By Mary Kyriakidi This series seeks to answer some of the most pertinent questions (or dilemmas) of the modern marketer. Questions that can’t be answered with a simplistic yes or no, but require investigative research, critical thinking and insatiable curiosity. Because “the answer is never the answer” as countercultural novelist Ken Kesey used to say. … Read more
Many marketing leaders are still feeling the long-lasting impacts from the pandemic, which has forced their organizations to be more agile and creative, even with restricted budgets. For some, restructuring can cause pain and unexpected challenges, but you can ensure your team is informed and empowered at every stage of re-org by following our 5 … Read more
A wave of volatility has brought the new normal of constant disruption in the business world into stark relief. As a result, executives have come to understand that a new type of leadership is likely needed to enable their organizations, teams, and themselves personally to not only weather these changes, but flourish and grow in … Read more
The U.S. Women’s National Soccer Team is known for winning on the field, and now they’ve won in their fight for fair pay following a long court battle with the U.S. Soccer Federation. But the pursuit of gender equity in sports includes more than compensation—and fans are leading in the evangelism. Gender equity in sports … Read more
Pod Digital Media (PDM) announced it has acquired exclusive rights to the Latino & Latina Podcasters Network. Pod Digital Media will now add 50 Latina, Latino, Latinx, and LGBTQ+ hosted and produced podcasts. “You can buy views, you can buy clicks, but you can’t buy culture,” says Gary Coichy, CEO and head of partnerships for … Read more
Census Bureau released results from two analyses about the quality of the 2020 Census counts. While both showed the strength of the count for the total U.S. population, each analysis revealed that the 2020 Census overcounted or undercounted various demographic groups. “Today’s results show statistical evidence that the quality of the 2020 Census total population … Read more
By Mario X. Carrasco – ThinkNow For someone who has been working in multicultural marketing for almost two decades, the past few years have been transformative. Diversity, equity, inclusion (DEI) and representation in public and private organizations are works in progress. But the momentum is stronger than it’s ever been. The entrepreneur and somewhat skeptic … Read more
GumGum published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace cookies in their marketing efforts. The study, sponsored in partnership with Brand Innovators and conducted by an independent third-party researcher, also showed that most marketing executive respondents expect to increase their digital and mobile ad … Read more
AIRE Radio Networks announced the launch of Se Tenia Que Decir / “It Had to Be Said” Con El Terri Podcast, featuring Alberto ‘El Terri’ Cortez of the nationally syndicated and highly rated morning program, Al Aire Con El Terrible. “What our listeners love the most about El Terri, is the fact that he isn’t … Read more
GumGum introduces The Mindset Matrix, a framework for the future of digital advertising outlining how advertisers can deliver engaging and effective ad campaigns, in current and emerging environments, without the need of the cookie or personal data. The industry is moving into a new era, one that requires a shift in how advertisers think about … Read more
Nearly half of the employees who voluntarily left the workforce during the pandemic aren’t coming back on their own. Employers must go and get them. Here’s how to start. No, you aren’t imagining it: workers are leaving your company faster than you can replace them. According to the US Bureau of Labor Statistics, more than … Read more
Captura Group announced a partnership with Pitaya Entertainment. The partnership will focus on providing culturally relevant digital amplification support to continue to grow the U.S. Hispanic audience for Pitaya’s podcasts. “We are very happy to be working with Captura Group,” said Jordi Oliveres, Co-Founder and General Manager of Pitaya Entertainment. “Their marketing expertise in the … Read more
Every ad-supported media company makes trade-offs between long term revenue and short term revenue. TV and radio shows, mobile games, and webpages can all boost short term revenue by increasing ad loads. But that short term tactic drives away consumers and advertisers, creating headwinds for long term growth. It’s a natural check that balances the … Read more
By Arwa Mahdawi A really fun thing about working in marketing is that anyone who has ever seen an ad reckons they know how to do your job. Exhibit A: Brian Armstrong, co-founder and CEO of Coinbase, the cryptocurrency company. Coinbase, as you probably know, invested a ton of (fiat) money into advertising during this … Read more
There’s a big difference between being in a position of leadership and thriving in one—especially when it comes to women leaders. Publishing in April, in collaboration with Simmons University, the Arrive and Thrive leadership book addresses persistent problems women in business face with seven actionable practices to help pave a smoother path to success. How … Read more
Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets* will expand by 7.6% in 2022 and 5.0% in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report, published today. This growth will be driven by tailored digital brand advertising, as well as performance advertising driving traffic to OTC ecommerce platforms. OTC … Read more
By Nigel Hollis No, this is not a reference to the current metaverse that marketers are going gaga over, it is the title of a blog post I wrote back in 2007. But you know what? I think the marketing issues raised in the post are just as relevant to marketers today as they were … Read more
In the social media age, mobile apps have become an effective way to reach out to potential customers. The popularity of in-app advertising is likely to keep growing in the coming years. According to the numbers presented by SafeBettingSites.com, in-app advertising is expected to constitute 56% of the global digital ad spend in 2026. A … Read more
You don’t have to be an economist to notice that the country is experiencing inflation. In January, the inflation rate rose to 7.5 percent, and prices of everything from gas to everyday goods are increasing. On this week’s episode of NRF’s Retail Gets Real podcast, we sit down with NRF Vice President of Research Development … Read more
Casalú, a rum based hard seltzer focused on delivering a feeling of home and heritage, while inviting others to share Latino culture, is set to launch across Miami later this month. Casalu’s first offering, “Limón”, brings authentic Latino roots to the hard seltzer market. The name stands for the company’s vision. Casa, a sense of … Read more
