Typography is one of the most powerful tools of design and marketing, creating deeper brand meaning and influencing consumer sentiment I love letters, as do most designers, illustrators, anthropologists, symbologists, idea geeks, writers, communicators … you get the point. Letters are pervasive and powerful. We all use them every day and get so much from … Read more
EstrellaTV will premiere the 20th season of TV Azteca’s influential and leading Latin music competition series La Academia on Sunday, June 12. Co‑hosted by Mau Nieto in the U.S. and award-winning Latin music star Yahir, the season of the long-running series will be a co-production with EstrellaTV and TV Azteca and will air live on … Read more
Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, published today. This represents a minor downgrade from the 9.1% growth rate Zenith published in December 2021. Growth will be supported by the Winter Olympics, mid-term US elections and soccer World Cup, which for the first time … Read more
Many Americans may not remember the last time they stopped by a newsstand to pick up a magazine or newspaper. Or the last time they passed by – let alone walked into – a video store. The rise of digital media and technology has transformed the way we access our news and entertainment. It’s also … Read more
US inflation is at its highest point in nearly 40 years. Here are scenarios for how inflation might evolve in the next three years and actions your organization can take to be resilient in each. Inflation is creating widespread uncertainty US inflation has reached its highest point in nearly 40 years, as the COVID-19 pandemic … Read more
Pixalate released the Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through Q1 2022. The report provides a deep dive into open programmatic CTV ad spend trends by global region, ad fraud (or invalid traffic, “IVT”) in open programmatic CTV advertising, … Read more
Until June 3, she was known primarily as a social entrepreneur and a national leader at the nexus of politics, technology and leadership development. This includes her role as the co-founder of Equis Research, an organization that is working “to create a better understanding of the ‘Latinx’ electorate” and invests in innovative tactics and approaches … Read more
A change may be on the horizon for Miami’s well-known Spanish-language radio market. But Cuban exiles are already gearing up to fight back. A group of Latino investors last week offered $60 million to purchase Radio Mambí, one of Miami’s best-known so-called “Cuban radio” stations, among others across the country. Radio Mambí is one of … Read more
5WPR announced the expansion of their Multicultural Marketing and PR division, to further support Black and Latinx-owned businesses. The cultural landscape of America is continuously shifting, and it has never been more important for brands to develop thoughtful communications programs and narratives that speak to every audience. 5WPR’s Multicultural team is as diverse as the … Read more
Latino Media Network (LMN) announced the acquisition of certain radio stations that Televisa Univision had for sale for over a year, in their pursuit of shedding Under Performing or Non-Core assets in their radio division. The stations being Purchased by LMN are: Los Angeles – KTNQ-AM 1020 New York – WADO-AM 1280 Miami – WAQI-AM … Read more
By Karla Fernandez Parker Since the dawn of digital, those of us in multicultural marketing have watched general market agencies take over budgets once aligned to specific target markets, such as Hispanic, only to be put in the ubiquitous bucket called “total market approach”. If you are one of these marketers let me point out … Read more
New consumer research from Leichtman Research Group, Inc. (LRG) finds that 87% of U.S. TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 80% with … Read more
How to Turn Procurement Into Your (Not So) Secret Growth Engine Given today’s marketing pressures, such as tighter budgets, leaner staff, higher stakes with MarTech, and expectations of increased and tangible return on marketing investments, smart and fast marketing sourcing has become a team sport. This has led to a grassroots refresh of marketing’s relationship … Read more
By Lucy Pérez In this episode of The McKinsey Podcast, senior partner Lucy Pérez talks with executive editor Roberta Fusaro about the findings of The economic state of Latinos in America: The American dream deferred—the firm’s inaugural report on this subject. She explains how greater support for Latino workers, business owners, consumers, savers, and investors … Read more
By Mario X. Carrasco America’s youth, the first multicultural majority generation in U.S. history, is growing rapidly, adding over 2.3 million consumers (about twice the population of New Hampshire) to the population each year, making them a significant force to be reckoned with. These “mini-millennials” challenge brands to address societal stereotypes, particularly around gender identity, … Read more
The online channel has grown 18 times faster than the FMCG industry baseline over the last decade – increasing its share of market value to reach 7.2% in 2021, up from 1.3% in 2012. We forecast a further 0.5% gain in value during 2022, with ecommerce reaching 7.7% of total global FMCG spend by the … Read more
Consumer confidence dipped slightly in May, after rising modestly in April. The decline in the Present Situation Index was driven solely by a perceived softening in labor market conditions. By contrast, views of current business conditions—which tend to move ahead of trends in jobs—improved. Overall, the Present Situation Index remains at strong levels, suggesting growth … Read more
Simplicity announced the appointment of Emigdio Rojas as managing partner to lead its operations in the United States. The executive has over 16 years of experience developing marketing and corporate communication strategies that connect with multicultural consumers in the United States and Latin America. Rojas has forged a track record executing highly effective regional and … Read more
Almost a third of employees think their employer lacks a sufficient commitment to Diversity, Equity, and Inclusion (DE&I), and there is a direct connection between DE&I concerns and intent to quit, according to a new survey from Buck, an integrated HR, pensions, and benefits consulting, technology, and administration services firm. Buck’s 2022 Wellbeing and Voluntary … Read more
The most important resource in any economy or organization is its human capital—that is, the collective knowledge, attributes, skills, experience, and health of the workforce. While human capital development starts in early childhood and continues through formal education, the McKinsey Global Institute and McKinsey’s People & Organizational Performance Practice have focused new research on the … Read more
