By Russell Nuzzo Discussions about improving marketing effectiveness can often focus on the different measurement approaches and advanced analytics tools that marketers should employ. While these are crucial, it is equally important to consider the goals you are targeting, the data you require to reach them, and the behaviors that will ensure quality data continually … Read more
Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there. They detail the major difference between PR practice there and … Read more
In celebration of Women’s History Month, NBCUniversal Telemundo Enterprises unveiled a powerful new campaign titled “Change the Game” (Cambia el Juego), under the company’s award-winning corporate social responsibility initiative, Unstoppable Women (Mujeres Imparables). The new multiplatform initiative seeks to inspire, inform, and ignite a community of unstoppable Latino women to shift their perspective and “change … Read more
Global advertising and marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow at a tamer 5.3% in 2023, as challenging macroeconomic and re-emerging secular industry trends hamper the fast-growing digital & alternative media channels that fueled the strong recovery from the pandemic, according to new research released … Read more
By Steve Boehler Your agency review has concluded. You’ve found the perfect agency, negotiated a fine SOW and MSA and you’re itching to get started. And (of course) you are in a rush! You need the new agency to hit the ground running and your business depends on the success multiplier that a great agency … Read more
The National Association of Hispanic Journalists (NAHJ) has announced the selection of Tapiz Media Group as their Agency of Record for communications and social media and Iván Briones as Director of Communications as part of the organizations revamped strategic communications strategy effective March 1, 2023. Tapiz Media Group, led by NAHJ lifetime members Daniel Morales … Read more
Canela Media announced new programming for soccer fans on Canela.TV’s sports- focused vertical Canela Deportes, 100% Futbol. The show will air live three times per week on Tuesday, Thursday and Sunday exclusively on Canela.TV. Premiering March 7th, 100% Futbol is hosted by some of the most sports obsessed content creators in the industry; Robert Testas, … Read more
Research from Aprais and WARC reveals that the strength of the relationship between marketer and agency has a direct correlation to the output of effective work. Why it matters The conclusion comes from cross-matching the WARC Effective 100 database with Aprais’ database of client-agency evaluations. The subsequent study, Do stronger relationships produce stronger results? demonstrates … Read more
The portion of Americans who listen to any kind of online audio, and those who listen to podcasts, have reached record highs, according to The Infinite Dial® 2023 from Edison Research. The Infinite Dial findings illuminate the changes over the past quarter of a century as America has gone from dial-up to digital dominance: In … Read more
By Scotty Tidwell The creator economy is on fire, and brands are turning to influencer campaigns to increase their ROAS as the digital advertising ecosystem shifts and CPMs rise. Unfortunately, most brands fail to work effectively with creators and influencers. Too many brands view creator and influencer collaboration strategies as a “numbers game”: “How many … Read more
NBCUniversal Telemundo Enterprises announced Eli Velazquez, Executive Vice President of Sports, will assume leadership of Telemundo Deportes, the network’s award-winning sports division, reporting to Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises. The announcement comes following Telemundo’s record breaking coverage of FIFA World Cup Qatar 2022™ and its recently announced exclusive Spanish-language partnership with the U.S. Soccer … Read more
Black Americans are key drivers of American popular culture both as creators and consumers. Their artistic endeavors and media consumption help drive the $720 Billion media and entertainment economy. As part of The Black Consumer Project, our four-part consumer research series, we looked at specifics of how Black Americans engage with media and entertainment. The … Read more
BMI will honor revered singer/songwriter Ana Bárbara with the BMI Icon Award at the 30th Annual BMI Latin Awards. The private ceremony will be hosted by BMI President & CEO Mike O’Neill and BMI Vice President, Creative, Latin, Jesus Gonzalez.
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), announces its Diverse Owned and Targeted Media GrowthFronts, an inaugural industry media upfront event hosted at DotDash Meredith headquarters in New York City. The event brings together diverse owned and targeted media entities with buyers and advertisers, increasing visibility and access for media entities including Black, … Read more
Fuse Media announced its 2023-24 Upfront strategy at The Alliance for Inclusive and Multicultural Marketing’s (AIMM) “Diverse Owned and Targeted Media GrowthFronts.” With an expanded roster of DEI-focused channels to provide advertisers with unparalleled opportunity to connect with young, multicultural consumers, and a programming lineup that champions this audience, Fuse Media holds a truly unique … Read more
From geopolitical conflicts and economic instability to the ongoing threats related to climate change, CMOs are facing no shortage of external challenges. However, we believe they are likely well-positioned to create new levers for organizational growth amid such uncertainty. For our 2023 Global Marketing Trends report, we used executive surveys and conversations conducted in June … Read more
Driven by a proliferation of digital advertising providers and unprecedented volume of spend, today’s digital media spending landscape is changing rapidly. Marketers need to become more savvy and aware of where their money is going— and how exactly it’s spent. New laws and policies around privacy and tracking will soon make third-party cookies a thing … Read more
In recognition of Colorectal Cancer Awareness Month, the Colon Cancer Coalition and cross-cultural agency BeautifulBeast invite the world to join the campaign and talk about their crap. Colorectal cancer is on the rise among younger people and has been steadily increasing over the past thirty years. It is important, however, to note that screening for … Read more
Experts are split about how much control people will retain over essential decision-making as digital systems and AI spread. They agree that powerful corporate and government authorities will expand the role of AI in people’s daily lives in useful ways. But many worry these systems will diminish individuals’ ability to control their choices Advances in … Read more
