By Patty Caballero, founder and principal of PSC Consulting Sometimes it is hard to tell how to best build awareness and interest in your company. Should you invest in advertising or public relations? Or both? You may need some guidance to figure it out. Advertising and public relations are two complementary channels that can work … Read more
Mirriad announces its latest whitepaper: The Lost Audiences – Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of in-content advertising. Consumers’ viewing habits … Read more
Canela Media will host its virtual NewFront presentation on May 5th at 1:00 pm ET during IAB NewFronts. Hosted by Canela Media’s Founder and CEO Isabel Rafferty, the virtual upfront will unveil the new products and original content opportunities on Canela.TV’s slate for 2022 and beyond and showcase how advertisers can tap into the diversity … Read more
Hispanics are capturing a piece of the American dream as a record number of Latinos move into the middle class. It is estimated that by 2030, the number of Hispanics in the United States will increase from 18% to 30%. As the population has grown, the poverty rate among Latinos has dropped to the lowest … Read more
by Mark Duval – The Duval Partnership Most people still have only a vague idea of what the metaverse is — and this shallow understanding only seems to feed the sense of urgency and fear of missing out on opportunities in the metaverse. “…in just a few months, the metaverse has gone from a term … Read more
In the modern digital world, on average US adults spend 8 hours a day with digital media – more than they do sleeping. Increasingly, marketers need to understand a new, omnichannel consumer and reach people in the many places they engage — including booming channels like streaming TV, ecommerce and more. Challenges linked to targeting … Read more
By Peter Weinberg – Head of Development, The B2B Institute @ LinkedIn Three years ago, I fell madly in love with an idea. I remember the first time we met. I was sitting in a swivel chair in a conference room, sipping on a green tea, when the idea appeared on Slide 2 of a … Read more
Employers and college students agree on the most important competencies students need to develop to successfully enter the workforce, but are divided on the proficiency of new college graduates in these key areas, according to research conducted by NACE. Given the gap in perceptions, college students who can demonstrate concrete evidence of their proficiency in … Read more
By Richard Fry Women in the United States continue to earn less than men, on average. Among full-time, year-round workers in 2019, women’s median annual earnings were 82% those of men. The gender wage gap is narrower among younger workers nationally, and the gap varies across geographical areas. In fact, in 22 of 250 U.S. … Read more
Him For Her and Crunchbase released the third annual Study of Gender Diversity on Private Company Boards which revealed that women now hold 14% of seats on the boards of the most heavily funded private companies. This increase from 11% in the prior year reflects a slower rate of change than the gains observed in … Read more
Thrilling First-leg Action Includes Manchester City vs. Atlético de Madrid, Benfica vs. Liverpool, Chelsea vs. Real Madrid, and Villarreal vs. Bayern Continuing with its top-rated UEFA Champions League coverage, TUDN, the Home of Soccer, will bring fanáticos all the matches in the Quarterfinals Round on Univision, TUDN, and Galavisión.
This year’s Digital media trends survey revealed that media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior. After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce competition among providers. Top SVOD services are consolidating … Read more
As traditional linear TV consumption continues to decline, OTT streaming providers such as Hulu, Pluto TV, Tubi, Peacock, and Paramount+ have seen significant growth, making them a go-to for advertisers and brands to reach audiences as they cut the cord. Pathmatics now tracks and breaks out this unique data, which shows—at a high level—that U.S. … Read more
Should you aim high or low when a client asks you to “guesstimate” the price of a project? Most of us know the answer to this question, and it’s thanks to the world of behavioral economics that we have insights into the principles of pricing psychology. Many agencies already leverage insights from behavioral science to … Read more
More than 73% (2,297) of U.S. counties experienced natural decrease in 2021, up from 45.5% in 2019 and 55.5% in 2020, according to the U.S. Census Bureau’s Vintage 2021 estimates of population and components of change released today. Natural decrease occurs when there are more deaths than births in a population over a given time … Read more
By Isaac Mizrahi – Co-President of ALMA One of the aspects of my career I like the most is the opportunity to mentor young professionals, and a few days ago, I received a request from someone asking for my advice. She has been asked to help her employer, an ad agency, translate a creative idea … Read more
Marketing can save the world. I believe this is true. But how? By pushing organizations, from the inside, to innovate with management models that aim to build social equity and improve the environment, while still measuring and achieving profitability. I have come to believe that efforts in these three dimensions – social, environmental, and economic … Read more
By Nigel Hollis Let’s be clear up front, the answer to the question posed in the title is it depends. The frequently used rules of thumb will be frequently wrong because the specifics of advertising objective, media channel, and product category make them so. But there are guidelines to be observed and there are myths … Read more
Canela Media announced the appointment of two new executives who will help support the company’s mission to serve the underrepresented Hispanic consumer, while bridging the gap to multicultural audiences for marketers. Former Estrella Media executive Karsten Amlie joins Canela Media as its Senior Vice President, Content Distribution and General Counsel, with BBC Global News’ former … Read more
PepsiCo, Inc. announced the launch of Jefa-Owned (owned by a Latina Boss), a national visibility campaign powered by the Juntos Crecemos (Together We Grow) platform, to encourage more Latina-owned, food and beverage small businesses to apply for the personalized business building support services To mark the launch, PepsiCo leaders joined Latina business owners for the … Read more
