In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands. The relationship between consumers and brands must evolve, as people feel more vulnerable, and their expectations of brands grow. The 2023 Edelman Trust … Read more
By Xavier Mantilla – Media Strategy, Creative and tactical execution across multiple markets including US Multicultural. Agency Partnerships and coordination. Work is like any relationship and sometimes we pursue what we feel is right, and find out later that it was a mistake. Like marriage, there are ups and downs, but when we look at … Read more
By Mark J. Burns The common narrative associated with American soccer is that it is “the sport of the future” and one with momentum. Expansion is a recurring theme among the top two U.S. professional soccer leagues: MLS recently added a 30th team in San Diego, while the NWSL expects to expand to 16 teams … Read more
By Pierre Bouvard How much time do American consumers spend with their devices and media? In February 2023, Advertiser Perceptions, the gold standard of advertiser and agency sentiment, surveyed 305 marketers and agencies to learn about their perception of American media habits. Media decision makers tend to believe their media habits are pretty much like … Read more
Canela Media launched its latest sports-focused original programs on Canela Deportes. Campeonas will cover the biggest sporting event for women’s soccer happening in Australia and New Zealand this summer. Campeonas will feature the latest news from down-under, stories beyond events on the field focused on Latina players playing in the competition and the environment around … Read more
For our second annual salary report, we surveyed 1,000+ PR professionals to better understand better understand how they’re paid, the hours they work and more. For the first time, we’ve included journalist salaries in our research. Here’s a sneak peek at what’s inside: Typical salaries for PR pros across brands and agencies Salaries and hours … Read more
By Chris Warren Liberty Mutual Insurance’s “Truth Tellers” ad campaign was working well. The TV ads are set on a boardwalk in front of New York’s Statue of Liberty and feature humorous characters, like a handsome but bumbling actor who can’t remember his lines. The ads attracted plenty of attention within the advertising industry and, … Read more
By Larisa Bedgood Threads is a new social media app that launched on July 5, 2023, created by Meta, parent company of the renowned social media apps Facebook and Instagram. Threads is like Twitter, featuring a feed of text-based posts with a 500-character limit, that users can comment on, like, and share – encouraging real-time … Read more
Telemundo Deportes, in association with Telemundo Streaming Studios, proudly presents a groundbreaking documentary that chronicles the remarkable journey of the United States Women’s National Team in “Excelencia en la Cancha: Selección Femenina de los EEUU” (Excellence on the Pitch: United States Women’s National Team). This inspiring tale lays out the USWNT relentless origins, hardships, and … Read more
Telemundo Colorado / KDEN and Telemundo Utah / KULX today announced that Nicole Burri has been promoted to Regional Vice President of Sales for KDEN & KULX, effective immediately. Burri, who has served as KDEN’s Local Sales Manager since 2019, will oversee local and national sales for both Telemundo-owned stations. She will continue to report … Read more
Hispanic consumers were more optimistic in the second quarter of 2023, exhibiting a more positive outlook toward the economy in the year ahead, according to a new poll from the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI). The Hispanic Consumer Sentiment Index (HCSI) rose three points to 83.4 in the second quarter … Read more
Canela Media announced the appointment of Peter Gonzalez as its new Chief Technology Officer (CTO). Gonzalez will be responsible for leading Canela Media’s technology initiatives, including the development and execution of the company’s technical strategies. He will work closely with the executive team to enhance Canela Media’s digital infrastructure, optimize operational efficiencies, and advance the … Read more
NPower’s Command Shift Coalition unveiled new data about consumer attitudes towards US companies and their Diversity, Equity and Inclusion (DEI) efforts. Results from a recent Omnibus show that 75% of American adults do not think US companies have followed through on their DEI commitments made during the pandemic and the same amount do not think … Read more
By Lindsey Levich As the cookie continues to crumble, marketers have turned their attention to first-party data, grabbing up as much as possible from analytics tools, site logins, CRM systems, and more. First-party data can be sophisticated with useful information about potential or current customers, even helping to gauge the value of these customers. However, … Read more
In Hollywood, it seems that the old entertainers’ adage ‘the show must go on’ has fallen out of favour. A strike by the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA), has seen TV and film production in the USA screech to a halt, as well as promotional activity like interviews … Read more
Following a record increase in participation in 2020, Americans continue to find enjoyment, companionship, and peace of mind on the water, according to data from the Recreational Boating & Fishing Foundation’s (RBFF) 2023 Special Report on Fishing. In 2022, 54.5 million Americans ages six and over went fishing, an increase of 4 percent over 2021 … Read more
TelevisaUnivision’s sports division TUDN announced an exclusive Spanish language partnership with Professional Bull Riders for the 2023 season. Starting July 24th, TelevisaUnivision’s streaming service ViX and sports channel TUDN, becomes the Spanish-Language home to PBR and brings all its thrilling competitions to audiences in the United States, Mexico, and Latin America. PBR’s elite league features … Read more
Historically, it has been understood that agencies devote significant resources to the defense of an existing account when put into review and to the pursuit of new business. Until now, however, there has been little if any data on the cost of any agency review to the client. The findings from this research identified a … Read more
Sustainability-themed advertising has become a prominent and enduring trend, according to a recent study by Nielsen. The report, which uses statistics from Nielsen’s Ad Intel, a comprehensive source of global advertising data, highlights the growing significance of sustainability in advertising, as companies across various sectors prioritize the ecological sustainability of their products and manufacturing processes. … Read more
By Michael Weaver Is your agency failing you by keeping your ads away from the general news? You may want to ask. Many ad agencies say they need to keep brands off news sites for two reasons, both false: They tell brands that readers don’t know what they’re getting into when they visit a news … Read more
