Many have speculated as to how Hispanic online search behavior differs or is similar to that of non-Hispanic Whites. Numerous studies have been conducted on the subject. Results often fall victim to the same issue, that respondents tend to tell researchers what they think we want to hear. But what we’re looking for is a better understanding of what these cohorts really do while searching online.
“The Investment Gap: Understanding the Value of Audio” highlights a divergence between consumption and investment. While 31% of the average consumer’s media consumption is now audio, only 8.8% of the average media budget is allocated to audio, and 25% of advertisers do not invest in audio at all.
As more consumers go “screen-free” radio moves to the forefront of media planning
The rise and proliferation of Subscription Video On Demand (SVOD) services is the most transformative media and entertainment development in recent years. SVOD has changed how people consume and purchase content and how studios and producers pursue monetizing that content. Beyond that, it continues to force advertisers to find ways to reach viewers who have abandoned the linear channels.
Some of the world’s biggest pharmaceutical companies have played a central role in the COVID-19 pandemic.
The pandemic hit the Spanish radio industry probably harder than any other traditional media. Stay-at-home ordinances and remote work mandates eliminated the daily commute and as a result in-car radio listening and ad revenue plummeted during the early months of the global Covid-19 2020 shutdown. By Angelica “Angie” Balderas – SVP Entravision Sacramento Stockton and Modesto
Enrique Dussan has passed in Austin, TX on September 11, 2021, he was a gentle, intelligent and media planning executive in our Industry. Mr. Dussan, a veteran media planning executive of our industry, worked for Marca in Miami, Republica and Wing / GreyGlobal Group. He also played a role as a judge in our HispanicAd Media Planning Awards.
Nielsen announced that it will take the lead on an “Impressions First Initiative” to support an industrywide move to impressions-based buying and selling in local markets across the U.S.
The figures are out from the latest U.S. Census, and it’s clear Latinos drove population growth in the U.S., having increased from 50.5 million in 2010 to 62.1 million people in 2020. That accounts for 51.1% of the overall population growth of 22.7 million.By contrast, the general population in the U.S. only grew by 7.4% during the same period. By Karla Fernandez Parker
The study, “My Voice Matters: Linking Inclusion to Business Growth,” investigated levels of inclusion when making business decisions, determining career progression and growth, and evaluating a sense of belonging within the industry. The report queried respondents in three key areas linked to business performance: My Voice in the Room, My Voice in the Company, and My Voice in the Industry.
In the latest of our regular series of expert webinars, Ebiquity’s Global CEO, Nick Waters, hosted leading media industry analyst, Ian Whittaker, to set out what he believes will be the priorities and challenges for brands, media, and advertising in the coming months.
Joseph Jaffe is an author, CEO, futurist, disruptor, and now, a late-night talk show host. During the pandemic, he launched “Corona TV” to give himself — and the marketing world — something to do. Now, over 150 episodes later, the newly rebranded “Joseph Jaffe is Not Famous” is a show about hope, positivity, optimism, and, if there’s time for it, marketing. This jack of all trades discussed the creator economy, streaming, cryptocurrency, diversity, and more in a special two-part series of the Futures Podcast.
The Latino Podcast Listener Report 2021 from Edison Research finds that 36% of U.S. Latinos age 18+ (16 million people) have listened to a podcast in the last month, which is a 44% increase over 2020 (25%). This is narrowing the gap with the overall 18+ U.S. population, of whom 40% are monthly podcast listeners. New research shows that this dramatic increase comes from both English-dominant and Spanish-dominant listeners.
Edelman Trust Barometer special analysis of the Hispanic community reveals that while the U.S. Latinx community is optimistic about their economic future and is more trusting of institutions, they are also deeply concerned about the realities of the past year. They were severely impacted by Covid redundancies, which saw unemployment reach 15 percent among Latinx, the highest of any group, and yet, they remain optimistic about American institutions. This is particularly true for government, as they are the only group to trust government more than business. More than any other audience segment, they expect action from the brands they buy and the employers they work for and are ready to take action themselves if things don’t change.
The rising ad dollars also speaks to the notably broad audience that now listens to podcasts. That’s a key shift, particularly as advertisers look to podcasting for new opportunities.
In this episode of The New Mainstream podcast, Kalil Vicioso, founder of Tiny Hat Consulting, explores the intersectionality of sensory research, social media, and search and how they help marketers build cultural intelligence.
Forty-four percent of U.S. Latinos have never listened to a podcast and 20% have not listened to a podcast in the last month, but a new study finds that 67% of U.S. Latinos who don’t listen to podcasts already listen to spoken word audio.
Over the past few years—and especially in 2020—marketers have had to be increasingly flexible and agile to meet ever-changing consumer demands. In this year’s Nielsen 2021 Annual Marketing Report, we found that marketers across several industries, including technology, travel and tourism, retail and financial services, had to adjust the mix of their marketing spend by as much as 59% in 2020 to adapt to the pandemic. As consumer preferences changed, it created a domino effect that affected business priorities and budgets. To keep pace, marketers had to be creative to activate campaigns with less.
Miller Lite recently announced their partnership with J Balvin and to continue their partnership and celebrating living authentically, Miller Lite is releasing new creative spots featuring Jose Alvaro Osorio Balvin (a.k.a. J Balvin) and his personal take on Miller Time! – or in this case, Es Jose Time.
How is the Job Market Shifting Over the Next Decade?
