By Karla Fernandez Parker – Advertising Executive, Senior Leadership, and Multicultural Marketer Fintech is on fire and Hispanics, are adding fuel to the flame, according to the latest research report by Plaid (Fintech Effect 2021). The report showcases how the pandemic has accelerated fintech adoption, growing from 58% usage in 2020 to 88% usage in … Read more
No one ever wrote about Video Killing the Mobile Device Star, and The Spirit of Mobile Devices is also out of the question. We daresay that Mobile Device Free Europe doesn’t quite have the same ring to it. Songwriters like Beyonce will surely continue to wax poetic about Radio, but the latest data shows that … Read more
HispanicAd presents our 8th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry. The 2020 US Census is our main research tool in demonstrating once again the importance, vibrancy and influence our Hispanic Consumers have in todays marketplace.
One in five consumers are canceling at least one streaming service as a result of inflation, with nearly four in ten additionally saying they will cancel if inflation does not abate, according to KPMG’s 2022 Media Consumer Survey. “With persistent inflation combined with rising streaming fees, consumer loyalty will be put to the test,” said … Read more
Telemundo Deportes’ Complete Spanish-Language Coverage of All 64 World Cup Matches to Simulstream LIVE on Peacock; Peacock is the Only Direct-to-Consumer Streaming Service with Live Coverage of Every Match Peacock’s World Cup Hub to Feature Pre- and Post-Match Shows, Game Replays, Extended Highlights, and More Exclusive Copa Mundial 24/7 Virtual Channel Presented by Tplus on … Read more
TelevisaUnivision and Globo have announced a strategic alliance for distribution and co-production that will involve, initially, three productions in the fiction genre. The first productions that are already included in the deal are two ViX+ productions by TelevisaUnivision: the recently launched series La Mujer del Diablo (The Devil’s Wife) and upcoming series Travesuras de la … Read more
Black buying power in the U.S. is estimated to grow to $1.98 trillion by 20251. And while most brands acknowledge that Black consumers are critical to their growth and cultural relevance, earning Black consumers’ business can prove challenging as Black people around the world become more discerning of how, where and when brands are targeting … Read more
WFA and Ebiquity have partnered on this Flash Survey to generate insights into the 2023 media budgeting cycles and the expected impact of recessionary market conditions. Assessing the intentions of 43 multinational companies – the sample included five of the world’s top 10 advertisers by spend, which collectively invest more than $44bn in advertising. Marketing … Read more
IPG Mediabrands and its intelligence arm MAGNA, unveiled the 4th issue of its signature Media Responsibility Index (MRI 4.0), an initiative that strives to raise industry awareness and standards around harm reduction for brands and consumers in advertising. MRI 4.0 has transformed from an analytical study of 10 social platforms into an actionable toolset, now … Read more
Hispanics are increasingly concerned about their personal finances, leading to a decline in optimism in the U.S. economy during the third quarter, according to a new poll from the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI). The Hispanic Consumer Sentiment Index dropped to 74.3 from 78.3 in the second quarter and 92 … Read more
The line between offline and online has blurred in consumer journeys over recent years. Consumers search for products online and buy them in an offline store later, or vice versa. Commerce touchpoints are more integrated into the omnichannel path to purchase than ever before, with sophisticated targeting capabilities and digital platforms becoming a more integral … Read more
Canela.TV announced the launch of its first scripted young adult drama series, set in Mexico, Bocetos. The six-episode series will be available on Canela.TV beginning October 27th and one of the stars and associate producers is Geraldine Bazán, who also is one of the six telenovela iconic villains of Canela.TV’s original Secretos De Villanas. Bocetos … Read more
SocialPubli announced the release of The Latina Influence 2022 Industry Report, which underlines the key motivations, preferences and behaviors of Latina influencers and content creators. Latinos make up a growing portion of the U.S. consumer base and hold around $1.5 trillion in purchasing power, according to Nielsen. Latina influencers have the ability to influencer buying … Read more
SeeHer and Ipsos announced their findings from their first joint whitepaper, Strive for More, focused on female representation in advertising. The report reveals that positive female representation can be beneficial to brands and highlights creative techniques companies can utilize in their advertising development process to create greater success and stronger relationships with consumers. For the … Read more
The U.S. celebrates National Hispanic Heritage Month each year to recognize the influence, culture, and contributions of Hispanic Americans. One generation is blazing a trail and breaking convention – Gen Z. An area in which we see a tremendous impact by this demographic is employment. The U.S. labor force is shifting toward younger workers who … Read more
Scorpion announced the results of a survey that explores the generational differences in consumer behavior and business expectations during this inflationary period. The survey was conducted with 1,050 U.S. consumers in Q3 of 2022 by Scorpion and Qualtrics. Key findings on generational differences include: Gen Z and Millennials are 3x more likely to say they’re … Read more
While most conversations on representation in media are centered around what audiences see on screen, of growing importance to viewers—and growing influence in attracting new audiences—is diversity and inclusion behind the cameras. Diverse talent in roles such as producers, directors and writers shape media content that is more nuanced, accurate and inclusive. But the lack … Read more
By Humbi Calleja, Vice President and General Manager for North America at Herbalife Nutrition. Despite the COVID-19 pandemic, Latino small business owners have maintained their record of entrepreneurial success. While the pandemic has negatively impacted the finances and operations of small businesses, posing significant challenges for entrepreneurs, particularly minorities, the entrepreneurial spirit in the Latino … Read more
Global consumer experiential marketing, including event sponsorships and live event marketing, grew 8.2% in 2021 to $67.63 billion, following an unprecedented 25.7% plunge in 2020, as the economic blowback from COVID-19 dealt a punishing blow to one of the most consistently growing media segments for two decades prior to the pandemic, according to a new … Read more
In the early fall of 2021, there was a brief window when some light seemed to shine at the end of a long pandemic tunnel. Cases were low. Omicron wasn’t on the radar yet. Restaurants were filling up again. Airports were bustling. It appeared as though Americans were snapping back to prepandemic life. But news … Read more
