Ragan’s annual Communications Benchmark Report, an exclusive study from Ragan’s Communications Leadership Council, is a deep dive into the data and an analysis of the major trends in the profession over the last 12 months. During that time, comms pros have been called on to develop and distribute the message on new policies that affect … Read more
By Jay Nielsen, SVP of Global Planning Products for Nielsen Between rapid news cycles, ever-changing consumer behaviors, and an unclear future as the pandemic continues, adaptability is key for marketing success. To help achieve brand goals, marketers should conduct ongoing media planning throughout the year, versus only once at the start, that puts key audiences … Read more
Travel is back—so say news stories and corporate earnings calls since the summer of 2021. There are caveats though, and they represent a large share of industry revenue. International travel still awaits an improved pandemic situation and less daunting border restrictions. Corporate travel remains below 50% of prepandemic spend and faces a more complex prognosis … Read more
Telemundo announced the premiere of Amor Valiente (Brave and Beautiful), starring Tuba Büyüküstün and Kıvanç Tatlıtuğ, slated for Tuesday, May 31 at 10pm/9C. Produced by Ay Yapım, this hit Turkish series TV export that has captivated audiences around the world and garnered an international following is set to conquer U.S. Hispanic viewers with a seductive … Read more
Que Buena Los Angeles (105.5/94.3 FM), the Spanish language Regional Mexican music radio station owned by Estrella Media, unveiled its new logo and marketing campaign. “Somos LA, Aqui Suenan las que Pegan” is the new campaign for the station that reflects and represents the unity and inspiration of Latinos through Regional Mexican music. The campaign … Read more
Todd Mokhtari has been named President and General Manager of Telemundo 52 / KVEA and NBC 4 Southern California / KNBC, NBCUniversal’s local television stations that serve English and Spanish-speaking audiences in the Los Angeles DMA. He will oversee operations for both stations across the news, digital, sales, marketing/promotions, community affairs and operations/technology departments. Mokhtari … Read more
Univision News premiered its new documentary “Rising Up in the Heartland, Latino Workers Fight for Pandemic Relief.” Produced with support from the HHMI Department of Science Education, the documentary is available on UnivisionNoticias.com. After long struggles to regain their health, marginalized and undocumented Latino essential workers in rural Iowa took on a bold new challenge … Read more
Byron Allen’s Allen Media Group television network The Weather Channel announced the launch of its brand-new free television network The Weather Channel en Español, the first 24/7 Spanish-language free-streaming weather news network in the United States. The Weather Channel en Español makes its historic debut on the 40th anniversary of the launch of The Weather … Read more
MMA Global, the association devoted to architecting the future of marketing for CMOs, released the Marketer Benchmark Study on Growth with findings on a topic at, or near, the top of the priority list for ANY company in ANY industry: Growth. The results revealed a 50/50 split among marketers when it comes to how to … Read more
By Mark Duval – The Duval Partnership Most people are familiar with user experience (UX) and customer experience (CX). At The Duval Partnership, we’ve become increasingly focused on the concept of the prospect experience (PX™). But what does that mean exactly, and why should agencies care about it? PX is how your agency presents to … Read more
After taking a Behavioral Economics class at Florida State University, Lauren Triplett knew she had found her passion. Marketing bridges the gap between brands and consumers by helping marketers understand why people do what they do and purchase what they purchase. Lauren found this fascinating and spent the next few years building her expertise, including … Read more
The Hispanic Federation at their annual gala in New York last night, honored Raul Alarcón Jr. Chairman & CEO of Spanish Broadcasting System with their Lifetime Achievement Award for his passioned efforts to help US Hispanics, bring media focused on the needs of US Hispanics need and his dedication to the US Hispanic advertising, marketing … Read more
Over the past decade, chief marketing officers have experienced a regression of trust, appreciation, and longevity. With average tenure of CMOs falling below 40 months and the median tenure at 25.5 months, corporate marketing leaders are searching for answers as the value and recognition of their work is minimized and marginalized. Despite a near universal … Read more
UBS’s Multicultural Investors Strategic Client Segment announced the launch of its Invest to advance research, exploring the wealth journeys of over 5,000 investors in the United States with at least $1 million in investable assets. The report shows Latinos and Hispanics prioritize providing financial support for their loved ones. It also found that in spite … Read more
Nearly nine out of ten Americans (86 percent) like their neighbors, a sentiment that remains high across all major demographics including age, sex, race and even political party, according to results from a national Xcelerant omnibus survey conducted on behalf of Fathom Realty, a national, cloud-based, real estate brokerage. Of those Americans that do not … Read more
McDonald’s USA announced the launch of Spotlight Dorado, a new multi-year platform aimed at uplifting Latino talent and arming them with access to mentorship and coveted resources to change their career trajectories and put them steps closer to making their cinematic dreams come true. The program kicks off today with a short film contest alongside … Read more
By: Chris Boland and Maurya Overall Short CMO tenures and increased turnover have captured the attention of many in the business world. However, while studies have quantified just how short these tenures are getting, there’s been little discussion of the real costs that come with turnover. There’s the cost of the CMO search itself, of … Read more
Unique reach + better frequency management = less wasted ad dollars. Advertisers need deduplicated audience measurement to verify if ads are reaching the right audiences once personal identifiers go away. Using in-flight metrics and owning your data can help you spot and capitalize on ad ROI opportunities. Advertisers need to track their entire ad spend … Read more
TelevisaUnivision Inc. announced the launch of Así Studios, a Spanish-language brand studio aimed at connecting marketers to U.S. Hispanics through premium video. Así Studios will produce films that shine a light on inspiring stories from across the country that speak to the heart and passion of Hispanic viewers and will leverage the reach of TelevisaUnivision’s … Read more
