Rossana Rosado spent over 30 years in the media industry as an executive and award-winning producer. She was the first female CEO, Editor, and Publisher of El Diario La Prensa, the oldest and largest Spanish-language newspaper in the country. During her career in Journalism, she was drawn towards the stories of society’s most vulnerable and … Read more
The amazing history of Latin Asians in the Americas—barrio a barrio—as told by chef and author Armando Tam
This Women’s History Month, the team at d expósito & Partners paid tribute to the many Latina Leaders in Hispanic advertising and media with a social media series. The DEX team saw it as an important time to acknowledge the leadership, courage and contributions of these fearless women, as well as celebrate their accomplishments in … Read more
We begin our Women’s Month series featuring a pioneer who could arguably be considered the Madrina (Godmother) of Hispanic advertising in the US: Alicia Conill. Alicia began her advertising career in Cuba in the late 1950s, as live announcer talent for an agency in Havana, called Mestre Conill. After the Cuban Revolution, she became a … Read more
“In the ‘80s, there was a resistance among marketers to learning a new culture, learning a new language, and learning new forms of media” shared Norma Orcí with the LATimes in 2017. “We are facing a similar situation now.” Norma is a highly respected industry veteran and trailblazer, who co-founded La Agencia de Orcí with … Read more
The life of Tere Zubizarreta was an exemplary story of The American Dream. She started her career in advertising in the 1970s with no college degree, working as a secretary at McCann/Marshalk Advertising. In 1976, she founded her own agency, Zubi Advertising, with limited resources, including a borrowed desk, telephone and typewriter, and a $465 … Read more
Today, we’re excited to share the story of another incredible and highly accomplished Latina: Aida Levitán. In 2017, she became the first and only Cuban-American female board chair for a U.S. commercial community bank. Now that’s impressive, but there’s more. Just 4 years later, she took U.S. Century Bank public! As a result of her … Read more
After more than a decade, the Standard Terms & Conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be significantly overhauled. Launching in April 2023, the leading industry trade bodies will create a joint Task Force to include all stakeholders including advertising agencies, marketers, publishers, and ad tech companies. … Read more
Warner Bros. Discovery U.S. Hispanic announced its latest content partnership with GroupM and COCINA Media, a multicultural owned-and-operated content and digital media company, to bring high-quality, culturally-relevant programming created for Hispanic audiences in the United States. Together, they have teamed up once again with beloved celebrity chef and Executive Producer Aarón Sánchez on EL TOQUE … Read more
Tajín International Corp, the company behind the popular Tajín Clásico Seasoning, has recently launched a new campaign to promote its Tajín Mild Hot Sauce and Tajín Fruity Chamoy Hot Sauce. As the number one chili lime seasoning in both the U.S. and Mexico, Tajín is looking to expand its presence and showcase the distinct flavor … Read more
By Cliff Campeau “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half,” John Wanamaker, American merchant, is quoted as saying. More than one hundred years have passed since Mr. Wanamaker shared this perspective on his firm’s advertising investment and his words are as true today as they … Read more
By Laura Manning The advertising industry is under a microscope. With the economic uncertainty facing the industry, every ad dollar counts. Marketers are facing the challenge of having to prove that each dollar spent is getting a return and that campaigns are performing to their maximum potential. While that’s not exactly a difficult feat for … Read more
Season 27 to air Monday-Thursday; Record Number of Contestants Audition to be part of Season 27; Over 20 cities hosted In-Person Auditions, in addition to Virtual Auditions Tengo Talento, Mucho Talento returns to EstrellaTV, the Spanish language television and digital network of Estrella Media, on Monday April 17. Season 27 of the award-winning entertainment talent … Read more
Today, in 2023, what is TV? And, from that answer, what are the implications for marketers? The Video Advertising Bureau (VAB)’s newly released report, What Is TV? A Modern Look At How Consumers Define TV, gets to the heart of those two questions, offering a comprehensive look at the TV ecosystem, as well as the … Read more
Compiled by WARC, the international marketing insights company, the annual Media 100 Ranking is produced by combining the results of the industry’s most important global and regional media award shows of 2022. The awards tracked are determined by a global industry panel survey and consultation with the WARC Rankings Advisory Board. Amy Rodgers, Head of … Read more
By Pierre Bouvard – Chief Insights Officer of the Cumulus Media | Westwood One Audio Active Group. Four years ago, Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, made a surprising forecast. By 2025, he predicted, AM/FM radio audiences would overtake TV among 18-34s. Stewart’s prediction occurred four years early. Last year, … Read more
Telemundo Deportes, the U.S. broadcast home of Chivas de Guadalajara, will present week-long exclusive coverage of El Clásico De México from Mexico City and Guadalajara across all platforms. Coverage kicks off today, March 14, featuring Clásico Week celebrations leading up to the match between the biggest rivals in Mexican soccer, Chivas and América. Match day … Read more
By Yaneiza Echezarraga As population demographics in the U.S. continue to shift more rapidly than predicted, multicultural is now mainstream. An increasing cohort of Americans (more than half of all Americans under age 18) identify as multicultural; Hispanic Americans and Spanish-speaking households comprise a large portion of the multicultural audience. The Hispanic or Latino population … Read more
In this bold, thought-provoking and evidence-based guide, we provide solutions to the day-to-day challenges marketers face to help them protect their margins. In each of the seven chapters, we present actionable tips to help you strengthen your brand’s intangible perceptions in the mind of consumers – what ultimately gets your brand chosen and brings tangible … Read more
With so much excitement in the streaming industry, it’s easy to lose sight of what’s underpinning the way audiences now engage with television. In fact, there likely wouldn’t be this much excitement about streaming if it weren’t for the widespread adoption of digital connectivity that took place as audiences dove into new content options in … Read more
