New research from Alfi shows senior advertising executives are forecasting strong growth in advertising budgets over the next 12 months with 24% predicting dramatic growth. The global study among senior executives including CEOs found 61% are more modest and are predicting slight growth while just 15% believe advertising budgets will remain at around the same … Read more
TelevisaUnivision delivered its 2022-23 Upfront presentation at New York City’s Javits Center, showcasing the content and capabilities that fuel rapid growth across all sides of its business and unlock more value for brands to reach and engage U.S. Hispanics. Representing the combined company on stage for its first Upfront, Donna Speciale, President of U.S. Advertising … Read more
NBCUniversal Telemundo Enterprises unveiled its 2022-2023 line up of scripted and unscripted programming for all platforms strengthening its position of Spanish-language scripted content in the U.S. The company introduced a robust programming slate anchored by the biggest sporting event in the world – FIFA World Cup Qatar 2022™ – and driven by a blend of … Read more
Estrella Media announced its 2022 and 2023 new content productions and acquisitions and new digital streaming partners at its virtual spring sales Upfront and IAB 2022 NewFronts sales presentations. Over 600 hours of new primetime content was announced for both its linear and digital platforms, which is in addition to the company’s news programs, returning … Read more
Canela Media’s founder and CEO Isabel Rafferty shared news about the company’s next tier of content for Canela.TV and Canela Music, and also announced that the company will be adding to its growing portfolio of ad-supported brands with Canela Kids, a new Spanish-language AVOD destination for kids 2-12 launching August 16. Canela Media, whose Q1 … Read more
U.S. Bank is the first financial institution in the United States to offer an experience Spanish-speaking customers have never had before: the ability to bank via mobile app in their preferred language – just by speaking it. U.S. Bank has launched Asistente Inteligente de U.S. BankTM, a Spanish-language version of our best-in-class Smart Assistant in … Read more
Estrella Media will bring its Premios de la Radio awards ceremony back to Mexico City on Thursday, November 3. The original Regional Mexican music awards show will air and stream on EstrellaTV channels in the U.S. and will be simulcast in Mexico on broadcast partner TV Azteca’s Azteca Uno. Considered the biggest night in Regional … Read more
By Nigel Hollis The potential power of digital marketing is huge. So why am I left with the feeling that the practice of digital marketing often falls short of that potential? I believe it is because the architects of digital marketing infrastructure, and many that use that infrastructure, have forgotten they are dealing with humans … Read more
Warner Bros. Discovery enters the 2022-23 Upfront season with a stronghold on the Hispanic media landscape, driven by fresh original content, a cross-platform strategy to super-serve its audience, and an unmatched understanding of the Spanish-language marketplace. Discovery en Español, Discovery Familia and Hogar de HGTV – anchoring part of the U.S. Hispanic division of the … Read more
During a pandemic that drove millions indoors, and in front of screens, a funny thing happened with podcasts: audience engagement increased. And in addition to the wealth of new listeners, engagement among listeners is growing. While the rise in engagement is somewhat contrary to what might be expected amid the many consumer changes over the … Read more
The ANA and the 4A’s unveiled a comprehensive list of guidelines designed to help marketers partner with diverse media suppliers, strengthen their DEI strategy, and drive brand growth. The recommendations are listed in Guidelines for Buyers (Agencies and Marketers) When Doing Business with Diverse Media Suppliers, which was created collaboratively by the 4A’s, the ANA, … Read more
Many social media platforms have undergone impressive growth the past few years, as the pandemic drove people indoors, in front of screens and searching for connection. To address this need, many brands are spending big on social media, turning to influencers to make more personal (and profitable) connections with consumers. In fact, global marketers are … Read more
Spanish Broadcasting System, Inc. (SBS) released its 2022 virtual newfront: Greatness Happens Here. Through a video and virtual presentation, SBS reinforces the power of investing in minority-owned businesses by showcasing how its audio, digital and live music platforms culturally and effectively reach 25 million U.S. Hispanics each week. “Collaborating with minority-owned businesses like Spanish Broadcasting … Read more
Telemundo announced a co-production deal with industry-leading Turkish production and distribution company, Inter Medya, to further capitalize on the success of Turkish formats for Spanish-speaking audiences in the U.S. Under the multi-year agreement, the companies will co-develop and co-produce new long-form scripted Turkish series to later be aired exclusively on Telemundo in the United States. … Read more
Estrella Media has launched a live streaming simulcast of EstrellaTV’s Los Angeles station KRCA-62 and its national EstrellaTV feed on YouTube TV. KRCA-62 is available to Southern California users. “Getting our popular EstrellaTV network and Los Angeles station KRCA on YouTube TV is both energizing for our growth in streaming and empowering for our Hispanic … Read more
Brand awareness is in every survey. Yet, despite its popularity, it’s a metric that leaves room for interpretation; it often feels like the blank nod you give to someone whose words you haven’t really heard. Instead, asking consumers to rate a brand (and its competitors) against your chosen attributes – the ones you’ve decided to … Read more
Latin2Latin Marketing + Communications (L2L), and Digo Hispanic Media Group (Digo), announced their alliance and partnership, consolidating strategic marketing and communications services with the support of their digital proprietary platforms and artificial intelligence to meet the needs of this hyper-growth segment. They are determined to position their alliance as the premier one-stop-shop for companies looking … Read more
Telemundo Deportes expanded its Spanish-language sports programming lineup adding the 147th Preakness Stakes to its comprehensive roster of live sporting events. Coverage will be presented live this Saturday, May 21, beginning at 6:30 p.m. ET on Universo, TelemundoDeportes.com and Telemundo Deportes App. “We are committed to offering a robust sports slate and the most powerful … Read more
The Hispanic Marketing Council (HMC) announced the 2022 winners of the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Casanova//McCann took Best in Show with a Gold for Best Cultural Insight for its Mucinex campaign with Zubi also winning a Gold in that … Read more
CMOs are now required to lead the charge in CX, which often extends to influencing beyond the marketing function. To meet this challenge, successful CMOs and their teams have become experts on consumer behaviors, the competitive landscape, historical business performance and wider megatrends. As brands continue to fast track their digital capabilities, marketing leaders must … Read more
