By Nigel Hollis The potential power of digital marketing is huge. So why am I left with the feeling that the practice of digital marketing often falls short of that potential? I believe it is because the architects of digital marketing infrastructure, and many that use that infrastructure, have forgotten they are dealing with humans … Read more
Warner Bros. Discovery enters the 2022-23 Upfront season with a stronghold on the Hispanic media landscape, driven by fresh original content, a cross-platform strategy to super-serve its audience, and an unmatched understanding of the Spanish-language marketplace. Discovery en Español, Discovery Familia and Hogar de HGTV – anchoring part of the U.S. Hispanic division of the … Read more
During a pandemic that drove millions indoors, and in front of screens, a funny thing happened with podcasts: audience engagement increased. And in addition to the wealth of new listeners, engagement among listeners is growing. While the rise in engagement is somewhat contrary to what might be expected amid the many consumer changes over the … Read more
The ANA and the 4A’s unveiled a comprehensive list of guidelines designed to help marketers partner with diverse media suppliers, strengthen their DEI strategy, and drive brand growth. The recommendations are listed in Guidelines for Buyers (Agencies and Marketers) When Doing Business with Diverse Media Suppliers, which was created collaboratively by the 4A’s, the ANA, … Read more
Many social media platforms have undergone impressive growth the past few years, as the pandemic drove people indoors, in front of screens and searching for connection. To address this need, many brands are spending big on social media, turning to influencers to make more personal (and profitable) connections with consumers. In fact, global marketers are … Read more
Spanish Broadcasting System, Inc. (SBS) released its 2022 virtual newfront: Greatness Happens Here. Through a video and virtual presentation, SBS reinforces the power of investing in minority-owned businesses by showcasing how its audio, digital and live music platforms culturally and effectively reach 25 million U.S. Hispanics each week. “Collaborating with minority-owned businesses like Spanish Broadcasting … Read more
Telemundo announced a co-production deal with industry-leading Turkish production and distribution company, Inter Medya, to further capitalize on the success of Turkish formats for Spanish-speaking audiences in the U.S. Under the multi-year agreement, the companies will co-develop and co-produce new long-form scripted Turkish series to later be aired exclusively on Telemundo in the United States. … Read more
Estrella Media has launched a live streaming simulcast of EstrellaTV’s Los Angeles station KRCA-62 and its national EstrellaTV feed on YouTube TV. KRCA-62 is available to Southern California users. “Getting our popular EstrellaTV network and Los Angeles station KRCA on YouTube TV is both energizing for our growth in streaming and empowering for our Hispanic … Read more
Brand awareness is in every survey. Yet, despite its popularity, it’s a metric that leaves room for interpretation; it often feels like the blank nod you give to someone whose words you haven’t really heard. Instead, asking consumers to rate a brand (and its competitors) against your chosen attributes – the ones you’ve decided to … Read more
Latin2Latin Marketing + Communications (L2L), and Digo Hispanic Media Group (Digo), announced their alliance and partnership, consolidating strategic marketing and communications services with the support of their digital proprietary platforms and artificial intelligence to meet the needs of this hyper-growth segment. They are determined to position their alliance as the premier one-stop-shop for companies looking … Read more
Telemundo Deportes expanded its Spanish-language sports programming lineup adding the 147th Preakness Stakes to its comprehensive roster of live sporting events. Coverage will be presented live this Saturday, May 21, beginning at 6:30 p.m. ET on Universo, TelemundoDeportes.com and Telemundo Deportes App. “We are committed to offering a robust sports slate and the most powerful … Read more
The Hispanic Marketing Council (HMC) announced the 2022 winners of the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Casanova//McCann took Best in Show with a Gold for Best Cultural Insight for its Mucinex campaign with Zubi also winning a Gold in that … Read more
CMOs are now required to lead the charge in CX, which often extends to influencing beyond the marketing function. To meet this challenge, successful CMOs and their teams have become experts on consumer behaviors, the competitive landscape, historical business performance and wider megatrends. As brands continue to fast track their digital capabilities, marketing leaders must … Read more
Latino immigrants once feared that practicing their native cultures would make them seem “less American” and thus less accepted, so they tried to acculturate to American ways of life quickly. Fortunately, most Latinos have evolved in how they see themselves. They embrace the concept of the “the 200%” (100% Latino and 100% American) and the … Read more
By Michael Chui, Brian Gregg, Sajal Kohli, and Shelley Stewart III For decades and decades, Black consumers have been regularly overlooked by companies that don’t see them as a priority demographic. Black consumers continue to be underserved in areas such as food, housing, healthcare, broadband, and banking. Essential needs are going unmet because of decisions … Read more
On Sunday, June 12, the NPRDP will celebrate 65 years of showcasing the best of Puerto Rican culture, achievement and legacy with music, dance and colorful displays of cultural pride before an estimated 1.5 million spectators. After a two-year hiatus due to COVID-19, the National Puerto Rican Day Parade (NPRDP) Board of Directors announces details … Read more
Nielsen released the third installment of its Podcasting Today report. The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI. Podcasting Today revealed that the number of podcast titles and episodes have increased by nearly 200% each over the … Read more
by Stephen Rogers In many ways, it feels like the pandemic slowed down time. Busy morning commutes disappeared. Time with family and friends felt scarce and fraught. Rolling cancellations meant we lost a sense of future anticipation. Many lived, worked, and learned under the same roof for months. These voids were often filled with daunting … Read more
Immigrants to the U.S. are more likely to start businesses than native-born Americans are, according to a study that takes a wide-ranging look at registered businesses across the country. Co-authored by an MIT economist, the study finds that, per capita, immigrants are about 80 percent more likely to found a firm, compared to U.S.-born citizens. … Read more
By Amalia Martino – Founder and President The Vida Agency Inclusive marketing is no longer optional. It is a key driver of business success. The brands able to have success in cultivating strong and authentic connections with multicultural audiences will be those who commit the time, research, dollars and learnings necessary to create culturally appropriate … Read more
