mitú, in partnership with premier multicultural marketing and communications agency The MRKT, released the second edition of the mitú InTell Series of studies focusing on the current financial state of the US Latino population. Some of the discoveries indicate that Latinos lead in certain aspects when compared to the general population, such as in the … Read more
Afro-Latino identity is a distinct one, with deep roots in colonial Latin America. As a result, it can often exist alongside a person’s Hispanic, racial or national origin identities. The life experiences of Afro-Latinos are shaped by race, skin tone and other factors, in ways that differ from other Hispanics. And though most Afro-Latinos identify … Read more
Channel fragmentation and increasing media options provide consumers with an abundance of choice, but they present a hurdle for marketers that rely on traditional mass reach channels to increase brand awareness. And just as we’ve seen in previous years, the marketers surveyed for Nielsen’s 2022 Annual Marketing Report say building brand awareness is their top … Read more
More U.S. moms are now employed full-time and more are working outside the home than in 2021. Sixty-four percent of U.S. moms are employed full-time compared with 51% last year. Of U.S. moms who work full or part time, 77% work outside the home, up from 58% in 2021.Moms continue to embrace the hands-free assistance … Read more
The globally-recognized People’s Choice Awards is expanding across NBCU’s television portfolio with the announcement of the first-ever People’s Choice Latin Music Awards set to air on Telemundo in the spring of 2023. The only award show for the people, by the people, People’s Choice Latin Music Awards builds off the flagship E!/NBC show and will … Read more
A substitute teacher works from her home in April 2020 during the COVID-19 pandemic.A substitute teacher works from her home in April 2020 during the COVID-19 pandemic. As remote work continues for many Americans, more than half of workers who say their jobs can mainly be done from home say they often use online platforms … Read more
The latest round of research conducted by Vericast found that 50% of all consumers and 64% of Millennials indicated that making spending decisions along with rising prices due to inflation are negatively impacting their mental health. Over a quarter agree that inflation is also influencing their decision to seek appropriate care. To assess consumer behavior … Read more
With such a vibrant culture and rich sense of togetherness, it’s no wonder Latinos love fiestas. If there’s an opportunity to party, we’ll find an excuse to turn up the music and celebrate together! However, many brands and retailers may be missing out on enduring, year-long cultural connections with the U.S. Hispanic audience by improperly … Read more
Canela Media announced the appointment of global product leader Dr. Shampa Banerjee as its first ever Chief Product & Technology Officer (CPTO). Prior to joining Canela Media, Banerjee served as an Executive Vice President at ViacomCBS and the Chief Product Officer for Pluto TV. The announcement was made today by Isabel Rafferty, Canela Media founder … Read more
The Las Vegas Review-Journal will debut “7@7 en español”, a multiplatform video news program that’s produced specifically for the Spanish-speaking audience in Southern Nevada. “7@7 en español” will have similar graphics and production values to its sister program, the award-winning “7@7” newscast, launched nearly 18 months ago. Its content will be dedicated to the needs … Read more
Every year, the topic of gender equity captures headlines during Women’s History Month. During this time, the media industry is often called out for a lack of on-screen representation. The numbers speak for themselves: women received 43% share of screen and 42% share of casting in U.S. television programming in 20211, with only 31% of … Read more
Ragan’s annual Communications Benchmark Report, an exclusive study from Ragan’s Communications Leadership Council, is a deep dive into the data and an analysis of the major trends in the profession over the last 12 months. During that time, comms pros have been called on to develop and distribute the message on new policies that affect … Read more
By Jay Nielsen, SVP of Global Planning Products for Nielsen Between rapid news cycles, ever-changing consumer behaviors, and an unclear future as the pandemic continues, adaptability is key for marketing success. To help achieve brand goals, marketers should conduct ongoing media planning throughout the year, versus only once at the start, that puts key audiences … Read more
Travel is back—so say news stories and corporate earnings calls since the summer of 2021. There are caveats though, and they represent a large share of industry revenue. International travel still awaits an improved pandemic situation and less daunting border restrictions. Corporate travel remains below 50% of prepandemic spend and faces a more complex prognosis … Read more
Telemundo announced the premiere of Amor Valiente (Brave and Beautiful), starring Tuba Büyüküstün and Kıvanç Tatlıtuğ, slated for Tuesday, May 31 at 10pm/9C. Produced by Ay Yapım, this hit Turkish series TV export that has captivated audiences around the world and garnered an international following is set to conquer U.S. Hispanic viewers with a seductive … Read more
Que Buena Los Angeles (105.5/94.3 FM), the Spanish language Regional Mexican music radio station owned by Estrella Media, unveiled its new logo and marketing campaign. “Somos LA, Aqui Suenan las que Pegan” is the new campaign for the station that reflects and represents the unity and inspiration of Latinos through Regional Mexican music. The campaign … Read more
Todd Mokhtari has been named President and General Manager of Telemundo 52 / KVEA and NBC 4 Southern California / KNBC, NBCUniversal’s local television stations that serve English and Spanish-speaking audiences in the Los Angeles DMA. He will oversee operations for both stations across the news, digital, sales, marketing/promotions, community affairs and operations/technology departments. Mokhtari … Read more
Univision News premiered its new documentary “Rising Up in the Heartland, Latino Workers Fight for Pandemic Relief.” Produced with support from the HHMI Department of Science Education, the documentary is available on UnivisionNoticias.com. After long struggles to regain their health, marginalized and undocumented Latino essential workers in rural Iowa took on a bold new challenge … Read more
Byron Allen’s Allen Media Group television network The Weather Channel announced the launch of its brand-new free television network The Weather Channel en Español, the first 24/7 Spanish-language free-streaming weather news network in the United States. The Weather Channel en Español makes its historic debut on the 40th anniversary of the launch of The Weather … Read more
MMA Global, the association devoted to architecting the future of marketing for CMOs, released the Marketer Benchmark Study on Growth with findings on a topic at, or near, the top of the priority list for ANY company in ANY industry: Growth. The results revealed a 50/50 split among marketers when it comes to how to … Read more
