenges and opportunities of … Read more
In an era where every click, tap or keystroke leaves a digital trail, Americans remain uneasy and uncertain about their personal data and feel they have little control over how it’s used. This wariness is even ticking up in some areas like government data collection, according to a new Pew Research Center survey of U.S. … Read more
In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally relevant content that reflected their unique interests. This year, we turned our focus to the rapid technological changes in creation and … Read more
Read the title again to clearly understand the positioning point brought forth in an article by The Radio Advertising Bureau (RAB) and RadioMatters.org. – – – – 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language. The RAB put forth an article titled “Advertising to … Read more
Four years ago, Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, made a surprising forecast. By 2025, he predicted, AM/FM radio audiences would overtake TV among 18-34s. Stewart’s prediction occurred four years earlier in 2021. In 2019, Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, predicted that AM/FM radio … Read more
