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To Amplify Connection and Cultural Relevance Across Its Brands, Pernod Ricard USA Appoints Multicultural Agencies

Pernod Ricard USA announced it has selected four agencies to support its storytelling and marketing efforts, to better represent Black, Asian American Pacific Islander (AAPI), LGBTQ+ and Hispanic/Latino communities across the U.S. — Casanova//McCann, Che Creative, Titanium Worldwide LLC and PLAN C Agency. These partnerships are part of the company’s larger commitment to invest in … Read more

MundoNow names Andrew Polsky – Chief Revenue Officer and Partner

MundoNow, previously Mundo Hispanico, announced it has appointed multicultural digital media veteran Andrew Polsky as Chief Revenue Officer and Partner. Polsky’s hire is part of Mundo Hispanico’s relaunch as MundoNow, a strategic move to build creative media tech tools and content that reach the entirety of the U.S. Latino market, which is now driven by … Read more

“PR Redefined: Public Relations in 2022” [REPORT]

PR’s new era: What it means for you While the discipline of public relations always evolves, the changes over the past two years are unmatched by any previous period. More responsibilities. More expectations. More tasks. More respect and reliance from all other parts of the business, including and especially the C-suite. These are new — … Read more

Cox Media Group’s Orlando AM Delisted For Improper Encoding Move

By Adam Jacobson Editor’s Note: This story was updated at 7:30pm Eastern based on newly received information from Nielsen Audio regarding the dates associated with the improper WPYO-FM PPM encoding. Additionally, SBS representatives have clarified prior statements regarding their contention that tampering of WPYO-FM following the transition of ownership of the station to SBS occurred. … Read more

Americans Are Adopting Ad-Supported Streaming Services at a Faster Rate Than Non-Ad Subscription-Based Streaming Services

Comscore, Inc. announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs. That’s according to Comscore’s 2022 State of Streaming analysis, which examines the … Read more

Melissa Crawford named President & GM of Telemundo San Diego

Melissa “Missy” Crawford has been named President and General Manager of Telemundo 20 / KUAN and NBC 7 / KNSD, NBCUniversal’s local television stations that serve Spanish and English-speaking audiences in the San Diego DMA. She will oversee all station operations including the news, digital, sales, marketing/promotions, community affairs and technology/operations departments. Crawford will report … Read more

Hispanic Americans’ Trust in and Engagement With Science [REPORT]

Hispanic Americans are one of the fastest growing groups in the nation, a trend that now extends far beyond historic Hispanic population centers to every region and state across the nation. Hispanic Americans are a diverse population, tracing their roots to the island of Puerto Rico, Mexico and more than 20 other nations across Central … Read more

Telemundo opens new studios in Ciudad Méjico

NBCUniversal Telemundo Enterprises announced the expansion of its production footprint with the opening of a new production unit in Mexico City operating as Telemundo Global Studios Mexico. Under the umbrella of Miami-based Telemundo Global Studios, the new production arm will increase the company’s on-the-ground production capabilities of scripted and unscripted content to meet the growing … Read more

Mundo Hispanico Becomes MundoNow in Move to Reach New Generation of U.S. Latinos

Mundo Hispanico, the largest certified-minority-owned bilingual and bicultural digital media platform in the USA, announced today it is rebranding to MundoNow in a move to reach the newly dominant 55 percent of America’s Latino population that identifies as either bilingual/bicultural or English-language preferred. The rebrand addresses an evolution among U.S. Latinos that opt for English … Read more

This Year Next Year: 2022 Global Mid-Year Forecast

Many sectors are seeing significant growth in advertising revenue, yet there are fears of recession. E-commerce is finding its place in a world where in-person activities are resuming, all while pandemic-related lockdowns in China and supply chain bottlenecks from there and war-torn Ukraine contributed to a drag on growth in the first half of 2022. … Read more

Loneliness in gen Z

By Carla Calandra Is gen Z suffering from a loneliness epidemic? Business Insider reported a story exploring why gen Z is sometimes considered loneliest generation, and Vice unpacked what it termed a “loneliness epidemic” in young people. And while they’re spending more time online—which many point to as a cause of loneliness—they’re using that time … Read more

Why Marketers Are Returning to Traditional Advertising

Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter,… Digital marketing technologies and their ecosystems have dominated growth in … Read more

Do you need to review your incumbent agency? If so – don’t launch a pitch

By David Angell This post is by TrinityP3 Business Director, David Angell. David has extensive commercial and media experience gained most recently as the Regional Chief Operating Officer at Havas Group and through an almost twenty-year career in media agencies, which he uses to help drive optimal results for TrinityP3 clients. Do you know what … Read more

Busted! Five myths about retail media

Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey helps debunk five mistaken beliefs about RMNs. Marketing budgets are flowing toward retail media networks (RMNs) as retailers, from Amazon to big-box stores to grocery chains, capitalize on the shift to e-commerce while offering advertisers unique audiences and … Read more

Santaella named Chief Digital & Streaming Officer at Estrella Media

Estrella Media has announced that René Santaella has been elevated to the role of Chief Digital and Streaming Officer for the company. Santaella was EVP, Digital & Streaming Media, and helped launch the company’s successful streaming and AVOD platforms. “Since joining our team, René has been hyper-focused on creating and building a dominant streaming and … Read more

Luis Silberwasser departs Televisa Univision for Warner Bros. Discovery Sports

Warner Bros. Discovery announced that Luis Silberwasser has been appointed Chairman and CEO of Warner Bros. Discovery Sports. In this new role, Silberwasser will lead the company’s domestic sports portfolio and oversee a unified, global sports strategy. A veteran media executive with decades of experience in worldwide content development and programming strategy, he will report … Read more

Why Typography Is So Important for Your Brand

Typography is one of the most powerful tools of design and marketing, creating deeper brand meaning and influencing consumer sentiment I love letters, as do most designers, illustrators, anthropologists, symbologists, idea geeks, writers, communicators … you get the point. Letters are pervasive and powerful. We all use them every day and get so much from … Read more

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