For consumers, 2022 may well be another year of instability. Pandemic recovery has given way to soaring inflation, leaving retailers and customers rushing to cut costs. Even during these turbulent times, however, many of the world’s best-known companies have continued to see success. Analysis from our global BrandZ report reveal that, despite ongoing economic pain, … Read more
By Mark Duval – The Duval Partnership Agencies are facing a perfect storm of conditions, including rising costs, declining new business opportunities, and clients asking them to (once again) do more with less—despite stretched budgets and resources. Ironically, while many agencies feel pressured to reduce prices, they should raise them. The Drum has published accounts … Read more
The producers of the 20th Annual Hispanic Television Summit have announced the five recipients selected for this year’s prestigious Hispanic Television Awards to be presented on Wednesday, September 14 at ETC Venues, 360 Madison Avenue in New York City. The awards ceremony, which is scheduled for midday in the Summit’s agenda, will be hosted by … Read more
Captura Group was recently recognized by Kellogg Company as the 2021 recipient of the Sojourner Truth Award, acknowledging the agency as their certified diverse partner with the highest spend with other diverse companies in 2021. “Out of all the accolades we could aspire to as a Multicultural Agency, Kellogg’s Sojourner Truth recognition is one that … Read more
In the working world, a full-time job with one employer has been considered the norm for decades, but this model fails to describe how a significant share of the US workforce makes a living. In the latest iteration of McKinsey’s American Opportunity Survey (AOS), a remarkable 36 percent of employed respondents—equivalent to 58 million Americans … Read more
Telemundo announced the first line-up of stars who will be performing at the 2022 Billboard Latin Music Awards. Camilo, Carlos Vives, CNCO, Eslabon Armado, Grupo Firme, Maluma, Pablo López, Pepe Aguilar and Tini promise astounding performances at the prestigious awards show, which will broadcast live on Telemundo on Thursday, September 29 at 7pm/6c from Watsco … Read more
TelevisaUnivision announced that new original comedy film LAS VOCALES, will premiere on August 31. The film will be exclusively available on ViX+, the recently launched premium Spanish-language subscription streaming service available in the U.S., Mexico, and most of Spanish-speaking Latin America. Directed by Silvia Tort and written by Ricardo Aviles, the new original film stars … Read more
Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC, lifted by a positive first half for holding companies and a boost from cyclical events in the second, most notably the US midterm elections and the men’s FIFA World Cup in Qatar this November. Market … Read more
Brands need to have a clear strategy for their media choices. This is partly to avoid risk and potential backlash. But it’s also to create positive alignments between the brands’ ads, and the environments they are delivered in. Tonal match is important – and tonal mismatch can be a momentum killer. When Applebee’s light-hearted boneless … Read more
By Roy Eduardo Kokoyachuk ThinkNow recently fielded a comprehensive quantitative study that compared attitudes and behaviors related to health and wellness among minority groups. After reviewing the survey results, I assumed I would write a blog about mental health issues impacting Black or Hispanic Americans. While there were certainly findings that I could have written … Read more
Experts cannot all agree on the future of our economy. While GDP is contracting, we also know that unemployment remains low, corporate cash balances are healthy and revenue and profit margins are expanding. But, as the possibility of a new recession looms, there is a lesson we learned from the 2008-09 Great Recession, and that … Read more
Placing the Future: Traditional paid media ads are typically attached to content – for example, an ad break dividing up a TV show, or a pre-roll ad before an online video – but what about placement into the content itself? In recent years In-Content advertising has seen significant growth, with Virtual Product Placement emerging as … Read more
Canela Media announced it has bolstered the content lineup for Canela Kids through partnerships with Moonbug Entertainment and Blue Ant Media. Canela Kids, a section on Canela.TV curated for children ages 2-12, features three new linear channels, 100% in Spanish: Moonbug Kids – Moonbug’s line-up includes global sensations CoComelon, Blippi, Little Baby Bum, My Magic … Read more
BODEN announced that former Ketchum partner Sara Garibaldi as president. Garibaldi will work closely with Founder and CEO Natalie Boden to address the growing demand and accelerated growth from companies looking to lead through impactful campaigns that authentically engage with the Hispanic community. Garibaldi joins BODEN after an exceptional 14-year career at Ketchum where she … Read more
The festive season is going to be uniquely challenging for advertisers this year with the added ingredient of the men’s football World Cup and some tough economic headwinds. Christmas is always a febrile and competitive time, with many businesses relying on the Golden Quarter to deliver their biggest sales numbers. Over £8 billion1 is expected … Read more
Canela Media announced Misfit #Eresotehaces, 2bLatam’s second feature film, is now available to Canela.TV users. After its successful premiere in Latin America, this teen comedy, directed by the actor and director of enchufe.tv, Orlando Herrera, will be exclusively premiering in the U.S. via Canela.TV. Misfit had its official premiere in cinemas in Ecuador, Peru, Bolivia, … Read more
Telemundo Station Group announced that “Noticias Telemundo Texas” – a new, two-hour weekday newscast will air across five Texas DMAs beginning September 26. The regional morning newscast will air Monday to Friday from 5am to 7am CT on Telemundo KXTX / Dallas Fort Worth, KTMD / Houston, KVDA / San Antonio, KTLM / Harlingen-McAllen and … Read more
Newsmax announced that it has signed an exclusive US Hispanic ad sales partnership with El American. Jorge Granier Phelps, CEO El American said, “We believe the Newsmax Ad Sales team and broader brand integrity are uniquely positioned to accelerate El American’s growth, while offering marketers a one-stop shop to reach conservative audiences.” “Hispanics are patriots, … Read more
Modern culture in many countries is more versed in diversity, equity and inclusion than it once was, but the need for continued progress is ever present, especially for LGBTQ+ people around the world. The global media industry can help on this front, and many people within the LGBTQ+ community are hoping it will lean in … Read more
Nearly half of Americans (45%) feel like they can’t afford their previous lifestyle and 76% of American consumers say their family has changed how they buy food with prices on the rise. In addition, two-thirds (66%) are more mindful of how they are spending their money. These findings are part of a new consumer sentiment … Read more
