LAFC & Estrella Media Team Up again for 2022

The Los Angeles Football Club (LAFC) announced that Estrella Media will continue as the Club’s Official Spanish Broadcast TV Partner for the 2022 season in the Greater Los Angeles market. The agreement provides Estrella Media with rights to all locally broadcast LAFC regular season matches, which will air on EstrellaTV’s KRCA‑62 beginning Sunday, March 20 … Read more

Rosemary Mercedes named SVP Communications at BBC Americas

BBC Studios has appointed Rosemary Mercedes as senior vice president, communications, Americas. Effective immediately, she reports to BBC Studios SVP Global Communications Gavin Dawson, and is based in New York. In this role, her responsibilities include refining and elevating the company’s positioning in the marketplace while promoting its partnerships and activities across the industry. Said … Read more

The five zeros reshaping stores

Shoppers are reshaping the retail landscape faster than ever before. Nearly 40 percent have switched brands or retailers during the pandemic, and more than 80 percent have new shopping behaviors. More than half of those who used a new channel or service such as “buy online, pickup in store,” for example, said they would continue … Read more

Your next agency pitch will cost you financially, but not as much as you think.

by Darren Woolley This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agencies and supplier rosters. … Read more

US in-store card users will be more than 90% of population by 2023

The forecast: US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users. In-store cash users’ share of the population fell sharply between 2019 and 2020, from 80.4% to 76.4%. This decline will continue, though at … Read more

Today’s Hottest Films Prove to Be Culturally Relevant with Multicultural Audiences, Yet Still Fail to Be Recognized by the Academy Awards

ANA’s AIMM (Alliance for Inclusive and Multicultural Marketing) released their first ever Oscar’s Inclusion & Relevancy Report analyzing how the nominated films resonated with traditionally underrepresented audiences. The research draws upon Oppside’s analysis of accurate cultural portrayals in the movies gathered by its Cultural Insights Impact Measure (CIIM™). Learnings indicate that while the film industry … Read more

Do Fewer Radios In the Home Present a Problem For Broadcasters?

By Adam R. Jacobson / Radio + TV Business Report “Even as many people spent much more time at home during these last two years, many more people now report having no radios in their home.” While that conclusion from the Edison Research research report “The Infinite Dial 2022” may be worrisome for AM and … Read more

58% of Hispanic Home Shoppers are Buying Their First Home

While Hispanic Americans have historically underrepresented as homeowners, progress is being made toward closing the gap. A new survey released by Realtor.com in conjunction with The National Association for Hispanic Real Estate Professionals (NAHREP) found that 58% of Hispanic American home shoppers are looking to buy their first home. This is substantially higher than the … Read more

Estrella Media elevates Sales Executives to Leadership Roles

Estrella Media announced the elevation of seven executives on its sales team. Steve Mandala, Chief Revenue and Local Media Officer, made the announcement. Brian Fisher was promoted from Vice President, Digital Sales to Senior Vice President, Digital Sales, and Rogerio Alves was named to replace him as Vice President, Digital Sales. In addition, market leaders … Read more

Go Long: 5 Ways To Grow Your Brand

By Roberto Orci I grew up in Houston and, like most high school boys, we could not get enough football. During the week we had daily football practice. And most weekends, rain or shine, it was touch football in the park. We wanted to be the best. During the weekend games we were on our … Read more

The Immigrant Archive Project To Be Inducted Into The US Library of Congress

The United States Library of Congress requests permission to include the Immigrant Archive Project (IAP) website, in the Handbook of Latin American Studies (HLAS) Web Archive. This is a significant honor for Tony Hernandez, IAP founder, who has throughout the last 10 years, been dedicated to capturing Immigrant stories as part of his efforts to … Read more

ANA calls on Marketing Industry to combat Online Hate Speech

Ninety leading marketers, agencies, media companies, social media platforms, trade groups, and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’s #EngageResponsibly initiative. The companies have signed the #Engage Responsibly pledge, which was published today in The Wall Street Journal, The New York Times, and Hispanic … Read more

Agua Media Launches Podcast Network for the Latino+

Agua Media announces the launch of its podcast network, specifically targeting the New American Mainstream. Members of this new mainstream, driven largely by young English-speaking Latinos, are the most entrepreneurial and fastest growing combined demographic in America. If this group were a standalone country, it would rank seventh in GDP worldwide and the third fastest-growing. … Read more

Univision Premieres Daily News Podcast “Univision Reporta”

Univision Noticias and Uforia announced the launch of “Univision Reporta,” a one-of-a-kind Spanish-language podcast, just the latest in innovative programming offered by the leading Spanish-language media and content company in the world and part of its strategy to continue to expand its news division. Hosted by award-winning Mexican journalist, author, and anchor León Krauze, “Univision … Read more

Annual Retail Sales to Grow Between 6 % and 8 %

The National Retail Federation issued its annual forecast, anticipating that retail sales will grow between 6 percent and 8 percent to more than $4.86 trillion in 2022. The announcement was made during NRF’s annual State of Retail & the Consumer virtual event where retail industry leaders discussed the strength of the consumer economy and the … Read more

How to make marketing change management more successful

by Anton Buchner This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. There has been an incredible amount of … Read more

Why grocery advertising has never been more effective

It seems that wherever we look, there’s an element of our lives that’s been changed by the pandemic – from the way we work and travel, to how we communicate and shop. Then again, some things haven’t changed. While purchasing habits continuing to be affected globally, there is good news for advertisers in the FMCG … Read more

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