Northgate González Market faced the challenge of connecting with its core Hispanic audience during the World Cup. But how do you compete against global brands spending millions on advertising and marketing campaigns for this phenomenon that comes every four years? Northgate Market’s brand positioning revolves around authentic connections to Mexican culture, whether at the store … Read more
When one of our Hispanic Market agencies wins a new piece of business, at HispanicAd.com we celebrate. When one of our agencies’ creatives gets recognized at Cannes, we know what it means. Today we join and salute media leader Gloria Constanza of d expósito & Partners who is being honored with The Medallas de Cortéz … Read more
More people moved across state lines in 2021 than in 2019, many to and from highly populated and neighboring states, according to U.S. Census Bureau estimates released today. Nearly 7.9 million people in the United States moved between states in 2021, up from almost 7.4 million in 2019. People moving between states made up 18.8% … Read more
Halfway through 2023, we’re still dealing with rising inflation and adjustments to consumer behaviors brought on by the pandemic. As we look ahead to the rest of the year, we should expect a return to some kind of normalcy in terms of advertising revenue growth. To view report, CLICK HERE.
By Maggie Merklin Today’s marketers have a tough job. For decades, they have focused on delivering the right message at the right time to the right customer to drive sales and performance while still seeking to answer a lingering question: “Is my advertising working?” To read more CLICK HERE. Courtesy of Association of National Advertisers … Read more
Telemundo Atlanta and Atlanta Convention & Visitors Bureau (ACVB) announce the upcoming launch of Atlanta con Sabor Latino (Atlanta with Latin Flavor), a highly creative, bilingual lifestyle series showcasing Latin culture and cuisine through intertwined stories from Latinos who call Atlanta home. Atlanta ranks as the 22nd largest Hispanic DMA with 939,190 Hispanics in population … Read more
During the Fall League Meeting in 2022, the National Football League announced enhancements to its diversity, equity and inclusion initiatives across its 32 clubs and the league office. Essential to the success of these initiatives is culture, and people are at the center of culture. Peter Drucker is often credited with saying that “culture eats … Read more
By Stephanie Snopek – Center for Hispanic Marketing Communication, School of Communication at Florida State University Second to Mexico, the US has the second largest population of Spanish speakers (Tompson, 2021). Due to this extensive mix of cultures, there is a unique melding of languages. This has created many arguments for and against keeping the … Read more
By Xavier Mantilla Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market? It’s simple – GROWTH!! For multicultural marketing this will be a boom as … Read more
Nielsen released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in … Read more
The fact that consumer-packaged goods (CPG) marketers sell products to retailers, rather than consumers, has long made understanding their target audience difficult. But now, instead of wasting ad dollars, advertisers in the CPG space have the data — and tools — to reach the audience segment most likely to buy. In our latest guide, Reaching … Read more
By Kelly Cutler Welcome to the new era of data privacy, regulation and a cookie-less future. As we approach the many changes impacting digital marketing, marketers can embrace new technology solutions and create better, more personalized experiences for their customers. The Digital Age is giving way to a machine learning revolution. However, many of these … Read more
Canela Media announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker (TSX-V: PMKR), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive and unmatched audience of Latino and … Read more
U.S. white collar professionals do not see emerging tech like generative AI as an immediate threat to their jobs but also desire more opportunities to upskill in AI—including generative AI—from their current employers, according to a recent survey conducted by KPMG LLP, the U.S. audit, tax, and advisory firm. The survey considered insights from 1,035 … Read more
By Sajal Kohli Consumer behaviors are diverging in sometimes paradoxical directions. How can companies quickly detect—and respond to—these trends? Leading consumer-facing businesses place a lot of emphasis on listening to consumers, as they should. Consumer sentiment and behavior can be fast changing, confusing, and sometimes contradictory. Today’s consumers, for instance, are both trading down and … Read more
Social media comprises the applications and websites that allow people to interact with other users, businesses, communities, and content. A energetic and tightly grouped collection of social media reaction icons including hearts, thumbs up, happy and surprised faces along with comment and texting bubbles and hashtags. You probably already know what social media is. Whether … Read more
By Lara Wachs Since the earliest days of AM radio, marketers have leaned into radio’s megaphone to build reach, but today’s audio is capable of so much more. By combining AM/FM radio, podcasts, and streaming audio forms, marketers can build a full-funnel audio experience capable of guiding consumers along the entire path to purchase. To … Read more
Lionel Messi has agreed to join Inter Miami, this is a pinnacle moment for USA Soccer and the MLS. He will bring fanfare, 114 million Facebook fans, unite and divide US Hispanic Soccer fans, Miami wins and the USA wins with this move. Big News. The last major attempt to bring a international soccer to … Read more
In the year ahead, telecommunications companies will be focused on delivering advanced connectivity and higher performance to customers while reinforcing value and competitiveness. Our 2023 outlook examines five trends shaping telecom industry growth and business strategy, from 5G monetization to edge computing to an increasing focus on sustainability. Preparing for a strong, resilient future Telecom … Read more
By Evgeny Popov Since the end of the pandemic, there has been a seismic shift toward living in the moment and not experiencing everything through a screen. As we were all forced to stay in our homes and not engage in normal in-person meetings, we all longed for the day that we could see each … Read more
