To reinforce communication about the new electric scooter, Siam and Republica Havas created a campaign highlighting one of the product’s greatest benefits–not emitting polluting gases. It’s also quiet and requires little maintenance. The campaign humorously depicts animals showing their gratitude for a product that protects their home and the environment. In this regard, Jorge Plasencia, … Read more
By Steve Boehler with special guest Judith Carr-Rodriguez It seems like every day there is an even greater emphasis on a company’s return on marketing and advertising investment than the day before. CMOs are under intense pressure to deliver better results and they expect even greater productivity from their agencies for less money. In this … Read more
The Hispanic Marketing Council (HMC) has inducted Hispanic media architect Gloria Constanza into the HMC Hall of Fame. The ceremony took place during the 2023 HMC Annual Summit on April 27 in New York City. The HMC Hall of Fame honors a select group of visionaries, leaders and luminaries who have made significant contributions to … Read more
By Ian Woolley Some translation experts describe the mission of translation as restoring the Tower of Babel: All the peoples of the world speaking in one tongue without cultural differences to constrain communication. Machine translation and automation appear to bring organizations closer to this reality. Plug all a company’s communications into a translation engine, and … Read more
The 2016 and 2020 presidential elections left many Americans wondering whether polling was broken and what, if anything, pollsters might do about it. A new Pew Research Center study finds that most national pollsters have changed their approach since 2016, and in some cases dramatically. Most (61%) of the pollsters who conducted and publicly released … Read more
Nielsen released its 2023 Annual Marketing Report, which uncovered that 84% of marketers are including streaming platforms in their media planning to meet their audiences, yet only 49% of survey respondents view OTT and CTV as effective advertising channels. The fifth annual report, which surveyed nearly 2,000 global marketers in December 2022, found that advertisers … Read more
The Latino Donor Collaborative (LDC) released the 2022 Full-Year LDC Latinos in Media Report©, an update to LDC’s 2022 Latinos in Media Report in partnership with Nielsen. Calling Out Specific Networks: The report calls attention to specific cable and premium cable networks, such as HGTV, Discovery, TLC, and HBO (all owned by Warner Bros. Discovery), … Read more
Compared with the year before, global marketers entered 2023 with a sense of uncertainty that made it difficult to plan for the year ahead. With just under 70% of the marketers surveyed for Nielsen’s 2023 Annual Market Report citing the economy as a roadblock to formalizing their 2023 media strategies, many developed contingency plans in … Read more
By Steve Boehler There is an epidemic of wishful thinking in industry today: objectives that are too lofty, priority lists that are overwhelming and bottomless project lists are the norm. Wall Street has lofty expectations and company leadership often demands more than their organizations have the capacity to deliver. And they certainly often demand more … Read more
305 Worldwide, a subsidiary of Horizon Media named Nicky Lorenzo, SVP, Executive Creative Director. She arrives at 305 Worldwide after serving as SVP, Group Director at Taylor Global. Lorenzo will lead Creative for the agency, bringing her nearly two decades of experience and her unique leadership that will foster high caliber talent and develop growth. … Read more
As digital marketing continues to evolve, creating personalized marketing experiences for consumers has become critical to successful marketing strategy. In the past, marketers relied on tools like third-party cookies to personalize the customer journey. But with cookies going away in 2024, it’s more important than ever to collect zero-party data to create those personalized marketing … Read more
By Jeffrey S. Passel and Jens Manuel Krogstad Many Brazilians say they are Latino, but the exact number has long been a mystery because surveys rarely explore this question. An error in how the U.S. Census Bureau processed data from a recent national survey provided a rare window into how Brazilians living in the United … Read more
Most sales and marketing organizations haven’t been able to pivot fast enough to the new digital buyer. This means they risk falling short of their revenue mandate. More than 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey, according to a new … Read more
By Chuck Kapelke Chips Ahoy! is celebrating its 60th anniversary with a birthday party this summer aboard a Miami yacht and a series of new products and prizes for consumers. As the COVID-19 pandemic recedes in the rearview mirror, Americans are ready to get back to their usual summer pastimes. Courtesy of Mondelēz International Inc. … Read more
Telemundo announced that Grammy Award-winning singer and songwriter Shakira will be honored with the 2023 Woman of the Year Award at Billboard Mujeres Latinas en la Música. Hosted by Ivy Queen and Jacqueline Bracamontes, the first-ever Latin Women in Music event will take place at Watsco Center in Miami, FL, to be taped on Saturday, … Read more
EstrellaTV has announced the following changes to the Monday through Friday national program schedule, beginning Monday, April 24. The new schedule is as follows: 9 a.m./8 a.m. CT Cine Clásico 11 a.m./10 a.m. CT Tengo Talento, Mucho Talento 12 p.m./11 a.m. CT/12 p.m. PT Venga la Alegría 4 p.m./3 p.m. CT Al Extremo 5 p.m./4 … Read more
By Bill Duggan / ANA Bill Duggan: Let’s talk about some of the timely issues in the industry, particularly as they relate to client-agency relationships. Sharon Napier: Our industry is in a time of reflection. We’re thinking about the future of our industry and the talent that will be our future, client-agency relationships and how … Read more
By Joanne Davis, ANA Faculty Relationship on the rocks? At some point as a client, you may find you are not getting the quality or type of work you need from your agency. Or maybe your needs are evolving and changing. So, if that’s the case, it’s time to go into a full-on agency review, … Read more
By Jay Friedman We’re now living in a time when artificial intelligence (AI) has become a part of many of our daily lives – and it’s only the beginning. ChatGPT, a generative AI chatbot developed by OpenAI late last year, is now widely available and has opened the floodgates to what’s possible. Just weeks after … Read more
By Karthik Rao, CEO, Audience Measurement Business As anyone who has ever looked for a health care provider or an institution that offers higher education knows, there’s a certain level of unspoken trust associated with organizations that have been accredited. Simply knowing, for example, that a medical practice or a university has been recognized for … Read more
