By Tammy Greenberg The phrase “Think globally, act locally” was popularized by the environmental conservation movement in the 1970s, but it holds relevancy today for marketers looking to drive brand growth. Regardless of the size and scope of a brand, the ultimate point of purchase and consumption is often within a local community. In a … Read more
Artists have often been the face of a brand, but Cheetos®, famous for its iconic orange Cheetle® dust, is launching its latest Deja tu Huella campaign by doing something no other brand has done – sponsoring a musician’s fingertips.ertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign For years, … Read more
Part of PepsiCo, Marias Gamesa partners with American professional soccer player, Sofia Huerta— formerly playing for the Mexico Women’s National Team and now for the U.S. Women’s National Soccer Team—to star in a series of short digital spots for its “Love from Everywhere” campaign that feature Marias Gamesa® cookies. The spots, developed by in-house creative … Read more
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, kicks off the first week of the Group Stage today with a special pretournament show, La Antesala. This week’s coverage also includes the Opening Ceremony and 16 matches available across Telemundo, Universo, Peacock, TelemundoDeportes.com and the Telemundo app. Telemundo’s … Read more
Interest in women’s football is growing fast. Excitement for the 2023 FIFA Women’s World Cup is up 7 percentage points from the 2019 tournament1. There are a bevy of reasons driving this rise, but one chief among them is the players themselves. The relationship between athletes and fans is powerful. Think back to the first … Read more
Nueva Network, an Audio Media company with digital extensions and offices in New York, Atlanta, Boston, DC and Los Angeles is proud to announce the appointment of Grace Agostino as Vice President of Network Sales. With an illustrious career spanning over two decades in broadcast media sales, Grace brings a wealth of experience and expertise … Read more
By Larisa Bedgood In today’s highly competitive business landscape, marketers are constantly seeking innovative strategies to captivate their target audience and drive meaningful engagement. One approach that has gained significant traction is trigger marketing. Trigger marketing is a powerful tool for capturing attention, fostering brand loyalty, and boosting conversions. In this article, you will learn … Read more
In light of unprecedented industry disruption, a retailer’s actions today could determine whether it spends the next 20 years as a leader or a laggard. Here are four must-dos for retail executives. It now sounds like a cliché, but that doesn’t make it any less true: the retail sector has experienced as much disruption in … Read more
By Brian Wallach The nature of TV continues to change, but reaching consumers with video commercials remains critically important. The upside for advertisers is that consumers still have an insatiable desire for “television” programming. The downside is that viewers are now opportunistic about the devices and services they use to watch content. To survive, the … Read more
At this year’s Cannes Lions Festival, companies around the world helped set the benchmark the future of creativity. The Cannes Lions Official Wrap-Up Report will help you get a head start with the industry’s biggest learnings and trends. In partnership with Google, our report brings you the most critical creative insights and expertise from the … Read more
Last year, total listening to audio on a phone surpassed listening on a ‘radio set’ for the first time. Looking inside the data, we can see that mobile listening had surpassed ‘radio set’ listening long ago in every location except the car, where listening on a radio far surpasses the listening that happens from connecting … Read more
By Joanna Fragopoulos Brands wield tremendous power and influence; thus, a brand has the power to promote inclusivity and create change in positive ways. This feat can be accomplished through creative content, messaging, and partnerships. It only takes one voice to provide support, relief, and connection. To read more, CLICK HERE. Courtesy of Association of … Read more
The future of AI may be uncertain, but one thing is clear, it will fundamentally transform how we do business and deliver value to clients. The technology is constantly evolving, pushing boundaries and challenging our preconceived notions. This rapid evolution sparks a sense of anticipation and enthusiasm across industries. But it also raises concerns and … Read more
We are excited to share a Brand Intimacy update. For the first time, we’ve segmented and analyzed Brand Families to explore how these powerful and culture-shaping portfolios win our hearts and minds. See which conglomerates are best at establishing emotional connections and how they leverage their brands to build bonds with consumers. Read our new … Read more
This report, developed with Amazon Ads, explores how MMM is evolving, and how they are now being used with a particular focus on the impact of retail media. Including: The benefits of marketing mix modelling in a world where digital commerce impact continues to expand Key factors driving complexity in marketing measurement Key characteristics of … Read more
This year’s Cannes Lions International Festival of Creativity held up a mirror to the industry. What is the current state of diversity, equity and inclusion inside marketing organisations and how they connect with people on the outside? Externally, advertisers are feeling more confident in inclusive representation related to women, race and ethnic groups, and in … Read more
Canela Media announced that their new original series, ‘Secretos de las Indomables’, will premiere on Canela.TV, the company’s free Spanish-language platform, on August 17. The series will consist of 10 episodes, with new episodes available weekly. To celebrate the upcoming release, Canela.TV unveiled the official artwork for the new series and a behind-the-scenes video that … Read more
The advertising industry’s carbon footprint was a major topic at this year’s Cannes Lions International Festival of Creativity, with plenty of discussion about how marketing professionals can include sustainability issues in their decision making. “Our agencies are getting more and more interest in not only what they’re doing for their organization, but what they can … Read more
By Corey Haugen, Paul Her-Sturm Many brands who invest in paid social media use Meta channels, Facebook and Instagram, as their go-to channels. These platforms reach billions of users, and they are mature in the sense that they have reliable data and tools for advertisers. That said, depending on your business goals and the audience … Read more
Zeta Global announced a Forrester Consulting Opportunity Snapshot, “Elevate Your Integration Strategy for Maximum Business Impact.” This study was commissioned by Zeta Global to examine the current state of marketing technology and the biggest challenges that brands face in their quest to improve customer experiences and accelerate growth. The Forrester study discovered most companies (85%) … Read more
