Independent agency BeautifulBeast is collaborating to launch a new beauty brand: erenzia beauty. For far too long, Latinas have been ignored by traditional beauty brands or treated as an afterthought. erenzia is a brand inspired by the Spanish word “heritage,” but with a modern and current angle. erenzia beauty celebrates the roots of Latin culture … Read more
Spanish Broadcasting System, Inc, (SBS), names Dara Kalvort as the VP of Digital Sales and Strategy for the new Pure Play Digital Department, Digidea. Last month, SBS announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions. Dara is a … Read more
Spanish Broadcasting System, Inc. announced that Maire Mason, VP General Manager of New York properties, WSKQ-FM & WPAT FM was named VP General Manager of Chicago’s WLEY-FM. In this additional role, Maire will be responsible for leading a team of sales managers and salespeople, overseeing all operations, and developing an infrastructure that will support & … Read more
By Pierre Bouvard New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales effect grow. Advertising Research Foundation: … Read more
The Latin GRAMMY Cultural Foundation, the philanthropic arm of The Latin Recording Academy, has appointed Raquel “Rocky” Egusquiza as Executive Director of the organization, effective immediately. “We are thrilled to welcome Rocky to the Latin GRAMMY Cultural Foundation. Her passion, drive and hands-on work ethic will take the Foundation to the next level of growth … Read more
Canela.TV announced the launch of its original Spanish-language entertainment news show ¡PONLE CANELA!. The 30-minute entertainment news program, created by Latinos for Latinos, will feature the hottest celebrity and entertainment news, exclusives, interviews, videos, fun games, music, movies, television, star sightings, streaming shows, and more. ¡PONLE CANELA! kicks-off today and will air live Monday through … Read more
By Bryan Luhn Researchers at Hilton College identified a new, viral marketing trend when the hard seltzer industry experienced a massive, unexpected boost. Chris Taylor, director of the beverage management program in the University of Houston Conrad N. Hilton College of Global Hospitality Leadership, watched in awe as sales of White Claw skyrocketed seemingly overnight … Read more
The Vida Agency (TVA) has established an advisory board in the wake of exponential growth. The TVA Advisory Board will be a source of independent, executive-level business expertise and mentorship to steer continued growth and profitability for the company. The following inaugural members were carefully curated to provide seasoned insights on finance, strategy, operations, and … Read more
Brands are finding themselves paralyzed in a landscape driven apart by culture wars, but new research released today by FleishmanHillard shows businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity to consumers. The latest study from FleishmanHillard, Authentic Insights: The Culture Gap, Introducing Gen D made in partnership with … Read more
Entravision announced the Company’s radio network will have exclusive network representation of “El Show de Erazno y La Chokolata”, effective January 12, 2023. Through this representation, the show, which originated on Entravision, airs on 97 radio stations across the United States, representing 64% of the U.S. Hispanic population. Entravision airs the Erzano y Chokolata show … Read more
Consumption has changed since the pandemic, as consumers consider their lifestyles more deeply. Companies and brands are following suit, studying how their actions, systems, and beliefs impact the consumer dynamic and striving to be more inclusive in their marketing and advertising. However, not all consumers feel seen. Latinx consumers in the U.S. are not a … Read more
Hello Alice and Square unveiled a new study to outline the challenges and opportunities faced by Hispanic-owned small businesses and to provide resources to meet their needs. Hello Alice, the free platform helping over one million small businesses grow, released this latest survey report in honor of Hispanic Heritage Month. The survey was conducted in … Read more
The drama is back! Rica Famosa Latina – the fan-favorite, gossip-driving reality series – returns to EstrellaTV for a sixth season. Back from a four-year hiatus, the new season explores the lives of six wealthy and socially famous Latina women in Los Angeles and Mexico, and their high-flying, larger-than-life world of bubbles, Botox, and bling. … Read more
In recent years, several new options have emerged in the social media universe, many of which explicitly present themselves as alternatives to more established social media platforms such as Facebook, Twitter and YouTube – especially by opposing free speech restrictions they say are rife at those sites. These newer sites have created a small but … Read more
While many media companies now recognize the importance of diversity on screen and in print, Hispanic workers were underrepresented in the media workforce from 2010-19. Hispanic workers are underrepresented in the media industry compared to their representation in the rest of the U.S. workforce. Little change occurred from 2010 through 2019, according to GAO’s analysis … Read more
The 2022 FIFA World Cup—a month-long football marathon featuring 64 matches—will attract an estimated 5 billion viewers worldwide1. And the reach of the World Cup extends far beyond the field, with team and player updates, predictions and other content taking over screens and, increasingly, social feeds in the months surrounding the event. With so many … Read more
Conill announced that Veronica Elizondo has been promoted to the role of Chief Creative Officer, joining the agency’s executive team effective immediately. She most recently served as Executive Creative Director of Conill’s Toyota business and was deeply involved in new business initiatives. “This is an exciting day for all of us, as Veronica represents what … Read more
The Broadcasters Foundation of America is providing emergency aid to qualifying colleagues in the radio and TV industry who have been personally hit hard by Hurricanes Fiona and Ian. So far, requests have come in from individuals who work at Spanish Broadcasting System, America CV Station Group, Telemundo, and Univision, with the first of those … Read more
U.S. CEOs are preparing for a recession that a majority believe will not be mild and short, but they have a high appetite for mergers and acquisitions (M&A) that will significantly impact their organizations and remain committed to digital investment, according to a new study released by KPMG LLP, the U.S. audit, tax, and advisory … Read more
Even though the sunset of cookies by Google has been pushed out by another year to 2024, marketers are still looking for alternatives to reach their customers online as third-party cookies have helped agencies create targeting for their ad campaigns for over a decade. More and more agencies have begun to look for a replacement, … Read more
