By Mario X. Carrasco – ThinkNow For someone who has been working in multicultural marketing for almost two decades, the past few years have been transformative. Diversity, equity, inclusion (DEI) and representation in public and private organizations are works in progress. But the momentum is stronger than it’s ever been. The entrepreneur and somewhat skeptic … Read more
GumGum published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace cookies in their marketing efforts. The study, sponsored in partnership with Brand Innovators and conducted by an independent third-party researcher, also showed that most marketing executive respondents expect to increase their digital and mobile ad … Read more
AIRE Radio Networks announced the launch of Se Tenia Que Decir / “It Had to Be Said” Con El Terri Podcast, featuring Alberto ‘El Terri’ Cortez of the nationally syndicated and highly rated morning program, Al Aire Con El Terrible. “What our listeners love the most about El Terri, is the fact that he isn’t … Read more
GumGum introduces The Mindset Matrix, a framework for the future of digital advertising outlining how advertisers can deliver engaging and effective ad campaigns, in current and emerging environments, without the need of the cookie or personal data. The industry is moving into a new era, one that requires a shift in how advertisers think about … Read more
Nearly half of the employees who voluntarily left the workforce during the pandemic aren’t coming back on their own. Employers must go and get them. Here’s how to start. No, you aren’t imagining it: workers are leaving your company faster than you can replace them. According to the US Bureau of Labor Statistics, more than … Read more
Captura Group announced a partnership with Pitaya Entertainment. The partnership will focus on providing culturally relevant digital amplification support to continue to grow the U.S. Hispanic audience for Pitaya’s podcasts. “We are very happy to be working with Captura Group,” said Jordi Oliveres, Co-Founder and General Manager of Pitaya Entertainment. “Their marketing expertise in the … Read more
Every ad-supported media company makes trade-offs between long term revenue and short term revenue. TV and radio shows, mobile games, and webpages can all boost short term revenue by increasing ad loads. But that short term tactic drives away consumers and advertisers, creating headwinds for long term growth. It’s a natural check that balances the … Read more
By Arwa Mahdawi A really fun thing about working in marketing is that anyone who has ever seen an ad reckons they know how to do your job. Exhibit A: Brian Armstrong, co-founder and CEO of Coinbase, the cryptocurrency company. Coinbase, as you probably know, invested a ton of (fiat) money into advertising during this … Read more
There’s a big difference between being in a position of leadership and thriving in one—especially when it comes to women leaders. Publishing in April, in collaboration with Simmons University, the Arrive and Thrive leadership book addresses persistent problems women in business face with seven actionable practices to help pave a smoother path to success. How … Read more
Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets* will expand by 7.6% in 2022 and 5.0% in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report, published today. This growth will be driven by tailored digital brand advertising, as well as performance advertising driving traffic to OTC ecommerce platforms. OTC … Read more
By Nigel Hollis No, this is not a reference to the current metaverse that marketers are going gaga over, it is the title of a blog post I wrote back in 2007. But you know what? I think the marketing issues raised in the post are just as relevant to marketers today as they were … Read more
In the social media age, mobile apps have become an effective way to reach out to potential customers. The popularity of in-app advertising is likely to keep growing in the coming years. According to the numbers presented by SafeBettingSites.com, in-app advertising is expected to constitute 56% of the global digital ad spend in 2026. A … Read more
You don’t have to be an economist to notice that the country is experiencing inflation. In January, the inflation rate rose to 7.5 percent, and prices of everything from gas to everyday goods are increasing. On this week’s episode of NRF’s Retail Gets Real podcast, we sit down with NRF Vice President of Research Development … Read more
Casalú, a rum based hard seltzer focused on delivering a feeling of home and heritage, while inviting others to share Latino culture, is set to launch across Miami later this month. Casalu’s first offering, “Limón”, brings authentic Latino roots to the hard seltzer market. The name stands for the company’s vision. Casa, a sense of … Read more
CCOMGROUP ranked as the most awarded agency in South Florida at the local 2022 ADDY Awards, amassing a total of 34 gold and silver recognitions for work demonstrating the highest level of creative excellence, as judged by the American Advertising Federation. The agency took home awards across a variety of disciplines, exhibiting ingenuity and strategic … Read more
Edelman has named Anita Valdes U.S. head of Edelman Data and Intelligence (Edelman DXI). Reporting to Yannis Kotziagkiaouridis, global chief data and AI officer, Valdes will lead the cross-disciplinary Edelman DXI U.S. team and oversee data strategies for the firm’s largest and fastest-growing U.S. clients. She will play a key role in Edelman’s global market … Read more
As the Gen Z audience grows more powerful, how can brands successfully optimize their connection with them… whilst remaining loyal to Millennials? To download report, CLICK BELOW: Kantar – Gen Z and Millennials Article-compressed
By Charlene Polite Corley, VP of Diverse Insights and Partnerships Empowering historically excluded people to lead in the media industry means bringing their talent—as well as their lived experiences—to the forefront. Telling their unique stories often means opportunities for audiences to connect more deeply with the characters or headlines that represent their own path; one … Read more
Blunder. Miscalculation. Goof. Whatever verbiage you prefer, a mistake in survey design spells trouble, degrading the accuracy of your data and the subsequent extrapolations that can be made using that information. Unfortunately, the distinction between ‘good’ and ‘bad’ survey design isn’t always obvious. To the untrained eye, a double-barelled question is just a question. But … Read more
The National Puerto Rican Day Parade (NPRDP) is now accepting applications for its 2022 National Scholarship Program. For the sixth consecutive year, the NPRDP will award 100 scholarships valued at $2,000 each, for a total $200,000, to exceptional students of Puerto Rican descent that are making a difference in their communities. Applicants must be high … Read more
