There’s a cost to playing it safe with your messaging. Why choose between being brand-safe and cutting edge? 501 senior US marketers are having to sacrifice the latter for the former, according to our exclusive (and brand new) research. 92% are “playing it safe” with their messaging in this tricky current economic and social climate. … Read more
Telemundo Deportes announced an expanded lineup of experts joining its commentary team as it kicks off the 100-day countdown to the start of the tournament this fall, airing live exclusively in Spanish on Telemundo, Universo and Peacock. “This is a year that will be a total game-changer for the biggest sporting event in the world, … Read more
Día de los Muertos returns to Hemisfair for its tenth annual celebration with a FREE two-day festival on Saturday, October 29 and Sunday, October 30. Recognized as one of the 10 Great Day of the Dead Celebrations in the world by USA Today, Día de los Muertos at Hemisfair, popularly known as Muertos Fest, features … Read more
U.S. multicultural audiences are bigger streamers than the general market. Asian Americans, African Americans, and Hispanic Americans are 33 percent, 17 percent, and 17 percent, respectively, more likely to have CTV streaming apps than the general market. For example, Hispanic American households have seven connected TV streaming apps, compared to six in general market homes. … Read more
Collage Group announced that Victor Paredes has joined the team as Executive Director of Cultural Strategy. Paredes is a proven expert in inclusive marketing and advertising and will leverage his expertise in combination with Collage’s proprietary data and insights in support of members’ objectives to unleash the power of culture to drive brand growth. David … Read more
The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform … Read more
The ANA and the 4A’s unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and strengthen their partnerships with marketers and agencies. The recommendations are listed in Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers), which was created collaboratively by the ANA, the 4A’s, and the … Read more
Horizon Media named Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of 305 Worldwide, Horizon’s culture-first creative agency. He assumes this role after two years as the Creative Director of the agency. In his new role, Alcazar will oversee the strategic vision for 305 Worldwide, delivering best-in-class work for clients, driving strategic media and creative … Read more
NBCUniversal Telemundo Enterprises is rolling out a multi-city national campaign, “El Campeón En Ti” (“The Champion In You”), to build on its longstanding commitment to inspire Hispanic youth to discover — through soccer — the champions within themselves. The campaign will bring an inspiring and engaging series of jamboree events to cities across the country … Read more
Consumers are using connected devices to enhance their daily lives and well-being while fine-tuning the balance between their virtual and physical worlds. Our study of consumer technology trends examines how US households are adjusting their use of mobile devices, wearables, and smart home technology as pandemic restrictions begin to ease. With fewer people working and … Read more
In the 12th episode of McKinsey’s Future of America podcast, host André Dua is joined by Chris Jackson and Mallory Newall from Ipsos to discuss how Americans are feeling about economic well-being, using the latest release of the American Opportunity Survey to highlight key insights on opportunity, employment, inflation, childcare, and physical and mental health … Read more
TelevisaUnivision announced that three new series, “Colapso” (working title), “Isla Brava”, and “Senda Prohibida,” and one new documentary film, “Absoluta” are currently in production. Each of the four original productions will be exclusively available on ViX+, the new premium Spanish-language subscription streaming service. “From thrilling mysteries to heartwarming personal stories, these new original productions represent … Read more
KSA Entertainment will launch Daily Flash Latino, a nationally distributed entertainment, lifestyle, and trending news show. Daily Flash Latino’s hosts Jessica Reyes and Gian-Paul Lopez will offer a fresh perspective on the latest entertainment news, celebrity gossip, fashion, health, wellness, and more, in both English and Spanish. Produced by KSA Entertainment and distributed by Telco … Read more
By Mark Duval – The Duval Partnership Much discussion has occurred on the outlook for agencies since we last wrote about the changing economic headwinds. It’s time to revisit the topic and layer on some additional considerations, with a focus on what agencies should be doing now. First, let’s be clear that the overall mood … Read more
By Bob Hoffman Loudmouth marketing weasels like me are always going off on the need for advertisers to abandon their addiction to short term-ism and focus their attention on the long term imperative of building their brands. There is plenty of evidence that in the long run marketers are better served if their budgets are … Read more
As the number of multicultural consumers in the U.S. continues to grow, so does their influence. According to the Selig Center, African American, Asian American, and Native American consumers have increased their purchasing power from $458 billion in 1990 to $3 trillion in 2020. Combined, this represents 17.2% of the nation’s total buying power compared … Read more
Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organizational rule.. But when we assess the current state of any marketing organisation, which is the first stage of most of our engagements, we often discover that there’s something else eating away at culture. It’s process. Most marketers would … Read more
The Telemundo Station Group, part of NBCUniversal Local – a division that includes 43 NBC/Telemundo stations in the U.S. and Puerto Rico and six regional sports networks – announced California State University, Northridge (CSUN) is its fourth and newest partner for the group’s “Telemundo Local Academy” journalism training program. The one-year program kicks off at … Read more
Telemundo announced the premiere of El Fuego del Destino (Fire’s Destiny), starring Demet Evgar, Dilan Deniz Çiçek, Hazar Ergüçlü, and Zuhal Olcay slated for Tuesday, September 6 at 9pm/8C. In this empowering story, three women decide to take control of their lives after being on the verge of death, leaving their pasts behind to seek … Read more
Havas Health & You and Republica Havas announced the creation of a new agency, Republica Havas Health, to help foster health equity for multicultural patients and consumers. Republica Havas’s new division will be led by Co-founder, Chairman and CEO Jorge A. Plasencia, and will leverage the scale of HH&Y to reach brands and consumers across … Read more
