New Advertiser And Consumer Studies On Media Attentiveness And Ad Skipping
By Pierre Bouvard is Chief Insights Officer at CUMULUS MEDIA | Westwood One and President of the CUMULUS MEDIA | Westwood One Audio Active Group®. Key takeaways: Two-thirds of advertisers and agencies indicate consumer attentiveness is important for measuring media investments Agencies/advertisers correctly perceive strong levels of consumer concentration for information, podcasts, and TV shows; … Read more