Article placement: Top News

Is Your Agency Open For Business? Do Your Prospects Know That?

Agencies are in the service business. But you wouldn’t know it by calling a dozen agencies. Many of them will let your call ring until it rolls over to a general mailbox. And once you leave a message in that abyss, who knows whatever happens to it after that? Maybe someone will get back to you in a couple of business days? What kind of first impression is that?  By Mark Duval – The Duval Partnership

Portraits of Change: The New Economy [REPORT]

We’re still experiencing change from the pandemic as new consumer behaviors ripple through multiple sectors, some that will be with us for a long time. And new technologies and economic trends have sprung up as a result.

Nielsen to measure Individual Commercial TV Metrics

Nielsen announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.

Greed, The Law and The Hispanic Community in Orlando are in conflict.

There is a controversy brewing in the Orlando Market in Florida, where a COX Radio is required to sell one of their FM radio stations by law based on the number of radio station they own in the market, they don’t feel they have the price they want during the required sell-off period dictated by the Federal Communication Commission and Spanish Broadcasting System (SBS) has placed a viable offer to purchase the radio station above the current valuation of the Orlando FM station on the table.

America Goes Multicultural, Get Ready For The New Norm [PODCAST]

Marcela Gómez, the founding partner of the Culture Shift Team, talks about the importance of culture and innovation and the future of multicultural marketing on this episode of The New Mainstream podcast. As the head of CST’s multicultural marketing and public relations division, Marcela has worked with universities, public utilities, packaged goods companies, consumer, corporate, nonprofit, and business-to-business clients in transportation, education, government, banking, and health care.

The Current State of the U.S. Latino Community [REPORT]

mitú released the first of a series of studies titled The mitú InTell Series. The studies aim to gain and socialize insights on the current state of the U.S. Hispanic community while digging deeper into their motivations and behaviors behind topics ranging from health and wellness to finance, sports, food, commerce, and travel.

Does Writing this Article Make Me a Thought Leader?

You can’t deem yourself a thought leader. The market does that for you, and it only does that for you after you prolifically share ideas and stories that make people pause, follow, and share. Thought leaders also must have the experience — the cred — to validate their ideas. And finally, they should have a healthy mix of humility and pride.  by Mariela Azcuy

The Internet of Space Things

Is it wrong to wish on space hardware? So sang Billy Bragg in 1985 and his question was prescient: the 1990s saw a flurry of satellite activity with very smart people jumping into the space game with the dream of delivering broadband data to the underserved masses. Sound familiar at all?

The imperative of imagination is the future of Insights [REPORT]

Imagination is more than artistic flair or aesthetic virtuosity. It is a way of working built from the ground up, with a set of structures, processes, and practices that enable business leaders to apprehend, understand and react to the marketplace in smarter, more original, and more impactful ways.

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