One Thing Losing Teams fail to realize

Written by Bob Wiesner, Managing Partner for the Americas region of The Artemis Partnership Winning is a habit. And so is losing. New business pursuit teams that are stuck in losing streaks are desperate for a way to reverse their fortunes. Unfortunately, the methods they try often don’t work. Here are some frequently futile “solutions”: … Read more

Multicultural Marketing Investments Expected To Grow In 2022

By Isaac Mizrahi – Co-President of ALMA As we start a new year, there’s a sense of optimism regarding the expectations around multicultural marketing investments. Before the holiday break, I connected with a few industry leaders representing different segments and discussed the trends for 2022. Here’s an edited version of my conversations with Albert Rodriguez, … Read more

Performance media and marketing: An expanding playground for brands [REPORT]

The pandemic witnessed many brands turning to performance-based strategies to survive, but after stunning growth comes a host of challenges – in worlds both real and invented. COVID-19 has significantly accelerated our development and use of technology over the past 18 months, largely fueled by advertisers’ efforts to evolve their ecommerce offerings and meet the … Read more

Biggest and Smallest Wealth Gaps by Race/Ethnicity

In America, there is racial inequality in many areas, including our wealth. Current trends show that a wide financial gulf continues to divide racial groups in the U.S., with Hispanic and black Americans still at the bottom of the economic ladder. Non-Hispanic white Americans have a median household wealth of $139,300, compared to $12,780 for … Read more

Direct Mail Still Leads in ROI by a Wide Margin

When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second, according to a new ANA study. The study, Response Rate Report 2021: Performance and Cost Metrics Across Direct Media, revealed that email was the most used medium in all campaign types … Read more

How Americans Watch TV [REPORT]

According to our latest Cord Evolution Study, 46% of Americans don’t have a traditional TV cord. The gap between corded and cordless Americans has narrowed to just 7 percentage points. In this new report, we share our latest insights about how Americans watch TV, including some of the key reasons that cord cutters gave for … Read more

Embrace the “Netaverse”

by Luis Miguel Messianu, Founder, Creative Chairman and CEO, Alma While I love, embrace, and can even say I’m an “early adopter” of new technologies, I’m a bit at odds with the overwhelming overload of Metaverse, NFT’s, bitcoin, crypto and all the advances of our society. Each of these come to us as sharp contrast … Read more

2022 Trust Barometer [REPORT]

The 2022 Edelman Trust Barometer reveals that business holds onto its position as the most trusted institution, with even greater expectations due to government’s failure to lead during the pandemic. By an average of five-to-one margin, respondents in the 28 countries surveyed want business to play a larger role on climate change, economic inequality, workforce … Read more

A comprehensive guide to brand equity and growth [REPORT]

Brand equity is one of your business’s most valuable assets. Our many studies have proven that the stronger the brand, the more superior the shareholder returns, and the greater the contribution to a business’s cash flow. We’ve compiled the latest Kantar thinking about brand equity and brand growth, based on decades of research and data … Read more

2022 media planning: why brands need to understand consumer sentiment

As we look toward a third year of living with COVID-19, savvy marketers know that meaningful, personal connections will be the key to long-term brand health. For that, they’ll need to focus on building and maintaining trust with their audiences—as well as which channels to leverage in those efforts. While it’s important for brands to … Read more

Build trust in diversity, equity, and inclusion commitments

Since the spring of 2020, many organizations have made public commitments to address societal disparity and injustice, and established or expanded diversity, equity, and inclusion (DEI) initiatives for their current and future workforce. After more than a year of accelerated efforts, the questions arise: Do workers trust their organizations’ commitment and efforts thus far? And … Read more

Retail predictions for 2022 [PODCAST]

What does 2022 have in store? NRF’s Susan Reda joins the Retail Gets Real podcast to discuss her annual retail predictions for the year ahead. While the challenges of supply chain disruptions, labor shortages and inflation concerns remain, Reda says 2022 is poised to be a great year for retail. Customers are excited to return … Read more

Michael Schwimmer joins Univision

Univision Communications, Inc. announced that Michael Schwimmer is joining the company as President, Global Platform Strategy and Revenue. The newly created executive position complements Univision’s redesigned corporate leadership structure ahead of the close of Univision’s previously announced combination with Televisa. Adding to the top-level talent brought in for the company’s transformation and reporting directly to … Read more

Addressing the unprecedented behavioral-health challenges facing Generation Z

Nearly two years after the COVID-19 pandemic began in the United States, Gen Zers, ranging from middle school students to early professionals, are reporting higher rates of anxiety, depression, and distress than any other age group. The mental-health challenges among this generation are so concerning that US surgeon general Vivek Murthy issued a public health … Read more

EstrellaTV premiers MasterChef Latinos

EstrellaTV will premiere the original cooking competition series MasterChef Latinos on Thursday, February 10, with weekly two-hour episodes airing at 8 p.m./7 p.m. CT. Produced for EstrellaTV by Endemol Shine Boomdog, the series premiere showcases 50 potential amateur chefs and home cooks preparing their best meals in front of MasterChef Latinos judges Chef Benito Molina, … Read more

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