Article placement: Top News

Drilling Down to the Core

One particular aspect of media research is finding the “Core Audience”, which the Cambridge Dictionary defines in its decidedly British way as: “The type of people who are most likely to buy a particular product, watch a particular TV programme, etc.” We can use Share of Ear® to determine the ‘core audience’ for different audio platforms. Below is a graphic that illustrates the age/sex demographic that gives the highest portion … Read more

What New Social Media Laws Mean for Brands

By Chuck Kapelke In April, Unilever brand Dove announced it would partner with Common Sense Media and ParentsTogether Action to advocate for the Kids Online Safety Act (KOSA). The proposed federal legislation, among other things, would require social media platforms to limit access for internet users 16 and younger to content that promotes suicide, eating … Read more

Five Cs of Creativity: Lessons from Cannes Lions ’23

By Raquelle M. Zuzarte The infectious excitement pulsating through the Croisette always revolves around the world’s most creative minds. Cannes Lions 2023 did not disappoint — from Lizzo to Spike Lee to a sheer-clad Rihanna, the potential for human creativity galvanized delegates hailing from São Paulo to Shanghai. Creativity is at the core of humanity … Read more

Bayesian Media Mix Modelling: Cure-all or caveat emptor? [INSIGHTS]

The “Bayesian versus traditionalist” tribal conflict has reached the media mix industry. Until recently, this had been a rarefied debate, limited to the data scientists who work in our marketing effectiveness practice. But there’s evidence that is shifting from the theoretical to the practical in the sector. The debate itself is not new news in … Read more

How Multicultural Data Can Transform Global Programmatic Media Buying

According to the U.S. Census, multicultural consumers, wielding $4 trillion in spending power, are driving population growth in the U.S. and will become the majority by 2044. While Hispanics are the largest ethnic group, Asian Americans are the fastest growing. When you consider the global economy, the impact of multicultural consumers becomes even more significant. … Read more

TELEMUNDO surrounds FIFA WOMEN’S WORLD CUP AUSTRALIA & NEW ZEALAND 2023™ with robust multiplatform programming

Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™ presents its extensive multiplatform programming including dedicated coverage, ancillary programming and special editions of network shows to enhance the coverage of the highly anticipated tournament with all 64 matches broadcasting live – 33 on Telemundo and 31 on Universo … Read more

5 key findings about LGBTQ+ Americans

By Anna Brown Pew Research Center has been tracking Americans’ attitudes toward same-sex marriage, gender identity and other LGBTQ+ issues for more than a decade. In that time, we have also done deep explorations of the experiences of LGBTQ+ and transgender and nonbinary Americans. As the United States celebrates LGBTQ+ Pride month, here are five … Read more

Spanish Translation or Spanish Transcreation?

By: Luna Aguilu, Group Account Director Did you know that the U.S Hispanic population reached 62.5 million in 2021, positioning them as the second-largest ethnic group in the country? In the Sunshine State alone, Hispanics now make up almost 1 in 4 Floridians. It’s not new to see brands developing campaigns in Spanish or requesting … Read more

Driving Change: Tackling ANA’s $20Bn in Media Waste

The ANA recently published the first look of their Programmatic Media Supply Chain Transparency study. While global open-web programmatic media spend is expected to reach $88 Bn this year, the study identifies the opportunity to realise at least $20Bn in efficiency improvement (media waste) – equating to 23% of spend. This is very much aligned … Read more

The Increasing Importance of the In-house Agency

By Pamela Orlando Zanni Much of the value that in-house creative agencies (IHAs) bring to their companies is widely acknowledged and well known. But the evolution of marketing and communications practices and platforms in recent years has created new and more powerful ways for in-house agencies to support their organizations. Conventionally, the value proposition of … Read more

Audiences transcend marketing channels; measurement can do the same

By Jamie Moldafsky, Chief Customer and People Officer There is no shortchanging the complexity of today’s media industry, or the impact that the ever-expanding range of choice has on effective cross-media measurement. That complexity, however, doesn’t grant marketers any leeway when it comes to delivering on business objectives. In reality, we know that increased complexity … Read more

If Managing Your Vendor’s Risk Isn’t a Top Priority, It Should Be

By Richy Glassberg Gordon Moore, the co-founder of Intel, died this year. He was 94. In 1965, he predicted that the number of transistors that could be placed on a silicon chip would double at regular intervals for the foreseeable future, thus increasing the data-processing power of computers exponentially. He predicted computers would be more … Read more

Constellation Brands names Initiative as U.S. Media AOR

Constellation Brands, Inc. announced the appointment of Initiative, an IPG Mediabrands company, as its new agency of record (AOR) for media in the United States after engaging in an agency review process this summer. Initiative, renowned as a data-fueled, and creatively-driven provider of marketing solutions, was selected to help amplify and execute Constellation’s media efforts … Read more

Creating Agency KPIs

By Bruno Gralpois, ANA Faculty We all have implemented KPIs to measure progress against our work. Agency KPIs are essential for any organization to measure its progress against predetermined agency objectives and priorities. KPIs let advertisers focus on what matters most, align relevant resources towards achieving those goals, identify areas that need improvement, and take … Read more

The New ROI: Defy Uncertainty by Boosting Return on Innovation

By Joachim Allerup, Michael Egan, Mikaela Boyd, Karsten Petersen, and David Cox Hard times are fertile ground for growth and innovation. Time and again, the companies that accelerated fastest out of a downturn were the ones that seized the opportunities that downturn created. Corporate innovation programs often can feel more like a drag than an … Read more

AM16 Agency launches

NEON16 has acquired Latina-owned and led ARRO MEDIA, a leading music marketing and social media agency founded by Cristina Arcay. The merger unites ARRO MEDIA’s capabilities with NEON16’s innovative approach to cultural storytelling and experiential activations. Rebranded as AM16 AGENCY, the company has long functioned at the nexus of Latin music and culture, revolutionizing the … Read more

Garcia named President & GM of Univision Miami

Univision Miami announced the appointment of Eric Garcia to the position of President and General Manager, reporting directly to Jesus Lara, President of Local Media at TelevisaUnivision. Garcia brings extensive broadcast and media industry experience to this leadership role, where he will be responsible for the overall direction, strategy, and growth of Univision23, TelevisaUnivision’s local … Read more

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