We catch up with the hygiene and health giant’s marketing boss, Fabrice Beaulieu, who has been nominated for The Drum and the World Federation of Advertisers’ (WFA) Global Marketer of the Year award. Fabrice Beaulieu is a veteran at Reckitt, having served in a variety of marketing roles since 1999 before being appointed chief marketing, … Read more
When considering the future of media-focused technology, it’s always important to look past the hype and assess where audiences are migrating and what kinds of inventory are available. Based on that criteria, there’s one technology that piques my interest: CTV (Connected TV), which witnessed a surge in growth throughout the pandemic when people were locked … Read more
UnidosUS and Knorr released a report examining hunger and food insecurity among Latinos living in rural communities. “Not Enough Food on the Dinner Table: A Look into Food Insecurity among Hispanics/Latinos Living in Rural Communities in the United States” reflects the findings of a mixed methods needs assessment among 16 community members and 23 community … Read more
Five independently-owned and operated public relations firms operating in seven markets nationwide have joined The Change Agencies, the national network of independent multicultural and LGBTQ public relations and marketing firms that launched in June 2019. The five new member agencies join three existing member agencies led by Managing Partners Ben Finzel of RENEWPR in Washington, … Read more
Estrella Media has added KUDF’s primary channel in Tucson, AZ, to its EstrellaTV network affiliate group. KUDF began broadcasting EstrellaTV on its main channel at the first of the year and is carried on Dish Network Channel 14 and Cox Cable Channel 61. (EstrellaTV was previously multicast on KUDF’s 14.2 channel.) KUDF is a minority-owned … Read more
Under the umbrella “The Telemundo Edge,” Telemundo Global Studios presented its slate of originals set to go into production and development this year at an event held last night as part of the Content Americas trade market. “As witnessed by the overwhelming success of last week’s premiere of season 8 of El Señor de los … Read more
By Allan Colaço, Global Audit Sector Leader, Consumer & Retail, KPMG LLP (US) & Andries Terblanché, Global Lead of Dynamic Risk Assessment, KPMG Group Services (Pty) Ltd Consumer goods companies are facing a challenging environment, with high inflation, supply chain disruption, labor shortages and other economic trends driving higher risk. Using the conventional risk assessment … Read more
A total of 22 awards have been given at the inaugural WARC Awards for Effectiveness, North America Edition in association with LIONS, shining a light on the most inspiring and effective work delivering marketing success. Five Grand Prix, two Grand Prix for Good, six Gold, three Silver and six Bronze accolades have been awarded. Campaigns … Read more
By Barry O’Neil How to Write an RFI Response Without Starting From Scratch In any new business opportunity, putting your agency’s best foot forward is a balancing act of time and resources. Devoting the time and effort it takes to win can be a challenge, particularly for smaller agencies that don’t have a dedicated person … Read more
Kanal D Drama premieres the family drama El Pecado del Amor (Love & Sin) on January 25 on its linear channel and through the Kanal D Drama app in for the U.S. Hispanic market. “We are very pleased that Kanal D Drama has established itself in the U.S. Hispanic market as the benchmark brand for … Read more
By Isaac Mizrah – CEO of Alma Agency As a new year starts, we return to our work routine, facing the prospect of a recession. Some believe it will be a mild one, while others are more pessimistic. Nonetheless, most experts believe the country will face an economic slowdown, and consequently, brands may reassess their … Read more
Clark Logan, President of HRN Hispanic Radio Network has joined Radio Ink’s Hispanic Radio Conference Advisory Panel. This year marks the 14th annual Radio Ink Hispanic Radio Conference, which will be held in Miami on June 14 and 15. “We’re delighted to have Clark join Radio Ink’s Hispanic Radio Conference Advisory Board,” said Deborah Parenti, … Read more
AM/FM radio works for personal care brands. In a first of its kind study, in partnership with NCSolutions, the Cumulus Media | Westwood One Audio Active Group® unveiled results from a men’s personal care brand sales effect study. The findings revealed AM/FM radio delivered strong ROI for the brand: Sales driver: AM/FM radio drove major … Read more
By Les Binet- Group Head of Effectiveness / adam&eveDDB Peter Field & I recommend that marketers use a mix of “brand building” & “activation” communications. Our researsuggests the optimum split is usually somewhere around 60% brand, 40% activation, but varies by category and context. But why split brand and activation at all? Why not do … Read more
Streaming video, social media, and gaming are helping to enable new business models and reshaping media and entertainment. But the real story for 2023 is that these three sectors are increasingly becoming more interdependent as part of a broader and richer media and entertainment ecosystem. Successful companies will likely develop strong visions that span these … Read more
Agencies are a vital part of any effective marketing organization but all too often the right questions aren’t always asked in these partnerships. We asked members of the jury for the WFA’s Global Marketer of the Year what questions really need to be asked to ensure that both parties work together smoothly and to mutual … Read more
If there’s one thing audiences want when they tune in to watch a program, it’s to see stories and experiences they can relate to. That’s the basic premise of representation, and it can have a direct impact on viewership. It can also fuel an audience’s appetite to watch more content—a critical component to success in … Read more
The 2023 Edelman Trust Barometer reveals that business is now viewed as the only global institution to be both competent and ethical. Business now holds a staggering 53-point lead over government in competence and is 30 points ahead on ethics. Its treatment of workers during the pandemic and return to work, along with the swift … Read more
Lopez Negrete Communications and Hyundai Motor America announce first-of-its-kind anthemic brand work aimed at showing that no matter how far apart we might be, how different we may be, where we go or where we came from, it is the miles we spend together that are worth treasuring. The Las Millas que Nos Unen or … Read more
By Roxana Lissa – Multicultural Marketing / Hispanic Market PR Consultant It’s so great to be from Argentina these days, as we have been in the news a lot lately – for positive reasons this time. We finally won our third World Cup title, and Lionel Messi indisputably crowned himself as the best player in … Read more
