By Hajo Adam, Otilia Obodaru, Jackson G. Lu, William Maddux, and Adam D. Galinsky In today’s increasingly globalized world, more and more people are choosing to live, work and study abroad—and this trend appears to be a good thing: social science studies have shown that international experiences can enhance creativity, reduce intergroup bias, and promote … Read more
Estrella Media launched its syndicated morning radio show Don Cheto Al Aire on La Indiscreta 106.7 in Phoenix, AZ on Monday, July 4. The Don Cheto Al Aire show is one of the most successful national morning radio shows, centered on the culture, music, and passion of Latinos and Regional Mexican Music. The show is … Read more
Telemundo’s daytime shows “hoyDía” and “En Casa con Telemundo” bring audiences across the nation their favorite artists this summer with its weekly concert series, “Conciertos de Verano en Telemundo, Camino a Premios Billboard de la Música Latina.” Audience-favorite Latin music stars will perform from an outdoor stage at Telemundo Center in Miami, including Chiquis, Larry … Read more
The countdown begins to Univision’s new series, “La Herencia” (The Inheritance), which will premiere on July 11th starring the beloved actress Michelle Renaud and heartthrob Matías Novoa. This exciting melodrama is a story about love, power and tragedy that takes viewers into a family’s fight for a legacy. Produced by Juan Osorio (El Ultimo Rey), … Read more
Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans. The global report reveals data and delivers insights on what drives returns on ad spends, how to measure the returns, and how to improve on the metrics brands already … Read more
By Tina Wilson, Global Head of Product, Outcomes It’s no secret that brands have shifted their efforts to create personalized messages and offerings to earn consumers’ attention and wallets. However, personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with their customers. According to Nielsen’s fifth Annual Marketing Report, which surveyed marketers … Read more
According to the FOCUS Latinx: State of Pay TV, OTT & SVOD 2022 report, seven in ten Latinx TV content viewers watch Spanish-language programming–up 11% from last year–and two-thirds watch international content, an increasing amount of which is accessed via SVOD (subscription) and AVOD (free) streaming services. With more Spanish-language and Latinx-themed SVOD and AVOD … Read more
EstrellaTV, the national broadcast television network of leading Spanish-language multiplatform media company Estrella Media, is premiering the successful scripted anthology series Un Día Para Vivir (One Day to Live) on Monday, July 18 at 7 p.m. The primetime series will air Monday through Friday from 7 p.m. to 8 p.m./6 p.m. to 7 p.m. CT. … Read more
The Media Research Industry lost one of the most important champions of transparent, accountable measurement this past weekend. Ceril Shagrin earned her paycheck at Nielsen and Univision and invested a material share of time and energy pushing standards of excellence within the Media Rating Council and Council for Research Excellence among other forums. Ceril was … Read more
By Mark Duval – The Duval Partnership Between climate change, DE&I, and now abortion rights, many agency leaders are having more conversations about what their values are — and how those values are reflected. People don’t take empty gestures and statements at face value anymore. In today’s world, people ask more questions and judge brands … Read more
The future for the delivery of TV and video content and advertising and the evolution of viewer experiences and behaviours exposes much complexity. We shine a spotlight on the opportunities and challenges for media owners, advertisers and agencies, as well as highlighting the implications for audience measurement. Our latest report, The Future Viewing Experience, offers … Read more
HRN Media Networks has announced a new daily feature hosted by former major league baseball player, Carlos Baerga. The 90-second feature, Are You Ready to Play Ball with Carlos Baerga and Legends from Yesterday and Today, includes baseball analytics and interviews with elite players. Baerga has played for several major league baseball teams and is … Read more
HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2021 Hispanic Market Overview – titled “Achieving New Heights”
The last two decades have seen the country grow continuously older. Since 2000, the national median age – the point at which one-half the population is older and one-half younger – has increased by 3.4 years, with the largest single-year gain of 0.3 years coming in 2021, bringing it to 38.8 years, according to newly … Read more
By Pierre Bouvard Edison Research’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. The Q1 2022 report provides an opportunity to study listening among key voter segments and examine ad-supported audio use … Read more
By Mark Jurkowitz and Jeffrey Gottfried Journalists check their phones during the House leadership elections on Nov. 30, 2016, in the Longworth Building on Capitol Hill.Journalists check their phones during the House leadership elections on Nov. 30, 2016, in the Longworth Building on Capitol Hill. (Tom Williams/CQ Roll Call) More than nine-in-ten journalists in the … Read more
This year’s survey finds Gen Zs and millennials deeply concerned about the state of the world, and actively trying to balance the challenges of their everyday lives with their desire to drive societal change. They are struggling with financial concerns, while trying to invest in environmentally sustainable choices. They feel burned out, but many are … Read more
Intuit QuickBooks will launch a new campaign on July 5 to encourage Latino business owners to move beyond thinking like a “negocito” — a small business—and focus on the tools that will help them to become a “negociote,” with a big business mindset. The campaign will feature soccer legend Javier “Chicharito” Hernández, in a new … Read more
Spring this year brought a flurry of thought-provoking senior executive-level hires in the retail industry. Some appeared to be primarily shrewd marketing and influencer-gathering moves — the appointment of Kim Kardashian as chief taste consultant by Beyond Meat, or Hilary Duff as chief mom officer of Carter’s. Others look like early bets on a still-unknown … Read more
New research conducted by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today. The study, “Cultural Relevance Drivers: Understanding the Building Blocks of Brand Relevance,” reveals that brands clearly benefit from cultural involvement even to the extent of people willing to invest … Read more
