By Emanuele Veratti The current macroeconomic scenario requires thoughtful decision making and accurate measures on the return of each initiative. The focus on financial-driven metrics has been particularly challenging for marketing functions as they try to overcome the misconception of being a cost center and prove their multiplier role for the business. Three groups of … Read more
As the pandemic has changed consumer spending habits and sparked an increase in local investment, brands are finding success through geotargeting to cater to regional markets. But a new study shows that despite this progress, many big-name companies still need to empower their smaller partners with knowledge about how to maximize online marketing performance. To … Read more
The Stanford Latino Entrepreneurship Initiative (SLEI) at Stanford Graduate School of Business (GSB), in collaboration with the Latino Business Action Network (LBAN), released the annual State of Latino Entrepreneurship (SOLE) research report, highlighting the latest trends in Latino entrepreneurship in the U.S. According to the report, U.S. Latinos continue to strengthen the American economy by … Read more
Sensis announced the acquisition of Sharp & Company, a full-service communications consultancy that helps transportation organizations move projects forward by connecting with their stakeholders and the public in meaningful and productive ways. This acquisition will expand portfolio offerings at Sensis, by adding transportation industry experience to the company’s capabilities, especially in the D.C., Maryland and … Read more
Dynamic storytelling is a powerful way to inspire others to take a desired action. For companies and brands, this could mean purchasing a product, attending an event, or signing up for a subscription service. Consumers, who share their perspectives with researchers on what they want and need, play an influential role in shaping these narratives. … Read more
As the exclusive Spanish-language home of the FIFA Women’s World Cup, Telemundo Deportes will present coverage of the Intercontinental Playoffs of the FIFA Women’s World Cup Australia & New Zealand 2023™ taking place Feb. 17-22, featuring 10 nations competing for the final three spots. Coverage will kick off with Argentina v. Chile friendly on Friday, … Read more
The Hispanic Marketing Council (HMC) has opened registration to its 2023 Annual Summit, taking place live and in person on April 26 to 27 at Convene at One Liberty Plaza in New York City’s Financial District. As the only Hispanic-centric marketing conference developed by industry leaders with multicultural expertise, the HMC Annual Summit packs a … Read more
When Dr. Ines Poza started tracking ethnic representation in Super Bowl ads about 20 years ago, she noticed, “animals were featured as protagonists more often than minorities, with Latinos nowhere to be seen.” After a promising showing last year with Rocket Mortgage leading the charge featuring a phenotypically Latina child alongside Anna Kendrick, “It’s back … Read more
Boost Mobile and Eugenio Derbez, one of Mexico’s top actors, producers and directors – best known for hits such as Instructions Not Included, Acapulco and Oscar-award winning CODA – are announcing his newest role as advisor for Boost Mobile’s Latino programs. In this latest endeavor, Derbez will advise Boost Mobile on how to offer greater … Read more
Nuestra.TV’s latest programing expansion, which includes the premiere of the exclusive docu-series “Cuba Suena” as well as FAST channels Flou Caribeño and Flou Cine. The new programming is now available to watch on Nuestra.TV. This February, the docu-series “Cuba Suena” makes its exclusive, U.S. debut on Nuestra.TV, offering a captivating glimpse into the heart and … Read more
In today’s highly fragmented and uncertain environment, the battle for consumer attention is heating up, people are increasingly concerned about privacy and fraud, and the upheavals of the past year are creating an entirely new set of challenges. It’s a pivotal moment in the digital advertising industry. What trends are on the horizon, and what … Read more
By Ana Ceppi The last 6 months have been, what we in the advertising industry call “bread crumbing” for Latino representation. Let me recap: Hispanic Heritage month brought us 4 amazing facts – which we all knew but others were educated on: US Hispanics are the 5th largest GDP in the world ( bigger than … Read more
New Cultural Inclusion Accelerator’s CIIM™ data, in partnership with ANA’s AIMM, reveals top overall brands perceived as most culturally inclusive among Multicultural & Inclusive consumers, as well as top brands perceived by Asian, Black, Hispanic, LGBTQ, and People with Disabilities segments. The Cultural Inclusion Accelerator, in partnership with ANA’s Alliance for Inclusive and Multicultural Marketing … Read more
As a past attendee of an ANA Global Day of Learning event, you know the value of hearing the latest strategies in marketing’s hottest topics. That’s why we want to make sure you don’t miss out on our next Global Day of Learning event, focused on Diversity, Equity, Inclusion, and Belonging, next Wednesday, February 22. … Read more
Just a year ago, the agency was born with a very clear vision: Aiming for the perfect balance between strategy and beautiful ideas and the mastery of the Beast that Big Data can represent. “Time really flies. I could not be prouder and happier with what we have achieved in these twelve months. We have … Read more
Spanish Broadcasting System, Inc. announced the sale of its Mega TV business and certain associated real estate to Voz Media for a total acquisition price of $64 Million. The transaction is expected to close upon Federal Communications Commission (FCC) approval. “I am very proud of the nearly two decades of award-winning programming, community dedication and … Read more
Entravision announced the launch of Entravision Plus, the newest way for companies to effectively connect and engage with Hispanic consumers through over-the-top (OTT) media and Connected TV (CTV). Entravision Plus helps optimize digital advertising results by leveraging performance-based data insights to connect with consumers as they consume content from premium Spanish-language publishers. Entravision Plus is … Read more
Despite a global pandemic and record inflation, consumers have defied expectations and continued to spend. At NRF 2023: Retail’s Big Show, NRF’s head of research Mark Mathews and Jonathan Silver, CEO and founder of Affinity Solutions, discussed the forces that are propelling consumers to spend. The conversation, moderated by Katherine Cullen, NRF senior director of … Read more
Marta Gerdes recently passed, a veteran Hispanic & Multicultural marketing executive. Ms. Gerdes was a well known and beloved executive with ties to many in our industry. She was recently VP Marketing at Tampico Beverages Inc. and Chief Brand Officer, Latin America at McDonald’s and serve in many other capacities in our industry. Que descanses … Read more
Royal Prestige, headquartered in Wisconsin, has assigned its creative and media business to DDB and PHD following a pitch in late 2022, coordinated by the consultancy Think Catalyst and led by Riccardo Ferraris, CEO and Vivek Kuchibhotla, Programs Director. The Miami and Mexico offices of the two Omnicom Group agencies will lead the global vision … Read more
