By Stephanie Snopek – Center for Hispanic Marketing Communication, School of Communication at Florida State University Second to Mexico, the US has the second largest population of Spanish speakers (Tompson, 2021). Due to this extensive mix of cultures, there is a unique melding of languages. This has created many arguments for and against keeping the … Read more
By Xavier Mantilla Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market? It’s simple – GROWTH!! For multicultural marketing this will be a boom as … Read more
Nielsen released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in … Read more
The fact that consumer-packaged goods (CPG) marketers sell products to retailers, rather than consumers, has long made understanding their target audience difficult. But now, instead of wasting ad dollars, advertisers in the CPG space have the data — and tools — to reach the audience segment most likely to buy. In our latest guide, Reaching … Read more
By Kelly Cutler Welcome to the new era of data privacy, regulation and a cookie-less future. As we approach the many changes impacting digital marketing, marketers can embrace new technology solutions and create better, more personalized experiences for their customers. The Digital Age is giving way to a machine learning revolution. However, many of these … Read more
Canela Media announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker (TSX-V: PMKR), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive and unmatched audience of Latino and … Read more
U.S. white collar professionals do not see emerging tech like generative AI as an immediate threat to their jobs but also desire more opportunities to upskill in AI—including generative AI—from their current employers, according to a recent survey conducted by KPMG LLP, the U.S. audit, tax, and advisory firm. The survey considered insights from 1,035 … Read more
By Sajal Kohli Consumer behaviors are diverging in sometimes paradoxical directions. How can companies quickly detect—and respond to—these trends? Leading consumer-facing businesses place a lot of emphasis on listening to consumers, as they should. Consumer sentiment and behavior can be fast changing, confusing, and sometimes contradictory. Today’s consumers, for instance, are both trading down and … Read more
Social media comprises the applications and websites that allow people to interact with other users, businesses, communities, and content. A energetic and tightly grouped collection of social media reaction icons including hearts, thumbs up, happy and surprised faces along with comment and texting bubbles and hashtags. You probably already know what social media is. Whether … Read more
By Lara Wachs Since the earliest days of AM radio, marketers have leaned into radio’s megaphone to build reach, but today’s audio is capable of so much more. By combining AM/FM radio, podcasts, and streaming audio forms, marketers can build a full-funnel audio experience capable of guiding consumers along the entire path to purchase. To … Read more
Lionel Messi has agreed to join Inter Miami, this is a pinnacle moment for USA Soccer and the MLS. He will bring fanfare, 114 million Facebook fans, unite and divide US Hispanic Soccer fans, Miami wins and the USA wins with this move. Big News. The last major attempt to bring a international soccer to … Read more
In the year ahead, telecommunications companies will be focused on delivering advanced connectivity and higher performance to customers while reinforcing value and competitiveness. Our 2023 outlook examines five trends shaping telecom industry growth and business strategy, from 5G monetization to edge computing to an increasing focus on sustainability. Preparing for a strong, resilient future Telecom … Read more
By Evgeny Popov Since the end of the pandemic, there has been a seismic shift toward living in the moment and not experiencing everything through a screen. As we were all forced to stay in our homes and not engage in normal in-person meetings, we all longed for the day that we could see each … Read more
By Eric Almquist, Kelly Edwards, Philip Dowling, and Ashley King The year was 2004, and Unilever’s Dove brand made an unlikely move. It erected a series of billboards replacing professional models with regular women. The goal of the pioneering campaign: to make women feel comfortable in their own skin and to create a world where … Read more
By Gaby Alcantara Diaz – Semilla According to Ipsos’ findings on Hispanic wealth in America, Hispanics are gaining substantial wealth. Currently, one in five Hispanic adults is considered affluent, with a similar ratio observed among affluent individuals from the Gen Z population. This is in comparison to one in fifteen affluent boomers/seniors. Despite many of … Read more
Savannah Guthrie is Live from Paris on June 7-8 as TODAY Celebrates Next Summer’s Olympic and Paralympic Games Dolly Parton, Savannah Guthrie, Team USA athletes, a partnership with The Knot, and even more celebrities are part of NBCUniversal’s “Save the Date” campaign that will help fans get ready for next summer’s highly anticipated Olympic and … Read more
The Association of National Advertisers (ANA) has updated its services agreement template for advertisers to use when contracting with media buying agencies as part of the trade group’s ongoing efforts to increase transparency between clients and agencies. The ANA initially released the template in 2016 and updated it in 2018. The new version addresses key … Read more
The advertising agency business has often been under-estimated, including by many of its practitioners. My experience in the industry has shown that its human elements – especially the need to develop and socialize ideas which help marketers solve problems that are either subjective at their core or which require specialist skills – allow it to … Read more
By Bill Duggan Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Our newest report — The Continued Rise of the In-House Agency: 2023 Edition — is out. Here are six key conclusions from the report. To read more, CLICK HERE. Courtesy of Association of National Advertisers … Read more
Brands’ fascination with social-media fads has devalued the rigorous practice of trend forecasting, says Reddit’s head of global foresight, Matt Klein. Brands should remember some simple laws of physics to get back on track. Trends once meant meaningful social change: an emerging and defining collective thought, behaviour, value, or attitude. A shift in society. But … Read more
