As traditional linear TV consumption continues to decline, OTT streaming providers such as Hulu, Pluto TV, Tubi, Peacock, and Paramount+ have seen significant growth, making them a go-to for advertisers and brands to reach audiences as they cut the cord. Pathmatics now tracks and breaks out this unique data, which shows—at a high level—that U.S. … Read more
Should you aim high or low when a client asks you to “guesstimate” the price of a project? Most of us know the answer to this question, and it’s thanks to the world of behavioral economics that we have insights into the principles of pricing psychology. Many agencies already leverage insights from behavioral science to … Read more
More than 73% (2,297) of U.S. counties experienced natural decrease in 2021, up from 45.5% in 2019 and 55.5% in 2020, according to the U.S. Census Bureau’s Vintage 2021 estimates of population and components of change released today. Natural decrease occurs when there are more deaths than births in a population over a given time … Read more
By Isaac Mizrahi – Co-President of ALMA One of the aspects of my career I like the most is the opportunity to mentor young professionals, and a few days ago, I received a request from someone asking for my advice. She has been asked to help her employer, an ad agency, translate a creative idea … Read more
Marketing can save the world. I believe this is true. But how? By pushing organizations, from the inside, to innovate with management models that aim to build social equity and improve the environment, while still measuring and achieving profitability. I have come to believe that efforts in these three dimensions – social, environmental, and economic … Read more
By Nigel Hollis Let’s be clear up front, the answer to the question posed in the title is it depends. The frequently used rules of thumb will be frequently wrong because the specifics of advertising objective, media channel, and product category make them so. But there are guidelines to be observed and there are myths … Read more
Canela Media announced the appointment of two new executives who will help support the company’s mission to serve the underrepresented Hispanic consumer, while bridging the gap to multicultural audiences for marketers. Former Estrella Media executive Karsten Amlie joins Canela Media as its Senior Vice President, Content Distribution and General Counsel, with BBC Global News’ former … Read more
PepsiCo, Inc. announced the launch of Jefa-Owned (owned by a Latina Boss), a national visibility campaign powered by the Juntos Crecemos (Together We Grow) platform, to encourage more Latina-owned, food and beverage small businesses to apply for the personalized business building support services To mark the launch, PepsiCo leaders joined Latina business owners for the … Read more
MAGNA reduces its 2022 advertising spending growth expectation due to economic and geopolitical uncertainty, but media owners’ ad revenues should still grow by +11% this year to pass the $300 billion milestone. KEY FINDINGS Final 2021 estimates: US advertising revenues grew by a record +25% to reach $287 billion. As expected, the pace of growth … Read more
Inflation worries consumers because their income won’t buy as much. It worries businesses because it squeezes their margins. The first thing to recognize is that brands cannot promote their way out of trouble. Starting a price war erodes margins faster, re-educates consumers about where the price point should be in a category, and immediately destroys … Read more
U.S. consumers have started to spend on in-person experiences again, but the pull-back on general merchandise retail spending that is expected to coincide with it has not played out. At least, not yet. Experiential spending reached 91% of 2019 levels, as of the end of 2021, but general merchandise retail spending remained elevated 19% above … Read more
Fairly measuring the quality of an ad impression is challenging, and it differs across platforms. In this first part of a two-part discussion, about ad time duration, a panel of researchers explored whether or not ad time duration provides a signal to advertisers of the value of an ad impression. Different platforms have different strengths, … Read more
The College Board and NBCUniversal Telemundo Enterprises announced last week on Telemundo’s national morning show Hoy Dia the scholarship recipients of this year’s College Board and Telemundo Academy Triunfadores campaign designed to guide Spanish-speaking families through the college planning process. Students earned opportunities for scholarships by completing any or all of a series of key … Read more
The Immigrant Archive Project, a collection of oral histories from the nation’s immigrants, will be housed at the Library of Congress. NPR’s Debbie Elliott speaks to archive founder Tony Hernandez.
Virtual Series Kicks off April 12 with CEO Roundtable from Major Marketing Holding Companies Free Access to Content and Replays The Hispanic Marketing Council (HMC) has opened registration to its 2022 Annual Summit, taking place virtually beginning April 12 through the end of June. With a theme of WE ARE NOW, marketers will have unprecedented … Read more
The study also finds the number of monthly podcast listeners declined slightly year-over-year as the U.S. population returns to pre-pandemic routines. Seventy-three percent of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021. This jump was primarily driven by listeners age … Read more
A new research center at the University of North Carolina at Chapel Hill will examine the long-term effects of technology and social media use on teen social and emotional development, thanks to a $10 million gift from the Winston Family Foundation. The Winston National Center on Technology Use, Brain and Psychological Development will create more … Read more
Multigenerational living has grown sharply in the U.S. over the past five decades and shows no sign of peaking. When asked why they share their home with relatives, Americans often give practical reasons related to finances or family caregiving. But the experience also has an emotional component. About a quarter of adults in multigenerational homes … Read more
DishLATINO announced the launch of its “Latino Like You” campaign. This campaign starring actor Eugenio Derbez and beloved icon El Chavo del Ocho recognizes and celebrates the upward trajectory of Latinos around the world. Using deepfake technology, El Chavo returns to the screen through DishLATINO’s “Icons” commercial that will premiere during the qualifying match between … Read more
Luis Patiño has been named the new Chief Executive Officer of Austin PBS. Luis, former President and General Manager of Univisión Los Angeles, joined the station on Monday, March 21, 2022. Luis is a seasoned media executive with a purpose-driven process. His areas of expertise include product development, having created several long-lasting community initiatives in … Read more
