By Mark Duval – The Duval Partnership Most people are familiar with user experience (UX) and customer experience (CX). At The Duval Partnership, we’ve become increasingly focused on the concept of the prospect experience (PX™). But what does that mean exactly, and why should agencies care about it? PX is how your agency presents to … Read more
After taking a Behavioral Economics class at Florida State University, Lauren Triplett knew she had found her passion. Marketing bridges the gap between brands and consumers by helping marketers understand why people do what they do and purchase what they purchase. Lauren found this fascinating and spent the next few years building her expertise, including … Read more
The Hispanic Federation at their annual gala in New York last night, honored Raul Alarcón Jr. Chairman & CEO of Spanish Broadcasting System with their Lifetime Achievement Award for his passioned efforts to help US Hispanics, bring media focused on the needs of US Hispanics need and his dedication to the US Hispanic advertising, marketing … Read more
Over the past decade, chief marketing officers have experienced a regression of trust, appreciation, and longevity. With average tenure of CMOs falling below 40 months and the median tenure at 25.5 months, corporate marketing leaders are searching for answers as the value and recognition of their work is minimized and marginalized. Despite a near universal … Read more
UBS’s Multicultural Investors Strategic Client Segment announced the launch of its Invest to advance research, exploring the wealth journeys of over 5,000 investors in the United States with at least $1 million in investable assets. The report shows Latinos and Hispanics prioritize providing financial support for their loved ones. It also found that in spite … Read more
Nearly nine out of ten Americans (86 percent) like their neighbors, a sentiment that remains high across all major demographics including age, sex, race and even political party, according to results from a national Xcelerant omnibus survey conducted on behalf of Fathom Realty, a national, cloud-based, real estate brokerage. Of those Americans that do not … Read more
McDonald’s USA announced the launch of Spotlight Dorado, a new multi-year platform aimed at uplifting Latino talent and arming them with access to mentorship and coveted resources to change their career trajectories and put them steps closer to making their cinematic dreams come true. The program kicks off today with a short film contest alongside … Read more
By: Chris Boland and Maurya Overall Short CMO tenures and increased turnover have captured the attention of many in the business world. However, while studies have quantified just how short these tenures are getting, there’s been little discussion of the real costs that come with turnover. There’s the cost of the CMO search itself, of … Read more
Unique reach + better frequency management = less wasted ad dollars. Advertisers need deduplicated audience measurement to verify if ads are reaching the right audiences once personal identifiers go away. Using in-flight metrics and owning your data can help you spot and capitalize on ad ROI opportunities. Advertisers need to track their entire ad spend … Read more
TelevisaUnivision Inc. announced the launch of Así Studios, a Spanish-language brand studio aimed at connecting marketers to U.S. Hispanics through premium video. Así Studios will produce films that shine a light on inspiring stories from across the country that speak to the heart and passion of Hispanic viewers and will leverage the reach of TelevisaUnivision’s … Read more
by John Connors The CMO role is under fire, but there are ways they can earn respect and trust in the C-suite CMOs are facing doubt within their organizations that they can drive growth. Time is increasingly committed to counseling CEOs who believe they have a marketing challenge. And they’re not alone—other C-suite executives are … Read more
By Roberto Orci 3 Steps for Modern Marketers to Increase Effectiveness of Integrated Campaigns Integrated marketing makes a lot of sense because it focuses on having a consistent brand message across all media channels, all markets and all consumer segments so that the brand breaks through the noise and the budget is efficiently spent. Unfortunately, … Read more
According to the results of a new survey on the future of outcome-based metrics and tools for marketing effectiveness, two-thirds (67%) of consumer packaged goods (CPG) marketers say that return on ad spend (ROAS) is the most significant advertising key performance indicator for their business today – followed by 16% indicating target audience reach was … Read more
The Mexican company announced that it will focus on its bakery and snack businesses. Grupo Bimbo says goodbye to Ricolino . The world’s largest Mexican bread producer today announced the sale of Ricolino, which for years was its candy and confectionery brand, for $27 billion pesos ($1.3 billion dollars) to Mondelēz International, Inc. The movement … Read more
CMO tenure is the lowest it has been in over 10 years, and while new data suggests that 86% of CEOs believe CMOs have the power to influence key decisions of the C-suite, less than a third actually trust their CMOs to grow the business. Access insights from more than 150 Fortune 3000 CEOs across … Read more
Estrella Media has tapped adio programmer and television personality Pepe Garza to new roles as the Head of Content Development and A&R for the newly established music division Estrella Media Music Entertainment (EMME) and Executive Producer, Digital Audio for the company. Garza will also continue in his role as a judge for the award-winning EstrellaTV … Read more
TelevisaUnivision announced the appointment of Rita Herring as Senior Vice President of International Distribution, as part of the global distribution team. Reporting directly to Michael Schwimmer, President, Global Platform Strategy and Revenue, Herring will lead the pay TV distribution for linear networks for all markets outside of the U.S, as well as distribution of the … Read more
In our first ‘modern marketing dilemmas’ article we teased out the contentious merits of Marketing ROI and showed how to get the balance right between short and long-term measurement. Our second conundrum is rhetorical, as we explore if mental or physical availability trigger people’s choice. Defying the pitfalls of narrative spoilers, I admit early on … Read more
By Nigel Hollis For a while now I have been using the phrase, “Easy to mind, easy to find, and easy to pay,” to describe a simple recipe for brand growth. But brands grow when marketers make it easier for people to choose them. So, for it to grow, a brand needs to be easier … Read more
