By Amalia Martino – Founder and President The Vida Agency Inclusive marketing is no longer optional. It is a key driver of business success. The brands able to have success in cultivating strong and authentic connections with multicultural audiences will be those who commit the time, research, dollars and learnings necessary to create culturally appropriate … Read more
Rockstar Energy Drink unveiled its new ad campaign, “Poder Para Mi Gente (Power for My People),” a platform designed to empower a new generation of hustlers who work hard to give back to their local communities. This first-ever Hispanic equity campaign for the brand spotlights young Hispanics inspired by their heritage and embodies Rockstar Energy’s … Read more
Consumer Acquisition published an infographic featuring insights on in-game advertising trends, including different formats that are more powerful when used together and the market growth for in-game advertising. In-game advertising has proven benefits for advertisers seeking contextual placement, brand-safe environments, and captive audiences. Setting aside “gamer” stereotypes, mobile games appeal to hugely diverse audiences and … Read more
The latest Consumer Pulse survey shows that, across America, people have simultaneously embraced new behaviors and reverted to old ones. What will they do next? Stick to new COVID-19-era habits, or go back to the old ways of doing things? For most US consumers, the answer seems to be “both.” Two years into the pandemic, … Read more
When it comes to marketing campaigns, recent advertising exposure (or recency frequency) is more effective at increasing incremental sales for consumer packaged goods (CPG) brands than iterative (or repeat) frequency, according to new research analysis from NCSolutions (NCS) about how advertising works. The findings come from the company’s pursuit of how advertising works. This new … Read more
As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. By encouraging event marketers to be more demanding in terms of measurable KPIs and evaluated ROI, Elevate hopes its findings … Read more
Telemundo is gearing up for a night of double the drama and excitement with the back-to-back premieres of the highly anticipated new season of La Casa de los Famosos and the family-friendly rom-com Hasta que la Plata Nos Separe (Until Money Drives Us Apart) on Tuesday, May 10th starting at 7pm/6c. The night will kick-off … Read more
My Code announced the completion of its acquisition of a majority ownership interest in Impremedia. These include: La Opinión, the nation’s #1 Spanish-language daily newspaper; El Diario, the oldest Spanish-speaking daily in the United States; La Raza in Chicago; and La Opinión de la Bahía in San Francisco along with an extensive portfolio of digital … Read more
By Adam Jacobson / Editor in ChiefEditor in Chief – Radio & Television Business Report When it comes to Puerto Rico, there are perhaps no better known radio properties than WKAQ-AM 580, the Spanish-language News/Talk station, and “KQ105,” the Spanish Contemporary cadena. Since 2003, the AM/FM combo have been owned by Univision Communications and today … Read more
For over 40 years, many have predicted the demise of Spanish-language media and advertising in the U.S., despite Census results reporting that Hispanics have accounted for over 50% of the total U.S. population growth for more than 20 years. Why is this? Conversations have been dominated by the fact that U.S.-born Latinos are now driving … Read more
Canela.TV announced a partnership with Industrias Tajín, a leading manufacturer and distributor of hot sauces in Mexico, the United States, Central America and Europe. The collaboration aims to promote Mexican food culture with the exclusive launch of “Ahogadas,” a docu series focused on a delicacy from Jalisco tortas ahogadas. With this collaboration, the companies seek … Read more
Ruder Finn announced that effective immediately, the team members of DC-based multicultural agency Comunicad LLC will join the agency. This partnership will reinforce Ruder Finn’s community-engagement work, specifically with Hispanic communities. Comunicad brings a particular expertise in service-driven, social-impact, public affairs and community programs that leverage multimedia digital content to reach the Hispanic community wherever … Read more
mitú, in partnership with premier multicultural marketing and communications agency The MRKT, released the second edition of the mitú InTell Series of studies focusing on the current financial state of the US Latino population. Some of the discoveries indicate that Latinos lead in certain aspects when compared to the general population, such as in the … Read more
Afro-Latino identity is a distinct one, with deep roots in colonial Latin America. As a result, it can often exist alongside a person’s Hispanic, racial or national origin identities. The life experiences of Afro-Latinos are shaped by race, skin tone and other factors, in ways that differ from other Hispanics. And though most Afro-Latinos identify … Read more
Channel fragmentation and increasing media options provide consumers with an abundance of choice, but they present a hurdle for marketers that rely on traditional mass reach channels to increase brand awareness. And just as we’ve seen in previous years, the marketers surveyed for Nielsen’s 2022 Annual Marketing Report say building brand awareness is their top … Read more
More U.S. moms are now employed full-time and more are working outside the home than in 2021. Sixty-four percent of U.S. moms are employed full-time compared with 51% last year. Of U.S. moms who work full or part time, 77% work outside the home, up from 58% in 2021.Moms continue to embrace the hands-free assistance … Read more
The globally-recognized People’s Choice Awards is expanding across NBCU’s television portfolio with the announcement of the first-ever People’s Choice Latin Music Awards set to air on Telemundo in the spring of 2023. The only award show for the people, by the people, People’s Choice Latin Music Awards builds off the flagship E!/NBC show and will … Read more
A substitute teacher works from her home in April 2020 during the COVID-19 pandemic.A substitute teacher works from her home in April 2020 during the COVID-19 pandemic. As remote work continues for many Americans, more than half of workers who say their jobs can mainly be done from home say they often use online platforms … Read more
The latest round of research conducted by Vericast found that 50% of all consumers and 64% of Millennials indicated that making spending decisions along with rising prices due to inflation are negatively impacting their mental health. Over a quarter agree that inflation is also influencing their decision to seek appropriate care. To assess consumer behavior … Read more
With such a vibrant culture and rich sense of togetherness, it’s no wonder Latinos love fiestas. If there’s an opportunity to party, we’ll find an excuse to turn up the music and celebrate together! However, many brands and retailers may be missing out on enduring, year-long cultural connections with the U.S. Hispanic audience by improperly … Read more
