Telemundo & NBC O&O’s podcasts ‘MY NEW FAVORITE FUTBOLISTA’ showcasing most-inspiring FIFA WOMEN’S WORLD CUP™ STARS

Beginning June 14, Telemundo and NBC owned stations will present a new season of the award-winning bilingual podcast My New Favorite Futbolista / Mi Mundialista Favorita profiling the most-inspiring FIFA Women’s World Cup 2023™ stars. The 10-part audio and video series is produced in partnership with Telemundo Deportes, the exclusive Spanish-language home of the FIFA … Read more

Roman To Support Lara At TelevisaUnivision

Diane Kniowski is retiring from her role as President of U.S. Local Media at TelevisaUnivision, with Jesus Lara placed in a key leadership role for both radio and television stations in the U.S. as a promotion at the company. Now, it is known that the company’s Regional President for the eastern region, Antonio Roman has … Read more

WOMEN’S HEALTH MONTH: THE ROLE OF MEDIA AND REPRESENTATION IN HEALTHCARE

by Stacie de Armas, Senior Vice President of Diverse Intelligence & Initiatives at Nielsen  As we observe Women’s Health Month in May, it is crucial to recognize the various factors influencing healthcare equity. An often overlooked driver… is media – the TV shows, movies, and social media content we consume. Media can profoundly shape our … Read more

Jesus Lara To Lead Radio and TV at TelevisaUnivision

In January 2017, he joined what was then Univision Communications as GM of Digital, Content and Entertainment for its radio division. Today, he’s President of Radio for TelevisaUnivision, overseeing what is branded as the Uforia Audio Network. But, as of tomorrow, he’ll be in the new role of President/Local Media, with Jesus Lara gaining leadership … Read more

A Simple and Effective Guide to Segmenting Your Hispanic Market Research Sample

Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results. Define the study objectives: Before you begin, establish clear research objectives. Determine the information you need and the questions … Read more

International Stars join Telemundo’s ‘LA COPA ES NUESTRA’ campaign ahead of FIFA Women’s World Cup Australia & New Zealand 2023  [VIDEO]

Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, released a star-studded TV spot as part of its marketing campaign “La Copa Es Nuestra / The Cup is Ours,” featuring World Cup champion Alex Morgan, forward for the United States Women’s National Soccer Team; rising star Linda Caicedo, … Read more

Examining the Racial and Ethnic Diversity of Adults and Children

By Angelica Menchaca, Bev Pratt, Eric Jensen, and Nicholas Jones, Population Division The 2020 Census shows the overall U.S. population in 2020 was more racially and ethnically diverse than it was a decade earlier. But how racially and ethnically diverse were different age groups within the population? We will be able to explore this question … Read more

The Ongoing Appeal of the Household TV

By David Ward For all the talk of smartphones and other portable devices dominating consumer attention, households still spend nearly six hours a day watching TV, according to “The TV Viewership Report” produced in March by Effectv, the advertising sales division of Comcast Cable. And despite the popularity of time-shift viewing and the number of … Read more

The Age of Re-enchantment [REPORT]

A new trend report exploring how brands can deliver on consumers’ yearning for re-enchantment. Wunderman Thompson Intelligence is proud to present “The age of re-enchantment”, a global trends report unpacking how brands can help people transcend tough times by creating emotion-inducing experiences that deliver feelings of joy, wonder, and even fear. It’s time to remake … Read more

Influential Latino film director León Ichaso passes in L. A.

León Ichaso, the Latino film director who had a hand in the influential television series “Miami Vice,” passed away yesterday in Los Angeles, CA., where he lived. Born in Havana in 1948, Ichaso was probably the most prolific among Hispanic filmmakers in Hollywood with a film and made- for-TV-film career that spans over thirty years … Read more

THE ME-CONOMY — HOW PURPOSE GOT PERSONAL [REPORT]

Havas unveiled the latest edition of its global Meaningful Brands report, charting how rising cynicism among consumers (originally identified in 2021) was shifting to an expanded idea of purpose that was more inward-looking and personal. The report’s findings demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important … Read more

Creating a Data Analytics Mindset

By Kerry Wagner Leaders at organizations face a constant challenge to drive change, optimize costs, and maximize resources. For many, arriving at these decisions requires data and analytics. Arguably, decision-making is largely driven by analytics in today’s competitive landscape, and organizations around the world continue to inch closer to holistic data-driven decision structures affording smarter … Read more

Six secrets of unleashing the power of retail media

By Marc Brodherson, Jon Flugstad, Quentin George, and Jack Trotter The $45 billion US retail media market is surging as retailers capitalize on the consumer shift to e-commerce while offering advertisers access to their unique audiences and data insights.1 Yet capturing advertising spending as a retail media network (RMN) is far from guaranteed. Advertisers are … Read more

State of PR 2023 [REPORT]

How PR pros spend their time, engage with journalists and use social media in 2023 Muck Rack’s fifth annual State of PR report is based on a survey of over 1,000 PR professionals. This study delves into current challenges, workflow preferences, resource allocation and more, providing valuable insights for the PR industry in 2023. 70% … Read more

Despite Economic Uncertainty, Now Is the Time to Invest in Advertising

By Brian Mulderrig In the face of economic uncertainty, rising inflation, and smaller advertising budgets, many agencies and brands are understandably hesitant to invest in advertising. However, the reality is that advertising is still an essential tool for building brand awareness, driving sales, and growing a business. Forbes reported that although the U.S. advertising market … Read more

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