When Dr. Ines Poza started tracking ethnic representation in Super Bowl ads about 20 years ago, she noticed, “animals were featured as protagonists more often than minorities, with Latinos nowhere to be seen.” After a promising showing last year with Rocket Mortgage leading the charge featuring a phenotypically Latina child alongside Anna Kendrick, “It’s back … Read more
Boost Mobile and Eugenio Derbez, one of Mexico’s top actors, producers and directors – best known for hits such as Instructions Not Included, Acapulco and Oscar-award winning CODA – are announcing his newest role as advisor for Boost Mobile’s Latino programs. In this latest endeavor, Derbez will advise Boost Mobile on how to offer greater … Read more
Nuestra.TV’s latest programing expansion, which includes the premiere of the exclusive docu-series “Cuba Suena” as well as FAST channels Flou Caribeño and Flou Cine. The new programming is now available to watch on Nuestra.TV. This February, the docu-series “Cuba Suena” makes its exclusive, U.S. debut on Nuestra.TV, offering a captivating glimpse into the heart and … Read more
In today’s highly fragmented and uncertain environment, the battle for consumer attention is heating up, people are increasingly concerned about privacy and fraud, and the upheavals of the past year are creating an entirely new set of challenges. It’s a pivotal moment in the digital advertising industry. What trends are on the horizon, and what … Read more
By Ana Ceppi The last 6 months have been, what we in the advertising industry call “bread crumbing” for Latino representation. Let me recap: Hispanic Heritage month brought us 4 amazing facts – which we all knew but others were educated on: US Hispanics are the 5th largest GDP in the world ( bigger than … Read more
New Cultural Inclusion Accelerator’s CIIM™ data, in partnership with ANA’s AIMM, reveals top overall brands perceived as most culturally inclusive among Multicultural & Inclusive consumers, as well as top brands perceived by Asian, Black, Hispanic, LGBTQ, and People with Disabilities segments. The Cultural Inclusion Accelerator, in partnership with ANA’s Alliance for Inclusive and Multicultural Marketing … Read more
As a past attendee of an ANA Global Day of Learning event, you know the value of hearing the latest strategies in marketing’s hottest topics. That’s why we want to make sure you don’t miss out on our next Global Day of Learning event, focused on Diversity, Equity, Inclusion, and Belonging, next Wednesday, February 22. … Read more
Just a year ago, the agency was born with a very clear vision: Aiming for the perfect balance between strategy and beautiful ideas and the mastery of the Beast that Big Data can represent. “Time really flies. I could not be prouder and happier with what we have achieved in these twelve months. We have … Read more
Spanish Broadcasting System, Inc. announced the sale of its Mega TV business and certain associated real estate to Voz Media for a total acquisition price of $64 Million. The transaction is expected to close upon Federal Communications Commission (FCC) approval. “I am very proud of the nearly two decades of award-winning programming, community dedication and … Read more
Entravision announced the launch of Entravision Plus, the newest way for companies to effectively connect and engage with Hispanic consumers through over-the-top (OTT) media and Connected TV (CTV). Entravision Plus helps optimize digital advertising results by leveraging performance-based data insights to connect with consumers as they consume content from premium Spanish-language publishers. Entravision Plus is … Read more
Despite a global pandemic and record inflation, consumers have defied expectations and continued to spend. At NRF 2023: Retail’s Big Show, NRF’s head of research Mark Mathews and Jonathan Silver, CEO and founder of Affinity Solutions, discussed the forces that are propelling consumers to spend. The conversation, moderated by Katherine Cullen, NRF senior director of … Read more
Marta Gerdes recently passed, a veteran Hispanic & Multicultural marketing executive. Ms. Gerdes was a well known and beloved executive with ties to many in our industry. She was recently VP Marketing at Tampico Beverages Inc. and Chief Brand Officer, Latin America at McDonald’s and serve in many other capacities in our industry. Que descanses … Read more
Royal Prestige, headquartered in Wisconsin, has assigned its creative and media business to DDB and PHD following a pitch in late 2022, coordinated by the consultancy Think Catalyst and led by Riccardo Ferraris, CEO and Vivek Kuchibhotla, Programs Director. The Miami and Mexico offices of the two Omnicom Group agencies will lead the global vision … Read more
Social media trends are constantly changing and it’s important to stay ahead of the curve in order to remain relevant. In 2023, we can expect to see a lot of new developments in the world of social media & followers expecting even more from brands. From new platforms to innovative features on existing ones, these … Read more
Make no mistake about it, the Super Bowl is the biggest TV event of the year—by a massive margin. Last year’s game attracted more than 101 million viewers, cementing viewership of 100 million-plus for 11 of the past 12 years. For context, the most watched new primetime program in the fall 2022 TV season attracted … Read more
Telemundo Deportes will present complete Spanish-language coverage of Super Bowl LVII across Telemundo digital platforms with support from the network shows starting today, Feb. 9 through Monday, Feb. 13. Daily live on-site coverage from Radio Row at the Phoenix Convention Center kicks-off tonight at 7 p.m. ET on the Telemundo Deportes YouTube, Facebook, and Twitter … Read more
Telemundo and Billboard announced an expanded partnership for 2023, underscoring the importance of live events and music specials on the network and across all its platforms. Under the new agreement, the companies will collaborate to present the first ever Latin Women in Music, a new music franchise focused on women’s impact in the music industry, … Read more
Intelligent.com has published a recent survey report that examines the continued practice of eliminating degree requirements on job postings and the rationale behind it. The report also explores the value of experience versus education when evaluating candidates. Researchers collected feedback from 1,000 hiring managers across the United States. According to survey results, 53 percent of … Read more
Some Latin American artists have seen a rise in popularity unlike anything ever seen since the beginning of the new century. It’s challenging to measure all of the plays a song gets nowadays, given the many ways to listen: Spotify, Apple Music, YouTube, SoundCloud, TikTok, the radio, etc. But the fact that LatAm artists on … Read more
Telemundo, the exclusive Spanish-language home of the U.S. National Teams, presents comprehensive coverage of the 2023 SheBelieves Cup from Feb. 16 – Feb. 22, featuring all six matches of the tournament live on Universo, Peacock and the Telemundo app. Brazil, Canada and Japan will join the U.S. Women’s National Team for the eighth edition of … Read more
