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Estrella Media adds to Board of Directors

Joining the board are Jacqueline Hernández, CEO and Co Founder of New Majority Ready; Flavio Morales, EVP at Endemol Shine Latino;; and Michael Rubenstein, the Co-Founder and President of OpenStore.

Univision to produce “Mi Vecino, El Cartel”

Univision Communications Inc. announced a partnership with powerhouse actress, singer-songwriter, and executive producer Selena Gomez to produce her first-ever Spanish-language series “Mi Vecino, El Cartel” (“The Cartel Among Us”) through her company July Moon Productions and alongside Blackfin (an eOne company).

WCCM LatinX Boston partnership With Massachusetts Alliance of Boys & Girls Clubs

WCCM Latin X Boston, of Costa Media Boston, has pledged to be a true local station in the Boston DMA and provide valuable information to the Latino community. Through its partnership with the Massachusetts Alliance of Boys & Girls, it is committed to working with local organizations and leaders to enhance this mission.

Digital advertising to exceed 60% of global adspend in 2022

The global ad market will continue its recovery from the 2020 downturn with 9.1% growth in 2022, after 15.6% growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report, published today. Global adspend will expand by 5.7% in 2023 and 7.4% in 2024, with brands looking to leverage more social media, online video, advanced TV, and ecommerce channels.

Tackling conspiracy theories [REPORT]

Conspiracy Theories have recently been top of mind, with many considering that their impact on areas such as vaccine uptake are having serious societal consequences. But while there has been significant research into the possible causes, as well as who develops and perpetuates them, there has been little investigation into the wider public’s relationship with them. Until now.

CMO Sustainability Accelerator Collaborative

Leading organizations in the marketing industry today announced a groundbreaking coalition of resources and professional expertise to catalyze the global marketing community in driving growth through sustainable innovation.

Racial Pay Gap in Influencer Marketing

MSL U.S., in partnership with The Influencer League, unveiled a research study, “Time to Face the Influencer Pay Gap,” uncovering a vast racial divide in influencer marketing.

Global Ad Market exceeds Pre-Covid Levels

The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending.

Connected devices are the industry’s great amplifier of content

In an era of internet-connected ubiquity, media fragmentation has given consumers seemingly countless ways to satiate their hunger for content. Yet while many of the options we engage with on the TV glass attract big headlines in isolation, they don’t have the ability to showcase just how much internet connectivity has altered our TV usage over the past decade.

What Makes Life Meaningful? Views From 17 Advanced Economies [REPORT]

What do people value in life? How much of what gives people satisfaction in their lives is fundamental and shared across cultures, and how much is unique to a given society? To understand these and other issues, Pew Research Center posed an open-ended question about the meaning of life to nearly 19,000 adults across 17 advanced economies.

Why 2020 will, once more, not be the year of the mobile

It’s become a bit of an ongoing joke in this industry that ‘this will be the year of the mobile’, as someone has boldly claimed this pretty much every year since around 2009. User behaviour has of course completely ignored marketer predictions, so instead of surging forward in a single year, mobile has grown steadily year-on-year.

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