Employers and college students agree on the most important competencies students need to develop to successfully enter the workforce, but are divided on the proficiency of new college graduates in these key areas, according to research conducted by NACE. Given the gap in perceptions, college students who can demonstrate concrete evidence of their proficiency in … Read more
By Richard Fry Women in the United States continue to earn less than men, on average. Among full-time, year-round workers in 2019, women’s median annual earnings were 82% those of men. The gender wage gap is narrower among younger workers nationally, and the gap varies across geographical areas. In fact, in 22 of 250 U.S. … Read more
Him For Her and Crunchbase released the third annual Study of Gender Diversity on Private Company Boards which revealed that women now hold 14% of seats on the boards of the most heavily funded private companies. This increase from 11% in the prior year reflects a slower rate of change than the gains observed in … Read more
Thrilling First-leg Action Includes Manchester City vs. Atlético de Madrid, Benfica vs. Liverpool, Chelsea vs. Real Madrid, and Villarreal vs. Bayern Continuing with its top-rated UEFA Champions League coverage, TUDN, the Home of Soccer, will bring fanáticos all the matches in the Quarterfinals Round on Univision, TUDN, and Galavisión.
This year’s Digital media trends survey revealed that media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior. After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce competition among providers. Top SVOD services are consolidating … Read more
As traditional linear TV consumption continues to decline, OTT streaming providers such as Hulu, Pluto TV, Tubi, Peacock, and Paramount+ have seen significant growth, making them a go-to for advertisers and brands to reach audiences as they cut the cord. Pathmatics now tracks and breaks out this unique data, which shows—at a high level—that U.S. … Read more
Should you aim high or low when a client asks you to “guesstimate” the price of a project? Most of us know the answer to this question, and it’s thanks to the world of behavioral economics that we have insights into the principles of pricing psychology. Many agencies already leverage insights from behavioral science to … Read more
More than 73% (2,297) of U.S. counties experienced natural decrease in 2021, up from 45.5% in 2019 and 55.5% in 2020, according to the U.S. Census Bureau’s Vintage 2021 estimates of population and components of change released today. Natural decrease occurs when there are more deaths than births in a population over a given time … Read more
By Isaac Mizrahi – Co-President of ALMA One of the aspects of my career I like the most is the opportunity to mentor young professionals, and a few days ago, I received a request from someone asking for my advice. She has been asked to help her employer, an ad agency, translate a creative idea … Read more
Marketing can save the world. I believe this is true. But how? By pushing organizations, from the inside, to innovate with management models that aim to build social equity and improve the environment, while still measuring and achieving profitability. I have come to believe that efforts in these three dimensions – social, environmental, and economic … Read more
By Nigel Hollis Let’s be clear up front, the answer to the question posed in the title is it depends. The frequently used rules of thumb will be frequently wrong because the specifics of advertising objective, media channel, and product category make them so. But there are guidelines to be observed and there are myths … Read more
Canela Media announced the appointment of two new executives who will help support the company’s mission to serve the underrepresented Hispanic consumer, while bridging the gap to multicultural audiences for marketers. Former Estrella Media executive Karsten Amlie joins Canela Media as its Senior Vice President, Content Distribution and General Counsel, with BBC Global News’ former … Read more
PepsiCo, Inc. announced the launch of Jefa-Owned (owned by a Latina Boss), a national visibility campaign powered by the Juntos Crecemos (Together We Grow) platform, to encourage more Latina-owned, food and beverage small businesses to apply for the personalized business building support services To mark the launch, PepsiCo leaders joined Latina business owners for the … Read more
MAGNA reduces its 2022 advertising spending growth expectation due to economic and geopolitical uncertainty, but media owners’ ad revenues should still grow by +11% this year to pass the $300 billion milestone. KEY FINDINGS Final 2021 estimates: US advertising revenues grew by a record +25% to reach $287 billion. As expected, the pace of growth … Read more
Inflation worries consumers because their income won’t buy as much. It worries businesses because it squeezes their margins. The first thing to recognize is that brands cannot promote their way out of trouble. Starting a price war erodes margins faster, re-educates consumers about where the price point should be in a category, and immediately destroys … Read more
U.S. consumers have started to spend on in-person experiences again, but the pull-back on general merchandise retail spending that is expected to coincide with it has not played out. At least, not yet. Experiential spending reached 91% of 2019 levels, as of the end of 2021, but general merchandise retail spending remained elevated 19% above … Read more
Fairly measuring the quality of an ad impression is challenging, and it differs across platforms. In this first part of a two-part discussion, about ad time duration, a panel of researchers explored whether or not ad time duration provides a signal to advertisers of the value of an ad impression. Different platforms have different strengths, … Read more
The College Board and NBCUniversal Telemundo Enterprises announced last week on Telemundo’s national morning show Hoy Dia the scholarship recipients of this year’s College Board and Telemundo Academy Triunfadores campaign designed to guide Spanish-speaking families through the college planning process. Students earned opportunities for scholarships by completing any or all of a series of key … Read more
The Immigrant Archive Project, a collection of oral histories from the nation’s immigrants, will be housed at the Library of Congress. NPR’s Debbie Elliott speaks to archive founder Tony Hernandez.
Virtual Series Kicks off April 12 with CEO Roundtable from Major Marketing Holding Companies Free Access to Content and Replays The Hispanic Marketing Council (HMC) has opened registration to its 2022 Annual Summit, taking place virtually beginning April 12 through the end of June. With a theme of WE ARE NOW, marketers will have unprecedented … Read more
