ANA to probe Programmatic Media Buying

The ANA named an alliance of three partners to collaboratively conduct an in-depth study of the programmatic media buying ecosystem, which it has described as lacking transparency and hobbled by mind-numbing complexity.

How brands can adapt to the changing face of targeting

For any brand, regardless of industry or region, consumers should be priority No. 1. It’s true that sales are any company’s end goal, but sales—and generating them—depend on consumers who are receptive to what a brand has to offer. And when it comes to brand building, marketers need to be able to drive engagement, awareness and consideration among people who aren’t already customers.

NAHP announces Board of Directors

The National Association of Hispanic Publications, Inc. (NAHP, Inc.) announced the swearing in of its new Executive Board of Directors and Regional Directors as the organization celebrates its 40th year anniversary next year in 2022. This year, the NAHP swears in its largest and most diverse group of leaders in over a decade.

Telemundo Puerto Rico expands training program for Journalist Students

The Telemundo Station Group, part of NBCUniversal Local – a division that includes 43 NBC/Telemundo stations in the U.S. and Puerto Rico – is expanding its preparation program for journalism college students by adding Universidad del Sagrado Corazon as a new program partner

You’re in the pitch. Do you have a plan to win it?

In November, Adweek released the results of a survey of 70 brand marketers asking them to rate their agencies’ performance during 2020 and anticipate plans for changing or retaining their agencies next year.  by Jody Sutter

Being seen on screen 2021 {REPORT]

As platforms diversify—and populations in our communities evolve—audiences are expecting the stories they see and hear across media to reflect their diverse voices and experiences.

For Some Brands, It’s Time For A Multicultural Comeback

Over the past few weeks, I’ve spoken to several executives from multicultural-driven companies. Almost unanimously, they share the excitement with the strong demand for their business in 2021 and optimism about the 2022 forecast.  By Isaac Mizrahi – Co-President of ALMA Agency

Liberty Communications Names VMLY&R AOR

Liberty Communications, a communications company offering fixed and wireless services in Puerto Rico and the United States Virgin Islands as part of Liberty Latin America (LLA), has announced VMLY&R will serve as the brand’s strategic and creative agency of record.

Latino civil rights organization drops ‘Latinx’ from official communication

The action by the League of United Latin American Citizens adds to the debate over a term embraced by younger Latinos and those seeking more inclusive, gender-neutral language.   Domingo García, president of the League of United Latin American Citizens, the nation’s oldest Latino civil rights organization, has instructed staff and board members to drop the word “Latinx” from the group’s official communications.

Navigate the top challenges facing CPG and retail advertisers in 2022 [REPORT]

The last 18+ months have been turbulent across all industries—particularly for CPG brands and retailers in the food and beverage spaces—and surging e-commerce demand irreversibly shifted the landscape. Many that leaned into marketing fared relatively well, but those who maintained the status quo or went dark have struggled to keep pace. Compounding the pandemic’s challenges, supply chain disruptions may be signaling an arduous holiday season is ahead.

In today’s media industry, every second really counts

When was the last time you saw a 60-second ad on TV? I bet it’s been a while. While the media industry has debated the most effective ad length for decades, we know the answer—at least generally speaking—isn’t a full minute. Today, 15 seconds is most common for TV*; comparably, ads on the internet can be as short as a single second. For brand advertisers, that means that regardless of platform, every second matters.

Jorge Plasencia joins the PBS Board

PBS President and CEO Paula Kerger announced the results of the PBS Board elections, in which Jorge A. Plasencia, Co-founder, Chairman and CEO of Republica Havas was elected to the Board of Directors.

Skip to content