This week Expedia unveiled its new ad, “Maracuyá,” featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault. The :30 spot highlights moments in the lives of Latino travelers with the “maracuyá,” or passion fruit, serving as the connecting element between different places and experiences, while Hayek Pinault’s voiceover reminds travelers of the … Read more
The National Pork Board is celebrating Hispanic Heritage Month with celebrity ambassador couple Jorge Bernal (TV personality) and Karla Birbragher (celebrity stylist) with their newest platform – Ponle Pork. The ambassadors, along with six content creators from key Hispanic markets, will reinforce pork’s superior nutritional value by showcasing exciting ways to add this protein to … Read more
When we first unveiled Flex with Purpose, our hybrid workforce model that blends remote, hybrid and on-site teams, we knew that a strong foundation in diversity, equity and inclusion (DEI) was critical to its success. By keeping employee experience at the center of this model, we could reimagine the future of work with the potential … Read more
Led by Gen Zs and Millennials, consumer behavior is shifting: People are looking for more personalized, interactive, and immersive experiences. What are the implications for the M&E industry? To read more, CLICK HERE.
By Tina Wilson, EVP & Global Head of Audience Outcomes Product The importance of brand awareness and new customer acquisition elevated this year among the marketers surveyed for Nielsen’s 2022 Annual Marketing Report, but there isn’t a marketer on the planet who’s not laser focused on growing their return on investment (ROI). For media sellers, … Read more
TelevisaUnivision appointed Ignacio “Nacho” Meyer as President of U.S. Networks. Based in Miami, he will report directly to Wade Davis, Chief Executive Officer. Meyer will lead the expansion and continued transformation of TU’s U.S. Television Networks. “I am excited and energized for what’s to come under Nacho’s leadership and guidance,” said Davis. “Throughout his career … Read more
Estrella Media announced that Enrique Guillen has joined the company as its Chief Content Officer. Guillen joins Estrella Media from NBCUniversal, where he served as Executive Vice President, Commercial Strategy and International Development for the Universal Studio Group. He will report to CEO Peter Markham and be based in the company’s Burbank offices. Guillen will … Read more
In honor of Hispanic Heritage Month, HairClub and the Celia Cruz Foundation are teaming up to pay tribute to “La Reina de la Salsa” (The Queen of Salsa) Celia Cruz. HairClub President and CEO Mike Nassar announced the commissioned of a commemorative certified replica paired with an NFT design of Cruz’s wig to be auctioned … Read more
In the midst of historic buildings and pathways that have been walked upon by former presidents, thinkers and global leaders, pulsating music, Afro-Latino beats, colorful lights and raised hands punctuated Bulldog Bash, an all-campus student celebration of music and cultural immersion sponsored by the Yale College Dean’s Office in collaboration with Yale Schwarzman Center and … Read more
Nothing sits still for long, and after years of experimentation, fine-tuning and increased competition – not to mention plenty of speculation and denial – the prospect of ads on subscription platforms is finally looking like a reality. While most companies are now adopting a hybrid model between AVOD and SVOD, we have decided to cluster … Read more
Splurge or save? In recent months, consumers worldwide likely feel caught between two minds. As global anxiety around the pandemic wanes, many are eager to spend on sorely missed experiences like travel, restaurants, and entertainment. But built-up pandemic demand is hitting hurdles in the form of spiking inflation and persistent headlines warning of a potential … Read more
By Arwa Mahdawi There’s no delicate way of putting this: a lot of contemporary advertising is crap. Particularly digital advertising. I mean, let’s be honest here, do you use an adblocker? I ask people in advertising this a lot; more often than not, they admit they do. They spend all day making ads but they’ve … Read more
Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years. According to the numbers presented by SafebettingSites.com, companies will spend 19% more money per internet user on mobile social media in 2022. On average, companies will pay $36.37 … Read more
Katz Media Group announced that Rick Ramos has been promoted to Executive Vice President of Katz Multicultural Partnerships, effective immediately. Ramos will continue to report to Tucker Flood, President of Eastman Radio at Katz Radio Group. In his expanded role, Ramos will continue to oversee the creation of dynamic multicultural marketing campaigns across all of … Read more
Because of the pandemic, employees are rethinking their priorities and their relationships with employers. They’re seeking flexible work arrangements and more work-life balance. They want to work for employers who value their physical and emotional well-being. And they’re ready to walk away from those who don’t. Companies are also thinking about how their cultures can … Read more
To identify the most ethnically diverse places in America, WalletHub compared more than 500 of the largest U.S. cities across three key metrics: ethnoracial diversity, linguistic diversity and birthplace diversity. Key Stats Oakland, California, has the highest racial and ethnic diversity, which is four times higher than in Hialeah, Florida, the city with the lowest. … Read more
Misinformation is an industry-wide issue. Advertisers from across the digital landscape have experienced the effects of misinformation, and nearly half of media experts are concerned that misleading content could negatively impact their company’s reputation in the event of an adjacency. But consumers are feeling the pain of misinformation too. In fact, a majority of consumers … Read more
NBCUniversal Telemundo Enterprises released a timely report titled The Future Is Fútbol to define and characterize the fundamental shift in the importance of soccer in mainstream American sports and the role Latinos are playing in this economic, cultural and media phenomenon. The Future Is Fútbol report draws on primary and secondary research and data collection, … Read more
Adsmovil USA announced the launch of Nuestra.TV, a free video-streaming service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. Verizon. Launched with more than 40+ FAST channels and 15,000+ hours of premium video on demand (VOD) content reflecting the full breadth and diversity of the Hispanic community, Nuestra.TV … Read more
Diversification can make sense for behemoth and boutique brands alike – provided they don’t lose sight of their core values. In 2022, it can be hard to determine what the world’s most successful brands actually do. Amazon delivers parcels, offers on-demand cloud computing and runs its own streaming platform; Google provides a search engine, a … Read more
