With the 2022 Upfronts taking place in a few weeks, engaging the multicultural American mainstream and diversifying content has never been more critical. During its 2022 Annual Summit, the Hispanic Marketing Council (HMC) has gathered the CEOs and CMOs of major holding companies, brands and streaming platforms for a series of Pre-Upfront sessions beginning April … Read more
Miami-based Talento Unlimited, a boutique Hispanic talent management, content strategy & event sponsorship consultancy, announced the addition of a new equity partner, legendary content creator and small business strategist George “Urban Jibaro” Torres. Torres is well-respected among the multicultural community and marketing circles as a change agent and award-winning dynamic storyteller, producer and workshop facilitator … Read more
By Camille Villafañe I’ve been reflecting about the role Latina women have played in both my personal and professional development. Growing up in Puerto Rico, I was surrounded by fierce, passionate and unapologetic women. My grandmother, who is the matriarch of the family, raised three daughters alone during the ’70s, when it was uncommon for … Read more
A new research study by Klick Health and ThinkNow reveals significant cultural differences in the way Hispanics deal with their health – reinforcing the need for cross-cultural marketing programs by healthcare companies targeting this growing population segment. Among the findings uncovered in “Exploring Hispanic Health Attitudes & Behaviors for More Informed Cross-Cultural Marketing,” a first-of-its … Read more
Much of the rule-breaking sound and style of punk’s music and political attitude was created and defined by Latinx punk pioneers in the U.S. and Latin America, starting with Question Mark and the Mysterians, the sons of Mexican migrant workers who formed the first band ever to be described as “punk rock” in a music … Read more
By Roberto Orci What’s Going On? Workplace dynamics have shifted dramatically since COVID. We have fewer face-to-face interactions and more of us are working from home. Employees are reassessing their personal situations which has resulted in decreased loyalty with firms struggling to retain staff. This is especially true for advertising agencies. A common complaint from … Read more
By Nigel Hollis So much is written about why brands are valuable. And about how brand marketing influences future buyers. I should know, I have written a lot about those topics. But I am not sure that I ever really mapped out the different ways brand marketing creates financial value. Here is my first … Read more
By Patty Caballero, founder and principal of PSC Consulting Sometimes it is hard to tell how to best build awareness and interest in your company. Should you invest in advertising or public relations? Or both? You may need some guidance to figure it out. Advertising and public relations are two complementary channels that can work … Read more
Mirriad announces its latest whitepaper: The Lost Audiences – Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of in-content advertising. Consumers’ viewing habits … Read more
Canela Media will host its virtual NewFront presentation on May 5th at 1:00 pm ET during IAB NewFronts. Hosted by Canela Media’s Founder and CEO Isabel Rafferty, the virtual upfront will unveil the new products and original content opportunities on Canela.TV’s slate for 2022 and beyond and showcase how advertisers can tap into the diversity … Read more
Hispanics are capturing a piece of the American dream as a record number of Latinos move into the middle class. It is estimated that by 2030, the number of Hispanics in the United States will increase from 18% to 30%. As the population has grown, the poverty rate among Latinos has dropped to the lowest … Read more
by Mark Duval – The Duval Partnership Most people still have only a vague idea of what the metaverse is — and this shallow understanding only seems to feed the sense of urgency and fear of missing out on opportunities in the metaverse. “…in just a few months, the metaverse has gone from a term … Read more
In the modern digital world, on average US adults spend 8 hours a day with digital media – more than they do sleeping. Increasingly, marketers need to understand a new, omnichannel consumer and reach people in the many places they engage — including booming channels like streaming TV, ecommerce and more. Challenges linked to targeting … Read more
By Peter Weinberg – Head of Development, The B2B Institute @ LinkedIn Three years ago, I fell madly in love with an idea. I remember the first time we met. I was sitting in a swivel chair in a conference room, sipping on a green tea, when the idea appeared on Slide 2 of a … Read more
Employers and college students agree on the most important competencies students need to develop to successfully enter the workforce, but are divided on the proficiency of new college graduates in these key areas, according to research conducted by NACE. Given the gap in perceptions, college students who can demonstrate concrete evidence of their proficiency in … Read more
By Richard Fry Women in the United States continue to earn less than men, on average. Among full-time, year-round workers in 2019, women’s median annual earnings were 82% those of men. The gender wage gap is narrower among younger workers nationally, and the gap varies across geographical areas. In fact, in 22 of 250 U.S. … Read more
Him For Her and Crunchbase released the third annual Study of Gender Diversity on Private Company Boards which revealed that women now hold 14% of seats on the boards of the most heavily funded private companies. This increase from 11% in the prior year reflects a slower rate of change than the gains observed in … Read more
Thrilling First-leg Action Includes Manchester City vs. Atlético de Madrid, Benfica vs. Liverpool, Chelsea vs. Real Madrid, and Villarreal vs. Bayern Continuing with its top-rated UEFA Champions League coverage, TUDN, the Home of Soccer, will bring fanáticos all the matches in the Quarterfinals Round on Univision, TUDN, and Galavisión.
This year’s Digital media trends survey revealed that media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior. After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce competition among providers. Top SVOD services are consolidating … Read more
As traditional linear TV consumption continues to decline, OTT streaming providers such as Hulu, Pluto TV, Tubi, Peacock, and Paramount+ have seen significant growth, making them a go-to for advertisers and brands to reach audiences as they cut the cord. Pathmatics now tracks and breaks out this unique data, which shows—at a high level—that U.S. … Read more
