The pandemic brought about some significant changes in consumer behavior that many experts thought would become permanent fixtures on the retail landscape. However, data now confirms that many of these behaviors — like preference for online shopping over in-store, buying goods instead of services, and grocery over restaurant dining — were either “forced” or “funded” … Read more
By Pam Erlichman By now, almost every CMO should have a mandate to acquire more first party data (if not, please call me ASAP). The impending doom of a cookieless future, coupled with iOS changes already in effect, and endless changes to privacy regulations, have marketers scurrying to solve how their brands will reach consumers … Read more
Estrella Media has announced the formation of its EMAS (Estrella Media Advertising Solutions) integrated commercial sales team. The EMAS team will represent a suite of leading media networks in the U.S. marketplace for broadcast (TV and radio) and digital advertising opportunities. Companies represented are Estrella Media, beIN SPORTS, and Hemisphere Media. “This is a big … Read more
By Brian Wieser The agency industry saw faster-than-normal growth in the immediate aftermath of the pandemic. I’ve already written about how the largest holding companies grew rapidly through 2022, but for the past couple of years I have observed with fascination how many of the biggest independent, privately-held agencies grew even faster. To make this … Read more
By Eric Mayhew Marketing automation has all too often been looked at as a “nice to have” for companies. Yet, those exact same companies often find reasons to complain about organizational inefficiency and its pressures on their balance sheets. In stating the obvious that protecting margins is truly paramount for brand marketers, while improving performance … Read more
By John Buffone – Vice President, Industry Advisor, Connected Intelligence Way back when life was simple, we merely needed to remember to return the VHS rentals on time and, of course, to “be kind and rewind.” The video store new-release wall was our news source for the latest content, and you could buy some artificial … Read more
On National Child Abuse Prevention Month in the United States, Amigos For Kids together with Republica Havas present “Misused Objects,” their new ad campaign. Since 1991, Amigos for Kids’ mission has been to prevent child abuse and neglect by valuing children, strengthening families, and educating communities. “We teamed up with Amigos for Kids to launch … Read more
Estrella Media has promoted Said Garcia Solis to Content Director for Que Buena Los Angeles radio, and Ana Laura Suarez to Director of Programming, EstrellaTV. Garcia adds the new title to his current role as Producer and on-air talent for the top-rated Don Cheto Al Aire morning show. Suarez was most recently Senior Director of … Read more
Design and conquer: in years past, the word “design” might have conjured images of expensive handbags or glossy coffee table books. Now, your mind might go straight to business. Design and design thinking are buzzing in the business community more than ever. Until now, design has focused largely on how something looks; these days, it’s … Read more
HITN and Edye expand Earth Day celebrations all throughout the month of April with the Festival de la Tierra to emphasize the importance of caring for our Earth and its inhabitants. The special event will include specifically selected content featuring the awe-inspiring beauty of nature. From breathtaking natural events to animals big and small, land … Read more
FleishmanHillard’s global Culture Unit released The Youth Kaleidoscope Report, which sees Gen Alpha and Gen Z shapeshifting their quest for balance in today’s tumultuous conditions. To date, much of the research surrounding Gen Z and Gen Alpha presents a fairly one-dimensional view. Both groups are often portrayed as ‘freedom fighters’ rebelling against systems and structures … Read more
By Jim Wallace How does in-house marketing evaluate agency performance? Should in-house marketing teams evaluate the in-house agency? If so, should the in-house agency evaluation be different or the same as your external agency evaluations? To read more, CLICK HERE. Courtesy of Association of National Advertisers
By Cliff Campeau In 2022, advertisers spent over $16 billion globally on influencer marketing, an 18.8 percent increase over the prior year. Fueling the growth of this sector is the purported return on investment, which claims an average of $5.20 for every $1.00 invested, according to Influencer Marketing Hub. Influencer marketing is when advertisers engage … Read more
Jo Muse was born on a red dirt road in Holly Springs, MS to a son and daughter of cotton farmers. Penniless and with the promise of fair wages by Henry Ford their family moved to Detroit MI when he was two. The family went from welfare to work in the auto business. What Jo … Read more
The Hispanic Marketing Council (HMC) announced that Molson Coors is the winner of the 2023 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award, including AARP, Ford, Kellogg’s, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart. Molson Coors CMO Sofia Colucci will accept the award at HMC’s … Read more
Sphere of influence. Once it was Mary Kay cosmetics and coiffed ladies driving pink Cadillacs. Now it’s waist trainers, hair growth gummy vitamins, and green protein powder supplements. The most glamorous and charismatic among us have always influenced how others aspire to live—including the products people buy to support their lifestyle dreams. But only recently, … Read more
But the actual excitement is over where we’re headed. If the reports are to be believed, the mobile gaming industry is set to touch $272 billion by 20301. With its majority market share and an experimental approach driven by lower development costs compared with other platforms, mobile leads the gaming industry where others will ultimately … Read more
PepsiCo, Inc. announced the launch of its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation. Beginning today, emerging Hispanic-owned food and beverage … Read more
Lizette Carbajal has been promoted to Vice President of Community Relations and Communications for Telemundo 52 Los Angeles/KVEA and NBC4 Southern California/KNBC. Effective immediately, Carbajal will lead community engagement and communications strategies for both stations. She will continue to report to Todd Mokhtari, President and General Manager for Telemundo 52 and NBC4. “Lizette is driven … Read more
This research is based on a survey of the ANA database of certified diverse suppliers serving the marketing/advertising industry. We wanted to hear from these diverse suppliers to learn: how interest from the marketing/advertising community in supporting diverse suppliers changed in the past year; how investment from the marketing/advertising community changed in the past year; … Read more
