As part of the acquisition, NGL Collective (“NGL”) is merging with GoDigital’s mitú. The new entity will retain the name of NGL Collective. NGL will cater to a vast network of Latinx creative and media partners, reaching U.S. Latinx communities via an array of social media and editorial sites, in-person and virtual community events, and … Read more
Following the constant and consistent growth within the marketing field, Latin2Latin Marketing + Communications (L2L) has announced the promotions and appointments of several of its executives in key positions, under the administration of Arminda Figueroa, CEO and Founder of L2L. The first appointment corresponds to Renzo Ferro, who joined the company 4 years ago and … Read more
NBCUniversal Telemundo Enterprises announced the appointment of Sandra Smester as Executive Vice President, Programming and Content Development. In this newly created role, Smester joins the company to oversee the development and execution of programming for the network, beginning in August. Smester will report to Ronald Day, President of Entertainment and Content Strategy at NBCUniversal Telemundo … Read more
Over-specialisation, poor training and talent management key reasons for lack of staff development Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors, … Read more
There’s good news and bad news in the world of marketing procurement, according to a new report from the ANA. The good news is that relations between marketing procurement and marketing departments at major advertisers is showing signs of improvement since the ANA’s last landmark procurement report in 2010. The bad news is that the … Read more
MAGNA Media Trials, in collaboration with Amazon Ads and Mediabrands Content Studio, recently revealed a new study examining the strong potential of brand-funded entertainment. The Converging Worlds of Content + Commerce explores the emerging realm of brand-funded entertainment, and how this unique format can work in sync with various shopping options to optimize the consumer … Read more
The signs are unmistakable: despite the contraction of GDP at an annual rate of 1.6 percent in the first quarter of 2022, the US economy has been running hot—very hot. Inflation is the highest it has been since the 1970s. The labor market has climbed out of its pandemic hole and is almost as tight … Read more
Entravision announced the promotion of Karina Cerda to Executive Vice President of Global Marketing. In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella. “We are very excited to announce Karina’s appointment to this important, new role,” said Walter Ulloa, … Read more
Work is a critical component of our lives and provides a way to obtain material and nonmonetary benefits like employer-provided health insurance. Scholars suggest that our identities are also tied to the notion of “what we do” (Christiansen, 1999), and that who we are is determined partly by our occupational identity (Skorikov and Vondracek, 2011). … Read more
The Great Resignation of 2021 has continued into 2022, with quit rates reaching levels last seen in the 1970s. Although not all workers who leave a job are working in another job the next month, the majority of those switching employers are seeing it pay off in higher earnings, according to a new Pew Research … Read more
Chispa, a dating app designed for Hispanic singles in the United States, has named Sensis as its new PR agency of record, leading both earned media and public relations. “Sensis is a strategic partner with extensive experience successfully reaching young US Hispanics through engaging and relevant stories,” says Julia Estacolchic, Head of Marketing & Brand … Read more
The vast majority (88%) of executives1 believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance, according to a new report from Accenture. “External factors — from economic to cultural, environmental and political — are affecting people more than ever before, making life more … Read more
By Nichole Henderson, Senior Vice President, Product, Strategic Media Research In late May, the U.S. military airlifted 70,000 pounds of baby formula from Europe to the U.S. to help with the national shortage. It was another troubling development in what has become a national supply-chain crisis that’s still affecting everything from cars to semiconductors to … Read more
By Nathaniel Hendren, Sonya R. Porter and Ben Sprung-Keyser Nearly six in 10 young adults live within 10 miles of where they grew up, and eight in 10 live within 100 miles, according to a new study by researchers at the U.S. Census Bureau and Harvard University. Even the prospect of higher earnings in more … Read more
By Conrad Hackett People shown at a water park in China in 2017. China has the world’s largest population, but is projected to slide down to second place in the global population ranking in 2023. People shown at a water park in China in 2017. China has the world’s largest population, but is projected to … Read more
Univision’s “Domingos en Familia” (Family Sundays) is set to premiere for the first time in Spanish-language television in the U.S., the international hit reality “El Retador” (The Challenger) hosted by charismatic actress and comedian Consuelo Duval. Starting on August 14 at 8 p.m. ET, the new reality show will delight the entire family with extraordinary … Read more
By Bas De Vos – Global Director – Audiences and Targeting, Media Division The video-on-demand space (VOD) is fascinating, not least because we have competing businesses approaching delivery strategies from opposing directions – with many now meeting in the middle and betting on a future that borrows the best from every model. Later this year … Read more
Digital technologies are rapidly advancing, ushering us into a new era. The web transformed from an informative place into a social hub with e-commerce opportunities where products, services and details of our lives are shared, accommodating almost every lifestyle. With the support of robust technologies, a young Web 3.0 – the third generation of internet … Read more
MundoNow is announcing the launch of new Latino podcast network Óyenos Audio. Óyenos will deliver premium bilingual programming that aligns with content expectations from an increasingly savvy Hispanic audience in the United States. Former Univision radio executive and multicultural podcasting veteran Stephen Hobbs has been hired as Chief Audio Officer in conjunction with the launch. … Read more
MMA Global, the association devoted to architecting the future of marketing, released its annual State of Attribution Marketer Benchmark Report. For the first time since MMA Global released the survey results in 2016, over half of marketers (53%) are using multi-touch attribution (MTA) to track and optimize marketing performance. Adoption has risen steadily over the … Read more
