Comscore, Inc. announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs. That’s according to Comscore’s 2022 State of Streaming analysis, which examines the … Read more
The Latin Recording Academy has appointed Enrique Pérez to lead its newly-formed Partnerships and Client Solutions team at the organization, effective immediately. As part of this new structure, he will be tasked with growing existing partnerships with corporate clients and brands, as well as expanding and developing new marketing properties and platforms. Pérez and his … Read more
Melissa “Missy” Crawford has been named President and General Manager of Telemundo 20 / KUAN and NBC 7 / KNSD, NBCUniversal’s local television stations that serve Spanish and English-speaking audiences in the San Diego DMA. She will oversee all station operations including the news, digital, sales, marketing/promotions, community affairs and technology/operations departments. Crawford will report … Read more
Hispanic Americans are one of the fastest growing groups in the nation, a trend that now extends far beyond historic Hispanic population centers to every region and state across the nation. Hispanic Americans are a diverse population, tracing their roots to the island of Puerto Rico, Mexico and more than 20 other nations across Central … Read more
NBCUniversal Telemundo Enterprises announced the expansion of its production footprint with the opening of a new production unit in Mexico City operating as Telemundo Global Studios Mexico. Under the umbrella of Miami-based Telemundo Global Studios, the new production arm will increase the company’s on-the-ground production capabilities of scripted and unscripted content to meet the growing … Read more
Mundo Hispanico, the largest certified-minority-owned bilingual and bicultural digital media platform in the USA, announced today it is rebranding to MundoNow in a move to reach the newly dominant 55 percent of America’s Latino population that identifies as either bilingual/bicultural or English-language preferred. The rebrand addresses an evolution among U.S. Latinos that opt for English … Read more
Many sectors are seeing significant growth in advertising revenue, yet there are fears of recession. E-commerce is finding its place in a world where in-person activities are resuming, all while pandemic-related lockdowns in China and supply chain bottlenecks from there and war-torn Ukraine contributed to a drag on growth in the first half of 2022. … Read more
By Carla Calandra Is gen Z suffering from a loneliness epidemic? Business Insider reported a story exploring why gen Z is sometimes considered loneliest generation, and Vice unpacked what it termed a “loneliness epidemic” in young people. And while they’re spending more time online—which many point to as a cause of loneliness—they’re using that time … Read more
Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter,… Digital marketing technologies and their ecosystems have dominated growth in … Read more
By David Angell This post is by TrinityP3 Business Director, David Angell. David has extensive commercial and media experience gained most recently as the Regional Chief Operating Officer at Havas Group and through an almost twenty-year career in media agencies, which he uses to help drive optimal results for TrinityP3 clients. Do you know what … Read more
Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey helps debunk five mistaken beliefs about RMNs. Marketing budgets are flowing toward retail media networks (RMNs) as retailers, from Amazon to big-box stores to grocery chains, capitalize on the shift to e-commerce while offering advertisers unique audiences and … Read more
Estrella Media has announced that René Santaella has been elevated to the role of Chief Digital and Streaming Officer for the company. Santaella was EVP, Digital & Streaming Media, and helped launch the company’s successful streaming and AVOD platforms. “Since joining our team, René has been hyper-focused on creating and building a dominant streaming and … Read more
Warner Bros. Discovery announced that Luis Silberwasser has been appointed Chairman and CEO of Warner Bros. Discovery Sports. In this new role, Silberwasser will lead the company’s domestic sports portfolio and oversee a unified, global sports strategy. A veteran media executive with decades of experience in worldwide content development and programming strategy, he will report … Read more
Typography is one of the most powerful tools of design and marketing, creating deeper brand meaning and influencing consumer sentiment I love letters, as do most designers, illustrators, anthropologists, symbologists, idea geeks, writers, communicators … you get the point. Letters are pervasive and powerful. We all use them every day and get so much from … Read more
EstrellaTV will premiere the 20th season of TV Azteca’s influential and leading Latin music competition series La Academia on Sunday, June 12. Co‑hosted by Mau Nieto in the U.S. and award-winning Latin music star Yahir, the season of the long-running series will be a co-production with EstrellaTV and TV Azteca and will air live on … Read more
Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, published today. This represents a minor downgrade from the 9.1% growth rate Zenith published in December 2021. Growth will be supported by the Winter Olympics, mid-term US elections and soccer World Cup, which for the first time … Read more
Many Americans may not remember the last time they stopped by a newsstand to pick up a magazine or newspaper. Or the last time they passed by – let alone walked into – a video store. The rise of digital media and technology has transformed the way we access our news and entertainment. It’s also … Read more
US inflation is at its highest point in nearly 40 years. Here are scenarios for how inflation might evolve in the next three years and actions your organization can take to be resilient in each. Inflation is creating widespread uncertainty US inflation has reached its highest point in nearly 40 years, as the COVID-19 pandemic … Read more
Pixalate released the Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through Q1 2022. The report provides a deep dive into open programmatic CTV ad spend trends by global region, ad fraud (or invalid traffic, “IVT”) in open programmatic CTV advertising, … Read more
Until June 3, she was known primarily as a social entrepreneur and a national leader at the nexus of politics, technology and leadership development. This includes her role as the co-founder of Equis Research, an organization that is working “to create a better understanding of the ‘Latinx’ electorate” and invests in innovative tactics and approaches … Read more
