The Media Research Industry lost one of the most important champions of transparent, accountable measurement this past weekend. Ceril Shagrin earned her paycheck at Nielsen and Univision and invested a material share of time and energy pushing standards of excellence within the Media Rating Council and Council for Research Excellence among other forums. Ceril was … Read more
By Mark Duval – The Duval Partnership Between climate change, DE&I, and now abortion rights, many agency leaders are having more conversations about what their values are — and how those values are reflected. People don’t take empty gestures and statements at face value anymore. In today’s world, people ask more questions and judge brands … Read more
The future for the delivery of TV and video content and advertising and the evolution of viewer experiences and behaviours exposes much complexity. We shine a spotlight on the opportunities and challenges for media owners, advertisers and agencies, as well as highlighting the implications for audience measurement. Our latest report, The Future Viewing Experience, offers … Read more
HRN Media Networks has announced a new daily feature hosted by former major league baseball player, Carlos Baerga. The 90-second feature, Are You Ready to Play Ball with Carlos Baerga and Legends from Yesterday and Today, includes baseball analytics and interviews with elite players. Baerga has played for several major league baseball teams and is … Read more
HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2021 Hispanic Market Overview – titled “Achieving New Heights”
The last two decades have seen the country grow continuously older. Since 2000, the national median age – the point at which one-half the population is older and one-half younger – has increased by 3.4 years, with the largest single-year gain of 0.3 years coming in 2021, bringing it to 38.8 years, according to newly … Read more
By Pierre Bouvard Edison Research’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. The Q1 2022 report provides an opportunity to study listening among key voter segments and examine ad-supported audio use … Read more
By Mark Jurkowitz and Jeffrey Gottfried Journalists check their phones during the House leadership elections on Nov. 30, 2016, in the Longworth Building on Capitol Hill.Journalists check their phones during the House leadership elections on Nov. 30, 2016, in the Longworth Building on Capitol Hill. (Tom Williams/CQ Roll Call) More than nine-in-ten journalists in the … Read more
This year’s survey finds Gen Zs and millennials deeply concerned about the state of the world, and actively trying to balance the challenges of their everyday lives with their desire to drive societal change. They are struggling with financial concerns, while trying to invest in environmentally sustainable choices. They feel burned out, but many are … Read more
Intuit QuickBooks will launch a new campaign on July 5 to encourage Latino business owners to move beyond thinking like a “negocito” — a small business—and focus on the tools that will help them to become a “negociote,” with a big business mindset. The campaign will feature soccer legend Javier “Chicharito” Hernández, in a new … Read more
Spring this year brought a flurry of thought-provoking senior executive-level hires in the retail industry. Some appeared to be primarily shrewd marketing and influencer-gathering moves — the appointment of Kim Kardashian as chief taste consultant by Beyond Meat, or Hilary Duff as chief mom officer of Carter’s. Others look like early bets on a still-unknown … Read more
New research conducted by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today. The study, “Cultural Relevance Drivers: Understanding the Building Blocks of Brand Relevance,” reveals that brands clearly benefit from cultural involvement even to the extent of people willing to invest … Read more
YouNite Media launches with a focus on providing advertisers the ability to reach 250 million people across General Market, Hispanic, Black, Asian and LGBTQ segments. A minority-owned company, YouNite was founded by Pedro Lerma, CEO of LERMA/, and Rodrigo Vallejo, CEO of RO2 Media, with the goal of forging meaningful connections between brands and consumers. … Read more
The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code of Creative Effectiveness’. The initial goal of this project is to address both the culture of effectiveness within organizations as well as the elements of campaign effectiveness. Other fundamentals … Read more
Inter-generational loyalty; children continuing the shopping habits of their parents when they set up their own household, is the biggest driver of FMCG unit growth. Brands of the Decade, a new analysis of shopper behaviour since 2012 shows that, in 2021, branded FMCG items were chosen a total of 382 billion times, up 16% compared … Read more
By Roy Eduardo Kokoyachuk Social Security is not enough. Anyone currently living on a monthly Social Security check can attest to that. Unfortunately, most Americans don’t fully grasp that reality until they reach retirement age. This problem is even more pronounced in the Hispanic community, which lags other groups in retirement savings. ThinkNow recently conducted … Read more
Semasio has partnered with ThinkNow to bring zero-party multicultural data to the programmatic ecosystem. The partnership will equip marketers with the tools and resources to plan, manage and message to their target audiences in a culturally evolving and dynamically shifting U.S. consumer market. “ThinkNow’s zero-party data integration with Semasio is a critical step in reaching … Read more
What is your agency doing to prevent client churn, grow existing clients, and keep up with a disruption-ridden consumer landscape? Today’s most successful agencies rely on the freshest data to crank out high performing campaigns, dominate new business, and stomp out silos – especially amid disruption. In Agency Blueprint, we show you how to construct … Read more
Spectrm releasedthe findings from its State of B2C Conversational Marketing report. The report surveyed 400 B2C marketers across the globe about their experiences and approaches to better understand how marketing teams in general are using conversational marketing. The report dives into how B2C marketers are finding success, improving metrics, the particular channels they’re finding more … Read more
Florida International University (FIU) and its Department of Journalism + Media announced the establishment of the Gustavo Godoy Scholarship for Excellence in Journalism in honor of the award-winning and legendary newsman. Gustavo Godoy, who passed away in 2021 after a long and storied career, was among the first high-profile Hispanics to work in U.S. news … Read more
