Today’s consumers demand omnichannel sophistication and personalized brand experiences, forcing companies to rethink their approach to demand generation and find better ways to measure marketing effectiveness. As these challenges mount, organizations will have to employ new approaches, capabilities and tools that will push the marketing industry from more of an art to a science. As … Read more
People with disabilities don’t want to be defined by the stigma of being differently abled. By celebrating people for who they are and adapting experiences through their lens, we get the privilege of seeing how they shine. ThinkNow ConneKt surveyed over 500 people with disabilities who identify as Non-Hispanic White, Hispanic, and African American and … Read more
U.S. Hispanics are displaying less consumer confidence heading into 2022 as inflation not seen in decades continues to erode their purchasing power. The Hispanic Consumer Sentiment Index dropped to 86.7 in the fourth quarter of 2021 from 90.5 in the third quarter, but it remains well above the 79.3 during the fourth quarter of 2020, … Read more
Sixty-four percent of consumers have identified trying to keep their work-self and personal-self separate, according to Gartner, Inc. A Gartner survey of 1,752 consumers during October 2021 identified the top consumer and cultural trends for marketers in 2022. “Marketers responsible for strategic planning, targeting, positioning, messaging and corporate responsibility initiatives can use these trends to … Read more
Retail sales (NAICS 44-45) for the nation increased 3.1% from $5,402.3 billion in 2019 to $5,570.4 billion in 2020, according to new estimates from the U.S. Census Bureau’s 2020 Annual Retail Trade Survey (ARTS). Electronic Shopping and Mail-Order Houses (NAICS 4541) had $888.5 billion in sales in 2020, up 35.2% from 2019. This was the … Read more
With endless meetings, incessant emails, and casts of thousands, companies have mastered the art of unnecessary interactions. Winning in the next normal requires much more focus on true collaboration. Have you ever asked why it’s so difficult to get things done in business today—despite seemingly endless meetings and emails? Why it takes so long to … Read more
Nielsen and Estrella Media, Inc. announced a multi-year renewal agreement for local TV measurement. In addition, Nielsen will provide a comprehensive suite of analytics and performance services for Estrella’s stations in Dallas, Denver, Chicago, Houston, Los Angeles, Miami, Phoenix, and San Francisco. Estrella will have access to Nielsen’s Local TV View (NLTV) and Nielsen’s Arianna … Read more
NBCUniversal Telemundo Enterprises announced the launch of Tplus, a new content brand designed to super serve the full spectrum of today’s U.S. Hispanics for years to come. Tplus content will launch on Peacock in the fall of 2022, featuring programming exclusively developed for the underserved 200%ERS® – audiences who are 100% American, and 100% Latino … Read more
Univision Communications Inc. announced a joint production with Televisa about the life of Vicente Fernández Gómez, “El Charro de Huentitán,” an icon of Mexican music as well as a successful composer, businessman, record producer and actor. The new series will be based on the book “El Último Rey” (The Last King) by journalist Olga Womat, … Read more
Univision will premiere the romantic comedy “Soltero con Hijas” starring heartthrob actor Gabriel Soto and the beloved actress Vanessa Guzmán. The telenovela, by acclaimed executive producer Juan Osorio, will make its debut on Monday, January 24 at 8 p.m./7 CT on Univision. This lighthearted comedy tells the story of Nicolás and Victoria, who love and … Read more
Diverging from the sharp gain in momentum in advertising and marketing spending in 2021, consumer time spent with media registered a more modest uptick, similar to pre-pandemic trends through 2019 when signs of device penetration saturation began to emerge, according to new research released by PQ Media. Diverging from the sharp gain in momentum in … Read more
The shape of the CPG demand curve for private label has changed. Historically, consumers have navigated to store brands, also referred to as private brand or private label products, during challenging economic times. Current inflation and economic uncertainty would indicate that growth of private brands should be outpacing that of name brand products, but that’s … Read more
Pinta announced the completion of its sale to Chemistry. As part of the merger, Pinta has rebranded to its new name Chemistry Cultura. “One of the elements that makes a great agency is spotting trends before they percolate, and investing in new areas our clients increasingly demand,” said Ned Show, CEO of Chemistry. “With recent … Read more
By Katie Koval, SVP, Attribution Products at Nielsen By now, every marketer knows that third-party cookies will soon go away. While the fact may have left some marketers feeling lost as to how to target and engage consumers moving forward, third-party cookies were more of a crutch than a catalyst when it came to developing … Read more
As a new CMO, you are expected to be well organized, strategic and decisive — focused on business outcomes. Think of your first 100 days as the springboard from which you develop and execute your long-term vision. The guide provides a step-by-step framework to help you: Prepare for your new CMO role Assess your organizational … Read more
In late 2021, Zefr commissioned Forrester Consulting to evaluate the current state of video advertising and brand suitability, uncovering valuable insights into how marketers are currently approaching brand safety and brand suitability. This much needed study, The Maturation of Brand Suitability, covers the evolution of brand safety and suitability and features insights from over 325 … Read more
Telemundo Streaming Studios announced the cast for its new miniseries (title to be confirmed) currently in production, an adaptation of the hit Argentinian series, Historia de un Clan, starring renowned Mexican actor, Fernando Colunga (Pasión y Poder, Porque el Amor Manda, Alborada). This dramatic 10-episode miniseries, marks the return of Colunga to the small screen … Read more
Univision Communications Inc. announced the addition of four new seasoned executives to its streaming team, in preparation for the launch of its two-tiered global platform. These new senior leaders will contribute to the new streaming service that will deliver high quality Spanish-language content to more than 600 million Spanish speakers worldwide. “We continue to build … Read more
What does the future of marketing look like? CMOs face a perfect storm of budget cuts, operational disruption and social unrest. The ability to build new, vital connections with customers, employees and business partners is central to thriving across a range of unpredictable scenarios. Gartner Marketing Predictions 2022: Forging New Connections outlines critical marketing trends … Read more
Every successful endeavor starts by building a strong foundation, yet millions of dollars have been invested in digital advertising without a foundation of digital media assurance, which has led to ad fraud, lack of transparency, and quality publishers competing with other websites that run ads. We’ve partnered with The Marketoonist to produce this digital media … Read more
