Article placement: Top News

Hola México Film Festival

The largest Mexican film festival outside of the Mexican territory, Hola México Film Festival, returns for its 13th annual edition this September 17-25 during Hispanic Heritage Month.

Univision’s Uforia “Latino Mix Live!” Concerts

Uforia’s “Latino Mix Live!” makes its anticipated return to the Lone Star State, with two star-studded concerts in Dallas and Houston featuring some of Latin music’s biggest superstars. Uforia Live is part of Univision’s Uforia Music Series, which are both presented by Rocket Mortgage.

The US Hispanic Ad Spend. Is it at the correct level?

The Hispanic Marketing Council commission a research piece that helped analyze the 2015 Ad Spend in several key categories targeting US Hispanics.  Only a few companies are close to the point that they deserve recognition for their efforts.  The remainder have been measured and fell short.

100 things a planner should know Account Planning, Strategic Planning Role of the planner [and PODCAST]

 

Stuck at home I was badgered into writing this by account men keen to capture my knowledge (such as it is) for future generations. One of them – an ambitious and talented young man – suggested a list and I duly complied. It turns out they had a point.  Also their is a podcast by Brief Bros that analyses the list.  By Charles ‘Chaz’ Wigley, Chairman of BBH Asia, shares 100 lessons he has learned over his career as an advertising planner.

US Hispanic Ad Industry Turn Around 2021?

It is a unique time in our US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry. Current social conditions, the new found interest by major corporations to entertain important DE&I conversations and the “lack” of US Hispanic focused Executive Voices are molding the current conversations in Business.  Non-Hispanic focused Executives and Marketers are dominating the current discussions about DE&I in Corporate America.  How will this impact the US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry?  Please take part in our one (1) question questionnaire

Association of National Advertisers (ANA) calls for an Unprecedented Industry-Wide 24-Hour Pause for Global Day of Learning

The ANA, through the Global CMO Growth Council in partnership with Cannes LIONS, is calling on the worldwide marketing industry to take a collective pause for a Global Day of Learning. On September 14, 2021, through a series of world-class trainings, workshops, master classes and team building, the industry will reinvest in itself, with the intent of bringing all professionals up to speed on best practices as businesses return to their new normal worldwide.  Registration is FREE.

What Global Ad Spending Tells Us About the Future of Media

Amid the massive disruption that the COVID-19 pandemic has caused, a new global media landscape is emerging—and it’s digital. The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.

The Importance of Balanced Marketing Strategies [VIDEO]

Brands and consumers continue to bounce back after a very difficult 2020, and interest in many pre-pandemic routines are on the rise. For many marketers, that means it’s time to re-engage with consumers in ways that aren’t in some way connected to the COVID-19 pandemic. And as they think about their campaigns and tactics, new Nielsen research highlights the risks associated with leaning too heavily into strategies focused on short-term sales.

The Digital Evolution [PODCAST]

In this episode Fran connects with Diego Naranjo Digital Media Director, WOW MKTG regarding his career journey, digital transformation and what’s next. Diego also shares his advice for the younger generation.

Skip to content