Latin2Latin Marketing + Communications (L2L)’s Por Los Nuestros” Voices of our Community, a unique integrated campaign targeting Hispanics in Kansas received two Telly Awards: Gold in the Health & Wellness category and Bronze for the Social Impact category. This collaborative effort to get Kansas’ Hispanic community vaccinated against COVID-19 was driven by Kansas Governor Laura … Read more
The Union of European Football Associations (UEFA) Champions League Final is commonly one of the world’s most-viewed annual sporting events. And viewers aren’t the only ones rallying; sports are a huge draw for media buyers and the payoffs for rights holders are rising. In 2018, nearly 106 million people tuned in when LaLiga’s Real Madrid … Read more
A startling gap exists between marketers who are poised for future growth and those who are less likely to significantly improve growth prospects based on how each group views future opportunities and the importance of innovation. That is one of the key findings in The Future of Marketing: A Roadmap to Hypergrowth, a new ANA … Read more
A press release is a communications tool that’s been leveraged for years and continues to be an integral piece of a company’s marketing, PR, and social media strategy. Not only do press releases give companies a channel to share newsworthy stories, but they also strengthen search engine optimization and increase the odds new customers will … Read more
New research validates the powerful impact of advertising in driving the US economy. A new study, commissioned by The Advertising Coalition and conducted by IHS Markit, found that advertising generated $7.1 trillion in sales activity and supported 28.5 million US jobs last year. The study found that the total impact of advertising and its multiplier … Read more
Univision announced that the hit romantic comedy series “La Mexicana y El Güero” (I love you, Güero) will premiere on Tuesday, May 31. The light-hearted series will join Univision’s highly-rated weeknight primetime at 8 p.m. ET. The story centers on Andrea (Itatí Cantoral), a beautiful con artist, and Tyler (Juan Soler), an idealistic millionaire who … Read more
HMC devotes a week of its annual summit to latest multicultural research Claritas, Kantar and ThinkNow Share Latest Insights to Maximize the Hispanic Opportunity As more brands commit to DEI practices and increases in multicultural investment, the Hispanic Marketing Council (HMC) has devoted a week of its free and virtual 2022 Annual Summit to business-building … Read more
Over the last couple of years, many clients and their media buying services have promised to re-direct dollars towards minority owned media and in our case Hispanic Owned and Operated media. The title for this articles is a joke! Have we as an industry created an accountability system to monitor and ensure that new and … Read more
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels. The annual Gartner 2022 CMO Spend and Strategy Survey was conducted between February through March 2022 among 405 CMOs and … Read more
From Coachella to Taco Bell, creators are monetizing their crafts to bridge the gap between consumers and brands. Powered by social platforms like TikTok, Instagram, and Twitch, the influencer market for branded and platform deals is projected to reach $28 billion by 2026. And the models keep changing. Hashtag sponsored posts – influencer marketing 1.0 … Read more
Telemundo Deportes presents the 106th Running of the Indianapolis 500 this Sunday, May 29 at 11 a.m. ET airing live on Universo, TelemundoDeportes.com and Telemundo Deportes app. This will be the first time that “The Greatest Spectacle in Racing” will be broadcast on a domestic Spanish-language network. The Indianapolis 500 will be called by Telemundo … Read more
By Todd Evans – Rivendell Media It is all you hear about these days — authenticity. Everyone wants to be authentic in their advertising campaigns and efforts, yet why do so many fall short? Of course, I am focused on the LGBTQ market and consumer, but certainly it is the same with other niche markets. … Read more
Spanish Broadcasting System, Inc. (SBS) announced the promotion of Elisa Torres to Chief Network Officer/EVP, Aire Radio Networks and SBS National. Torres, the first female executive to hold a Chief position at SBS., will continue to oversee AIRE Radio Networks, the largest minority-certified Spanish Language audio network and will spearhead the advancement of all network … Read more
Adsmovil announced that Jessica Ricaurte had joined the company as their new Chief Revenue Officer, leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering, Nuestra.TV. A person with long hair smiling Description automatically generated with low confidence Ricaurte brings over fifteen years of experience to her new position and comes from … Read more
Harvard Business School alumnae and co-authors Bonita C. Stewart and Jacqueline Adams published their 2021 U.S. Women of Color in Business: Cross-Generational Survey. Titled Untapped Women of Color: The Talent Force Multiplier, the new release, and third in five planned annual surveys, is unique in its analysis of the opinions and capabilities of women desk … Read more
A decade ago, the Hispanic travel market was a niche, and many marketing agencies considered it too small to devote time and resources to. Fast forward to the present, and agencies are now eager to tap into the trillion-dollar market, and for a good reason. Research shows that Hispanics travel more across all income levels, … Read more
Faced with the turmoil brought on by war, inflation, the pandemic, climate change and technological advancements it is easy to focus on the transitory, rather than the fundamental. But innovation will continue to be the foundation on which strong brands are built, and, if history teaches us anything, disruptive times create the catalyst for a … Read more
New research from Alfi shows senior advertising executives are forecasting strong growth in advertising budgets over the next 12 months with 24% predicting dramatic growth. The global study among senior executives including CEOs found 61% are more modest and are predicting slight growth while just 15% believe advertising budgets will remain at around the same … Read more
TelevisaUnivision delivered its 2022-23 Upfront presentation at New York City’s Javits Center, showcasing the content and capabilities that fuel rapid growth across all sides of its business and unlock more value for brands to reach and engage U.S. Hispanics. Representing the combined company on stage for its first Upfront, Donna Speciale, President of U.S. Advertising … Read more
NBCUniversal Telemundo Enterprises unveiled its 2022-2023 line up of scripted and unscripted programming for all platforms strengthening its position of Spanish-language scripted content in the U.S. The company introduced a robust programming slate anchored by the biggest sporting event in the world – FIFA World Cup Qatar 2022™ – and driven by a blend of … Read more
