Multicultural marketing is finally being embraced as a necessity, not a nice-to-have. Marketers have traditionally been interested in marketing to diverse audiences around the release of Census data when they realized the changing demographics of American consumers. That’s changed within the last two years. Consumers have been more vocal, taking brands to task for cultural … Read more
Shoppers are reshaping the retail landscape faster than ever before. Nearly 40 percent have switched brands or retailers during the pandemic, and more than 80 percent have new shopping behaviors. More than half of those who used a new channel or service such as “buy online, pickup in store,” for example, said they would continue … Read more
by Darren Woolley This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agencies and supplier rosters. … Read more
The forecast: US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users. In-store cash users’ share of the population fell sharply between 2019 and 2020, from 80.4% to 76.4%. This decline will continue, though at … Read more
ANA’s AIMM (Alliance for Inclusive and Multicultural Marketing) released their first ever Oscar’s Inclusion & Relevancy Report analyzing how the nominated films resonated with traditionally underrepresented audiences. The research draws upon Oppside’s analysis of accurate cultural portrayals in the movies gathered by its Cultural Insights Impact Measure (CIIM™). Learnings indicate that while the film industry … Read more
By Adam R. Jacobson / Radio + TV Business Report “Even as many people spent much more time at home during these last two years, many more people now report having no radios in their home.” While that conclusion from the Edison Research research report “The Infinite Dial 2022” may be worrisome for AM and … Read more
While Hispanic Americans have historically underrepresented as homeowners, progress is being made toward closing the gap. A new survey released by Realtor.com in conjunction with The National Association for Hispanic Real Estate Professionals (NAHREP) found that 58% of Hispanic American home shoppers are looking to buy their first home. This is substantially higher than the … Read more
By Lee Rainie, Cary Funk, Monica Anderson and Alec Tyson Developments in artificial intelligence and human enhancement technologies have the potential to remake American society in the coming decades. A new Pew Research Center survey finds that Americans see promise in the ways these technologies could improve daily life and human abilities. Yet public views … Read more
Estrella Media announced the elevation of seven executives on its sales team. Steve Mandala, Chief Revenue and Local Media Officer, made the announcement. Brian Fisher was promoted from Vice President, Digital Sales to Senior Vice President, Digital Sales, and Rogerio Alves was named to replace him as Vice President, Digital Sales. In addition, market leaders … Read more
By Roberto Orci I grew up in Houston and, like most high school boys, we could not get enough football. During the week we had daily football practice. And most weekends, rain or shine, it was touch football in the park. We wanted to be the best. During the weekend games we were on our … Read more
The United States Library of Congress requests permission to include the Immigrant Archive Project (IAP) website, in the Handbook of Latin American Studies (HLAS) Web Archive. This is a significant honor for Tony Hernandez, IAP founder, who has throughout the last 10 years, been dedicated to capturing Immigrant stories as part of his efforts to … Read more
Ninety leading marketers, agencies, media companies, social media platforms, trade groups, and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s #EngageResponsibly initiative. The companies have signed the #Engage Responsibly pledge, which was published today in The Wall Street Journal, The New York Times, and Hispanic … Read more
Agua Media announces the launch of its podcast network, specifically targeting the New American Mainstream. Members of this new mainstream, driven largely by young English-speaking Latinos, are the most entrepreneurial and fastest growing combined demographic in America. If this group were a standalone country, it would rank seventh in GDP worldwide and the third fastest-growing. … Read more
Univision Noticias and Uforia announced the launch of “Univision Reporta,” a one-of-a-kind Spanish-language podcast, just the latest in innovative programming offered by the leading Spanish-language media and content company in the world and part of its strategy to continue to expand its news division. Hosted by award-winning Mexican journalist, author, and anchor León Krauze, “Univision … Read more
The National Retail Federation issued its annual forecast, anticipating that retail sales will grow between 6 percent and 8 percent to more than $4.86 trillion in 2022. The announcement was made during NRF’s annual State of Retail & the Consumer virtual event where retail industry leaders discussed the strength of the consumer economy and the … Read more
by Anton Buchner This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. There has been an incredible amount of … Read more
It seems that wherever we look, there’s an element of our lives that’s been changed by the pandemic – from the way we work and travel, to how we communicate and shop. Then again, some things haven’t changed. While purchasing habits continuing to be affected globally, there is good news for advertisers in the FMCG … Read more
NBCU LAUNCH, the umbrella brand that houses the comprehensive diversity, equity and inclusion efforts across NBCU’s television portfolio, has forged a new partnership with Telemundo to increase the number of Hispanic female directors in scripted television. This partnership is an extension of the Hispanic network’s award-winning corporate initiative Mujeres Imparables (Unstoppable Women). According to the … Read more
Meruelo Media in Los Angeles announced Carlos Branco as its new Assistant Program Director for CALI 93.9, KLLI. This marks the successful return to Los Angeles for Branco, who leaves Univision Radio after 15 years, most recently overseeing the content and brand expansion for 5 of its Adult Contemporary stations and a network afternoon drive … Read more
Canela Media announced a new appointment to its executive team, naming Jerry Leo as Chief Content Officer. In this newly created role, Leo will be responsible for driving a strategic and systematic approach to content strategy from advanced planning, programming, production, and distribution across all Canela Media platforms including Canela TV and Canela Music. This … Read more
