As with prior years, this report tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. The expanded data set, which includes a more diverse set of companies with broader industry representation, reflects the increasingly multifaceted nature of marketing today. Here are some of our key findings: Fortune … Read more
Latino Media Network announced that Sylvia Banderas Coffinet has been named CEO. Sylvia joins founders Stephanie Valencia and Jessica Morales Rocketto in scaling a multi-platform audio & media companies to serve the Hispanic market in the U.S. Sylvia will oversee finance, operations, corporate strategy, and development to drive market growth and profitability for LMN. She … Read more
Latina entrepreneurs, influencers, and best friends Tania Torres and Liliana Becerra take viewers through a tour of the best Latin-centric eateries in “Buen Provecho by Latina Approved,” a new original reality road trip series now streaming on Nuestra.TV. “Buen Provecho by Latina Approved” follows Torres and Becerra through their culinary adventures as they get a … Read more
Few changes in the media industry are as defining as audiences’ relationship with television. And the latest evolution capturing audiences’ attention is streaming services, smart TVs, and the content they support. In the U.S. alone, Americans watched 19 million years worth of streaming content in 2022. So, naturally, brands have adjusted their media strategies: 84% … Read more
By Brian Wieser The five largest integrated global agency holding companies have now reported their earnings results for 1Q23, and outcomes were positive across the sector, especially considering the difficult comparables. For the quarter, global organic growth on a year-over-year basis for Havas, Interpublic, Omnicom, Publicis and WPP amounted to approximately 4.0% (although by slightly … Read more
By Liz Mayer Audio is a huge part of life for Americans. While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasts and smart speakers are fast growing platforms representing engaging environments for brands. The recently released Cumulus Media 2023 Audioscape examines the latest podcast consumer and smart speaker trends … Read more
The Hispanic Marketing Council (HMC) announced the winners of the 2023 HMC Strategic Excellence Awards at its annual summit in New York City. After a record number of entries, a total of four Gold, eight Silver and nine Bronze awards were given to 13 US-based agencies representing 17 campaigns in seven categories. Four members of … Read more
To reinforce communication about the new electric scooter, Siam and Republica Havas created a campaign highlighting one of the product’s greatest benefits–not emitting polluting gases. It’s also quiet and requires little maintenance. The campaign humorously depicts animals showing their gratitude for a product that protects their home and the environment. In this regard, Jorge Plasencia, … Read more
By Steve Boehler with special guest Judith Carr-Rodriguez It seems like every day there is an even greater emphasis on a company’s return on marketing and advertising investment than the day before. CMOs are under intense pressure to deliver better results and they expect even greater productivity from their agencies for less money. In this … Read more
The Hispanic Marketing Council (HMC) has inducted Hispanic media architect Gloria Constanza into the HMC Hall of Fame. The ceremony took place during the 2023 HMC Annual Summit on April 27 in New York City. The HMC Hall of Fame honors a select group of visionaries, leaders and luminaries who have made significant contributions to … Read more
By Ian Woolley Some translation experts describe the mission of translation as restoring the Tower of Babel: All the peoples of the world speaking in one tongue without cultural differences to constrain communication. Machine translation and automation appear to bring organizations closer to this reality. Plug all a company’s communications into a translation engine, and … Read more
The 2016 and 2020 presidential elections left many Americans wondering whether polling was broken and what, if anything, pollsters might do about it. A new Pew Research Center study finds that most national pollsters have changed their approach since 2016, and in some cases dramatically. Most (61%) of the pollsters who conducted and publicly released … Read more
Nielsen released its 2023 Annual Marketing Report, which uncovered that 84% of marketers are including streaming platforms in their media planning to meet their audiences, yet only 49% of survey respondents view OTT and CTV as effective advertising channels. The fifth annual report, which surveyed nearly 2,000 global marketers in December 2022, found that advertisers … Read more
The Latino Donor Collaborative (LDC) released the 2022 Full-Year LDC Latinos in Media Report©, an update to LDC’s 2022 Latinos in Media Report in partnership with Nielsen. Calling Out Specific Networks: The report calls attention to specific cable and premium cable networks, such as HGTV, Discovery, TLC, and HBO (all owned by Warner Bros. Discovery), … Read more
Compared with the year before, global marketers entered 2023 with a sense of uncertainty that made it difficult to plan for the year ahead. With just under 70% of the marketers surveyed for Nielsen’s 2023 Annual Market Report citing the economy as a roadblock to formalizing their 2023 media strategies, many developed contingency plans in … Read more
By Steve Boehler There is an epidemic of wishful thinking in industry today: objectives that are too lofty, priority lists that are overwhelming and bottomless project lists are the norm. Wall Street has lofty expectations and company leadership often demands more than their organizations have the capacity to deliver. And they certainly often demand more … Read more
305 Worldwide, a subsidiary of Horizon Media named Nicky Lorenzo, SVP, Executive Creative Director. She arrives at 305 Worldwide after serving as SVP, Group Director at Taylor Global. Lorenzo will lead Creative for the agency, bringing her nearly two decades of experience and her unique leadership that will foster high caliber talent and develop growth. … Read more
As digital marketing continues to evolve, creating personalized marketing experiences for consumers has become critical to successful marketing strategy. In the past, marketers relied on tools like third-party cookies to personalize the customer journey. But with cookies going away in 2024, it’s more important than ever to collect zero-party data to create those personalized marketing … Read more
By Jeffrey S. Passel and Jens Manuel Krogstad Many Brazilians say they are Latino, but the exact number has long been a mystery because surveys rarely explore this question. An error in how the U.S. Census Bureau processed data from a recent national survey provided a rare window into how Brazilians living in the United … Read more
Most sales and marketing organizations haven’t been able to pivot fast enough to the new digital buyer. This means they risk falling short of their revenue mandate. More than 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey, according to a new … Read more
