The study focused on open web programmatic advertising, a $88 billion global market. Twenty-one member companies participated, with the data collection period between September 2022 and January 2023. That consisted of $123 million in ad spend and 35.5 billion impressions, mostly classic banner and video ads. Qualitative work supplemented quantitative research. Key findings: Information asymmetry … Read more
By Jeroen Kraaijenbrink – Strategy and Leadership Consultant | Global Top 20 LinkedIn Creator | No-Nonsense Collaborator, Educator, Mentor and Author | Enabling Leaders to Improve Through Strategic Insight and Guided Execution | Strategists come in different breeds. Some know it all or are full of ideas, while others prefer to involve their people or … Read more
The latest annual McKinsey Global Survey on the current state of AI confirms the explosive growth of generative AI (gen AI) tools. Less than a year after many of these tools debuted, one-third of our survey respondents say their organizations are using gen AI regularly in at least one business function. Amid recent advances, AI … Read more
By Sylvia Vidal – Senior Vice President, Insights | Qualitative & Quantitative | U.S. Multicultural & LGBTQIA+ Research | Latin America & Caribbean Research | As travel restrictions have eased and the world has reopened, there is a notable surge in wanderlust among Gen Z and Young Millennial travelers. These younger demographics are prioritizing immersive … Read more
As Hispanic Heritage Month approaches, a new national volunteer network, HLX+ launches, unleashing a powerful movement across the nation. HLX+ is a national network of thought leaders dedicated to advocating and celebrating the achievements, heritage and the rich culture of the U.S. Hispanic/ Latino/ Latina/ Latine/ Afro-Latino/ Asian-Latino/ Chicano/ Tejano and more. “The HLX+ mission … Read more
Norsan Media adds new radio stations in the Austin, Texas market. “The acquisition reflects the advancement of our continued strategic positioning in the Austin, Texas market, to increase market share and establish the base of our multi-channel 360 degree approach to reach the Hispanic audience in the market. Along with our existing Austin station: La … Read more
Dentsu announced new research measuring attention in audio advertising for the first time. Conducted in partnership with Lumen Research, dentsu measured attention in various audio formats and environments across three unique studies in podcasts, radio and music streaming. The podcast study was conducted with participating partners Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media. The … Read more
News media made by and for the two largest racial and ethnic minority groups in the United States – Black Americans and Hispanic Americans – have been a consistent part of the American news landscape. Largely, newspapers and television aimed at both of these groups have recently had audience declines. Explore the trends in Hispanic- … Read more
The conversation about men and gender equality in the US has become highly politicized, even weaponized, and is often cast as zero-sum. In this contested space, care and resources dedicated to the lives of boys and men can seem like a distraction from the unfinished work related to girls and women. But as Equimundo’s efforts … Read more
By Paul Hemez and Daniela Mejía Same-sex married couples are less likely than opposite-sex married couples to have spouses who are the same age and the same race and Hispanic origin, according to the 2021 1-year American Community Survey. In contrast, same-sex spouses were more likely than opposite-sex spouses to have similar income and education … Read more
The Conference Board Consumer Confidence Index rose again in July to 117.0 (1985=100), up from 110.1 in June. The Present Situation Index—based on consumers’ assessment of current business and labor market conditions—improved to 160.0 (1985=100) from 155.3 last month. The Expectations Index—based on consumers’ short-term outlook for income, business, and labor market conditions—improved to 88.3 … Read more
By Felipe Simi Advertising reveres highly creative people, lost in creative thought, coming up with amazing creative solutions, in the pursuit of memorable creative campaigns. And it’s all a bubble that needs to be burst. Please don’t misunderstand me. I, myself, am a creative leader and I’m aware that creative people being creative is essential … Read more
By Christopher Karpenko Consumers are inundated with a seemingly countless number of ads every day. It can be difficult for marketers to break through the clutter. But as brands jockey for attention, they must also grapple with an ever-evolving market and near-constant shifts in customer expectations. Innovative marketing can help businesses differentiate themselves and capture … Read more
thredUP, ant online resale platforms for apparel, shoes, and accessories, released its second annual Impact Report. Through transparent reporting and disclosures, the report provides a comprehensive view of thredUP’s environmental, social, and governance (ESG) profile, outlining the company’s business and brand-aligned ESG strategy and detailing the progress the company made across ESG initiatives in 2022. … Read more
Despite geopolitical disruption and looming economic concerns, CEOs remain focused on navigating through uncertainty. While the challenges are many, today’s CEOs demonstrate incredible resilience through their ability to navigate external factors and continue to explore and invest in emerging technologies. Below are highlights from the most recent Fortune/Deloitte CEO survey. To read report, CLICK HERE. … Read more
Apple continues to lead as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop in the … Read more
By Larisa Bedgood The marketing and advertising landscape is constantly evolving. Digital, AI, big data, fast data – more advancements and new technologies are constantly being introduced. Before we delve into the marketing of the now and near future, let’s take a quick trip down memory lane over the past 50 years. To read more … Read more
Kanguro Insurance has officially launched its health insurance plans for pets. With a strong focus on digital innovation and bilingual customer service, Kanguro Insurance aims to modernize the pet insurance industry in the United States. “After years of working in the insurance industry, we recognized the need for a better experience when interacting with insurance … Read more
By Christina Adams, Kari Alldredge, Sajal Kohli, and Andrew Pitakos Despite some glimmers of optimism last quarter, consumer spending across demographic groups—and many retail segments—continues to decline. Here’s the latest research from our ConsumerWise team. After signs of improving economic sentiment in the spring, consumer spending seems to be in a summer slump. Across age … Read more
The American ethos of “individualism,” which prioritizes self-reliance, independence and frugality, has tremendously impacted general market advertising strategies. Marketing to Hispanic consumers, however, requires a different approach. The Hispanic ethos embodies collectivism, emphasizing the belief and practice of interdependence and interconnectedness among individuals. Twenty-eight percent of Hispanics live in multigenerational homes where bilingual-bicultural family members … Read more
