A Wide Lens Is a Marketer’s Optimal View

Audio advertising is projected to reach $7B in 2022. And what inevitably comes with greater investment? A greater desire, and need, for data. An increasing number of brands are widening their proof points for successful and effective audio campaigns outside of just conversions. Brand perception metrics are quickly rising to the top of marketers’ data … Read more

Clock Watchers No More

By Tim Williams “Companies Want Lawyers to Kill the Billable Hour,” reads the headline in a recent issue of the Australia Financial Review. Around the same time, the marketing publication Campaign ran an article titled “Wary Marketers Sour on Billable Hours.” Could it be that the hourly is rate is finally, at long last, marked … Read more

Local Broadcast TV Influences Hispanic Audiences

The 2022 GfK TVB Video Media and Usage Study, found that Hispanics have more digital access to live TV and local news than the average adult. Eighty-two percent of Hispanic adults 18+ are able to stream live programming and sports from broadcast channels on their devices (smartphone, tablet, PC) through an app from their cable … Read more

CEOs indicate lowered growth expectations

The complexity and uncertainty of the economic environment are weighing on CEOs today as they plan for the next 12-18 months while navigating a myriad of disruptive factors such as inflation and supply chain issues, talent and skills gaps, and geopolitical instability. But despite lower economic growth expectations shared by CEOs, they remain relatively optimistic … Read more

When Passion Leads to Burnout

By Jennifer Moss You’ve no doubt heard the well-worn advice that “if you do what you love, you’ll never work a day in your life.” It’s a nice idea but a total myth. When we equate work we love with “not really working,” it propagates a belief that if we love it so much, we … Read more

C-Suite Leaders Taking Entirely New Approach to Costs

More than three-quarters of companies (76%) cut costs to survive during the pandemic; now 90% of C-suite executives say they must take a whole new approach to costs in order to transform their businesses to respond to ongoing disruption while also uncovering new growth and value, according to a new report from Accenture. The Zero-Based … Read more

It’s true: You really do need to spend money to make money

Advertising is a commitment. It can also be expensive. And while we know that brands are prioritizing their brand awareness efforts in the coming year, there isn’t a marketer on the planet who’s not focused on the tangible returns that their spend delivers. And given that focus, it’s not uncommon for brands to pull back … Read more

Immigrant Archive Project Podcasts launch

  The Immigrant Archive Project and its founder Tony Hernandez expands their platform to podcasting. Immigrant Archive Project · Trailer: Immigrant Archive Project

Pereira named Chief Business Officer at 3Pas Studios

3Pas Studios has appointed Steven Wolfe Pereira to the newly created role of Chief Business Officer. Coming off a string of hit movies as well as scripted and unscripted TV shows in both English and Spanish, 3Pas plans to inspire, entertain, and delight global audiences by expanding into new, next generation content, products, and experiences. … Read more

Agency NYLFF nominated for New York EMMY Award

Agency NYLFF, the marketing arm of the New York Latino Film Festival, has been nominated for Best Public Service Campaign for “Vaccinate NYC ” at the New York Emmy Awards for its impactful and acclaimed work with the New York City Department of Health and Mental Hygiene (NYCDOHMH). The nomination comes after the agency’s recent … Read more

Seedtag launching in the US

Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the opening of its US headquarters in New York. By opening its headquarters in the United States, Seedtag continues in its mission to become the global contextual advertising partner for brands and agencies. The adtech company, with employees already on the ground in … Read more

Why the agency selection process is broken – and how to fix it

by Nick Waters, Chief Executive Officer Something is rotten in the state of advertiser-agency relationships – indeed, several things are rotten – and this is manifested most clearly in the broken agency selection process. Reviewing prospective agency partners is now too onerous, costly, and time-consuming on both sides. Selection criteria are dominated by costs saved … Read more

2/3 of Global Marketers lack confidence in their DATA

To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer (CMO) Council and GfK. These data systems need to be agile and adaptable with the ability to acquire real-time, relevant data signals and close the gap between data, insights … Read more

Innovation Español launches

San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional media, web development, design, public relations, film production and more. InnoVision Español will serve businesses and brands wanting to reach the Hispanic community and Hispanic-oriented clients and companies. An important and valuable sector of … Read more

Traditional Advertising is Alive and Well

“Digital marketing is the future.” Whoever the first person was to make that statement wasn’t wrong. The first clickable ad went live in 1994. At that moment, the world of marketing as we knew it forever changed. From Yahoo and MySpace to Google and Facebook, the digital age exploded and hasn’t looked back. Perhaps one … Read more

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