Brand equity is one of your business’s most valuable assets. Our many studies have proven that the stronger the brand, the more superior the shareholder returns, and the greater the contribution to a business’s cash flow. We’ve compiled the latest Kantar thinking about brand equity and brand growth, based on decades of research and data … Read more
As we look toward a third year of living with COVID-19, savvy marketers know that meaningful, personal connections will be the key to long-term brand health. For that, they’ll need to focus on building and maintaining trust with their audiences—as well as which channels to leverage in those efforts. While it’s important for brands to … Read more
Since the spring of 2020, many organizations have made public commitments to address societal disparity and injustice, and established or expanded diversity, equity, and inclusion (DEI) initiatives for their current and future workforce. After more than a year of accelerated efforts, the questions arise: Do workers trust their organizations’ commitment and efforts thus far? And … Read more
What does 2022 have in store? NRF’s Susan Reda joins the Retail Gets Real podcast to discuss her annual retail predictions for the year ahead. While the challenges of supply chain disruptions, labor shortages and inflation concerns remain, Reda says 2022 is poised to be a great year for retail. Customers are excited to return … Read more
For many Latinos, the United States offers a chance at a better life than the place their Latino ancestors came from in several ways. A strong majority say the U.S. provides more opportunities to get ahead than their ancestors’ place of origin. Majorities also say the U.S. has better conditions for raising kids, access to … Read more
Univision Communications, Inc. announced that Michael Schwimmer is joining the company as President, Global Platform Strategy and Revenue. The newly created executive position complements Univision’s redesigned corporate leadership structure ahead of the close of Univision’s previously announced combination with Televisa. Adding to the top-level talent brought in for the company’s transformation and reporting directly to … Read more
Nearly two years after the COVID-19 pandemic began in the United States, Gen Zers, ranging from middle school students to early professionals, are reporting higher rates of anxiety, depression, and distress than any other age group. The mental-health challenges among this generation are so concerning that US surgeon general Vivek Murthy issued a public health … Read more
EstrellaTV will premiere the original cooking competition series MasterChef Latinos on Thursday, February 10, with weekly two-hour episodes airing at 8 p.m./7 p.m. CT. Produced for EstrellaTV by Endemol Shine Boomdog, the series premiere showcases 50 potential amateur chefs and home cooks preparing their best meals in front of MasterChef Latinos judges Chef Benito Molina, … Read more
Inflation concerns are skyrocketing. Labor shortages are driving talent retention and recruitment to the top of the CEO agenda in 2022. How do CEOs plan to seize the opportunities? This year’s C-Suite Outlook, our 23rd annual survey, details the external stress points business leaders face and the impact of these stressors on growth strategies. We … Read more
Univision and Volkswagen recently joined forces for #MovermeEsMiPasion, a unique campaign designed to reach the Hispanic community through a custom content series in support of the launch of the 2022 Volkswagen Taos SUV. The #MovermeEsMiPasion concept was conceived and executed in collaboration with Volkswagen’s agencies PHD and The Community that featured Latin Grammy-award winning producer … Read more
Those of us in the advertising industry are aware that the job means constant pressure. Every day, we must demonstrate that we have the talent and skills necessary to solve the creative problems that come across our desks. And our work is always subject to scrutiny, approval, and the opinions of many during the entire … Read more
The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity. Deb Roy has spent much of his career studying the way humans use technology to communicate. As the director of the MIT Center for … Read more
Written by Bob Wiesner, Managing Partner for the Americas region of The Artemis Partnership Nearly all agencies and firms I come across who have downsized have charged their remaining teams with”doing more with less.” They feel their better people can handle larger workloads with greater efficiency. That’s probably true for a while, and perhaps it’s … Read more
Noticias Telemundo announced the appointment of its senior news leadership team under the news division’s new head, Patsy Loris. The announcement comes as the award-winning news organization expands its multiplatform news coverage delivering comprehensive news and information for the Hispanic community. “This is a critically important time for the Hispanic community with the country still … Read more
Chazen Senior Scholar Oded Netzer sheds light on the big data problem facing marketers and offers a pathway for aligning analytics with a firm’s growth strategy. The information age began in the 1950s with the invention of transistor technology, then hop-skipped through the miniaturization of computer technology in the 1980s. Today, it’s marked by, well, … Read more
The American Advertising Federation District 10 presented Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, and Team Hounanimous, a collective of several local Houston-based organizations, companies and agencies with the Mosaic Award for Diversity and Inclusion in an Integrated Campaign. “Our collaborative Census 2020 campaign continues to earn awards across … Read more
By Antonio Wanderley – Executive Managing Director, Latin America & Head of Global Clients, Media Division The following article is contained within Kantar’s thought leadership report; Media Trends and Predictions 2022 – which examines five key themes for the media industry this year. As the video streaming market grows more complex and dynamic, the greater … Read more
Today’s consumers demand omnichannel sophistication and personalized brand experiences, forcing companies to rethink their approach to demand generation and find better ways to measure marketing effectiveness. As these challenges mount, organizations will have to employ new approaches, capabilities and tools that will push the marketing industry from more of an art to a science. As … Read more
People with disabilities don’t want to be defined by the stigma of being differently abled. By celebrating people for who they are and adapting experiences through their lens, we get the privilege of seeing how they shine. ThinkNow ConneKt surveyed over 500 people with disabilities who identify as Non-Hispanic White, Hispanic, and African American and … Read more
U.S. Hispanics are displaying less consumer confidence heading into 2022 as inflation not seen in decades continues to erode their purchasing power. The Hispanic Consumer Sentiment Index dropped to 86.7 in the fourth quarter of 2021 from 90.5 in the third quarter, but it remains well above the 79.3 during the fourth quarter of 2020, … Read more
