Brands need to have a clear strategy for their media choices. This is partly to avoid risk and potential backlash. But it’s also to create positive alignments between the brands’ ads, and the environments they are delivered in. Tonal match is important – and tonal mismatch can be a momentum killer. When Applebee’s light-hearted boneless … Read more
By Roy Eduardo Kokoyachuk ThinkNow recently fielded a comprehensive quantitative study that compared attitudes and behaviors related to health and wellness among minority groups. After reviewing the survey results, I assumed I would write a blog about mental health issues impacting Black or Hispanic Americans. While there were certainly findings that I could have written … Read more
Experts cannot all agree on the future of our economy. While GDP is contracting, we also know that unemployment remains low, corporate cash balances are healthy and revenue and profit margins are expanding. But, as the possibility of a new recession looms, there is a lesson we learned from the 2008-09 Great Recession, and that … Read more
Placing the Future: Traditional paid media ads are typically attached to content – for example, an ad break dividing up a TV show, or a pre-roll ad before an online video – but what about placement into the content itself? In recent years In-Content advertising has seen significant growth, with Virtual Product Placement emerging as … Read more
Canela Media announced it has bolstered the content lineup for Canela Kids through partnerships with Moonbug Entertainment and Blue Ant Media. Canela Kids, a section on Canela.TV curated for children ages 2-12, features three new linear channels, 100% in Spanish: Moonbug Kids – Moonbug’s line-up includes global sensations CoComelon, Blippi, Little Baby Bum, My Magic … Read more
BODEN announced that former Ketchum partner Sara Garibaldi as president. Garibaldi will work closely with Founder and CEO Natalie Boden to address the growing demand and accelerated growth from companies looking to lead through impactful campaigns that authentically engage with the Hispanic community. Garibaldi joins BODEN after an exceptional 14-year career at Ketchum where she … Read more
The festive season is going to be uniquely challenging for advertisers this year with the added ingredient of the men’s football World Cup and some tough economic headwinds. Christmas is always a febrile and competitive time, with many businesses relying on the Golden Quarter to deliver their biggest sales numbers. Over £8 billion1 is expected … Read more
Canela Media announced Misfit #Eresotehaces, 2bLatam’s second feature film, is now available to Canela.TV users. After its successful premiere in Latin America, this teen comedy, directed by the actor and director of enchufe.tv, Orlando Herrera, will be exclusively premiering in the U.S. via Canela.TV. Misfit had its official premiere in cinemas in Ecuador, Peru, Bolivia, … Read more
Telemundo Station Group announced that “Noticias Telemundo Texas” – a new, two-hour weekday newscast will air across five Texas DMAs beginning September 26. The regional morning newscast will air Monday to Friday from 5am to 7am CT on Telemundo KXTX / Dallas Fort Worth, KTMD / Houston, KVDA / San Antonio, KTLM / Harlingen-McAllen and … Read more
Newsmax announced that it has signed an exclusive US Hispanic ad sales partnership with El American. Jorge Granier Phelps, CEO El American said, “We believe the Newsmax Ad Sales team and broader brand integrity are uniquely positioned to accelerate El American’s growth, while offering marketers a one-stop shop to reach conservative audiences.” “Hispanics are patriots, … Read more
Modern culture in many countries is more versed in diversity, equity and inclusion than it once was, but the need for continued progress is ever present, especially for LGBTQ+ people around the world. The global media industry can help on this front, and many people within the LGBTQ+ community are hoping it will lean in … Read more
Nearly half of Americans (45%) feel like they can’t afford their previous lifestyle and 76% of American consumers say their family has changed how they buy food with prices on the rise. In addition, two-thirds (66%) are more mindful of how they are spending their money. These findings are part of a new consumer sentiment … Read more
Republica Havas announced that Stephanie Betances has joined its team as director of people and engagement. With experience across several industries, she brings a deep understanding of employee relations, learning and development, benefits, team engagement, and more. Betances has previously worked for reputable companies in New York and South Florida, including Cablevision, Sonnedix, and The … Read more
Spanish Broadcasting System, Inc, (SBS) announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions. The addition of DigIdea Digital Marketing Solutions to the SBS Family will make SBS a one-stop shop for a business’ full marketing needs. DigIdea’s full-service … Read more
Edison Research finds that 59% of U.S. Latinos age 18+ have ever listened to a podcast, a high mark for the measure. Just over half (51%) of U.S. Latinos have ever listened to a podcast in English, and 33% have ever listened to a podcast in Spanish. Forty-seven percent of Latino podcast listeners are women, … Read more
Whether it’s at gas pumps or in grocery stores, people across the United States have been feeling a pinch in their pocketbooks this summer. Inflation is the highest it’s been in decades, and consumers are worried and jittery, adjusting how they spend and save. But not all consumers are the same. Although consumer confidence overall … Read more
“Growth from a business perspective, regardless of what business you’re in, must include increases in multiculturalism within your broader business mix. It’s simply good for business.” – Ralph Pardo, CEO, Omnicom Media Group As more than 63 million Hispanics drive population growth in this country and grow in economic, political and cultural influence, we have … Read more
There is an art to losing, or not gaining as quickly as previously expected. A story can always be shaped, even in the face of reality, that allows a company to lose gracefully in the hope that any dip in fortunes can be stemmed with a shift in fortunes. We are seeing this in the … Read more
The Center for Hispanic Marketing Communication (CHMC) at Florida State University (FSU) announced the annual gala will be taking place on September 29th, at 6:30 PM EST. This year’s Gala theme is “Going Forward, Forging New Voices” and will be taking place at The Tower Club in Fort Lauderdale. The Gala raises funds for the … Read more
The Public Relations Society of America Los Angeles Chapter (PRSA-LA) continued its annual celebration of excellence in diversity and inclusion with the return of its Sunrise Honors on August 5 at The City Club of Los Angeles. This year’s distinguished PR honorees included Phylicia Fant, Founder and CEO of The Purple Agency; David C. Magdael, … Read more
