Article placement: Top News

Racial Pay Gap in Influencer Marketing

MSL U.S., in partnership with The Influencer League, unveiled a research study, “Time to Face the Influencer Pay Gap,” uncovering a vast racial divide in influencer marketing.

Global Ad Market exceeds Pre-Covid Levels

The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending.

Connected devices are the industry’s great amplifier of content

In an era of internet-connected ubiquity, media fragmentation has given consumers seemingly countless ways to satiate their hunger for content. Yet while many of the options we engage with on the TV glass attract big headlines in isolation, they don’t have the ability to showcase just how much internet connectivity has altered our TV usage over the past decade.

What Makes Life Meaningful? Views From 17 Advanced Economies [REPORT]

What do people value in life? How much of what gives people satisfaction in their lives is fundamental and shared across cultures, and how much is unique to a given society? To understand these and other issues, Pew Research Center posed an open-ended question about the meaning of life to nearly 19,000 adults across 17 advanced economies.

Why 2020 will, once more, not be the year of the mobile

It’s become a bit of an ongoing joke in this industry that ‘this will be the year of the mobile’, as someone has boldly claimed this pretty much every year since around 2009. User behaviour has of course completely ignored marketer predictions, so instead of surging forward in a single year, mobile has grown steadily year-on-year.

Cannes Lions announces Creative B2B Lion to the 2022 Awards

Cannes Lions has announced changes to the 2022 Awards which include the launch of the Creative B2B Lion and an evolved Creative Commerce Lion. The awards, which each year set the global benchmark for creative excellence in branded communications, will open for entries on 20 January with judging and awarding taking place in Cannes in June.

Steve Mandala joins Estrella Media as Chief Revenue & Local Media Officer

Estrella Media announced that Steve Mandala, former President, Ad Sales & Marketing for Univision Communications and Executive VP, Cable Entertainment Sales for NBCUniversal, is joining the company as Chief Revenue and Local Media Officer. Mandala starts on December 1 and will be based out of the company’s New York office.

Beyond martech: building trust with consumers and engaging where sentiment is high

Brand advertisers have a lot to consider as they plan their strategies and navigate the increasing fragmentation of platforms and channels that consumers are engaging with. Yet while brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.

NBCUniversal & Telemundo program donates laptops & internet access to Latino Communities

NBCUniversal Telemundo Enterprises, in partnership with Comcast’s Internet Essentials program and the Hispanic Heritage Foundation, announced a gift of over 2,000 laptops and free internet service for a year to young people, students, and seniors across the United States. The laptops and internet access are being donated by Comcast and Telemundo to support Latino communities most negatively impacted by the COVID-19 pandemic.

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