Lopez Negrete Communications announced that Juan Ruiz has joined the agency as Director of Research. Ruiz will bring experience analyzing the Hispanic consumer in the U.S. and help brands understand the growing Hispanic opportunity in the context of their categories. Ruiz has an MBA from the University of Miami and more than 20 years of … Read more
By Nigel Hollis In his recent article on Mumbrella, “The forgotten ‘P’ of marketing,” Ryan France references the ‘spiral of doom.’ As he notes, the spiral will be hauntingly familiar to many marketers. But if the spiral of doom ultimately leads to bankruptcy, what might lead to the spiral of success? The spiral of doom … Read more
By Pierre Bouvard is Chief Insights Officer at CUMULUS MEDIA | Westwood One and President of the CUMULUS MEDIA | Westwood One Audio Active Group®. Key takeaways: Two-thirds of advertisers and agencies indicate consumer attentiveness is important for measuring media investments Agencies/advertisers correctly perceive strong levels of consumer concentration for information, podcasts, and TV shows; … Read more
In their latest review of major media CPMs, Solomon Partners, a leading financial advisory firm, found that out of home ad buys provide significantly more value in terms of reach versus television, radio, and print, as well as most online advertising. The report, Solomon Partners’ 2022 U.S. Major Media CPM Comparison, which provides estimates of … Read more
In recognition of Colorectal Cancer Awareness Month, Colon Cancer Coalition and cross-cultural agency BeautifulBeast invite the world to join the #MissionToUranus campaign. The campaign, which kicks off March 1, will live predominantly on Twitter, targeting the most influential space enthusiasts and inviting them on a #MissionToUranus – a mission to get Americans screened for colorectal … Read more
The 2022 U.S. Hispanic Young Lions Competitions started on Thursday, February 17, 2022. The Meta team briefed the creatives teams, who partnered with Círculo Creativo USA, offering their support by sponsoring again this year’s competition in the search for the teams that will represent the US Hispanic Market at the Cannes Lions International Festival of … Read more
Food plays a defining role in multicultural consumers’ lives, and research shows that adopting a flexitarian lifestyle has become much more than a passing fad, especially for diverse communities in the United States. Recent statistics from Danone suggest an increasing demand for plant-based foods, particularly among U.S. Black, Asian American and Hispanic consumers. While many … Read more
The American Association of Advertising Agencies (4A’s) announced a new name, expanded focus and organizational changes of their Talent, Equity and Inclusion practice to address the changing needs and future of talent for agency members. Specifically, the 4A’s Talent, Equity and Inclusion practice will become the 4A’s Talent, Equity and Learning Solutions practice and will … Read more
Collage Group launched of its Parents & Kids Cultural Intelligence Program. This new consumer research offering, created with input from nearly a dozen leading Collage Group member brands, is designed to cover the insights brands need to engage and activate parents and kids across race and ethnicity. David Wellisch, Collage Group CEO and Co-Founder, explains … Read more
Comcast Advertising, a division of Comcast, and VideoAmp, a media measurement and optimization software company, announced that VideoAmp will license and incorporate aggregated viewership data from the Comcast footprint into its currency grade measurement. “We’re very excited to support VideoAmp as they pioneer the next chapter of cross-platform audience measurement. This announcement marks a significant … Read more
Change is certainly nothing new, but its impact is seldom as sizable—or accelerated—as what the world has experienced over the past two years. For the sports industry, the return of fans at live events midway through 2021 was cheered by all, yet life has evolved too much during the pandemic for the sports industry to … Read more
Global consumer spending on media content and technology grew at an accelerated 6.7% in 2021 to $2.139 trillion, the second consecutive year of faster annual growth and the strongest gain in five years, according to a new report by PQ Media. Global consumer spending on media content and technology grew at an accelerated 6.7% in … Read more
By Katherine Schaeffer Members of Congress stand as President Joe Biden arrives to deliver his address to a joint session on April 28, 2021.Members of Congress stand as President Joe Biden arrives to deliver his address to a joint session on April 28, 2021. President Joe Biden will deliver his first State of the Union … Read more
By Stacie deArmas, SVP, Diverse Insights & Initiatives As a first-generation Latina in the U.S., I often hear, “Really, you don’t look Cuban.” Maybe it’s my light skin or my name. “Estacie” doesn’t exactly translate very easily. Perhaps it’s the other person’s familiarity with Cuban actors or musicians. Or maybe it is the way I … Read more
by Mark Duval – The Duval Partnership Thought leadership is a powerful tool for new business generation — yet it continues to be out of reach for many agencies, whether due to resource challenges, planning and execution roadblocks, or simply out of a misunderstanding about what genuine thought leadership content looks like. With the term … Read more
By Saber Sherrard, Rishi Dave, Jamie Merolla, and Laura Beaudin Marketing and sales groups at many technology firms are at loggerheads or, at best, an impasse. Executives at one software company, for instance, wonder why more deals in the pipeline are not closing, with sales and marketing teams each blaming the other for shortcomings. Several … Read more
IRI released findings from its 2021 GEM® Lift Study in partnership with SeeHer, the largest global movement for accurate representation of women and girls in advertising and media. The study analyzed the social and financial incentives associated with the depiction of women and girls — across language and race and ethnicity — in advertising campaigns … Read more
Few industries have been immune to the effects of the global pandemic, but the impact has been particularly notable for global sports. While the return of fans at live events midway through 2021 was cheered by all, behaviors have evolved too much for the sports industry to simply snap back to a mirror image of … Read more
Telemundo confirmed the official start of production and cast for the new version of hit Colombian telenovela Hasta que la Plata Nos Separe (Til Money Do Us Part) an RCN Television production for Telemundo. Written by Fernando Gaitán (Yo soy Betty, la Fea, Café con Aroma de Mujer) and currently filming in Bogotá, the series … Read more
With Census 2020 projections showing that the non-Hispanic white population is declining eight years faster than anticipated, the multicultural majority—a reality for youth under 19—may happen as early as next year for the 35-and-under segment and 2028 for all people under 50. The entire marketing landscape must also adjust because WE ARE NOW. This is … Read more
