By Yaneiza Echezarraga As population demographics in the U.S. continue to shift more rapidly than predicted, multicultural is now mainstream. An increasing cohort of Americans (more than half of all Americans under age 18) identify as multicultural; Hispanic Americans and Spanish-speaking households comprise a large portion of the multicultural audience. The Hispanic or Latino population … Read more
In this bold, thought-provoking and evidence-based guide, we provide solutions to the day-to-day challenges marketers face to help them protect their margins. In each of the seven chapters, we present actionable tips to help you strengthen your brand’s intangible perceptions in the mind of consumers – what ultimately gets your brand chosen and brings tangible … Read more
With so much excitement in the streaming industry, it’s easy to lose sight of what’s underpinning the way audiences now engage with television. In fact, there likely wouldn’t be this much excitement about streaming if it weren’t for the widespread adoption of digital connectivity that took place as audiences dove into new content options in … Read more
In the marketing world, social media, podcasts, search engine ads, and AI-created ad copy generate a good deal of buzz. Yet, when it comes to courting consumers, a more traditional medium reigns supreme: out of home (OOH) advertising. According to new survey results from the Out of Home Advertising Association of America (OAAA) and Morning … Read more
By Marc S. Pritchard – Chief Brand Officer at Procter & Gamble For decades, P&G carried the title of the world’s largest advertiser. What does that really mean? The current definition is simply about who spends the most money. However, celebrating a company as the largest spender implies that it’s better to spend more and … Read more
By Dr. Ram Singh It’s no surprise that CMOs have been under constant pressure in recent years to deliver more from existing budgets. Advances in martech and adtech, coupled with availability of larger datasets to analyze, have helped the entire marketing ecosystem; this also means that marketers must find new ways to push scale and … Read more
There’s no beer without women. In fact, women were among the first beer brewers in history. Yet for the years that followed, many in the beer industry (Miller Lite included) alienated the very people who helped create it. How? By dividing women as consumers, objectifying them in their ads, and frankly, putting a lot of … Read more
Polito Vega was a radio icon in New York City, for decades he was the most recognizable voice on the Spanish language airwaves … Andando !!!!!!! He began his career in radio over 50 years ago. I was lucky to work with Polito at the beginning of Mega 97.9 launch in late 1990s, when a … Read more
Modelo is continuing its investment in marketing and media with the evolution of its highly emotive and successful Fighting Spirit work. Modelo released its new “Mark of a Fighter” campaign that highlights the changing consumer dynamics of what’s important today– the desire for more meaningful pursuits that bring happiness versus achieving status and fame. Modelo … Read more
The report contains new findings on U.S. podcast listeners and is a deep cut of survey data from The Infinite Dial 2023. The study also features data from Edison Podcast Metrics, Edison Research’s podcast measurement service. To download report, CLICK HERE.
Northgate González Market announced it would bring an authentic Mexican food experience to soccer fans as an “official partner” of the Los Angeles Football Club (LAFC), the 2022 MLS Cup Champions. The partnership includes the operation of Northgate González Market at all BMO Stadium events, including all LAFC home games. “This partnership connects two brands … Read more
Univision announced the promotion of Veronika Moroian to President and General Manager of Univision Los Angeles. In this role, Moroian will be responsible for overseeing, in the Los Angeles region, the sales, news, community affairs, operations technology, marketing and promotions departments. Prior to assuming her new position, Moroian served as President and General Manager for … Read more
The Argentine Beef Promotion Institute is partnering with exclusive restaurants in Los Angeles to bring you the chance to try one of the best products in the world. During the Week of Argentine Beef, the following participating restaurants will include special dishes created with flavorful, sustainably-produced beef imported from Argentina. Created by industry veterans Pablo … Read more
CBS Sports will launch CBS SPORTS GOLAZO NETWORK, a 24-hour direct-to-consumer digital network in the U.S. dedicated exclusively to global soccer coverage, on Tuesday, April 11. CBS SPORTS GOLAZO NETWORK will be anchored weekdays from 7:00-9:00 AM, ET, by MORNING FOOTY, the Network’s flagship morning show. Host Susannah Collins along with former U.S. Men’s National … Read more
The Infinite Dial, with support from Amazon Music, Wondery, and ART19; and yes, it showed the dominance of digital audio – but radio has a stronghold in many spaces, including in-car listening and among ad-supported audio choices. The finding on the power of traditional AM/FM radio in the U.S. is: AM/FM Radio is the #1 … Read more
Two out of every three Americans play video games through various platforms (ESA, 2022), and gaming is third only to TV and social media in terms of where audiences spend their time–yet gaming captures less than 5% of advertiser budgets. A new IAB study of over forty brands, agencies, ad tech companies, game developers, and … Read more
Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work. Inclusion is business … Read more
By Russell Nuzzo Discussions about improving marketing effectiveness can often focus on the different measurement approaches and advanced analytics tools that marketers should employ. While these are crucial, it is equally important to consider the goals you are targeting, the data you require to reach them, and the behaviors that will ensure quality data continually … Read more
Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there. They detail the major difference between PR practice there and … Read more
In celebration of Women’s History Month, NBCUniversal Telemundo Enterprises unveiled a powerful new campaign titled “Change the Game” (Cambia el Juego), under the company’s award-winning corporate social responsibility initiative, Unstoppable Women (Mujeres Imparables). The new multiplatform initiative seeks to inspire, inform, and ignite a community of unstoppable Latino women to shift their perspective and “change … Read more
