By Markus Berger-de León, Jerome Königsfeld, Melanie Riebel, and Kai Vollhardt Scaling a company—large or small—is no easy feat. For start-ups, 80 percent never reach critical scale.1 At bigger companies, the challenge is even greater. Only 10 percent of S&P 500 companies have achieved growth surpassing the GDP for a continuous period of 30 years … Read more
By Noel Artiles – Creative Director / Creative Leader As a creative professional or innovator, I totally get it—you’ve probably cooked up your fair share of Big, Ugly, Monstrous Ideas that you secretly hope will never see the light of day. It happens to the best of us! These are ideas that you might be … Read more
Ad agency consultant Michael Farmer made his name with a book, Madison Avenue Manslaughter, that explained in forensic detail how advertising agencies are running themselves into the ground. Now, he’s published a second book: an inside account of one creative agency’s attempt to save itself from decline with a new business model. Madison Avenue Makeover … Read more
By Charlotte Lipman At its inception, TV was a broadcast medium that advertisers relied on for one-to-many marketing. Viewers were accustomed to appointment-style viewing, limited content options, and commercials with messaging that appealed to most consumers. Today, streaming services supply viewers with extensive on-demand video libraries powered by personalized recommendation algorithms and the ability to … Read more
In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands. The relationship between consumers and brands must evolve, as people feel more vulnerable, and their expectations of brands grow. The 2023 Edelman Trust … Read more
By Xavier Mantilla – Media Strategy, Creative and tactical execution across multiple markets including US Multicultural. Agency Partnerships and coordination. Work is like any relationship and sometimes we pursue what we feel is right, and find out later that it was a mistake. Like marriage, there are ups and downs, but when we look at … Read more
By Mark J. Burns The common narrative associated with American soccer is that it is “the sport of the future” and one with momentum. Expansion is a recurring theme among the top two U.S. professional soccer leagues: MLS recently added a 30th team in San Diego, while the NWSL expects to expand to 16 teams … Read more
By Pierre Bouvard How much time do American consumers spend with their devices and media? In February 2023, Advertiser Perceptions, the gold standard of advertiser and agency sentiment, surveyed 305 marketers and agencies to learn about their perception of American media habits. Media decision makers tend to believe their media habits are pretty much like … Read more
For our second annual salary report, we surveyed 1,000+ PR professionals to better understand better understand how they’re paid, the hours they work and more. For the first time, we’ve included journalist salaries in our research. Here’s a sneak peek at what’s inside: Typical salaries for PR pros across brands and agencies Salaries and hours … Read more
By Chris Warren Liberty Mutual Insurance’s “Truth Tellers” ad campaign was working well. The TV ads are set on a boardwalk in front of New York’s Statue of Liberty and feature humorous characters, like a handsome but bumbling actor who can’t remember his lines. The ads attracted plenty of attention within the advertising industry and, … Read more
Telemundo Deportes, in association with Telemundo Streaming Studios, proudly presents a groundbreaking documentary that chronicles the remarkable journey of the United States Women’s National Team in “Excelencia en la Cancha: Selección Femenina de los EEUU” (Excellence on the Pitch: United States Women’s National Team). This inspiring tale lays out the USWNT relentless origins, hardships, and … Read more
Telemundo Colorado / KDEN and Telemundo Utah / KULX today announced that Nicole Burri has been promoted to Regional Vice President of Sales for KDEN & KULX, effective immediately. Burri, who has served as KDEN’s Local Sales Manager since 2019, will oversee local and national sales for both Telemundo-owned stations. She will continue to report … Read more
By Lindsey Levich As the cookie continues to crumble, marketers have turned their attention to first-party data, grabbing up as much as possible from analytics tools, site logins, CRM systems, and more. First-party data can be sophisticated with useful information about potential or current customers, even helping to gauge the value of these customers. However, … Read more
Historically, it has been understood that agencies devote significant resources to the defense of an existing account when put into review and to the pursuit of new business. Until now, however, there has been little if any data on the cost of any agency review to the client. The findings from this research identified a … Read more
Sustainability-themed advertising has become a prominent and enduring trend, according to a recent study by Nielsen. The report, which uses statistics from Nielsen’s Ad Intel, a comprehensive source of global advertising data, highlights the growing significance of sustainability in advertising, as companies across various sectors prioritize the ecological sustainability of their products and manufacturing processes. … Read more
Artists have often been the face of a brand, but Cheetos®, famous for its iconic orange Cheetle® dust, is launching its latest Deja tu Huella campaign by doing something no other brand has done – sponsoring a musician’s fingertips.ertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign For years, … Read more
Part of PepsiCo, Marias Gamesa partners with American professional soccer player, Sofia Huerta— formerly playing for the Mexico Women’s National Team and now for the U.S. Women’s National Soccer Team—to star in a series of short digital spots for its “Love from Everywhere” campaign that feature Marias Gamesa® cookies. The spots, developed by in-house creative … Read more
By Larisa Bedgood In today’s highly competitive business landscape, marketers are constantly seeking innovative strategies to captivate their target audience and drive meaningful engagement. One approach that has gained significant traction is trigger marketing. Trigger marketing is a powerful tool for capturing attention, fostering brand loyalty, and boosting conversions. In this article, you will learn … Read more
In light of unprecedented industry disruption, a retailer’s actions today could determine whether it spends the next 20 years as a leader or a laggard. Here are four must-dos for retail executives. It now sounds like a cliché, but that doesn’t make it any less true: the retail sector has experienced as much disruption in … Read more
By Brian Wallach The nature of TV continues to change, but reaching consumers with video commercials remains critically important. The upside for advertisers is that consumers still have an insatiable desire for “television” programming. The downside is that viewers are now opportunistic about the devices and services they use to watch content. To survive, the … Read more
