Article placement: Top News

Advertising in the Age of Misinformation: How consumer perception of misleading content impacts brand favorability [REPORT]

Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency. But consumers are feeling the pain of misinformation too. In fact, a majority of consumers … Read more

The State of Soccer [REPORT]

NBCUniversal Telemundo Enterprises released a timely report titled The Future Is Fútbol to define and characterize the fundamental shift in the importance of soccer in mainstream American sports and the role Latinos are playing in this economic, cultural and media phenomenon. The Future Is Fútbol report draws on primary and secondary research and data collection, … Read more

NUESTRA.TV launches

Adsmovil USA announced the launch of Nuestra.TV, a free video-streaming service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. Verizon. Launched with more than 40+ FAST channels and 15,000+ hours of premium video on demand (VOD) content reflecting the full breadth and diversity of the Hispanic community, Nuestra.TV … Read more

Why smarter brands benefit from branching out

Diversification can make sense for behemoth and boutique brands alike – provided they don’t lose sight of their core values. In 2022, it can be hard to determine what the world’s most successful brands actually do. Amazon delivers parcels, offers on-demand cloud computing and runs its own streaming platform; Google provides a search engine, a … Read more

How Inflation Affects the Census Bureau’s Income and Earnings Estimates

On Sept. 13, 2022, the U.S. Census Bureau will release income and earnings estimates for 2021, using data from the 2022 Current Population Survey Annual Social and Economic Supplement (CPS ASEC). In the report, Income in the United States: 2021, the Census Bureau will compare estimates of median income and earnings between 2020 and 2021 … Read more

Business Case Genomma Lab & Amazon

Selling online is no longer the future, but the present, and the pandemic has accelerated this new reality. Consumer habits have changed and their preference to purchase products and services through digital channels is growing. Today, digital sales have almost doubled in the past five years, representing 13% of all sales in the U.S. There … Read more

Méndez named Chief Marketing Officer at Canela Media

Canela Media announced it has appointed Oswald Méndez to the newly created position of Chief Marketing Officer. As CMO, Méndez will lead all customer-centric strategies and programs to drive Canela Media’s growth through cross-cultural Latino audiences in U.S. and Latin American markets. Méndez will be responsible for overseeing all marketing functions for the company, including … Read more

Sanchez named Chief Growth and Planning Officer at CIEN+

CIEN+ expands its executive leadership team with the addition of Ivan Sanchez as Chief Growth and Planning Officer. In this role, Sanchez will oversee the firm’s global growth roadmap, to continue to leverage CIEN+’s unique proprietary capabilities in A.I. powered-insights, strategic planning and inclusive creative services. “Ivan joins us at a time in which responding … Read more

Telemundo Deportes coverage of 2022 NFL season

Telemundo Deportes announced its coverage plans for the 2022 NFL season, beginning with the NFL Kickoff Game between the defending Super Bowl champion Los Angeles Rams and the Buffalo Bills on Thursday, Sept. 8 at 8:20 p.m. ET live on Universo, TelemundoDeportes.com and the Telemundo Deportes app. Telemundo Deportes will provide exclusive Spanish-language coverage of … Read more

Labor Day Reading – HispanicAd publications available for FREE

HispanicAd in association with the Hispanic Marketing Council and Adam R. Jacobson plan and publish key supplemental reading through out the year to cover the most important topics for our industry besides our daily coverage. We bring forth the only Industry Directory; complete year to year analysis,; TV Programming Updates for the upcoming season;  content, … Read more

Best-In-Class: Pop-Tarts Día de Muertos Impact and Innovation

By Alvaro Arroyo / Captura Group With the aim of sharing exceptional case studies from top industry thought leaders, and as part of its Strategic Excellence Award webinar series, the Hispanic Marketing Council (HMC) recently hosted a session to highlight the strategy and execution behind Pop-Tarts’ Día de Muertos campaign – winner of the 2022 … Read more

PRESENCIAS premieres on September 7 exclusively on ViX+

Feel the terror with PRESENCIAS, a new original ViX+ movie which premieres exclusively in the U.S., Mexico, and most of Spanish-speaking Latin America on September 7. Also today, ViX+ announced the world premiere of the trailer and key art of this anticipated film that will have a private screening set for Toronto International Film Festival … Read more

Henao named Chief Operating Officer at WOW MKTG

WOW MKTG announced the promotion of Betsy Henao to Chief Operating Officer (COO). Betsy will oversee all operational activities for the agency, identifying and leveraging all available resources to achieve maximum efficiency and further increase productivity. “Betsy’s innovative marketing prowess, her unrivaled professional experience and incomparable work ethic have been instrumental to the success of … Read more

The State of Corporate Communications 2022 [REPORT]

To better assess the challenges and opportunities for corporate internal communications, Ragan Communications and PoliteMail surveyed more than 250 communicators in May 2022. We asked about the effectiveness of comms channels and platforms, measurement and analytics, technology and tools, what’s working and what isn’t … and, perhaps most importantly, how they can improve their current … Read more

Comedy Remains the Top Podcast Genre in the U.S.

Edison Research announced the Top Podcast Genres in the U.S. for Q2 2022, and comedy once again takes the top spot as the genre consumed by most weekly podcast listeners. The list ranks the most popular podcast genres based on audience size from Edison Podcast Metrics. The Top 10 Genres for Q2 2022: Comedy News … Read more

The 2022 ROI Report [REPORT]

If driving media ROI is your job, this report helps you do it better. We reveal what drives returns, how to measure them and how to improve on the metrics you already have. To access report, CLICK HERE.  

de la Cruz celebrates 37 years of progress, achievements and sustained growth

de la Cruz agency in San Juan Puerto Rico, affiliated with the multinational Ogilvy, celebrates more than three decades of vision, innovation and evolution in the communications, marketing and advertising industry. With 37 years to its credit, the agency expands its footprint by expanding its services and opening new offices. Also, it has added more … Read more

Polo Norte Celebrates 30th anniversary

Polo Norte Restaurants which announced their 30th Anniversary celebration of its authentic, family-owned Cuban restaurants, which started as an ice-cream parlor in 1992 and now counts with 6 South Florida locations. Polo Norte Restaurants is a chain of 6 family owned and operated Cuban restaurants in the South Florida area founded in 1992 by the … Read more

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