Digital Advertising Soared 35% to $189 Billion in 2021

As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released “IAB Internet Advertising Revenue Report: Full Year 2021,” conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media, and search. “We fully expected 2021 to … Read more

26% of global marketers are confident in their audience data [REPORT]

Nielsen released its 2022 Annual Marketing Report, which found marketers are prioritizing digital first, but have struggled over the past two years to keep up with consumers’ changing media habits. Titled “Era of Alignment,” the first global report of its kind, illustrates how marketers need confidence in their data to focus equally on brand building … Read more

Estrella de Jalisco and Fernando Valenzuela laugh Dodger Michelada

To kick off the 2022 baseball season, Estrella Jalisco, the beer brand with over 100 years of Mexican brewing tradition and the official cerveza sponsor of the Los Angeles Dodgers for 2022 is introducing a special-edition Dodgers Michelada — available in a ready-to-drink 25oz can. In honor of the new special-edition Estrella Jalisco Dodgers Michelada, … Read more

2022 U.S. HISPANIC YOUNG LIONS WINNERS

Círculo Creativo USA, the U.S. Hispanic organizer to the Cannes Lions International Festival of Creativity and National CineMedia (NCM), announced the winning teams of the 2022 U.S. Hispanic Young Lions competitions. 2022 U.S. Hispanic Young Lions Winning Teams: DIGITAL: Marlene Venero, Sr. Copywriter, Casanova//McCann Jenna Convissar, Art Director, Casanova//McCann FILM: Dalia Quiroz, Art Director, Dieste … Read more

TelevisaUnivision announces Communications Team additions

TelevisaUnivision announced the appointment of new executives to its Communications team, adding to TelevisaUnivision’s bench of experienced media professionals supporting the company’s mission of entertaining, informing and empowering Spanish speaking audiences with diverse and compelling content, across multiple media platforms. The team’s redesign follows the company’s transformation and is set up to support and promote … Read more

NPD and IRI to Merge

Information Resources, Inc. (“IRI”) and The NPD Group (“NPD”) announced the signing of a definitive agreement through which IRI and NPD will merge. The combination will create a leading global technology, analytics and data provider that offers clients a view of total retail purchasing and consumption trends powered by advanced, predictive analytics on the industry-leading … Read more

Build an Agile Marketing Strategy [REPORT]

Fast-changing events can upend marketing strategic plans, requiring rapid shifts and marketers are expected to react with speed and agility. Yet many organizations still rely on traditional, time-intensive planning approaches that produce rigid results. Agile strategic planning provides an alternative that embraces a cycle of planning, evaluation, and continuous improvement in response to change. Use … Read more

Millennials and Gen Z: Leading and retaining talent in the multigenerational workplace [REPORT]

Deloitte’s annual Millennial and Gen Z Survey—fielded a year into the COVID-19 pandemic—reports insights that C-suite leaders should consider when redefining the future of work across multigenerational teams. As companies refine their return-to-office policies, many are grappling with the uncertainty of COVID-19 variants, as well as the fall-out from the Great Resignation. There is another variable at play, however: the dynamics of managing multiple generations of employees. Within this multigenerational workforce, two generations—millennials and Gen Zs—who were recently surveyed by Deloitte Global, are commanding particular attention. These employees—collectively born over the two-decade period from 1983 to 2003—account for nearly half (46%) of full-time US workers.1 And they are making a significant impact on workplace culture with their fluency in technology, as well as their willingness to speak up to persuade their employers to have a purpose beyond profit, and to prioritize actions such as addressing climate change and creating more diverse, equitable, and inclusive work environments. Now, as some of these so-called “digital natives” return to on-site work, they have a few requests for their employers in terms of flexibility and adaptability. And as outlined in Deloitte’s annual Millennial and Gen Z Survey—fielded a year into the COVID-19 pandemic—there are some signs (think stress) that should give C-suite leaders pause when considering the complex challenges these two generations face. Still, the report also found hints of optimism among these generations that promise to further redefine the future of work. Rising anxiety The survey, now in its tenth year, polled 14,655 millennials (born between January 1983 and December 1994) and 8,273 Gen Z employees (born between January 1995 and December 2003) in 45 countries. It examined how the pandemic affected these generations’ behaviors, stress levels, and opinions about pressing business and societal issues. Taken together, the results reflect two generations deeply affected by societal upheaval and determined to hold themselves and their organizations accountable across a range of issues. One of the loudest warning signs is stress. Roughly half of millennial and Gen Z women respondents said they were stressed all or most of the time—a finding that may reflect the disproportionate share of job losses and caregiving responsibilities borne by women during the pandemic. Still, this theme emerged across several dimensions: half of Gen Z respondents were stressed about job prospects, while 46% of millennials said concerns about their long-term financial future contributed to feelings of anxiety or stress. The stress associated with the pandemic has also taken a toll on mental health. Around one-third of all respondents (millennials 31%; Gen Zs 35%) said they’ve taken time off because of stress and anxiety caused by the pandemic. For the two-thirds who didn’t take time off, four in 10 reported feeling stressed all of the time, but choose to push through it. In addition, nearly 40% of respondents felt their employer did not take actions to support their mental well-being during the pandemic. The higher their stress levels, the less supported by their employer they felt. Attitudes around discrimination were also gauged in the Deloitte Global survey. Six in 10 Gen Zs and 56% of millennials see systemic racism as very or fairly prevalent in society in general. At least one in five respondents feel personally discriminated against “all of the time” or “frequently” because of something in their background. Thirteen percent of millennial women and 22% of Gen Z women ranked discrimination and inequality of opportunity as a top-three personal concern. Many of these employees also take climate change personally. In fact, Gen Zs (26%) ranked climate change/protecting the environment as their top personal concern, while millennials (26%) ranked it as their number three concern, following health care and unemployment. Moreover, about 60% of millennials and Gen Zs fear that corporate commitments to reversing climate change and improving the environment will wane as business leaders continue to wrestle with the pandemic and other challenges. Undercurrents of optimism Though pessimism about social and political topics has reached the lowest point in the history of the survey, some millennials and Gen Zs see signs of improvement. About 40% of respondents believe that as the pandemic subsides, people’s commitment to taking personal action for environmental issues will increase. Some have begun to do just that: 28% of all respondents said they’ve started or deepened relationships with businesses whose products and services they believe benefit the environment. Conversely, around the same number have cut back or stopped patronizing organizations whose offerings they see as harming the planet. In other words, many millennials and Gen Zs are channeling their energies toward meaningful action—and they expect institutions to do the same. Many millennials and Gen Zs want organizations to prioritize mental well-being and are pushing leaders to reevaluate how they hire to promote diversity, equity, and inclusion. Many also want companies to examine their role in helping workers overcome economic uncertainty and financial stress, and to ensure that the environment does not fall down on the priority list. How C-suite leaders respond may determine how successful they are in the war for talent and in redefining the worker-employee relationship. To download report, CLICK Below: 2021-deloitte-global-millennial-survey-report  

Read more

Canela Music and Verizon joins forces

Canela Media announced it will exclusively feature season 2 of The Rockstar Show by Nicky Jam on Canela Music, its new app that offers a unique blend of Latin music programming. Nicky Jam, one of the most prolific artists in Reggaeton and Latin music globally. In addition, Nicky is an award-winning singer and songwriter, who … Read more

NBCUniversal Telemundo Enterprises extends “NUESTRAS FINANZAS” campaign

NBCUniversal Telemundo Enterprises is again bringing awareness to Financial Literacy Month through the next phase of its national Nuestras Finanzas (Our Finances) campaign to continue to empower the U.S. Hispanic community with information and resources about key aspects of financial literacy. Nuestras Finanzas, a multiplatform initiative launched last year as part of El Poder en … Read more

ViX present Brasileirão Championship in the U.S.

TelevisaUnivision’s ViX will bring to the U.S. comprehensive coverage of the top Brazilian soccer tournament, Brasileirão Championshipy. As part of a multi-year deal that will deliver live soccer matches from the Campeonato Brasileirão on ViX, fans will be able to stream all Série A games starting April 9 through November 13. Featuring renowned soccer players … Read more

State of Play report reveals that streaming is the future, but consumers are currently overwhelmed by choice [REPORT]

Nielsen released its inaugural State of Play report, which highlights the increasing boom of video content in both linear and streaming in recent years. Overall, Americans increased their average weekly time streaming video by 18%, with a year-over-year increase from 143.2 billion streamed minutes to 169.4 billion between February 2021 and February 2022. The report … Read more

Tony Waissmann named CCO at Republica Havas

Republica Havas announced that Tony Waissmann is joining its executive team as chief creative officer (CCO). Co-founder Luis Casamayor, who formerly held the role, has been named creative chairman Waissmann will be relocating from Buenos Aires to Miami, and the move marks the first time he has brought his talents and expertise to a U.S.-based … Read more

Multicultural Women in Media: Creating Space to be Seen and Heard [PODCAST]

We will share strategies for how to confidently overcome the challenges of sexism, ageism, racism, the fear of failure, as well as the lack of representation, funding, and support in their fields. These trailblazing female entrepreneurs will not only share their stories, but also how they’re using their trending publisher and creator platforms to share … Read more

Estrella Media’s Que Buena LA Radio presents Cinco de Mayo Concerts

Que Buena Los Angeles, Estrella Media’s flagship radio station in Southern California, will present two free outdoor concerts on Sunday, May 1 in honor of Cinco de Mayo. Que Buena Los Angeles (105.5FM/94.3FM) will hold its concert event at the LA State Historic Park from 11 a.m. to 6 p.m., while the Riverside station (96.1FM) … Read more

INSIDE THE MINDS OF THE C-SUITE: PREPARING FOR THE MULTICULTURAL MAJORITY

With the 2022 Upfronts taking place in a few weeks, engaging the multicultural American mainstream and diversifying content has never been more critical. During its 2022 Annual Summit, the Hispanic Marketing Council (HMC) has gathered the CEOs and CMOs of major holding companies, brands and streaming platforms for a series of Pre-Upfront sessions beginning April … Read more

Diverse Talent Management Agency Talento Unlimited Expands Ownership Team with George “Urban Jibaro” Torres

Miami-based Talento Unlimited, a boutique Hispanic talent management, content strategy & event sponsorship consultancy, announced the addition of a new equity partner, legendary content creator and small business strategist George “Urban Jibaro” Torres. Torres is well-respected among the multicultural community and marketing circles as a change agent and award-winning dynamic storyteller, producer and workshop facilitator … Read more

How Do We Empower Latina Women at the Workplace?

By Camille Villafañe I’ve been reflecting about the role Latina women have played in both my personal and professional development. Growing up in Puerto Rico, I was surrounded by fierce, passionate and unapologetic women. My grandmother, who is the matriarch of the family, raised three daughters alone during the ’70s, when it was uncommon for … Read more

Skip to content